Special Special Advertising Advertising Section Section
See how the Freedom Rings Partnership is connecting all Philadelphians to digital opportunities
51 community groups organized to provide FREE technology training A calendar of KEYSPOT-sponsored digital inclusion events at this year’s Philly Tech Week (April 23-27)
Also Inside: A map of 80+ KEYSPOTS offering FREE computer classes and Internet access
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here is a clear digital divide among Philadelphians, this divide is a problem for all of us. Having such large portions of our communities essentially locked out of the larger economy means slower economic growth, higher social service costs, and a lower quality of life for everyone. This is exactly why the Freedom Rings Partnership, a coalition of 16 leadership community groups, established the KEYSPOT initiative.
KEYSPOT Count-Up
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Those without access are at a distinct disadvantage economically, as more and more jobs require basic 95 61 computer skills and most employment opportunities . 60 are found only online. Worse still, some experts see an even more grim picture of nearly half our city’s CENTER CITYpopulation struggling on the wrong side of the digital divide, with our low-income communities hardest hit.
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Special Advertising Section
The Power Behind KEYSPOTS:
Freedom Rings Partnership
T
o confront the digital divide head on, a coalition of 16 community groups and interested stakeholders started to come together and coordinate their efforts in 2009. Known as the Freedom Rings Partnership, this coalition secured two federal grants in 2010 from the Broadband Technologies Opportunities Program (part of the Obama administration’s stimulus package), including awards of $11.8 million for Sustainable Broadband Adoption and $6.4 million for Public Computing Centers. “The goal of the Freedom Rings Partnership is to help eliminate the digital divide by enhancing and expanding underserved communities’ knowledge of and access to the Internet so they can acquire information about employment, education, health, and community and economic development,” said Sharmain Matlock-Turner, President and CEO of the Urban Affairs Coalition. “This project has opened doors, enhanced lives and created access to job opportunities through technology.”
Fifty-One Freedom Rings Partnership Organizations Lead Partners
Congreso de Latinos
City of Philadelphia Office of Innovation and Technology
Dignity Housing
Urban Affairs Coalition
Drueding Center/Project Rainbow
Drexel University
Enterprise Center
Managing Partners Community College of Philadelphia Free Library of Philadelphia Foundation Media Mobilizing Project National Comprehensive Center for Fathers New America Foundation One Day At A Time People’s Emergency Center Philadelphia FIGHT Philadelphia Housing Authority Philadelphia OIC, Inc. Rutgers University Youth Outreach Adolescent Community Awareness Project (YO-ACAP) Wilco Electronic Systems, Inc.
Dixon House
Kirkbride Traveler’s Aid Society Liberty Resources, Inc. Logan CDC Mantua Haverford Community Center Mercy Neighborhood Ministries McAuley House Methodist Family Services of Philadelphia Outley House (Men’s Shelter) Partnership CDC People R Us Comm. Res. Svcs Prevention Point Philadelphia RHD Progress Haven Sarah Allen Senior Center SEIU Healthcare PA Sheila Dennis (Women’s Shelter) St. John’s - Good Shepherd Program
Community Partners
St. John’s Hospice
ACHIEVEability
The Philadelphia Student Union
Amparo de la Niñez/Children’s Safe Harbor
The Unified Taxi Workers Alliance of Pennsylvania
Asociación Puertorriqueños en Marcha (APM)/Front Street
Turning the Tide
Asociación Puertorriqueños en Marcha (APM)/Rising Sun
VICA Technologies LLC
Audenried High School
Women Against Abuse
Casa Monarca
YMCA
Village of the Arts and Humanities
Partner Spotlight:
Drexel University From the beginning, Drexel University has been one of the driving forces behind the Freedom Rings Partnership and KEYSPOTS. And it’s no wonder, given their commitment to being the most civically engaged university in the country. Drexel’s participation in the KEYSPOT program is just one of several initiatives focused under the umbrella of Digital Civic Engagement, where the University seeks to empower residents to take advantage of the benefits of Internet access, including job opportunities, health and educational information, and government and social service programs. Drexel is helping Philadelphia combat the digital divide through key initiatives: Student volunteers work in partnership with the Department of Parks and Recreation to support digital literacy. Faculty from the College of Engineering actively pursue research solutions to bring connectivity to communities in need. Drexel is a proud partner of Digital On-Ramps, a mobile and land-based digital network aimed at providing “anywhere, anytime” learning and workforce training for residents ages 14 and up to connect to employment and postsecondary education. Drexel partners with the City of Philadelphia to support its digital citizenship programs, including Change by Us.
“ D rexel is concerned about the real consequences of digital literacy, particularly how it impacts our neighborhood.” – Joanne Ferroni
Director of University and Community Partnerships, Drexel University
Special Advertising Section
What you
needto know 1
What is a KEYSPOT?
2
Who are KEYSPOTS for?
3
Do I qualify? How do I join?
4
Can you help me get free or discounted Internet access in my home?
KEYSPOTS are publicly-funded sites located throughout Philadelphia offering FREE computer classes, Internet access, one-on-one training and community events promoting digital literacy.
5
We do not offer free Internet access except at our KEYSPOT computer sites. Comcast, however, offers discounted Internet access for $9.95/month through the Comcast Internet Essentials Program. To qualify, you must: •
Have at least one child living with you who is receiving free or reduced price school lunches through the National School Lunch Program
•
Not have an overdue Comcast bill or unreturned equipment
•
Live on a street where Comcast offers Internet service
•
Have not subscribed to Comcast Internet service within the last 90 days
At this time, only Philadelphia Housing Authority residents or those receiving subsidized housing through PHA qualify for free computers. Before receiving them, participants must complete an eight-hour training program. For more information, call PHA at 215-684-1016. A limited number of discounted computers are also available through Comcast’s Internet Essentials Program. Call 311 or visit phillyKEYSPOTS.org to find out if you qualify.
You! FREE computer use, Internet access and training are offered to anyone and everyone.
There is a KEYSPOT for everyone. Although 30 are reserved for specific groups, including residents of the Philadelphia Housing Authority, members of the YMCA and clients of community-based organizations, most KEYSPOTS are FREE and open to the public. Some locations even offer incentives like free bus tokens and lunches as encouragement for participating in KEYSPOTS.
How about a free or discounted computer?
6
What kinds of things will I learn at a KEYSPOT?
7
How do I find the closest KEYSPOT?
No matter your experience level, there’s a KEYSPOT course for you. Our free training programs cover topics including computer basics, social networking and Microsoft Office programs. Through weekly courses, one-on-one training and open web access, you’ll get the tools you need to master digital literacy.
You can either call 311, visit phillyKEYSPOTS.org, or text your address to 215-240-7296.
Special Advertising Section
Don’t miss the KEYSPOT-sponsored events
4:41
during Philly Tech Week, April 23-27, 2012
T
o help spread the word about the digital divide and engage others in finding solutions, KEYSPOT and the Knight Foundation are co-sponsoring the Access and Policy track of this year’s Philly Tech Week, which runs today through Friday (see phillyKEYSPOTS.org/ptw for more information about the week’s events). All events are FREE and open to the public.
“ The Knight Foundation is dedicated to the idea that democracy thrives when people and communities are informed and engaged. Clearly, a critical part of this is ensuring digital literacy for everyone. That’s why we are pleased to partner with KEYSPOTS as their co-sponsor of the Access and Policy track.” – Donna Frisby-Greenwood Program Director/Philadelphia Knight Foundation
Event Listings KEYSPOT The Intersection of Print and Digital Literacy 6:30-8:00 p.m.
Tuesday
4.24
Lead Partners: Philadelphia Department of Parks and Recreation & City of Philadelphia Office of Innovation and Technology
Meet the KEYSPOT trainers and trainees making our city more connected every day. Freedom Rings Partnership organizers have reserved four minutes and 41 seconds of each event to make sure you get to hear from the people most affected by KEYSPOTS and to raise the profile of the 41% of Philadelphians not yet fully online.
KEYSPOT Women and Minorities in Technology
Wednesday
3:30-5:00 p.m.
4.25
Lead Partner: Drexel University
Location: Papadakis Integrated Sciences Building, 3245 Chestnut Street, Room 120 Drexel University, Philadelphia, PA 19104
Location: Municipal Services Building, 1401 J.F.K. Boulevard, 16th Floor, Room Y, Philadelphia, PA 19102
Get a first-hand look at the promising approaches to literacy and numeracy skill development emerging from the innovative collaboration between the Mayor’s Commission on Literacy and Philadelphia Parks and Recreation’s KEYSPOTS. MODERATOR
Come be inspired by women and minority tech entrepreneurs of all ages (from the 16-year-old web whiz-kid to the seasoned computer hacker) as they share their personal and professional stories from the technology industry. A fascinating discussion will be followed by a speed networking session.
Jeff Gelles, The Philadelphia Inquirer
Moderator Tayyib Smith, Founder, Little Giant Media
Panelists
PANELISTS
Leslie Benoliel, Executive Director, EntrepreneurWorks Benjamin Burenstein, KEYSPOT Program Administrator, Philadelphia Parks and Recreation Ashley Del Bianco, KEYSPOT Program Manager, City of Philadelphia’s Office of Innovation and Technology
Michael DiBerardinis, Deputy Mayor, Environmental and Community Resources
Adria Bagdonavicius, Co-founder and CEO, Purple Cloud Technologies
Lawrence Allan James, President and CEO, Connexus Technology
Diane Melley, Director of Global Community Initiatives, IBM Corporation
Angela Dowd-Burton, Executive Director, Office of Economic Opportunity, City of Philadelphia
Geoffrey Kent, CEO, Cognis IT
Judith Rényi, Executive Director, Mayor’s Commission on Literacy
4:41 Presenter Ronada F. Cyrus, KEYSPOT Computer Instructor
Brigette Daniel, Executive Vice President, Wilco Electronic Systems, Inc.
Amy Larrimore, CEO and Chief Strategist, Empire Builders Group
4:41 Presenter Sheila Anthony, KEYSPOT Trainee
Special Advertising Section
KEYSPOT Broadband for
Small Business and Nonprofits
2:00-3:30 p.m.
Thursday
4.26
Lead Partner: Opportunities Industrialization Center, Inc.
Location: Opportunities Industrialization Center, Inc.,
KEYSPOT Community Media and
Technology: Tools for Social Change
6:00-7:30 p.m.
4.26
Lead Partners: Media Mobilizing Project & People’s Emergency Center
Location: Philadelphia FIGHT & Critical Path Project,
1231 N. Broad Street, Philadelphia, PA 19122
Whether you are a small business or a nonprofit, learn how you can leverage broadband Internet access to further your business goals. Stick around afterwards for business networking. Refreshments will be served.
Thursday
1233 Locust Street, 5th Floor, Philadelphia, PA 19107
Learn about technology tools for changing the system, saving neighborhood fire stations, preserving local culture, and so much more. Moderator
Moderator Peter Key, The Philadelphia Business Journal
Todd Wolfson, Assistant Professor of Journalism and Media Studies, Rutgers University
Panelists
PanelistS
Elizabeth Andrade, Owner, Earth Elements Food & Products
Karriem Abdulrazak, Visiting Assistant Professor, Bryn Mawr College
Larkin Connolly, SCORE Philadelphia Brigitte Daniel, Executive Vice President, Wilco Electronics Systems, Inc. Chris Hess, Coordinator for Community College of Philadelphia’s Center for Small Business Education, Growth and Training Josh Whetstone, Resource Management Site Coordinator, LIFT Philadelphia
Megan Sheehan, Chair of the Vermont Workers’ Center Media Committee Nasha Taylor, Coordinator of the Center for Digital Inclusion and Technology, People’s Emergency Center Milena Velis, Media Educator, Media Mobilizing Project
KEYSPOT Solutions Session
1:00-4:00 p.m.
Lead Partners: Philadelphia FIGHT & Drexel University
Location: Drexel University Bossone Research Center, 3140 Market Street, 3rd Floor Atrium, Philadelphia, PA 19104
4.27
Kapil R. Dandekar, Associate Professor, Electrical and Computer Engineering and Associate Dean of Research for the College of Engineering, Drexel University
Ready to brainstorm about innovative strategies for expediting the closing of the digital divide. This anchor event of the KEYSPOT/ Knight Foundation Access and Policy track will bring together community leaders and some of the best technology minds for a live panel discussion and interactive Q&A.
Deaglan Daugherty, Digital Inclusion Manager, Philadelphia FIGHT’s Critical Path Project
Moderator
Mark Headd, Government Relations Director, Code for America
Donna Frisby-Greenwood, Philadelphia Program Officer, Knight Foundation
Youngjin Yoo, Ph.D., Research Fellow Professor of Management Information Systems, Temple University
Panelists
4:41 Presenter Philadelphia FIGHT’s Critical Path Team
Sophie Bryan, Chief of Staff for Philadelphia Councilman Bill Green
Friday
Jeff Friedman, Manager of Civic Innovation & Participation, Office of Mayor Michael A. Nutter
Special Advertising Section
Give up the Internet.
The KEYSPOT Internet Fast Challenge To highlight the plight of the 41% of Philadelphians without regular access to the Internet, we asked some of Philadelphia’s leading citizens to give up the Internet for 41 straight hours—what we called the Internet Fast. This was more than just a protest, this was time travel: a journey back to the days when phones had cords, webs had spiders, and computers had two settings–on and off.
“ I joined the Internet fast to raise the profile and needs of almost half of our city’s residents who are digitally disonnected. If we don’t take serious steps to expand access, Philadelphia cannot be competitive in the 21st-century economy.” – Tayyib Smith Online Publisher
What they found: living without the Internet for even a short time is hard. Really hard. And not just because so much of our social life and entertainment nowadays is online. Try doing your job without email, for instance. Or applying for a job, if you don’t have one.
Learn more about the experiences of those who participted in the Internet Fast—their triumphs, their cheats and their epic fails.
www.phillyKEYSPOTS.org
Special Advertising Section
KEYSPOT: Our Community Impact
FIRST STEPS OF A DIGITAL JOURNEY
GRANDMOTHER OF 23 GOES WEB SURFING
Once computer illiterate, Robin was determined to not get left behind on the wrong side of the digital divide. She signed up for several beginner classes offered at one of Philadelphia FIGHT’s Critical Path Project KEYSPOTS to learn basic Internet and Microsoft Word skills and quickly discovered that “it’s so much easier and faster getting things done” with computers. Just four months after starting her digital journey, she’s teaching others as a KEYSPOT web guide. To take your first step, call 311 or visit phillyKEYSPOTS.org to find one near you.
How do you stay connected with 23 grandchildren located all over the country? North Philadelphia resident Georgia Richardson decided to waste no more time to get more connected to her “computer-savvy” family via the Internet. “My son lives in Hartford, Connecticut, and he said if I continued with the classes he would buy me a computer so we can better stay in touch,” Ms. Richardson said. Her hard work, including twice weekly classes at the One Day At A Time (ODAAT) KEYSPOT, has earned her a brand new computer from her son. To find out more information about KEYSPOTS and ODAAT, call 311 or visit phillyKEYSPOTS.org.
KEYSPOT NOMAD
ON THE MOVE
Philadelphia Opportunities Industrialization Center, Inc. is making sure all communities have access to a KEYSPOT. With two KEYSPOTS at OIC’s main offices located at 1231 N. Broad Street and a mobile KEYSPOT known as the NOMAD (Neighborhood Opportunities through Mobile Accessible Destinations), residents
can get ready access to FREE computer classes, including online GED courses and job search workshops. At the March 26 launch, Mayor Michael A. Nutter made the imperative work of KEYSPOTS clear, “Digital literacy is no longer an option; it truly is a necessity.”
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To find the KEYSPOT nearest you: • Call 311 • Visit phillyKEYSPOTS.org • Text your address to 215-240-7296
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Special Advertising Section
See more KEYSPOT locations on page 11 of this section
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Special Advertising Section
ny A ve. 49
Special Advertising Section
WEST PHILADELPHIA Gloria’s Place/People’s Emergency Center 3902 Spring Garden Street Residency Required
Mantua Square Community Center 3520-28 Fairmount Avenue
Kingsessing Recreation Center 4901 Kingsessing Avenue
Methodist Family Services of Philadelphia 4300 Monument Road Residency Required
Sarah Allen Senior Center 4035 Parrish Street
Families First/People’s Emergency Center 3939 Warren Street Residency Required
Kirkbride Traveler’s Aid Society 111 N 49th Street Residency Required
Partnership CDC 4027 Market Street
SELF - Outley House (Men’s Shelter) 6901 Woodland Avenue Residency Required
Francis J. Myers Recreation Center 5800 Chester Avenue
Mantua Haverford Community Center 631 N 39th Street
Pennrose Cloisters III 3900 Haverford Avenue
Shepard Recreation Center 5700 Haverford Avenue
YMCA West Philadelphia 5120 Chestnut Street Membership Required
Congreso de Latinos 216 W Somerset Street
Kensington Hospital 136 W Diamond Street Residency Required
Penrose Playground 1101 W Susquehanna Avenue
Russo Park Playground 7301 Torresdale Avenue
ACHIEVEability 59 N 60th Street Christy Recreation Center 728 S 55th Street Enterprise Center 4548 Market Street
Philadelphia Student Union 4205 Chestnut Street, 2nd Floor Membership Required
Turning the Tide 425 S 61st Street Unified Taxi Workers Alliance PA 4233 Chestnut Street VICA Technologies LLC 4155 Lancaster Avenue YMCA Roxborough 7201 Ridge Avenue Membership Required
NORTH PHILADELPHIA Amparo de la Ninez/ ˜ Children’s Safe Harbor 107-109 E Luray Street Asociación Puertorriquenos ˜ en Marcha (APM) 3263-65 N Front Street Asociación Puertorriquenos ˜ en Marcha (APM) 4301 Rising Sun Avenue Athletic Recreation Center 1401-55 N 27th Street
Dignity Housing 5227 Germantown Avenue Dignity Housing II 5151 Wayne Avenue Residency Required Dorado Village Pennrose 2642 N Marshall Street Residency Required
Logan CDC 4542 N 11th Street
People R Us 2101-03 W Tioga Street Residency Required
Mallery Playground 100-70 E Johnson Street
Philadelphia OIC, Inc. 1231 N Broad Street
Martin Luther King, Jr. Recreation Center 2101-35 Cecil B. Moore Avenue
Prevention Point Philadelphia 166 W Lehigh Avenue
Cecil B. Moore Recreation Center 2551 N 22nd Street
Drueding Center/ Project Rainbow 413 W Master Street Residency Required
Mercy Neighborhood Ministries 1939 W Venango Street
Progress Haven (Couple's Shelter) 2260-62 N 20th Street Residency Required
Community Women’s Education Project 2801 Frankford Avenue
Francisville Recreation Center 1737-39 Francis Street
Nelson Playground 2500-34 N 3rd Street
Rivera Recreation Center 3201 N 5th Street
Congreso de Latinos 2800 N American Street
Happy Hollow Recreation Center 4740 Wayne Avenue
ODAAT 2532 N Broad Street, 1st Floor Membership Required
Roosevelt Playground 6544 Walker Street
CENTER CITY
SOUTH PHILADELPHIA
AIDS Library/ Philadelphia FIGHT 1233 Locust Street, 2nd Floor
Philadelphia Unemployment Project 112 N Broad Street, 11th Floor
Critical Path Project 1233 Locust Street, 3rd Floor
SEIU Healthcare PA 1706 Race Street, 3rd Floor Membership Required
Good Shepherd 1225 Race Street Residency Required Institute for Community Justice/Philadelphia FIGHT 21 S 12th Street, 7th Floor
Liberty Resources Academy 714 Market Street, 3rd Floor National Comprehensive Center for Fathers (NCCF) 714 Market Street, 7th Floor Membership Required
St. John’s Hospice 1221 Race Street, 3rd Floor Residency Required Urban Affairs Coalition 1207 Chestnut Street, 4th Floor
Youth Health Empowerment Project/Philadelphia FIGHT 112 N Broad Street, 9th Floor YOACAP 1207 Chestnut Street, 3rd Floor
Audenried High School 3301 Tasker Street Casa Monarca 1448 S 17th Street DiSilvestro Playground 1701 S 15th Street Dixon House 1920 S 20th Street
SELF - Sheila Dennis (Women’s Shelter) 2601 N Broad Street Residency Required Strawberry Mansion NAC 2829 W Diamond Street
The Village of Arts & Humanities 2544 Germantown Avenue Waterview Recreation Center 5826 McMahon Street
YMCA Columbia North 1400 N Broad Street Membership Required
NOT PICTURED
Congreso de Latinos 3439 N Hutchinson Street Residency Required
Techmobile (Mobile KEYSPOT) 1901 Vine Street
NOMAD (Mobile KEYSPOT) 1231 N Broad Street
YMCA Northeast Philadelphia 11088 Knights Road Membership Required
KEYSPOTS by Managing Partner Organization
McAuley House 1800 Morris Street Residency Required
Free Library of Philadelphia
Smith Playground 2100 S 24th Street
Media Mobilizing Project
Vare Recreation Center 2600 Morris Street
National Comprehensive Center for Fathers
Philadelphia OIC
YMCA Christian Street 1724 Christian Street Membership Required
One Day At A Time
YOACAP
Parks & Recreation People’s Emergency Center Philadelphia FIGHT