50 Lighting Setups / 50 configuraciones de iluminación

Page 118

ExcelleRx

CASE STUDY #47

CAMERA:

LENS:

Canon D30

24–105mm zoom at 100mm EXPOSURE:

f/11 at 1/125 second

LIGHTING: Profoto 800ws head with medium Plume softbox as main light; Profoto 800ws head with 30-degree grid behind the subject pointed at the ceiling; 1600ws pack with two white umbrellas on the white background; black gobos for umbrellas; white reflector for fill

Assignment

Monica was great to work with and looked great in

I was assigned to photograph employees of ExcelleRx

the camera, but she kept saying she didn’t photograph

for a web-based advertising campaign.

well so I decided to play off that insecurity. I joked with her that she needed dental work and to curl her

Visual Objective

hair if she wanted to become a top fashion model. She

The goal was to create very warm, happy portraits

turned her head and laughed and that was the shot.

using clean and “commercial looking” lighting. Tips Pose

It is always a challenge to photograph “real people”

These were very tight images so my main objective

in the corporate environment, but it helps to warm

was to capture happy facial expressions. I asked Mon-

them up by greeting them cheerfully and engaging

ica to close her eyes and open them at the count of

them in conversation about their lives. Don’t spend

three while she threw her head back. We did that many

the session looking at your LCD screen; this is the

times to capture this image.

fastest way to disengage from your subject and remind them that they are being photographed.

The Story

I received a call about this assignment from a Philadelphia client—three months after I had moved to Montana. Fortunately, I decided to ask about the project and the budget; I realized that I could fly round trip,

umbrella on background

rent equipment, hire an assistant, stay within their budget, and still make a good profit.

black gobo

umbrella on background 30-degree grid pointed at ceiling

For the shoot, I chose the largest conference room black gobo

they had and asked them to clear out all the furniture before I arrived the following morning to set up a

white reflector

commercial studio. The biggest challenge here was to contain the light; all the walls were white and the ceil-

medium softbox for main light

ing was at about eight feet. To do this, we used black cards to gobo and model the lights. LIGHTING CASE STUDIES

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