Generate targeted traffic through good PPC plans Pay per click or PPC has added a separate dimension to search engine optimization. While other methods of search engine optimization drives normal traffic to your website or blog, good PPC plans drive targeted traffic to websites. So If you have the budget, PPC should be implemented along with other facets of search engine optimization and social media optimization. What is PPC PPC is the name given to sponsored ads in search engines, especially Google. When users search for something in Google they come across few ads about the service or product marked with a yellow label. These are the sponsored ads, commonly known as PPC ads. When a user clicks on such an advertisement the advertising entity pays a fee to the search engine such as Google. Benefits of PPC Few ads The idea of sponsored ads has been found to be very effective in driving targeted traffic to your website. The ads always have a different appeal than the plethora of search engine results that come up on search. Moreover, they are few in number. People feel inclined to click on ads which are few in number than those in the search engine results. This makes PPC ads more targeted than others. More visitors Once a user clicks on a PPC ad the user lands directly on the advertisers landing page which is often its own website. If the user clicks on search engine results he or she is most likely to be directed to an affiliate website. The user will land on your page only when he or she clicks on the link. So your website pages are definitely going to get more visitors through a PPC campaign and an aptly designed PPC plan. Targeted traffic Normal search engine results will not drive targeted traffic to your site. This is because, when a user searches the internet for something, using keywords, the search engine throws up every page that contains the keyword and whose content resembles the query. However, most of the visitors are not satisfied with the search results. They keep on visiting one site after another and get frustrated. They are not able to find the exact product or service they are looking for. In
a PPC campaign the user directly lands on your page. So if you are using an effective PPC plan and have devised keywords strategically then you can get more and more visitors who will find your offer to be exactly matching with their query. This enhances the conversion of visitors to customers. A good PPC plan However, to reap all the dividends of a PPC campaign you must choose a good PPC plan. A good PP plan must incorporate keyword research and selection of keywords, long tail keywords, list of negative keywords that will not generate traffic, competition analysis, identification of the landing page, geo analytics, conversion tracking etc. The cost The cost of paying for every click is miniscule if you compare it to the reward it will fetch you. For this you need a good PPC campaign which you can get in a good PPC plan. For more info visit us at http://www.igentdigital.com/