SERHS & the economic fabric With the vocation of being present and involved in our country’s business fabric, SERHS works with and forms part of a large number of public and private bodies, entities and institutions. Examples of these are Fira de Barcelona, where until 2010 Ramon Bagó was president of the Tourism in Catalonia International Exhibition, and since last year has been President Emeritus of this fair, FemCAT and the Spanair airline company (represented by the managing director Mr Jordi Bagó as an observer in the first of these and as a member of the board of directors in the airline), Foment del Treball (Work Association), MAPFRE, the Association of Drinks and Food Logistics and Distribution Companies of Catalonia (ADISCAT) of which we are founding partners, and the similar institution in the community of Valencia (ADISLEV).
Under the motto of “Now more than ever”, on 11 March 2011, ADISCAT held its annual convention with some 150 people from the 114 companies it gathers, including SERHS Distribution. The assembly was held in the Castell Jalpí in Arenys de Munt, the SERHS Group headquarters. In the new scenario now presented in the hotel, restaurant and catering channel, each player thinks and works depending on their own interests, so this year it was stressed that ADISCAT is now more necessary than ever. During the event, the new president of the association was elected in the figure of Mr Jordi Pujol (Euroestrellas Serveis-Costa Brava Group) in the place of Mr Josep Darnés (Darnés-Disbesa Group) now at the end of his six-year mandate. Speakers such as Mr Joaquin Trigo, the executive manager and director of the Department of Economy of Fomento del Trabajo Nacional, who dealt with the subject of the sector’s economic perspectives for 2011 and 2012, Mr Sebastià Serrano, professor of Linguistics and Theory of Communication of Barcelona University, who talked about Communication and Leadership as key tools for companies, and Mr José Manuel Fernández Echevarría, ADISCAT executive director, played a decisive role in the meeting. As the name would suggest, the Association of Drinks and Food Logistics and Distribution Companies of Catalonia works in the form of a corporation in favour of the common interests of the sector’s companies and to reveal the importance of its activity and its services, which are key for the sectors of hostelry, leisure and tourism. The SERHS Distribution division has been a member for many years, along with companies such as the Darnès Group, the Disbesa Group and the Costa Brava Group, and many others. The meeting ended with a brotherhood lunch with all of those attending the conference along with several figures from the SERHS Group management, including Mr Ramon Bagó, the chairman of the corporation.
SERHS annual report 2010
6th ADISCAT CONVENTION IN THE CASTELL JALPÍ
25