Midwest Meetings Spring 2013

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Midwest Meetings spring 2013


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Meetings are our gaMe. For all of your business event needs, please contact Lori Bahl at 563.690.4854 or Lori.Bahl@diamondjo.com.

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10DJL_8414Fek_Midwest Meeting Magazine_47.375”W x 4.5”H_PRO_rundate: 1-13

Midwest Meetings spring 2013


SPRING 2013

Publisher

Hennen Publishing

Editor

Randy Hennen Randy@MidwestMeetings.com

Please send press releases to:

Editor@MidwestMeetings.com

Circulation Manager

Lisa Jennings Lisa@MidwestMeetings.com

Art Director

Amy Hennen Amy@MidwestMeetings.com

Sales Director

Steve Van Maanen Steve@MidwestMeetings.com

Sales Manager

Brandon Ridgeway Brandon@MidwestMeetings.com

Administrative Assistant Shasta Vearrier Shasta@MidwestMeetings.com

A special “thank you” to all those who contributed to this issue’s articles: Pat Ahaesy, CMP, CSEP Rachael Alford Corbin Ball, CMP, CSP Beth Blair Shadia Cook Terry Matthews-Lombardo, CMP Rita McClain, CTC Kimberly Moore, CMP, CTA Shawna Suckow, CMP Scott Steinberg Jay Ward Midwest Meetings® is a registered trademark owned by Hennen Publishing. Midwest Meetings is published by Hennen Publishing. 302 6th Street W, Brookings, SD 57006 800-288-8510 Fax: 605-692-9031 Info@MidwestMeetings.com www.MidwestMeetings.com Hennen Publishing reserves the right to reject or edit any manuscripts received for publication.

Arrowwood Resort & Conf Center .......7

Greater Burlington CVB .......................6

Cedar Rapids Area CVB ........................4

Greater Des Moines CVB ......................6

Clarion Hotel & Conference Center ...11

Honey Creek Resort State Park ............4

Clay County CVB ...................................9

The Inn at Okoboji, ...............................7

Council Bluffs CVB ............................ 5, 8

Marshalltown CVB ..............................11

Courtyard Des Moines Ankeny ............9

Okoboji Tourism Committee ................7

Diamond Jo Casino .............................10

Ottumwa Area CVB ...............................6

DMACC Newton Conf Center .............10

Park Place Event Centre .....................10

Dubuque Area CVB ...............................5

Pella CVB ...............................................6

Fairfield Iowa CVB .................................5

Waterloo CVB ........................................4

Grand River Center ...............................9

WinnaVegas Casino Resort ..................1

Postmaster: Send address changes to 302 6th Street W, Brookings, SD 57006 Midwest Meetings welcomes all unsolicited material. Volume 21: Issue 2 © 2013 Midwest Meetings. All rights reserved. Reproduction without written permission is prohibited.

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Dining in a

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Midwest Meetings spring 2013


D1. Like me, you really like me…

o you want to get free publicity in industry publications?

always downsize them for our website. Videos should be short - keep

Follow these ten tips and you’ll get more coverage.

them under three minutes and give them a title or headline defining the content.

on LinkedIn and like my Pins on Pinterest. When you reach out,

5. Make it easy for me to use your information.

I’m likely to follow you back. What’s more, I’ll do a quick check of

If you want me to use images, please send them with their proper

who you are and I’ll start actively getting to know you and building

cutlines. Tell me who or what is in the photo and why it’s impor-

an image of you through your social media content, which is a great

tant for my readers. If you send me a video, please be sure it is avail-

first step towards building a relationship.

able to be embedded on my website (have it available as a YouTube

Not just on Facebook, follow me on Twitter, connect with me

2. Engage, but don’t be a stalker…

video with an easy “Share this video” feature). If you add a tracking

I’m thrilled when you retweet, like and share my posts. It lets

code to your video, be sure the code doesn’t compromise the em-

me know you are paying attention and feel my thoughts are worth

bedding features. If it doesn’t load properly the first time, I’ll assume

repeating. However, if you do it on every post I make - well, that’s

it’s a corrupt file and will make certain I don’t load it, or any of your

a little creepy. It becomes apparent that you are simply engaging to

other information on my website. Please send quotes I can use, and

engage and the content is irrelevant.

remember to include who gave the quote and what position they

3. Remember the greatest word in the world: Randy Sure it’s only the greatest word for me (and all the other Randys

hold. You could have the most flattering quote in the world about your facility, but if I don’t know who said it or what their title is, it holds no influence.

out there), but if you want to get your information published in my

For the last five tips and a list of “Don’ts”, please visit

trade magazine, use my name. A simple “Hello Randy,” will get you

www.MidwestMeetings.com under the Spring 2013 Issue tab. Or

a whole lot further than any “Dear Sir or Ma’am”. It also lets me

scan the QR code to take you directly to the entire article.

know this isn’t a form letter that was sent to all of my competitors as well. As a side note, the second and third greatest words are “Thank you”. I’ll remember a thank you note from someone the next time they ask me to review and publish their information.

4. Show me a shiny object.

We live in a visual world, and I do want your information: but I also want pictures, videos and quotes from important people. Send over an email with more than text in the copy; I want to see what you’re telling me about. Send images that look good and

Randy Hennen is the publisher of Midwest Meetings.

really are worth a thousand words. Images should be sharp with a

Midwest Meetings is the most recognized publication of choice for

high-enough resolution to use online and in a print magazine. I can www.MidwestMeetings.coM

meetings in the Midwest region.

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Midwest Meetings ••••••••••• Spring 2013

Table of Contents 12

12| 13|

24

28

30

34

14

Dining in a Midwest Work of Art 10 Easy Ways to Get Free Publicity from Industry Publications

20|

Please Hold the Gluten

22|

Top Ten Meeting Trends for 2013

24|

by Kimberly Moore, CMP, CTA

by Benchmark Hotels & Resorts

Inspire Potential Attendees with a Pre-Event Motivational Video

26|

A Quest for Quality

28|

How Smart are You?

30|

Meetings and Events Must Be Culturally Relevant

38

by Rita McClain, CTC

by Jay Ward

32|

What the Heck Do We Really Mean by a Hybrid Event?

33|

5 Tips for Avoiding Bedbugs

34|

Crowdfunding for Non-Profits

36|

The Same But Different

38|

Mobile Social Networking

40|

How Did You Get Here? With Tracey Bockhop, CMP

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Do Something Unexpected

44|

Creating Comfort

46|

Remember Your First Meeting?

50|

A Day in the Life of Anne Marie Kjelland, MMP

by Pat Ahaesy, CMP, CSEP

by David Hedman

by Scott Steinberg

by Corbin Ball, CMP, CSP

by Shawna Suckow, CMP

by Rachael Alford

103|

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Step Back in Time

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Midwest Meetings spring 2013


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www.MidwestMeetings.coM

Begin planning your perfect meeting at foxcities.org or call 800-236-6338 15


Midwest Meetings ••••••••••• Spring 2013

Table of Contents

53| 55| 56| 60|

(continued)

62|

The Promise for a Fun Adventure

64| 66| 68|

All Weather Resorts Resort Benefits Plan B - Saving the Day

Golf Goodies by Terry Matthews-Lombardo, CMP

Q & A on Golf Groups Miniature Golf Eight Tips for “Newbies” by Terry Matthews-Lombardo, CMP

Meet In…

Kansas The Sunflower State

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Spring 2013 65-96.indd 70

Iowa ...............1

Midwest Meetings spring 2013

2/14/13 11:17 AM

Spring 2013 65-96.indd 81

Kansas ..........70

North Dakota

Nebraska ......81

South Dakota

The Rough Rider State

98

Spring 2013 97-112.indd 98

The Mount Rushmore State

MIDWEST MEETINGS SPRING 2013

2/14/13 11:36 AM

North Dakota .....98 16

2/14/13 11:17 AM

104

Spring 2013 97-112.indd 104

MIDWEST MEETINGS SPRING 2013

2/14/13 11:37 AM

South Dakota.....104

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Please , Hold the Gluten Understanding Your Gluten Free Attendee

I

live a gluten free life, yet as a meeting professional I was not going to admit that I needed special meals at events. I did not want to stand out as being different or make another planner have to pay or do more. After all, my issue was that my body was sensitive to gluten, but not allergic. My symptoms made me think that I was in the early stages of Rheumatoid Arthritis until I eliminated gluten from my diet. I have spent the better part of the last five years trying to stay away from gluten, which is difficult when the

meeting world is full of gluten. We serve continental breakfasts with gooey pastries, warm bread baskets that are devoured with the salad and its creamy dressing at an awards dinner, and don’t forget the tasty Black Forest Torte for dessert. These are land mines to a person with gluten sensitivity or Celiac disease. Yet, these staples on so many menus have turned the meeting world on its head. At one time I may have suggested that doing a gluten free meal would be going too far but I have changed my tune, since learning of my gluten sensitivity. As I worked to eliminate the gluten in my life and my health improved, I became more sensitive to it in smaller

by Kimberly Moore, CMP, CTA

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Midwest Meetings spring 2013


amounts. As a service industry we always have to balance the costs with the benefit. How difficult is it for us to accommodate this special request? Our requests for food accommodations come because of religious beliefs and/or dietary preference. As meeting professionals we have dealt with these different preferences without

What Exactly is Gluten Free?

question of cost or ease. We’ve always been willing to accommodate those with standard allergies like peanuts or shellfish. We have been mindful of our attendees. If you have a large Jewish population or Muslim group you wouldn’t serve pork. Just like not serving meat or having a vegetarian option for those that choose to avoid meat and we have all offered fish on Friday’s for our Catholic members during Lent. I suggest the following to help you understand your gluten free attendee: • Ask your attendee what they can and cannot have. Engage the opportunity to learn what they need. In the end you will have created a positive outcome for that attendee. • Being careful about and understanding what is on banquet event orders (BEO) regarding food is critical. • Have your menus posted to help attendees know what the meals will be. • Serve your vegetarian meal with rice or potatoes. Both of these starches are acceptable and gluten free. • Have fresh fruit or veggie options, but not covered in sauces. • Check to see if there are gluten free options in the restaurant that are not part of the banquet menus. • Talk to the chef at your venue; they are frequently able to help develop a low cost, gluten free option. • Check local area restaurants to see if they have delivery of gluten free meals. In short, we are professionals and as such should not say no, but rise to the occasion to provide great customer service. More information suggested at: www.mayoclinic.com/health/celiac-disease/DS00319 www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001280 www.celiac.org/index.php?option=com_content&view=article&id=3&Itemid=9 Kim is a graduate of Michigan State University with a degree in Communication and minors in Public Relations/Business. She is an avid Spartan fan having grown up in East Lansing, Michigan. She is currently the Chief Operation Officer/Owner Planner for Moore Voices/Events & Moore. She has worked in both 501c (3) and 501c (6) organizations, both professional and trade associations in a variety of industries. She recently completed training with the Greater Lansing Convention and Visitors Bureau as a Certified Tourism Ambassador. Planning her older daughter’s wedding made her realize that Wedding/Event planning with her own business was the next focus for her career.

Gluten is a naturally occurring protein found in wheat, rye and barley. To be gluten free, anything that has flour or wheat in it cannot be eaten. Oats are another grain to watch as they are usually processed in plants that also process wheat. Crackers, bread, cereal, thickening in gravy, breading and salad dressing are just a few of the foods where you may find gluten. I have found gluten in caramel coloring agent from barley malt, in marshmallows and in my favored candy red licorice bites. The problem with a gluten issue is that gluten may not be the primary ingredient. Those who suffer with gluten sensitivity or Celiac disease are constantly reading labels. We have to cook fresh foods, as foods that are quick and cheap are often loaded with gluten.

Celiac Disease vs Allergies To some gluten free is seen as a fad, but in reality it is a serious issue for anyone with Celiac disease. Celiac disease is referred to as the wasting disease because the body can’t digest gluten and it interferes with the body’s ability to gain any nutritional benefit from food. Those diagnosed with Celiac disease have had to drastically change their diet and have undergone an intestinal biopsy for their diagnosis. Allergies on the other hand are determined by tests from a medical professional and show your system is over reacting to something as an invader. Common allergies are nuts, onions and seafood. A person with an allergy to a particular food can go into anaphylactic shock and if not treated, may die. Many with allergies these days carry epinephrine pens to help counter the swelling reaction that can be deadly.

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B

Top Ten Meeting Trends For 2013

enchmark Hotels & Resorts announces the “Top Ten

industry’s Complete Meeting Package. It’s not that meeting

Meeting Trends for 2013” as observed by its properties.

planning professionals don’t like packaging or see its value.

Benchmark Hospitality International is a leading US-

They just want that CMP acronym to now mean “customized

based hospitality management company, which operates 39 award-

meeting package” - customized to their unique meeting needs

winning hotels, resorts, and conference centers coast to coast and

and budget. Gone are the days when a CMP was one size fits all. 4. The Pace Is Promising! Across the country, booking pace is get-

off shore. 1. Steady As She Goes: Meeting demand is improving at an en-

ting more encouraging for 2013 and for 2014. Depending on

couraging pace to start the New Year. Many organizations have

the market, there is positive direction with future bookings and

a positive outlook for 2013, but still remain cautious with long

healthy signs of activity and interest in getting deferred meet-

term meeting commitments.

ings on the books. Things are looking positive and headed in

2. Rates Are On The Rise: With increased demand, group rates are

5. Wireless EVERYTHING! Whether it’s a nod to green meetings

market. Meeting planning professionals are still in the driver’s

or just convenience, note pads and pens are taking a back seat

seat and they know it. Pricing is least sensitive within new in-

to iPads and electronic tablets as the preferred means of taking

dustries and new media companies that are on a strong growth

notes and documenting learning in the meeting room. Confer-

path.

ence facilities are responding with charging stations throughExpectations

out to juice up conferees’ devices during breaks. Meetings are

are heightened for the creative and unique delivery of the

increasingly active with texting and tweeting exchanges with

3. CMP=Completely

22

the right direction - onward and upward!

advancing commensurately, depending on the location and the

“Customized”

Package:

Midwest Meetings Spring 2013


meeting-related content. Smart, interactive meetings are here to stay! 6. F&B: Healthy culinary continues, but ironically that doesn’t mean the Danish trays aren’t emptied daily. Meeting attendees, though, are demanding healthy, gluten free, sustainable cuisine and refreshment break selections - even going so far as to request an authentic culinary experience reflecting the native cuisine of participants. Creative, imaginative, and healthy culinary offerings are increasingly requested. Healthy protein-nourished meeting attendees are attentive conferees! 7. What’s New With Meeting Room Demand? Today’s meeting technology brings a stronger need for secure environments in which to conduct business and learning when offsite. And meeting planning professionals are demanding that meeting facilities respond accordingly. There’s just too much at risk in this competitive business environment. Guess what else is in high demand - more breakout rooms… what we’ve been hearing for 20 years! Demand for smaller and more intimate attendee interface is increasing after a lengthy period of deferred meetings. Some things never change, including demand for more space! 8. Teambuilding Continues Its Trend Upward. After years of postponed or deferred meetings, many companies are using teambuilding to inspire camaraderie and revive enthusiasm. But this is not your 1990s ropes and obstacle courses; today’s teambuilding is about scavenger hunts, early morning group fitness runs, competitive bowling, and culinary cook-offs. Fun, challenging and delicious! 9. 21st Century Meeting Planning Professionals are busier, with increased multitasking responsibilities than ever before. Fewer have planning as a primary function within their job responsibilities, and due to their hectic schedules, they have less time to be educated and even less patience to wait for a response. Interface with meeting professionals is increasingly done through RFP, e-mail communication and in some cases texting. Know your meeting planning professionals, understand their needs, and help them be heroes to their attendees and organization leadership! It makes a difference and helps your venue stand out from the crowd! 10. What Business Segments are Heating Up? Several, actually! Education (particularly engineering and technology), medical, bio tech, high tech, new media, association, not-for-profits, financial services and the incentive segment are all showing signs of recovery for 2013. What’s not won’t surprise anyone - government related business. Bonus Trend: Value, Value, Value, including plenty to do on property for attendees, upto-date fitness and recreation, and strong WiFi signals throughout! It’s all expected today. Social responsibility and sustainability are important, but not game changers - they’re a part of the mix and not an end in themselves. About Benchmark Resorts & Hotels: Benchmark Resorts & Hotels represents the finest in lodging, dining, recreational and meeting accommodations in unique destinations throughout the United States. Each is a Four Diamond property with award-winning service and exceptional accommodations. Most Benchmark Resorts & Hotels are certified by the www.iacconline.org International Association of Conference Centers, the leading professional organization governing the multi-billion dollar conference center industry on five continents. Benchmark Resorts & Hotels deliver highly specialized service that anticipates guests needs and ensures a hospitality experience unsurpassed and long remembered. For additional information and the location of properties, visit www.benchmarkhospitality.com. www.MidwestMeetings.coM

Whether it’s a nod to green meetings or just convenience, note pads and pens are taking a back seat to iPads and electronic tablets as the preferred means of taking notes and documenting learning in the meeting room. 23


Inspire potential attendees with a pre-event motivational video.

I

t’s more than simply getting people to show up for the

passionate person is giving a presentation and you’ll see the

annual conference, the retreat session, or the new prod-

changes taking place. When the leader stands up and is excited

uct unveiling - we want them to be advocates of the

and full of hope and optimism about the future, it is felt by all

meeting, to be excited to learn about the agenda and

the attendees and they become filled with hope and optimism.

how they fit in.

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The idea is similar to a presentation itself: Tell them what

How can we convince people to be passionate about

you are going to tell them, tell them, and then tell them what

a meeting before the meeting? The same way we bring

you’ve told them. Motivate them to get passionate, get them

passion during the meeting - the motivational presentation. If

passionate, and then keep them passionate about your organi-

an hour presentation at the annual meeting is meant to moti-

zation.

vate the attendees for a year, a series of short 90-second inspi-

If a professional motivational speaker is on the agenda, uti-

rational videos delivered with the invitation will go a long way

lize their skills and ask him/her to put together a short series of

towards creating excitement about the annual meeting.

inspirational videos to go out with the invitations. Yes, there

Every meeting has a motivational presentation, or should.

may be an additional cost, but the return on having members

It might not say “Motivational Speech” on the agenda, but at

attend with the intent of learning and becoming passionate is

the end of the meeting, the attendees will be talking about that

well worth it. And follow up with more motivational videos

one session that got them excited to be a part of the conference.

and stories after the meeting - the return on this meeting is only

That one session that had an impact on their thought process

the beginning. It also sets next year’s conference up for success

and caused the attendee to really look at the role they play as an

as well as the return your organization receives from inspired

individual in the organization. The one session that moved the

members during the year.

attendee from being a passive participant to an active, engaged

Let’s give people a reason to be advocates for attending. Let’s

member of the organization. This is the session you want to

convince them to be excited about the upcoming meeting, to

have as part of your invitation.

be excited about the changes that will be announced and how

Meetings aren’t just about relating industry facts and stats.

it will better the organization and all of it’s members. And…

We could do that with an email and save a lot of time and

Let’s not abandon them after the meeting. Let’s continue the

effort. Meetings are about networking with your peers and get-

excitement and passion with follow-up videos and stories of

ting excited about the future. Meetings are about creating pas-

success. Stories involving peers who through their passion

sion. And passion is shared with inspiration, motivation, and

and contributions have helped propel themselves and their

leadership. Take a look at the faces in the audience when a truly

organization to the top.

Midwest Meetings spring 2013


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Quality by Shadia Cook

A Quest for

A

rmed with his personal experience as a meeting planner and speaker, Pierre Bisaillon CEO of ProjectSpeaker, Inc. decided to take on the challenge to reduce and eliminate some of the stress planners experienced. He began speaking with planners,

Pierre Bisaillon CEO of ProjectSpeaker, Inc.

asking questions about what their biggest pain points were and 100% of them said the hardest and most time consuming task was finding a great speaker for their events, not to mention it gave them the most stress. Meeting planners are always managing dozens of details, from audiovisual equipment to making sure the temperature in the room is perfect, but one of the most difficult that planners cite is the ability to find the perfect speaker. Logistically, finding locations and service partners are also much less stressful than finding a speaker. For example, once you choose a hotel, you have a pretty good idea of what you’re going to get in terms of guestrooms, meeting space, catering, etc. With a speaker, you don’t have that same luxury and even after seeing a video or reading a few testimonials, the stress remains. Horror stories include speakers showing up intoxicated, using inappropriate language or generally being a bust. Meanwhile the planner sinks into the corner under the glare of their CEO. With ProjectSpeaker, Inc. Bisaillon has created a platform to save planners time, resources and some of their stress and worry. Headquartered in Canada, their current user base to date is approximately 75% US-based. It is an online source for planners to find the perfect speaker. They can log on to the website to create their events, shortlists and search the database for speakers. There is also a place for planners to share experiences with one another and communicate back and forth. The idea is to establish speaker reviews that are similar to product reviews available online for products. Planners can feel confident that they will get value, reduce their worry and not have to go to the ends of the earth to try to make sure that this is going to add value to their conference since their colleagues have shared experiences. “The speaking industry hasn’t changed in 80 years, speakers come from all walks of life, corporate, life experiences, and while most are great at sharing messages, they are less skilled in marketing themselves, hence, speaker bureaus were established. There are almost 400

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Midwest idwest Meetings eetings Spring pring 2013


At the end of the day planners need help on the legwork to find highquality speakers to elevate their events, and this new platform has developed a system to do just that.

in North America and have pretty much controlled the industry

point system. When a speaker comes in and creates a profile, each

since 1938. Most of the agencies keep a percentage of sales from

profile element is assigned a certain number of points. As they

the speaker. Planners and speakers are left to use speaker bureaus,

complete it they gain points for each element they included, for

but only because alternatives are too time consuming. Sometimes

example, each book, video or testimonial. If a planner does a topic

there are politics involved. Speakers that are exclusive to bureaus

search on “leadership,” the results will be the speakers with the

get pitched first and it’s not until they’ve exhausted these options

most merit points at the top. There is also a built-in messaging

that the bureaus present their next level of speakers. Ultimately

system where planners can initiate conversations with speakers

this isn’t beneficial for the planner,” said Bisaillon.

but not vice versa so the planners will not be inundated with sales

In reality, the best scenario is to present all of the speakers that

messages.

seem to fit planners needs and then let them choose from these op-

How can they offer this for free? The next plan is the completion

tions, but since that doesn’t happen, Bisaillon created something

of an RFP engine, when a planner builds an event, Project Speaker,

that would be a better alternative.

Inc. can send out their RFP to hotels, caterers and other vendors

The program is entirely free for speakers and planners. This al-

needed. This will allow a stream of revenue for ProjectSpeaker, Inc.

lows ProjectSpeaker, Inc. to be very selective in which speakers are

who will then get a commission from any vendors the planner se-

allowed to join. Currently they have 200 speakers in their database

lects.

(and an additional 400 pending), all of whom have undergone a thorough review process by the ProjectSpeaker, Inc. team. In an effort to further encourage the speakers to develop a thorough profile and resume, ProjectSpeaker, Inc. created a merit www.MidwestMeetings.com

At the end of the day planners need help on the legwork to find high-quality speakers to elevate their events, and this new platform has developed a system to do just that. For more information, visit www.projectspeaker.com

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How

Smart Are You?

by Rita McClain

W

ith so many topics in the meetings industry, it can be a challenge to stay current on every situation you may encounter during your planning. The following questions are designed to test your knowledge, refresh your memory and to add a little challenge to your day. Like meeting planners need more challenge in their day!

Following are some random questions created from my research, topics I cover in the classroom and discussion with professional meet-

ing planners. This is just a small sampling of the many different areas of expertise meeting planners use on a regular basis. Every effort was taken to ensure accuracy in the questions and answers presented.

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Midwest Meetings spring 2013


1. According to Emily Post, up to how many glasses may be in a formal table setting? A. 3

The bill does clearly define gross negligence for ease of understanding by all parties. This bill is one of the many ways that planners can “green” their meetings by donating unused food to non-profit organizations without the worry of liability exposure.

B. 4

6. A lavaliere is:

C. 5

A. Microphone for a lectern

D. 6

B. Type of projection screen

Emily Post describes the type and placement of up to 5 glasses for

C. Lapel microphone

water, champagne, red wine, white wine and sherry. The water glass is placed directly above the knives, with the champagne flute to the

D. Audio mixer The correct answer is C. There are a variety of microphone types

right and the wine and sherry glasses placed in front.

to choose from. It is important to understand the benefits of each

2. The following are characteristics of Banquet Russian food service except:

type, the number needed and how the microphone will be used to ensure the right choice.

A. formal and elegant

7. ASCAP and BMI are:

B. Service is counter–clockwise

A. Certifications for meeting and event planners

C. Food is prepared and pre-cut in the kitchen

B. Music licensing organizations

D. Food is served from the guests’ right

C. Event planning software

Food is served from the guests’ left. Advantages to this service

D. Online registration companies

include adding a touch of elegance, help guaranteeing equal por-

American Society of Composers, Authors and Publishers and

tions and providing personal attention to guests

Broadcast Music Inc. are both music licensing organizations. It is

3. Based on the 3:12 slope ratio how long would a wheelchair ramp need to be for a rise of 24 inches:

a complicated legal question when trying to determine if playing

A. 24 feet

music will result in a liability case. The federal Copyright Act addresses the issue of playing music at a meeting or event. If unsure, it would be wise to consult with someone familiar with copyright law.

B. 8 feet C. 12 feet

As I completed my research for this article I gained a greater

D. 10 feet

appreciation of the wide range of knowledge and skills that suc-

8 ft. is the correct answer. Divide the rise by 3 to calculate the

cessful meeting planners need to incorporate into their meetings. It

length of the ramp. The ADA has specific guidelines regarding this

is important to the industry that young professionals entering the

and other accessibility issues.

industry and long-time meeting planners realize the value and im-

4. Which of the following is true of Ramadan?

portance of continuing education to be able to provide a valuable service and well-run effective meetings. How smart are you?

A. The date varies year to year B. Fasting during the day light hours

Rita McClain, CTC, MBA Profes-

C. Considered a blessed month for Muslims

sor AIB College of Business Event, Hospi-

D. All of the above

tality and Tourism Associate Degree

All of the above are true of Ramadan. As U.S. cities continue to

As a professor teaching event and meet-

become more diversified an understanding of ethnic, religious and

ing planning classes at AIB College of Busi-

cultural events becomes very important to avoid cultural blunders.

ness in Des Moines, IA for 15 years, I know

5. The Bill Emerson Good Samaritan Act provides for all of the following except:

the value of a strong educational foundation for students desiring a career

A. Protection from liability when donating food to a non-profit

meeting planners must know to organize successful meetings. I strongly

organization

as a meeting planner. My goal in the classroom is to prepare students to be successful by introducing them to the necessary knowledge and skills encourage my students in the Event, Hospitality and Tourism associate

B. Standardizes donor liability exposure

degree program at AIB College of Business to continue their education

C. Does not clearly define “gross negligence”

once in the industry through the many certification programs available to

D. All of the above

meeting professionals.

www.MidwestMeetings.coM

29


Meetings and Events Must Be Culturally Relevant Is your ďŹ nger on the pulse of the attendee?

I

often wonder how much thought my clients put into the demographics and culture of the people attending their events because it seems that many event planners and producers approach their programs in such a cookie cutter fashion. This entire industry is about

communication so I think it is important to remember that the communication styles and general feel of the programs must be in sync with the culture of each audience in order to be truly effective. I recently managed the audiovisual for a corporate event where the attendees were mid-level managers from all over the country. A week or so before the event the client asked the producer to put together a playlist of high energy 80s and 90s rock music to use during walk-in, walk-out and

by Jay Ward

30

breaks. The producer asked me to handle this task which I

Midwest Meetings spring 2013


Because the client lives culture of this company, he knew what kind of music would speak to this audience.

was happy to do. As a music fanatic I love to put together playlists

in a big way. Because the client lives every day within the culture

for events (I guess it’s my inner DJ), so I spent a couple of hours one

of this company, he knew what kind of music would speak to this

day compiling a playlist of some of the most popular high energy

audience. The producer was just being too conservative for that

rock songs from the requested era. My inner DJ would say, “Rockin’

particular crowd.

the house from AC/DC to ZZ Top!” OK, maybe not.

In contrast, a few weeks before this meeting I managed a confer-

During rehearsals the producer asked if we could go over the

ence for bond dealers. Most of these attendees were men in their

playlist. As I began going over each song I soon realized that he

late 50s and early 60s. For that event it was easy listening jazz from

didn’t know very much about 80s and 90s rock music because he

beginning to end. Even though that isn’t my kind of music I recog-

had never heard of the majority of the songs that I had compiled.

nized what many of these people listen to because most of them fell

This was surprising because I wasn’t using a bunch of obscure art-

into the same demographic group as my father. Even the attend-

ists. In fact, most of the songs on my playlist had hit the top 40

ees that didn’t like soft jazz work in a fairly conservative culture

during these two decades. In the producer’s defense, he was a little

dominated by people who may not be into Lenny Kravitz so they

older and probably grew up in the 70s so he wasn’t very familiar

wouldn’t be fazed by the conservative music selections. It would,

with much of this music. I grew up in the 80s and 90s so I have

for the most part, only be background noise.

intimate knowledge of this musical genre. The problem was that he

I am using music for these examples of cultural relevance be-

didn’t recognize this fact, and chose not to defer to my experience

cause musical taste is one of the most obvious differences between

as a contemporary of the requested time period. Instead he shot

various cultures. But this should only be an illustration of a concept

down almost every song I brought and left us with only about 30

that is applied to all areas of your meetings and events; from cater-

minutes of music.

ing to networking activities or even how much flash goes into the

When the client arrived I could tell he was disappointed by the

audio visual elements.

lack of songs and he probably thought we had not taken his request

The simple fact is that people communicate differently based on

seriously when, in fact, I had spent quite a bit of time on the proj-

their life experiences and this can often be a direct result of time

ect. So he said he would bring his iPad and we could use one of

spent in a particular organization’s culture. It is our job as meeting

his playlists for the music. When he gave me the iPad, his playlist

and event professionals to spend time researching the culture of an

contained almost every song the producer had cut from mine. Even

organization or group, and apply the findings to every part of their

though my inner DJ felt both vindicated and annoyed, I recognized

event while doing our best to avoid our own prejudices. This is not

this as a teachable moment.

always easy… especially when it comes to music.

When the attendees arrived I soon realized that most of them were around my age and a little younger. I would say the average

Jay Ward, CTS Principal at Genesis Technical Production & Design,

age in the room was early to middle 30s - a good 20 years younger

is committed to helping organizations in the event production industry

than the producer. We ended up using my playlist after all and you

thrive in such a competitive environment through an array of resources

could tell that it was a big hit. The client really wanted to bring

and services ranging from production management and operations to

up the energy in the room and 80s and 90s rock music did that

staging and digital content design.

www.MidwestMeetings.coM

31


What the Heck Do We Really Mean by a Hybrid Event?

T

The term Hybrid is not a new one. Do you remember high school biology class? In that class we learned: Hybrid (biology), an offspring resulting from crossbreeding

hen the term referred to electric power

participants at the live event can join these conversations

generation, then electricity, computers,

with the virtual audience.

games and sport, music, literature and

automobiles, education and finally events and meetings. A hybrid event is not the recording of an event and then

event can do just that.

putting it on a DVD or online a few days later for others to

Pat Ahaesy, CMP. CSEP, helps companies have seamless and

view. It’s not a Twitter feed or Twitter hashtag discussion. It’s

stress free events. She has over 25 years of experience planning

not a chat room. It’s also not broadcasting an event live on

and implementing corporate and non-profit conferences and spe-

the Internet. It’s much more than that.

cial events, as well as incentive programs. The background that

My definition of a hybrid event is a compilation of all

led to her collaboration in P&V began first as an educator, then in

those elements, the live broadcast and the Twitter hashtag

the world of corporate and incentive travel. Pat has planned CME

discussion, plus participants online being able to be part of

meetings, conferences, tradeshows, special events as well as tours

the event and react to what the various speakers are say-

for art and incentive groups.

ing. The virtual audience is engaged in the event. They also

She has been a Certified Meeting Professional from the Con-

should be able to communicate amongst themselves, thus

vention Industry Council for more than 10 years, and has held the

adding to the engagement and making them feel more like

Certified Special Event Professional designation from the Interna-

they are truly part of what is happening.

tional Special Events Society for 10 years.

Sometimes the virtual audience is participating in a

Pat holds a BS in Education from Temple University and

“pod”. This is when a group of people, anywhere from 2 or

taught elementary school, tutored students with dyslexia and has

3 to a couple of dozen, meet in an office or conference room

taught ESL for the US Air Force.

to view the meeting together. They, can, then, participate

Often quoted in industry professional publications, she is a co-

virtually as a group or individually. When “pods” are part of

moderator of the leading online community, MECO, for meeting

the picture, even more participation can happen.

professionals. She was also President of the National Association

However, this takes a good deal of preparation and col-

of Business Owners-NYC from 2009-2011. Pat has chaired

laboration on the part of the planner, the content provider

MPIGNY committees and has been on the Board of Directors

and the broadcast or webcast provider. Another point to

of ISES-NY

be taken is that the planning for the virtual audience must

A believer, in the importance of education, Pat feels that events

never diminish the needs of the live audience. All this must

are a powerful tool to tell a story and educate. The value of meet-

be taken into consideration. A really good team of specialists

ings and special events should not be underestimated. After at-

must be formed.

tending several Event Camps, Pat realized that webcasting and

Conversations, between both the face to face and the virtual can begin in advance of the actual event and can extend beyond the event. The live event that would end at a certain time can be extended with online only conversations. The

32

Clearly every planner, planning a meeting, conference or event wants to meet or exceed his or her goals. A hybrid

hybrid events are the logical next step to extend the reach of meetings and events. Pat’s company, P&V Enterprises is headquartered in New York City.

Midwest Meetings spring 2013


by David Hedman

5 Tips

Avoiding bedbugs

1. Before. Check out where are you are going on BedbugRegistry.com. Pack a small flashlight in your luggage before you leave. Go to ThermaPure.com and check out the bedbug identification section of the website. You can print off this identification section and carry it in your luggage. Also, look at the geographic bedbug hotspots on the website. If

stands next to the bed, and behind the wall-hangings with your

you are staying with a relative in a known high bedbug risk area,

flashlight. Now pull off the bed sheets and check the seams of the

or if a relative from an area such as this is traveling to your home,

mattress and box springs. Most of the time the bedbugs will hide

be particularly careful.

near their blood host. We are looking for dark fecal spots, dried

2.Renting a Car. If it is during the cooler months of the year, start

blood spots, and bedbugs dead or alive.

looking for bedbugs when you rent your car. During the sum-

5.Home. If you have been bitten on your trip, or you suspect that

mer months the cars become too hot inside for the bedbugs to

you are now carrying bedbugs in your luggage, put your clothing

survive. The entire lifecycle of the bedbug can be destroyed at

and luggage in the dryer immediately upon returning home. A

120°F for 30 minutes. Check the trunk of the car, the seams of

dryer will heat your belongings to between 130°F to 165°F. This

the seats, under the foot mats, and around the edges of the car-

temperature is lethal to both the eggs and entire lifecycle of the

pet.

bedbug if you maintain the temperature for about 30 minutes.

3.Arrival. When entering your room, put your luggage on the

6.Infestation. If you do bring bedbugs home, do not throw away

folding stand or in the bathtub. Bedbugs have a difficult time

your possessions. Go Green! Use a licensed and trained techni-

climbing on metal because it is slippery to them. Do not use the

cian to heat your home to kill the bedbugs. Why would you put

dresser or closet until you have checked out the room thoroughly

chemicals in your bedroom? The technician should heat the sub

for a bedbug infestation.

area of the home to kill bedbugs which would migrate down to

4.The Inspection. Check out the room thoroughly with

avoid the heat. A properly trained technician will always use fil-

the little flashlight you packed in your luggage. Look be-

tration to protect the other technicians and the residents of the

hind the headboard. Most headboards can be lifted off

structure from dangerous particles and VOC’s which are gener-

from both sides. Check the nooks and crannies of the night

ated during the convective heat process.

www.MidwestMeetings.coM

33


How organizations of every size can raise money online.

F

by Scott Steinberg or cash-strapped organizations looking to boost their

Creating a successful campaign

financial outlook, crowdfunding - a.k.a. online fund-

Admittedly, crowdfunding sounds easy on the surface: Just post

raising - may just be the hottest new invention since

a pitch for a promising new venture and watch the dollars roll in.

the annual donor’s event. A form of sponsorship drive through which associations and non-profits can raise money by posting promotions online and garnering pledges from everyday internet users, interest in the field is quickly skyrocketing. With over one million campaigns (over 80% of which raised more than $25,000) successfully funded to the tune of $2.8 billion in 2012, it’s easy to see why the industry doubled in size from the year prior. Letting entities of any size raise aware-

But with so many worthy causes now competing for attention, it’s imperative you also pair initiatives with extensive promotional support - visibility is becoming increasingly crucial. Top tips when building a campaign include as follows: • Conduct extensive research - Study both successful and failed campaigns to see what worked and didn’t. • Be singular and arresting - Stand out at a glance and quickly explain what sets you apart.

ness and similarly expand their potential pool of contributors the

• Perfect your elevator pitch - Clearly explain what you’re offer-

world over, suddenly, individuals at every level have the power to

ing, how funds will be utilized and the reason that projects need

enhance the bottom line by several orders of magnitude.

to happen now - including why you’re the right organization to

Looking to tap into the phenomenon to turbo-charge your

pull them off.

own fundraising drive and/or special occasion? Here’s how to

• Know who your core audience is - Understand how to reach

better connect with potential benefactors, and send its potential

them online and how to keep their attention: Campaigns run

skyrocketing.

30-45 days on average, necessitating ongoing marketing and PR

How does crowdfunding work? In actuality, four forms of crowdfunding exist across the over

efforts to keep interest levels high - crowdfunding is a marathon, not a sprint.

525 online services now catering to every field from hospitality to

• Secure support in advance - Reach out to your community and

real estate and academia - a full list of which can be found at www.

secure strategic partnerships up-front: Start seeding interest

crowdsourcing.org.

amongst thought leaders, influencers and potential donors long

Thanks to growing public awareness, lending- (loans are

before hitting the launch button.

provided in exchange for interest payments) and equity-based

• Prepare assets prior to launch - Stockpile promotional content

models (involving the sale of ownership in businesses) continue

(video snippets, surprise rewards, testimonials from community

to grow in prominence. However, donation-based sites like

thought leaders, promotional photos, etc.) in advance, as cam-

Crowdrise, Causes.com and CauseVox as well as reward-based

paigns require constant work and upkeep - mid-session isn’t the

sites including Kickstarter, IndieGogo and RocketHub (wherein

time to be dealing with distractions.

merchandise, collectibles, and unique life experiences are traded

• Offer compelling incentives - From unique giveaways to one-of-

for contributions) look to provide the most promising outlets for

a-kind collector’s items or singular life experiences (be the guest

non-profits today.

of honor at our local gala!), incentivize donors to pledge by pro-

In all cases, organizations can post pitches in the form of video,

viding valuable returns at every tier.

audio, text and/or photo snippets alongside various pledge tiers and

Likewise, real-world events and programs can also be a powerful

- if incentives are provided - award associated benefits in exchange

driver of interest in campaigns, helping grow support and awareness

for each level of contribution. Viewers are then given the option

amongst the public and media.

to contribute via credit card, PayPal or alternate online payment

Coupling virtual and real-world events

solutions, thereby helping support the cause.

Many organizations make the mistake of concentrating all their

34

Midwest Meetings spring 2013


promotional firepower at launch, only to find interest has petered

ment for) traditional fundraising galas and events, crowdfunding

48 hours into a six-week campaign. To maximize chances of success,

solutions promise to become among tomorrow’s most powerful pro-

instead look for new ways to consistently make headlines and stoke

motional tools for non-profits. Perhaps it’s time your organization

public dialogue throughout the duration of your programs - the goal

set its sights online, and take the plunge.

is to create running conversation. Meetings and events can be potent tools here, and not just as a

Scott Steinberg, top-ranked international event speaker on the lecture

venue for key announcements, when you can capture the attention

circuit, is a bestselling expert on leadership and innovation, and the

of large audiences or prompt on-site donors to pledge en masse.

head of strategic consultancy at TechSavvy Global. The author of The

All provide ongoing opportunities to engage with the media, pro-

Crowdfunding Bible and among today’s most well-known providers of

vide high-profile reveals, and cement support from key influencers,

keynote speeches, training workshops and seminars, as seen in 600+

or connect with current and prospective backers, all of whom can

outlets from CNN to NPR. www.AKeynoteSpeaker.com

prompt added uptake and word-of-mouth. Savvy planners can also utilize these channels as a means of driving added publicty via planned stunts, or as content creation engines - countless photo, video and social media ops present themselves on-site. Be sure to think on both grand scale and grassroots level as well. Regular meet-and-greets between community and staffers or behind-thescenes sessions where organization members take press and public on frontline tours to understand the driving force behind each initiative may be impractical. But conventions, tradeshows, speaking appearances, and local get-togethers can all be powerful amplifiers for your message - if you can’t afford to create original ops, make a point of piggybacking on pre-existing promotional opportunities. Letting you connect with many supporters and strategic partners in a single swoop, and generate a heightened sense of both empathy and urgency, all can produce a powerful echo effect when coupled with social and online outreach channels.

The future of fundraising Far more challenging than it seems at surface value, crowdfunding is also far more empowering - over $136 million has been raised even on lower-profile sites like Razoo alone. From helping fund programs for special needs children to powering disaster relief efforts, it’s also helping bring out the best in us all: Even just the donationbased market is growing 50% annually according to research firm Massolution. Tellingly, with dozens of sites increasingly springing up that cater to every form of non-profit and topic imaginable and the unprecedented reach they provide, successes to date are only the tip of the iceberg. As an adjunct to (not replacewww.MidwestMeetings.coM

35


The Same

Meet our planners:

But Different

Corporate: Jennifer Mell, CMP, Events & Recognition Coordinator, Kohl’s Department Stores

Part 1

Non-profit: Jody Weyers,

Regional Volunteer and

A

Communications Director,

A closer look at two different types of planners

American Red Cross Northeast Wisconsin Region

re you a corporate meeting planner wondering what

and keep the planning process moving along. I’m not sure if that is

it would be like to be involved with doing work for

typical for the corporate market, or just our industry as a whole. It’s

a non-profit organization? Or maybe you’re working

great that people are so interested in what we do and want to be a

with government and find yourself daydreaming about

part of it but it can also be challenging as there is an internal learn-

being able to plan a meeting at a luxury resort instead of the hotel that will honor your per diem. In the vast and varied world of meet-

ing curve to how meeting planning actually works best.

Weyers: Time. There is never enough time to get things done,

ing planning, there are similarities and differences between the dif-

there is always something more we can do. There are also the chal-

ferent market segments. For this two-part article, Midwest Meetings

lenges of meeting financial goals and finding the right volunteers.

spoke to planners from a variety of backgrounds, corporate, government, non-profit, and independent to share their unique perspec-

MM: What do you find most rewarding about your job? Mell: I love when something that seemed impossible logisti-

tive. This issue, Midwest Meetings will feature corporate planner

cally works out well. So often when I get pulled in to a project I

Jennifer Mell and non-profit meeting planner Jody Weyers. Check

think “How in the world are we going to do that?” so it’s a great

out the Summer issue of Midwest Meetings to learn about a third

feeling nine months later to stand in the middle of it and then

party independent planner and a government planner!

think, “We figured it out!”

MM: Who are your stakeholders and what role do you have in

planning and executing their events?

Weyers:

Making a difference in the community, especially

with disaster services. We are literally bringing hope and help to

Mell: Our stakeholders vary from event to event. They are gen-

people when they have none or have no idea where to go or who to

erally one or more members of our executive team. Most of our

turn to. I believe in doing one-on-one training with our volunteers

events have more than one decision maker as they tend to work in

to find out what they want to get out of it and see if we can offer a

committees/teams. My team serves mostly as a source for planning

good fit. I met someone recently who had a house fire two years ago

framework, booking venues, vendor relations and logistics manage-

and the Red Cross helped her with her family’s immediate needs.

ment both in planning and onsite. We partner with various depart-

The Red Cross also gave them some quilts; she shared with me that

ments throughout the company for meeting content, marketing

her and her children still have those quilts two years later because

and travel. I tease that we are the “ring masters” to the circus, not

it was their first sign of comfort that things would be okay.

the entire show.

Weyers: Everyone! It’s not just locally or even within region

because we send people all over the country to help when needed.

MM: How has public perception on meetings and conferences

affected your events (if at all)?

Mell: Our company is certainly conscious of the perception of

When you look at our organization, it’s hard to find a household

our meetings/events, but I wouldn’t necessarily say it’s because of

that hasn’t been touched in some way by the American Red Cross.

other events that became more high profile in the last year or so.

MM: What do you see as your biggest challenges or obstacles

We are very self-aware as an organization. I think it also helps that

Mell: Our biggest challenge is usually getting our stakeholders/

Weyers: Not too much, we have expense budgets but largely

within your market?

decision makers on the same page in order to make swift decisions

36

most of our events are internal and not open to the public. work with local community members to help offset the costs to

Midwest Meetings Spring 2013


make sure they are raising money.

dancer is in charge of raising money for and we support the promo-

MM:

What kind of changes are you experiencing within the

Mell:

Availability of venues within our booking window has

a regular blog and a separate blog for just this event. During the

changed greatly in the five years since I’ve been in the company and

actual event we upload videos so friends and family can watch this

along with less availability comes higher rates, tougher timeframes

sold-out event if they can’t be there.

tion of their individual fundraising efforts. We also post pictures and videos of the local competitors taking their dance lessons. We have

industry?

on access to meeting space and less room in negotiation. I worked

Our organization is one of leading non-profits using technology

in hotels for nearly a decade before moving to corporate planning,

tools to get the message out and showcase what we are doing, as well

so I understand all of those components and view it as my role to

as finding out who needs help, as Hurricane Sandy demonstrated.

explain the needs of both sides either to my hotel contacts and/or

Lines might be down, but people can generally still use their cell

my internal contacts.

phones to post updates.

Weyers: Technology, everything is immediate which is good

MM: If you had to switch to working in another meeting seg-

since much of what we do is immediate via disasters, but it is also

ment (corporate, government, non-profit or independent) which

hard to disconnect. I have to make a conscious effort to go offline

would you choose and why?

and not constantly check messages, texts and emails.

MM: How do you stay connected with your attendees? Mell: Most of our events have an event specific website that

houses all logistical information for the event and online registration. We have found it to be a great tool for our attendees to have

Mell: While I enjoy working in the corporate segment of the

industry, I would really like to work for a non-profit at some point

in my career as I have a strong sense of community and would like to feel “good in my bones” about benefiting others with my work.

Weyers: None because this is such a good fit for me! I get to

constant access to what they need to know and it’s much easier for

meet so many different people from all walks of life, from CEOs

us to communicate out to them and gather all their needs for the

to NFL football players (Donald Driver). There’s such a variety

event.

of things I get to do and see, the impact of the services we’re

Weyers: Social Media. It’s a way for us to show people how

they are helping and getting donations as well as helping people,

providing people. I can’t see another job giving me that same type of satisfaction.

and showing the hope and help we offer. I’m also a firm believer in networking on and offline, there needs to be a good balance of both. We serve a 20 county area so Facebook allows us to reach people on a regular basis who we maybe only see once or twice a year, but we make a focused effort to meet and interact with people in person. I try to go out and meet with the different offices for their monthly meetings or if we’re unrolling any new programs. We just released a new national database system that offers an online volunteer system where volunteers can update their profiles, calendar events, update forms, etc. I’ve been going to the offices in person to get people comfortable with the system, as well as connect in person.

MM: How has technology changed your planning? Mell: Ha ha ha… I love my paper! I’m not sure I’ll ever break

myself of my notepad/pen, but I do see the value in using iPads and

such for the planning tools and housing all my paperwork. I know there are some apps developed just for planners to make things so much easier. I’m open to it but definitely not ready to jump in the deep end yet!

Weyers:

Social media, like Facebook, Twitter and YouTube

have been a huge part of our largest annual fundraiser, Dancing With Our Stars. This year we have Donald Driver (Season 14 winner of Dancing With the Stars) dancing with his wife Bettina. Each www.MidwestMeetings.com

37


By Corbin Ball, CMP, CSP

Mobile

Social Networking Improving the Attendee Experience

O

ne good contact made at an event can often pay for the whole trip! Yet, until recently

the way most events managed this very important component did not get much thought. For decades, the name badge was the principal networking tool. By chance, attendees would notice a name badge, strike up a conversation and make a contact. Although this works, there is much to be desired in this haphazard approach. Fortunately, with the combination of social media and mobile technologies, there is a plethora of possibilities to improve the networking process. Meetings were the original social media and mobile social tools are a natural path of development. And the good news is that many of them are free or very low cost! Here are some to consider:

38

Midwest Meetings spring 2013


Bizzabo (www.bizzabo.com) Price: Free Bizzabo is a business discovery app designed to help event organizers communicate with attendees and attendees with each other.

Qrious (www.qriousapp.com) Price: Free for attendees, exhibitors pay an event fee to receive leads. Qrious is a social discovery and lead sharing system using apps and QR-coded name badges.

Planners can add their event (or import the details from

Event organizers enter the program information and can im-

EventBrite) including logo, dates/times, place, social media

port registration data from RegOnline, EventBrite and other

links and agenda. A range of promotional tools are provided

registration systems. Badges are printed out for free with indi-

including “Download App” buttons and QR codes to include

vidual QR codes.

at your event website and promotional materials. There is an

Exhibitors pay an event fee to receive leads for the QR codes

automatic scheduling function to send out notices to social

scanned. There is no fee-per-lead and exhibitors can add as

media channels the weeks and days prior and during the event

many smartphones to their account as desired.

with customized reminders to download the app. Attendees can download the native app (both Android and

Attendees connect their social networks to Qrious and can see who is coming to the event. Qrious recommends who to

iPhone) to be able to:

meet, and why, using attendees’ roles, goals for the event, exit-

• See the conference agenda

ing social nets and specific business interests via the web and

• See who else will be attending

on their phones.

• Message fellow attendees

Shhmooze (Shhmooze.com)

• Set up face-to-face meetings onsite

Price: Free

• Receive suggestions of business opportunities tailored to personal business profiles

Shhmooze is a smartphone app that matches a name, interests and expertise to the faces around you at a conference.

• Use LinkedIn to keep in touch with new connections

Shhmooze highlights existing connections on LinkedIn and

• Use the Twitter event hashtag to be part of the buzz.

Twitter showing attendees who they know and recommenda-

OleaPark (OleaPark.com) Price: Freemium This is another mostly free event guide social networking app.

tions on who to meet. Attendees sign into Shhmooze with LinkedIn, Twitter or Foursquare to create their profile. The app doesn’t rely on the conference organizer to create the event.

Event organizers create an event (dates, time, location, so-

These are just a few of the dozens of options out there. Most

cial links, etc.) at the OleaPark website. Tools are provided to

of the major event guide apps are building in social media links

promote the event with digital flyers, buttons and push mes-

as well. Many of the full-featured networking companies (such

sages (for a fee). A range of analytic tools measuring attendee

as www.pathable.com, www.presdo.com, www.doubledutch.

behavior are also provided.

com) have strong mobile components. When mobile technol-

Attendees download the app (Android/iPhone) to receive a

ogy and social media meet, the benefit is to create richer and

mobile “badge” to allow them to:

more valuable events by helping attendees make the best con-

• See the conference agenda including session details, speaker

nections possible.

profiles and maps. • View other attendees’ profiles and interests on LinkedIn, Twitter and Facebook. • Receive recommendations to attendees with similar social graphs and interests

Corbin Ball, CMP, CSP is a speaker and independent thirdparty consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve

• Realtime chat with attendees

productivity He can be contacted at his extensive website: www.

• Monitor the event Twitter feed.

corbinball.com and followed at www.twitter.com/corbinball

www.MidwestMeetings.coM

39


How Did You Get Here?

Tracey Bockhop, CMP talks about her dream job.

After watching Jennifer Lopez work her planning magic in the movie, The Wedding Planner, Tracey Bockhop, CMP, Meeting Planner for the Preventive Cardiovascular Nurses Association (PCNA) knew that she wanted to be a part of the meetings and events world. Fresh out of college Tracey began gathering experience at a hotel and conference center in Madison, WI working in a variety of roles beginning as an administration assistant, then as a catering manager working with weddings, association, and corporate groups. It was through these positions she realized her passion was to move to the planner side and she set her sights on becoming just that. Midwest Meetings spoke to Tracey to learn more about how she realized her dream of becoming a meeting planner. 40

Midwest Meetings spring 2013


MM: You started your career work-

ing at a hotel, was it hard to move from the supplier side to a planner position?

TB: I loved working on the supplier

side, but I didn’t want to be on the sales

side of things forever. I had applied for meeting planner jobs but it was hard because they didn’t understand the core relationship between the two sides (sup-

It’s not enough to just attend events, you need to introduce yourself, get to know people, and create relationships.

valuable feedback too, whether they like the speaker or not and ways to improve for next year. Something new this year is that if you tweet or post to Facebook you’re entered in a drawing. This is especially helpful to get communication out there to make folks who aren’t there feel like they should be. Almost everyone has a smartphone and can be tied in with everything - our live streaming at

plier and planner). I also knew I wanted to get my CMP so I worked as a sales manager while studying to

the meeting will also help people gauge what goes on at the meeting.

gain the certification knowing that it would help me find a job as a

This is the first year we’re having a live Twitter feed on a screen in the room. It’s a big risk since someone could tweet something

planner. I’ve now been the Meeting Planner for the Preventive Cardio-

negative, but it instills a lot of confidence in our members and el-

vascular Nurses Association (PCNA) for a year and absolutely love

evates our association’s level of excellence. We’re also going to have

it! I am the only planner for the association and while we have over

a lounge with screens that will have both Facebook and Twitter.

3,000 members, our office is very small with only eight of us on staff.

MM: What do you like most about your job? TB: Everything! We have our annual meeting in Las Vegas for

MM: What advice do you have for people aspiring to be a Meet-

ing Planner?

TB: Working in an administrative role opened my eyes before

about 700 people and 70 exhibitors. I am in charge of everything

being on the floor which was a great learning experience. It also

from gaining sponsorships, handling the exhibitors to registration. I

helps to be a detailed person and enjoy being hands on. When I first

also plan 25 fall regional programs all over the U.S. and four board

started out it was hard to get a chance because everyone wanted you

meetings a year. There’s this “planner high” I get when planning and

to have experience first. The best thing I did was position myself in

attending the events. There is nothing better than seeing everyone

the industry and network to get my name out there. It’s hard to get

happy and the gratification of pulling off an event. 2013 will be the

interviews without having connections. Looking back I wish I had a

first National Meeting that I’m handling everything from start to

stronger mentor that I worked closer with: I had a handful of men-

finish. I am looking forward to seeing some of the new things I’ve

tors but never focused on one of them directly. I think it would be

implemented. There are going to be some competitions that are low

very beneficial to go to one of their events or spend days with them

cost for the association, but will help create more interaction among

to get that real-life experience that you can use in interviews.

the attendees. The other major event is a community outreach we’re

Networking is also key. It’s not enough to just attend events, you

doing for the first time. We’re holding a medical device drive and

need to introduce yourself, get to know people, and create relation-

have been working with the city of Las Vegas to help find some non-

ships. Find an organization that you have passion for and get in-

profit clinics that need assistance. Based on their needs we’ve put a

volved, you never know who you’ll meet and there’s no replacement

wish list together to give to our members who wish to donate items

for face to face interaction and relationship building. I had an inter-

they aren’t using or have upgraded. My hope is to make this an an-

est in hospice and got involved with their golf committee where I

nual event.

met some great people. It’s important to get to know people that you

MM:

What kind of changes are you experiencing with your

group and in the industry overall?

TB: Funding is an issue in our specific industry (cuts with the

can rely on and trust, personally and professionally. Once you’re working in the industry it’s important to stay involved. In teaching a CMP class with my local MPI Chapter it’s fun

new Sunshine Act) so we will have to see how much it will affect us.

to see the excitement from future planners and it keeps me moti-

Obviously in regards to meetings, technology is a big topic in terms

vated and looking forward to see what’s next in our industry.

of keeping up with our members and sponsors. Attendees can’t sit for 10 hours listening to speakers so we are trying to incorporate things throughout the day that don’t cost a lot of money since we’re

MM: One last question, if you could plan an event anywhere,

where would it be and why?

TB: I find this question a little difficult as every event can be

non-profit. There are little things that we can do to keep attendees

unique for the area, but it would be really great to have a reception

interactive and interested, like mobile apps to communicate with

at the top of the Empire State Building and then maybe a brain-

others in the meeting room in real time. It also provides us with

storming event in the middle of the Google corporate offices.

www.MidwestMeetings.coM

41


Do Something

Unexpected

T

his article almost didn’t get published. To be more accurate, it almost didn’t get written. You see, I’ve had this cold now for a couple weeks, and in my fog

of decongestants, I inadvertently left my laptop behind on a plane the other day. Imagine the panic of arriving home late in the evening, on the last flight of the day, and wondering why your briefcase is a lot lighter than it should be. Now double the panic. In addition to this article, I’ve been finalizing my second book, and I had worked on it feverishly (no pun intended), for the past couple weeks. Did I mention that this is my sole work computer, and I hadn’t backed up my files in a long time? Shame on me, but I digress. I drove back to the airport, told my sad-sack tale to Southwest Airlines, and

by Shawna Suckow, CMP

they radioed a baggage worker on the tarmac. True to what I’d expect from Southwest, the worker dropped what he was doing, found a cart to drive him to the hangar, hooked up a ramp of stairs, and combed the airplane for my laptop…and found it. I tried to give my new hero - Chad - a tip, but he declined twice, saying simply, “Thank you ma’am, but it’s my job.” Wow. We all work in the hospitality industry, but how many times are we wowed by true hospitality these days, especially from each other? It got me thinking about all the research I’ve been doing for my books these past few years, and some of the unfortunate results I’ve uncovered about how planners and suppliers interact with each other. For people in an industry all about hospitality, we often aren’t that hospitable with each other. How can this be? My first book, Planner Pet Peeves, was two years in the making. I spent a lot of time listening to my planner peers gripe and complain about suppliers, and all the things they seemingly conspire to do to us, to make our jobs unpleasant. My second book is Supplier Pet Peeves (the one that almost got lost forever on a plane). It’s the counter-perspective, as suppliers gripe and complain about planners, and all the things we seemingly conspire to do, to make their jobs unpleasant. Sound familiar? It’s been like listening to two warring siblings. They’re both really good-natured kids, but they can’t see how alike they really are, and sometimes they just drive each other nuts. To understand these two siblings, let’s generalize a bit. What do most planners have in common? We’re people-pleasers and problem-solvers. We thrive under pressure. We aim to build strong, reliable business relationships, and our end goal is always the best possible experience for our attendees. What do most suppliers have in common? Exactly the same things as planners!

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Midwest idwest M Meetings eetings s spring pring 2013 2013 M


They’re relationship and service driven, and their end goal is the best possible experience for their clients, the planners. We like to distinguish ourselves as being from two distinct camps, but we’re really pretty similar, and everything we do, whether planner or supplier, is about making the client happy in the end, so they’ll come back again and again. My faith in this industry leads me to believe that most of us are not deliberately trying to make anyone else’s job harder. I believe, with few exceptions, that we all

I tried to give my new hero - Chad - a tip, but he declined twice, saying simply, “Thank you ma’am, but it’s my job.” Wow.

have the best intentions and just want to produce solid, successful meetings and events. If that’s not our goal, then we shouldn’t be in the industry at all. But back to my research and findings… Despite being a planner for more than 20 years, I’ve done my best to play neutral like Switzerland in all my research. In doing so, I’ve been fairly able to keep a 30,000 ft. view of the situation (an airline pun, this one intended). In a nutshell, what bothers planners the most about suppliers? Cold calling, perceived (or real) deceptive sales practices and the whole RFP/contracting process. What bothers suppliers the most about planners? In a separate nutshell: planners ignoring them, perceived (or real) withholding of key information, and the whole RFP/contracting process. If it sounds like we all pretty much share the same frustrations, that’s because it’s true. Suppliers cold call planners, planners ignore them. Planners believe suppliers are sometimes being deceptive, suppliers think planners sometimes don’t disclose key information. Everyone collectively is frustrated by the RFP process. Why, then, do we all find it so hard to communicate, connect and collaborate with each other as planners and suppliers if we are so alike? Well, for starters, I think it’s been a rough few years with everyone just fighting to keep their jobs and get their work done. When you’re in survival mode, sometimes it’s hard to have common courtesy. Secondly, given the economic ups and downs of the past decade, the pendulum of power has swung back and forth from planner camp to supplier camp several times, often leaving a bad taste with the party lacking power at the time. That power will always shift; it’s up to all of us to remember that the way we treat others when we have all the power, is the way they will treat us when they have it back. Our industry is really tight-knit. I always say that we are not six degrees of separation apart; in meetings and events, it’s more like two degrees of separation. If I don’t know you personally, I bet I know someone who does. That means that actions have huge, lasting repercussions and reputations matter more than in other industries. If you treat a colleague poorly today, it not only will follow you for years to come, it will leave a pock mark on the path for others who come later. Now that we’re emerging from the recession, we can all breathe a little easier, have a little more common courtesy, and bring back unexpected kindnesses. When in doubt, just think like my new best friend Chad from Southwest Airlines, and do something unexpected, just for kindness’ sake. Shawna Suckow, CMP, is a veteran planner and the Founder and President of the Senior Planners Industry Network (www.spinplanners.com). She’s the author of Planner Pet Peeves, and her new book, Supplier Pet Peeves, both available on Amazon or at www.shawnasuckow.com. She speaks to audiences worldwide on supplier-planner relations and other meetings industry topics.

www.Midwest idwestMeetings eetings.coM coM www

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Planning for Larger Attendees

T

ypically when meeting planners talk about accommodating attendees, they are speaking about providing accessibility for participants with a disability. But

recently, I was tasked with coming up with a comfort plan to accommodate larger attendees, in terms of both girth and height. Instinctively, the first things that came to mind were to provide larger chairs and to account for less participants per table to allow for more elbow room. However, the intricacies and implications of providing a comfort plan are far greater. First let us take a look at the reasoning behind establishing and incorporating a comfort plan for all of your attendees, not exclusively for the larger participants. Although body size is not considered a protected status under anti-discrimination law, creating an atmosphere of comfort is about more than just obliging your attendees; it is about maximizing the return on investment (ROI) by creating an environment that is conducive for participants to be attentive and engaged. If your participants are uncomfortable, watching the clock and waiting for the session to end just so that they may stretch their legs - they are not engaged. Conversely, it is distracting to all in attendance when others are visibly uncomfortable. Attendees that are in a physically comfortable environment will be more likely to actively participate, retain the presented information, rate the meeting more enjoyable by Rachael Alford

when completing post event surveys and be more apt to attend reoccurring meetings in the future. This translates into a win-win situation with increased ROI for your client as well as increased participant satisfaction. If developing a comfort plan for your attendees appears daunting

44

Midwest Meetings spring 2013


With proactive and pragmatic planning, a comfort plan can be prepared and incorporated without increasing your workload or exceeding your budget. and expensive, take heart; with proactive and pragmatic planning,

32 inches in width

a comfort plan can be prepared and incorporated without increas-

• Confirm that hinged restroom doors

ing your workload or exceeding your budget. In some instances, it

do not swing into the clear floor space

may be sufficient to incorporate both height and weight questions

required to use any fixture as to not

within your special needs requirements during the registration pro-

impede the use of sinks or toilets.

cess but bear in mind that individuals that may need additional

• Individual room thermostat con-

consideration due to weight may be too embarrassed to be forth-

trol, not centrally controlled

right on the questionnaire. However, this can be done by tactfully

When conducting a venue

adding the option for registrants to specify they need accommoda-

site inspection, be mindful. Thor-

tions prior to arrival so you can provide the proper provisions.

oughly walk through the venue with a measuring device

If you would like to delve deeper and incorporate a full comfort

as a visual or pictorial inspection will not suffice. Venues that were

plan while alleviating potentially awkward moments for your par-

built after 1990 are required to be ADA compliant; however, es-

ticipants at registration, while also eliminating surprise inclusions

tablishments that are older or designated historic may be excluded

in your budget; start by including a comfort plan in the beginning

from this law and therefore may not adhere to ADA accessibility

of the planning process. As each meeting and event is unique, the

guidelines.

recommendations set forth below are by no means meant to be an

Be sure to ask if the venue must adhere to union regulations in

inclusive list of considerations, but rather provided to be utilized as

regards to the service staff. If so, you may be required to compensate

a base for initial planning preparation.

the service staff with additional gratuities for servicing less partici-

When preparing your RFP for venue site selection, ensure that you denote requirements for table set-up, seating and location with the indication that you will require suitable space to allot for:

pants per table than their contract provides. If necessary, prepare to offset this expense elsewhere in your budget. When preparing to submit an RFP for lodging, consider estab-

• Two participants per each six foot table

lishments with abundant king beds available. Joining two double

• Three participants per each eight foot table

beds is not an acceptable option for those with issues of higher girth

• Five participants per twelve foot table

and certainly not appropriate for someone tall whose legs will dan-

• A maximum of six per sixty inch round table

gle over the edge. Again, having well rested participants allows for

• Seating without arm rests

a more productive environment. Also ensure that the king rooms

• Seating that supports the lumbar

are located within a reasonable distance to an elevator, escalator,

• Seating that is sufficient in both length and width to avoid cir-

or on the ground floor. Additionally, be sure to ask about ADA

culation discomfort • Seating that can adequately support weight for extended periods of time

compliance for the en suite restrooms as well. You will find that with a little foresight and proper planning, you will be able to accommodate all of your participants while main-

• Alignment of the presentation area that allows for ease of view-

taining your intended budget. As an added value, be sure that you

ing so that taller individuals do not need to be displaced and to

let your attendees know you have taken them into consideration so

allow for unobstructed views for other participants

they know they will experience your meeting or event with inten-

• Frequent aisles with ample space to access without hindrance

tional comfort by providing your comfort plan to potential partici-

• Theater style seats are not preferable, but if required they should

pants via your website or in promotional materials.

not be touching or in any way interlocked together • Accessibility via an elevator, escalator, or located on the ground floor without steps required for access • Ensure all pass-through doors and restrooms adhere to the Americans with Disabilities Act (ADA) guidelines with a minimum of www.MidwestMeetings.coM

Rachael Alford is a solutions strategist and an independent meeting and event planner. Her aim is to utilize her knowledge and experience to create, promote, and increase holistic, intuitive, and integrated solutions for success within all facets of business. Contact her at Rachael@ RachaelAlford.com or by visiting www.RachaelAlford.com.

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Remember Your First Meeting? Betti Budde, CMM and Associate Regional Vice President at HelmsBriscoe in Ely, MN

Janelle Murphy, CMP at Midwest Energy Association in Eagan, MN

H

ow long have you been a meeting planner?

through airport screenings and wear layered clothing as air-

Is it long enough to forget what it was like

plane temperatures vary, often on the same flight.

attending your first meeting? If so, it is time

Allow plenty of time at the airport - arrive an hour and a half

to step back and try to remember what trav-

to two hours ahead of the departure flight time to avoid feeling

eling for the first time was like and how you

rushed or missing a flight because of long security lines.

felt walking into a room with hundreds of

Know the organization’s travel policies. Can you accept an air-

other participants who wanted to know about your business and

line voucher if you get bumped from the flight but have to pay

your role in it.

for a hotel room for an extra day? Carry the travel agent’s phone number in case of delays or rescheduling.

Betti Budde, CMM and Associate Regional Vice President at HelmsBriscoe in Ely, MN advises seasoned planners to be patient with and responsive to those new to attending meetings. “Sometimes we as planners are too close and assume too much,” she said. “I suggest over communicating and being very clear in our communications, especially for those who are new meetings attendees.” She admits she was grossly unprepared for her first offsite meeting, a MPI National Conference. “I wasn’t an experienced traveler. I wish there had been someone back in the office who had given me

about your company’s policy on rental cars. ●

Janelle Murphy, CMP at Midwest Energy Association in Eagan, MN with seven years of experience, compiled a list for planners to review with all meeting participants, but particularly those new to attending meetings.

Travel Planning

46

Plan your route and means of transportation to the meeting location.

Know the check-in and check-out times of your hotel.

If you are arriving late, put a late-arrival guarantee on your reservation so your room is not given away. Call the hotel if your flights are delayed.

Check the weather in the meeting location in case of storms that may cause travel delays and for correct clothing.

Pack walking shoes because you likely will walk to meals or planned activities and possibly a tradeshow floor.

Remember your business etiquette and bring lots of tip money, especially ones and fives, depending on the level of service and

The more you plan, the better your experience will be and the more fun you will have. ● Carry a government ID - driver’s license, passport, etc. A college student ID does not satisfy current security requirements. ● Make sure you have a debit or credit card, in addition to cash. ● Fully charge your cell phone before leaving and carry the charger with you. ● Dress comfortably for travel - wear slip on shoes to quickly get

Be prepared to pay parking fees at the hotel. Check the property’s website before leaving for the daily fee.

pointers about travel and attending meetings.” Together Budde, a 30-year meeting planning veteran, and

If you are traveling by car, make sure it is well serviced, or ask

quality of the property where you will be staying. Do not ask for change when giving a tip. When in doubt, do tip. Keep track of your tips for company reimbursement. ●

Research who else is attending the meeting and plan ahead of time to share transportation to the meeting location to save company funds.

Meeting or Conference Planning ●

Prepare to network and bring plenty of business cards. Not

Midwest Meetings spring 2013


Identify key partners for an association networking event. Ensure you seek out these partners and interact with them. best sessions and are prepared with questions.

everyone has a smartphone with a bump app and many still

exchange cards as a way to remain in contact after the meet-

Bring an open mind to learn new ideas.

ing. Cards are often used for drawings and raffles too.

Pack a notepad and a couple of pens and a highlighter to take

Prepare ahead of time for the content. If it is a training pro-

notes so you can share new ideas and learning with fellow co-

gram, study the subject matter like you were preparing for a

workers. Put your full name and phone number on the front of the notepad in case you lose it.

college exam so you can absorb as much as possible. Be engaged and ready to actively participate in discussions. ●

drinks are nice but not worth misery the next day or a turbu-

Bring a copy of the meeting or conference agenda that shows

lent plane ride home.

sessions, locations, times and dates. ● ●

Identify key partners for an association networking event. En-

Seek out someone who looks lost or alone. You can help one

sure you seek out these partners and interact with them.

another find your way to the meeting room or discuss the im-

Map out the tradeshow floor into segments so you can strategi-

pact the meeting will have when you return to your job. It is

cally manage your time. Star those vendors you must see and

always nice to make a friend.

jot questions you want to ask them. Wear comfortable shoes. ●

Avoid overindulging at hosted receptions and dinners. Free

Reach out to others in your organization that travel to meet-

Enter the exhibit hall with minimal items as you will want

ings like the one you will be attending. Let them know it is

your hands free to shake hands and pick up items.

your first time and that you would appreciate any advice they

Go online and research meeting speakers so you attend the

can offer. Ask the experts who have been in your shoes.

www.MidwestMeetings.coM

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www.MidwestMeetings.coM

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A Day in the Life of

Anne Marie Kjelland, MMP A

nne Marie Kjelland, of Lake City, MN is an associate with HelmsBriscoe, an independent conference and meetings

resources firm. Many people refer to her as a meeting planner, but her title is Manager, Global Accounts and she collaborates with hoteliers and meeting planners worldwide to procure meeting space and accommodations for association and corporate meeting planners. HelmsBriscoe is aligned with no one brand or property and has relationships with hotels, resorts, and conference centers in over 40 countries. With cruise lines as well! Their independence and buying power (HelmsBriscoe booked $802 Million in revenue in 2012) allows them to be a true advocate for their clients. HelmsBriscoe’s service is free to their clients because they are compensated by the selected property as a marketing expense once a contract is signed. Check out a typical day in the life of Anne Marie Kjelland. 8:00 a.m.: SKYPE call to fellow HB Associate in Maastricht, Netherlands, to discuss US client RFP for conference in Belgium in 2013.

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Midwest Meetings spring 2013


8:30 a.m.: Build RFP into our HB technology platform and

12:00 p.m.: Lunch/snail mail review then a quick snowshoe

source locations in Leuven, Belgium for 160 sleeping rooms and

down the 16th fairway in the sunny 30 degree weather!

dinner for group. Flag for updating with custom questions to

1:00 p.m.: Conference call with client to determine hotel

be added before sending out to various properties identified in

selected.

Leuven that meet my client’s requirements.

1:30 p.m.: Follow-up email with hotel selected to clarify

9:00 a.m.: Prepare for dialog with client on current hotel

exhibit table costs.

offers on the table for her 2014 Conference in Cleveland to

2:00 p.m.-3:00 p.m.: Prepare contract request with preferred

determine which property (qualities, cost, site-visit impact) she

contract clauses and email to selected hotel.

will select to go to contract with.

3:00 p.m.-4:00 p.m.: Update ACT! calendar for prospecting

9:30 a.m.-11:00 a.m.: Prepare four contract requests with

next week; research and enter prospect details into ACT! for

preferred contract clauses for the selected hotels and arena for a

calls.

client conference in Mesquite, TX in 2014. Send to all proper-

4:00 p.m.: Communicate with CVB regarding their sponsor-

ties with instructions.

ship to assist with rental costs in order to win a significant

11:00 a.m.: Review emails:

conference for their community - $1,500 granted.

• Respond to prospective client regarding meeting to discuss

4:30 p.m.: Review emails and set contacts for the next day.

the potential for sourcing her 2017 Conference in San

5:00 p.m.: Update calendar for next Chamber of Commerce

Diego.

meeting.

• Reply to associate in Maastricht regarding additional client input for 2014 Conference in Belgium. • Read hotel promotions sent out from HelmsBriscoe for hotel properties our clients might be interested in.

www.MidwestMeetings.coM

6:00 p.m.: Dinner 7:00 p.m.-9:00 p.m.: Relax and enjoy “In the Middle” and “Modern Family” with hubby. Check email via iPhone® and respond. Review Facebook posts of friends and family.

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Midwest Meetings spring 2013


The Promise for a Fun Adventure

H

ave you ever considered using a resort as a venue for your next meeting or event? If you want a place that offers tons of fun for your attendees, look no further than a

Midwest resort. Why choose a Midwest resort for your next meeting or event? Resorts

attempt to provide most of your attendees’ needs right on the premises, so that they never have to step foot off the resort! Not only do they offer lodging, but they typically offer food, drink, entertainment, sports and shopping as well. In the Midwest, all four seasons are celebrated so whether it is spring, summer, winter or fall there is always something to experience at a Midwest resort. There are many different varieties of resorts and each resort has something unique to offer your attendees. If your attendees want to have some rest and relaxation, there are resorts that feature spa facilities and an opportunity to indulge themselves. There are also golf resorts and ski resorts that offer invigorating outdoor recreation. Whatever type of resort you choose, your attendees are sure to enjoy a relaxing experience. Not sure which resort to choose? In Midwest Meetings’ resort section, there are several featured resorts for you to checkout. Be sure to read the articles about miniature golf, what to do with attendees when inclement weather occurs, and the different activities that resorts have to offer! If you want the promise of a fun adventure for your attendees during the next meeting or event you are hosting, a resort may be the perfect destination.

www.MidwestMeetings.coM

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Midwest Meetings spring 2013


All Weather Resorts

A

Midwest resort is a

• Water Tubing

place of recreation and

• Kayaking

relaxation that attracts

• Miniature Golf (indoor and

all types of people, from families on

outdoor)

vacation to individuals and groups

• Croquet

attending a meeting or event. The re-

• Spa Facilities

sorts in the Midwest can offer plenty

• Waterparks (indoor and outdoor)

of things to see and do to entertain

• Plus so much more!

every type of personality. If you are unsure of the types of

Cold Weather Activities • Skiing

activities these resorts have to offer

• Snowboarding

for your attendees, take a look at the

• Swimming (indoor pools)

ones we have listed below. Not all of

• Snow Tubing

these resorts may offer the same type

• Ice-skating

of activity, but rest assured, there are

• Waterparks (indoor)

certain to be a lot of activities for you

• Snowshoeing

and your attendees to choose from!

• Cross Country Skiing

Some activities may or may not include the following: Warm Weather Activities • Boating

• Miniature Golf (indoor) • Ice Fishing • Spa facilities • Plus so much more!

• Fishing

Please know that resort activities

• Biking

are dependent on the facility, season

• Water Skiing

and weather and that many resorts

• Hiking

may offer certain activities all year

• Golfing

long. For any personality and in any

• Swimming (indoor and outdoor

type of weather, resorts offer, fun, re-

pools, lakes) • Horseback Riding www.MidwestMeetings.coM

laxation, challenges and a great experience.

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Resort Benefits By holding an event or meeting in a new and exciting environment, such as a resort, attendee creativity, problem-solving and communication skills can soar among event participants. Resorts provide attractive surroundings and help boost attendance while providing ample space for general sessions, workshops and programs for families. Plus, with tighter budgets, companies are under more pressure

W

to keep meeting costs as low as possible while retaining quality hen listing the pros and cons of a meeting or

programming and content during meetings and events. Savvy

event venue, it is important to evaluate all

planners typically uncover money-saving opportunities at resorts

the possibilities, including holding meetings

while maintaining overall value.

or events at a resort. Choosing an option that’s just economical

Cost Saving Advantages

may mean losing out on important value-added amenities that

A common barrier, when considering resorts, is the concern

will draw more attendees in and keep them engaged through-

that the venue may be too expensive for the allotted budget;

out. For some, resorts may seem too expensive or inappropriate

however, value and ease must be accounted for as well. Resorts

for meetings, but upon closer examination, the benefits gained

exude an aura of relaxation and comfort that undoubtedly boost

through meeting at a resort simply outweigh the uncertainty.

participants’ willingness to attend and participate, increasing

Benefits of a Resort Experience

the revenue and quality of your meeting or event. Most impor-

The advantages resorts offer are limitless. Resorts boast a va-

tantly, make sure to work with the resort to negotiate contracts

riety of cost saving options, teambuilding activities, all-inclusive

that work well with your meeting budget.

planning and extensive family-friendly perks. Special ameni-

If cost is holding you back, keep in mind that savings can

ties and package deals make resorts an outstanding option for

be found in unlikely pockets of your budget. For instance, if

a meeting or event. Resort locales also lend themselves well to

a meeting planner can be flexible with event dates, there are

achieving meeting goals and objectives and, of course, having a

savings that can be discovered. Resorts have shoulder time, be-

fun and relaxing time.

tween high and low traffic influxes, in which a planner can take

Packages put together by resorts allow for networking and

advantage of cost-saving opportunities. The resort’s off-season

teambuilding opportunities that are hard to establish in the

may even correspond better with your specific meeting in terms

confines of a typical conference or meeting venue. Teambuild-

of attendee availability, seasonal opportunities and the meeting/

ing and networking skyrockets on the golf courses, tennis courts,

event theme.

nightclubs, lounges, spas and other resort locales that are not

In many instances, planners might not consider all of the ben-

commonplace at other meeting facilities. Attendees can enjoy

efits and conveniences of staying onsite, especially those associ-

themselves and gain a lot from their resort experiences.

ated with transportation costs and hassle.

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Midwest Meetings spring 2013


Additionally, many resorts have joined the discount battle,

have different needs and meeting planners can contact an on-

offering lower rates, cutting fees and adding freebies to attract

site resort planner to create a one-of-a-kind resort experience,

meetings and events. With various amenities available at resorts,

all while taking in unique resort hospitality.

meeting planners can cater meetings to fit their specific needs,

The list of services and activities at many resorts literally go

deciding what is and is not necessary, thus resulting in more sav-

on and on. Unlike other meeting facilities, numerous lodging

ings and higher dividends.

and dining options are available onsite. Resorts are able to cre-

All-Inclusive Options and Planning

ate an ideal meeting scenario that is not only productive but

Many resorts assist planners in devising programs that meet

memorable.

their objectives. Resort personnel are experienced in planning

Planners can eliminate the hassle of choosing one or two ac-

meetings and maximizing the use of their facilities. Numerous

tivities that all participants will enjoy by choosing an all-inclu-

times, resorts shine when providing planner assistance, thus

sive package. These packages eliminate the hassle of buffet-style

making it easier to market and plan a meeting.

planning and put the attendees in charge of what they would

Whether you are looking for live entertainment, nightlife,

like to do, without the financial strains of a few, varied options.

teambuilding activities, golf, spa retreats or a great place to hunt

Obviously, resorts can score big points for their event com-

or fish, resorts can accommodate varying requests. All groups

plex setup. Facilities, meeting rooms, special-event venues and

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leisure activities are often all within the same complex or in

building opportunities are sometimes more original and unique

close proximity to one another, allowing guests to walk from one

than they would be at typical meeting venues. Horseback riding,

area to the next with limited hassle. A resort’s self-contained

tennis, zip lining, golfing, snowmobiling, river rafting and other

campus makes meeting planning simple and saves time. The fi-

exciting resort activities may ignite a participant’s creative or

nancial expenditures on ground transportation costs are drasti-

adventurous side while allowing them to relax and forget about

cally reduced as well.

everyday stressors.

Teambuilding and Social Networking Options

Resorts make it easy for attendees to mix business with plea-

Resort amenities allow for meetings that balance general

sure. With various amenities and teambuilding activities avail-

sessions and breakouts with memorable and invigorating lei-

able, they can help you set up a meeting to promote a desired

sure activities. They create an environment for opening minds,

outcome, such as effective communication, problem-solving and

stimulating conversation, generating ideas and increasing pro-

confidence building.

ductivity.

Family-friendly Possibilities

If innovation is the goal of your meeting, look into booking

With families cutting back, some are using work-relat-

a resort. By placing event attendees in scenarios they wouldn’t

ed meetings and conferences as a family vacation. Resorts

normally encounter, industry networking, socializing and team-

can accommodate this by negotiating group room rates for

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Midwest Meetings spring 2013


family-oriented days before or after meetings. By setting aside resources for this, meeting planners may increase attendance for the event, meeting or conference. Attendees may be more apt to utilize their work travel opportunity as a family vacation, saving themselves time and money. Many resorts have more to offer families than typical hotels do. They have the ability to entertain everyone by catering to the event specifications as well as family members through their extensive range of activities and services. While one family member attends meetings, the others can utilize the many resort amenities. Resorts keep everyone on property; families can relax onsite without taking a separate vacation. All resorts are different and offer varying amenities. With everything onsite, convenience is a standard. For meetings and events, resorts provide an unparalleled opportunity for teambuilding and networking in a comfortable and inviting setting. Consider choosing a resort for your next meeting or event.

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By Beth Blair

Plan B - Saving the Day

P

lan B. It can be the most important factor a meeting

ments to control the game.”

planner spends time on. This is confirmed from the

“Other items we offer for indoors include Gaga ball which

moment Mother Nature decides to throw a temper

is pit dodge ball, Booger Wars which is hilarious dodge ball,

tantrum. Sure, wind and rain might ruin outdoor festivities but

Bird Wars bird launchers and Giant Inflatable Human Hamster

fear not, there are plenty of creative ways to save the day.

Balls,” he says.

As we’ll show you, taking the event indoors isn’t the end of

There are also plenty of other companies that provide party rentals. Some other ideas worth considering are…

the world. After all, the party must go on. Interactive mobile entertainment companies are one way

Cooking extravaganza. Everyone likes to eat, so call in the

to deal with inclement weather. Jim Sadlovsky of Minnesota is

kitchen experts and have attendees tap into their foodie-side.

Owner/President of such a company called Games2U, the lead-

Opt for a hands-on cooking class with regional or ethnic dishes.

ing provider of mobile entertainment which has 146 locations

Or better yet, put a reality show spin on the event by hosting

in North America. He says “save the day” options are endless.

cooking competitions or culinary challenges - cake decorating

“Our Digital Graffiti Wall is new to the Twin Cities and of-

anyone?

fers a great interactive experience,” he says, “It’s essentially an

Charades. Bring back the days of family game night and

interactive photo booth that uses a 12’ diagonal rear projection

late-night slumber parties with the classic game of charades or

screen to display the image and allows the participant to digitally

take it a step further and divide attendees in to groups to create

spray paint on to their photo. It also offers funny stamps and

and act out their own theatrical performance and let the audi-

stencils to spice up the photo. Each person in the photo receives

ence guess the story, book or movie.

a high quality 4x6” full color print and the host is provided with a link to download all of the images from the event.”

Dance classes. All you need is a little space, music and an instructor for this one. Since this is a Plan B idea, you can likely

That’s not all, Sadlovsky says, “Using space age looking laser

skip the rain dance but hip-hop, country line dancing, square

taggers we can create a fun indoor game of laser tag that many

dancing and, if your crowd hasn’t had enough already, even

are now referring to as Cubicle Warfare. Co-workers team up

“Gangnam Style”, are all fun ways to get the crowd engaged.

against other co-workers or other departments in a fast paced game that keeps participants talking for days.” “We also offer Mobile Video Game Carts that can be used to play any game,” he says, “but are most often used for Kinect bowl-

Bring the outdoors in. If your theme was golf, or even if it wasn’t, renting a virtual golf game, where participants hit the ball into a screen will drive some fun competition between attendees even if there isn’t a beer cart.

ing, Rockband /Guitar Hero , Just Dance and racing games.”

Take a gamble. Professional dealers and casino equipment

Concerned that not everyone may have gaming skills? Sadlovsky

for poker, blackjack, craps, roulette and even slots will turn any

says that’s not a problem, “Xbox® Kinect® games are great for

event into a festive environment. Sometime all you need to save

those who are not gamers and have no skills with a game con-

the day is a little luck.

®

®

®

troller. The Kinect sensor reads your hand, arm and body move-

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And luckily you thought of Plan B.

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By Terry Matthews-Lombardo, CMP

Golf Goodies Six tips for putting together goody bags.

1. Start early - don’t leave this detail until the last minute or it will look like it (because you’ll have nothing to include!)

think about low cost items you can purchase in bulk like water bottles, granola or energy bars.

2. Approach your members (if an association) or any corporate

4. Area sports store/golf merchants are always eager to offer dis-

sponsors that might benefit from getting their name out to

count coupons in bulk for these bags because they know the

golf players. Think local sports stores, insurance agencies,

5. Make sure to include any print literature about your associa-

calendars on a regular basis and first ask if they have any

tion, sponsoring companies, and fund raising efforts that the

pre-printed stock they want to clear out. Even the plastic

tournament is supporting as well as a complete list of players,

bags you fill can be an advertising opportunity for the right

etc.

sponsorship. TIP: have an idea of what your number of players will be before asking for items. 3. If you don’t have much to offer but still want to do bags,

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coupons will get used by your players.

banks, etc. that offer tchotchkes like ink pens, golf balls,

6. If you are also holding a raffle or auction in conjunction with the tournament include a list of the prizes so your players can be thinking about bids prior to the post event activity.

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Q & A on Golf Groups I

f you are looking for your next great golf and meeting get-

also have an indoor golf facility where we can do demonstrations,

away, look no further than the Midwest.

swing analysis, lessons/clinics, etc… of course it never rains on

Midwest Meetings asked Director of Golf, Dave Harner, some

questions relating to how French Lick Resort handles group golf

our course. 3. What do you do when you have planned a golf outing

meetings:

for a specific number of people but more show up?

1. What are some of the unique themes and ideas that you

We find that usually it goes the other way, but we are always

have incorporated into corporate golf outings?

very accommodating to additional add-ons. We have added four-

We have done some really unique programs with our outings.

somes, and rearranged teams to accommodate last minute guests

For example, we did a southwest theme for a casino player outing,

without making teams unfair, etc.

we had a mariachi band at the clubhouse, bottomless margaritas

4. What sets your course apart from other standard golf

on the patio, we had a real live burro/donkey at the first tee (with

courses?

his own sombrero) and all the players and groups had photos tak-

We are not only a golf facility, but also a full resort destination

en with him, all the décor was dessert themed.

with something truly for everyone. Non-playing spouses and

Another unique example was a college alumni event with a

children love our variety of resort amenities and activities

basketball theme (it was a school located nearby with a VERY

including junior golf programs, nightlife, dining options, bowling,

highly regarded basketball program. We incorporated a free throw

spa, casino, horseback riding, mountain biking and hiking trails as

contest wherein each player at the turn was given two attempts

well as great room accommodations. We pride ourselves on being

and were able to deduct strokes for free throws made. On one of

a full service and fun filled resort for golfers and non-golfers alike.

our long par threes with a big difference between regular and for-

5. How can attendees benefit from the exposure of a golf

ward tees, we allowed the men players to hit from the forward tees if they dressed in cheerleader costumes and posed for a picture.

outing? I think that many golf outings give an opportunity for compa-

We have done similar exciting and unique events with football

nies to build relationships in a memorable and fun environment.

themes, NASCAR themes, and geared special contest as ways to

If you look at the exposure a golf outing gives, especially when you

earn strokes, and most of all to make the experience memorable.

are able to select who participates, and who is paired with whom,

2. Should there be inclement weather during a planned

it gives a great leg up on the competition.

golf outing, what do you do to entertain the attendees instead?

French Lick Resort is a $500 million historic restoration project set

We are very fortunate that we have a variety of other resort

upon 3,000 acres of scenic grounds. It encompasses both the French

activities and amenities for our guests at the Resort in case of

Lick Springs Hotel and the West Baden Springs Hotel, located about a

rain or inclement weather. We have bowling, spa, casino and

mile apart. Both have been fully restored to their original sophistication

other activities. We can host a slot tournament at no cost to the

and luxury, features 115,000 sq. ft. of meeting space and 51,000 sq.

competitors, where the high point total winners get prizes. We

ft. of gaming space. For more information, visit www.frenchlick.com.

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Miniature Golf

T

he game of golf is popular among people of all ages

adventure golf, minigolf, and others, began emerging in

because it is an enjoyable sport. Not only that, but it

the early 20th century and it continues to grow in popularity

is incredibly popular for meeting and event attendees.

among adults and kids alike. In fact, resort towns are known for

Just as fun, and probably quite a bit crazier, is the popular game

their numerous minigolf courses and the World Minigolf Sport

of miniature golf.

Federation (WMF) organizes both continental and world cham-

Miniature golf, known by several names including goofy golf,

pionships. Perhaps for something a little different at your next event, why not host your own minigolf tournament for your attendees? Your attendees may be amateur or expert golfers but they will appreciate the crazy game of miniature golf. To ensure your attendees have a good time, get creative! You can either build your own minigolf course or make it a challenge by making up some wacky rules and giving away silly prizes to the winner(s). Or if they would prefer to follow the traditional rules of golf, do that and give away golf-related prizes. Another idea is to find sponsors for your event to donate money that can be donated to a local or national charity picked by the winner(s) of the miniature golf tournament. This will make your attendees feel they are contributing to a worthy cause. Whether your next event is centered around a miniature golf tournament or if you just want to make it a fun activity for your guests to enjoy, everyone will be sure to appreciate the fun that is in store for them.

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By Terry Matthews-Lombardo, CMP

Eight Tips for “Newbies”

O

kay - you met all the challenges your boss could spin at you last year in efficiently and creatively planning every last event thrown at you faster than the speed of sound and with less budget than you thought humanly possible. So, how could

you grow even more as a planner this year? Well, what if the boss wants a golf tournament tossed into the event mix this time, and “oh, by the way, there’s no money in the budget… but, you can still put one together, right, oh-mighty-and marvelous-planner-of-mine?” Never mind that you’ve never even stepped foot on a golf course, let alone gone to a driving range to swing a club! (Gulp. Deep breath.) Time to do some research and perform another meeting planning miracle, so here are some quick tips for establishing the basics needed for successful tournament implementation: 1. Determine the purpose of your event - is it fundraising, teambuilding or just recreational play? 2. Is there a theme, or can you give it a creative title working with your pre-established conference theme? (This gives it an identity and helps to create some ‘marketing buzz’ in your media.) 3. Establish an attendee profile, i.e. are your players novice, experienced, or do you have a mixed group? (This could help determine the type of course you choose and the length of time your players need to get through 18 holes) 4. In choosing a location, think through all the details of transportation needs and timing of the entire event (including that transportation). Once established, this will also determine any needs you may have to include for catering/beverage considerations. TIP: if you’re bussing for any distance, consider the addition of snacks/beverages during transit. Golfers get thirsty and need plenty of hydration, especially if playing during hot summer months. 5. Most golf courses have a resident tournament director and/or golf pro who is there to assist with all tournament needs, and their services are included in the per person price you negotiate with the course. Make sure to enlist their help, especially if you’re not a golfer yourself. 6. Consider reaching out to tournament partners for things such as hole sponsors, goodie bags and giveaways as well as prizes. This could be from among your normal membership but could also include local businesses or companies that specialize in sports and want to reach your audience or support your chosen fundraising cause. You can also think outside

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Midwest Meetings spring 2013


the box on this one like creative cupcakes on the 8th hole or even sponsored water bottles on the 10th. TIP: Most modern

ahead of time so that they can provide instructions to the players as to what to bid on!

golf carts have built in GPS systems that can be customized

8. Build the excitement of playing in [your] tournament ahead

with logo banners, much like what you see on websites. Work

of time and plan an appropriate celebration immediately at

with your course management team well in advance to utilize

conclusion. Golfers don’t like to stick around a long time,

this to your full benefit with logos and sponsor messages.

especially if there’s a great disparity in playing times of four-

7. If your event is a fundraiser and you’re planning an auction -

somes as they finish and/or the ‘after-glow’ is a weak offering.

silent or live- at the conclusion of the tournament make sure

One final tip - always make sure you get approval from your

to provide a complete list of those auction items with their

golf course for any type of sponsorship activity in case there is

proposed value as far in advance as possible and also include

any potential conflict of interest with food, beverage, or planned

a list on each golf cart the day the of the event. This helps

activities and signage on specific holes or anywhere at the course.

golfers to come prepared with forms of acceptable payment

Worst case scenario is to show up onsite with sponsored items

and will build excitement about certain items. This can be

and pre-printed materials and be denied usage by the course

especially helpful if the information is shared with spouses

management!

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Kansas The Sunower State

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I

f you are looking for a great place to have a meeting or event, look no further than the beautiful state of Kansas. Whatever community you may choose to host your

event, you are sure to find something fun for your attendees! Wichita, Kansas’ largest city and the Air Capital of the World, has plenty to see and do. Visit, Botanica, The Wichita Botanical Gardens or try a flight simulator at the Boeing “Exploring Flight and Design” exhibit. There are also several other museums in the area as well as art galleries that are sure to capture the imagination of your attendees. At the end of the day, be sure to visit A.J. Sports Grill and order the biggest pizza in Wichita, a 29” specialty. Travel back in time to the Old West of Dodge City. Visit the Boot Hill Museum which is dedicated to preserving the history of Dodge City. Walk through the Boot Hill Cemetery or sit at the bar in the Long Branch Saloon while

Find them here...

Buffalo Bill Cultural Center......................................80 Coffeyville Area CVB .............................................71 DoubleTree by Hilton Wichita Airport......................72 Emporia CVB .........................................................80 Geary County CVB ................................................ 74 Go Wichita CVB ....................................................73 Greater Hutchinson CVB......................................... 74 Hays CVB .............................................................. 76 Kansas City Kansas CVB .........................................75 Lawrence CVB ....................................................... 76 Manhattan Kansas CVB ..........................................77 Meridian Event Center ...........................................80 Olathe CVB ...........................................................78 Overland Park CVB ................................................79 Prairie Band Casino & Resort ..................................80 Visit Salina ............................................................72

drinking an ice cold beer or sarsaparilla. The Boot Hill Casino and Resort is a blast for anyone wanting to have a little

Previous page: The Sunflower is the state flower of Kansas

fun playing one, or several of the 800 slot machines. Don’t

Previous page bottom left: Monument Rocks in Gove County, Kansas

forget to take a ride on the Dodge City Trolley!

Previous page bottom middle: Kansas Cosmosphere and Space Center in

These are just two of many places in Kansas to choose from. Be sure to check them out!

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Hutchinson Previous page bottom right: Kansas State Capitol Building in Topeka

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Kansas

Visit Salina

Q & A with… JoAnn McClure

120 W Ash, Salina, KS 67401 785-827-9301 • www.visitsalina.org • jmcclure@salinakansas.org

Q A Q A

Visit Salina and you’ll see why the meeting planner is the star. : Why should planners choose Salina? : Hospitality - we love having meeting delegates in Salina! : What unique services does Visit Salina offer planners?

: Service! Our bureau is small, but we have resources in our community and one of them being lots of volunteers. We serviced two conventions in town, one was around 1,200 people and other was around 750. In order to pull off these two conventions simultaneously, we needed helped with registrations for the conventions, moderators, coordinated receptions, and we did special planning for extra curricular events off site. There is a number of services we do to make the meeting planner look like a star. : What unique experiences are available in Salina?

Q A

: Salina is home to Rolling Hills Wildlife Adventure, a large zoo and museum on the rolling prairie hills. Home to a 64,000 sq. ft. museum, it is quite possibly the largest stand alone taxidermy exhibit in North America. Inside, you experience animals from all around the world in life-size realistic settings. There is a dome theater that envelopes guests with an informative experience about Earth. In addition, attendees can take a tour of a lavender farm and learn how lavender grows and is harvested. The Historic Downtown Lee District is home to the Salina arts, including Sculpture tour, studios and Art Center Cinema with thought provoking movies not typically available at the local multiplex. The meeting planner is the star. When they have a good experience their delegates have a good experience.

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Go Wichita

Kansas

Take a closer look at Wichita! Dan Schemm, Director of Sales and Services 515 S. Main St., Suite 115 Wichita, KS, 67202 316.265.2800 800.288.9424 www.gowichita.com dschemm@gowichita.com Area hotel rooms: 8,000

B

ig-city amenities at Midwestern prices! Our central location makes access simple, by land or air. We have 8,000 hotel rooms from luxury to economy. Our Convention Center boasts

over 200,000 sq. ft. of exhibition space. INTRUST Bank Arena has the flexibility to host large assemblies or tradeshows. Great attractions - including the new Kansas Star casino just south

Entertainment nearby: Old Town redbrick warehouse district, Five distinct shopping/dining districts, Museums on the River district

of the city - and 1000+ restaurants make Wichita a true destination. If you’re looking for a

Meeting facilities: Century II Performing Arts & Convention Center, INTRUST Bank Arena, Hartman Arena, Area Hotels

of unique spaces to give you an amazing meeting experience. We can assist you with all aspects

unique and out-of-the-ordinary meeting space, how about meeting among wild animals? In an authentic Old West setting? Even in a renovated cathedral church? Wichita has a wide variety of planning, including site coordination, registration, activity planning, promotion, site tours, brochures, publicity, housing operations. Take a closer look and visit gowichita.com to start planning your next successful meeting.

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Kansas

Meetings Made Easy Geary County CVB

Junction City • Fort Riley Milford • Grandview Plaza Connie Hall

PO Box 1846 Junction City, KS 66441 Ph: 800-528-2489 Ext 42 Fax: 785-238-2313 www.junctioncity.org chall@junctioncity.org

he Geary County CVB specializes T in custom designed assistance which includes many complimentary services

for your specific needs. Our wide-variety of recreational, historical and military experiences makes it easy for you to plan a productive and successful convention, meeting or reunion. The Geary County Convention Area rooms: 1,162 Center is fully staffed by professional Nearest Airport: Manhattan sales and banquet managers, Chef and Regional Airport (MHK) - 15 meal preparations. The facility is atmiles tached to the Courtyard by Marriott, a Major Meeting Facility: Geary 119 room facility with five other properCounty Convention Center ties all within walking distance. Our loAttractions: US Cavalry cation directly on I-70 and US Hwy 77, Museum, Custer House, 1st provides easy access by car and CorpoInfantry Division Museum, rate planes can land at Junction City’s Milford Lake, Rolling Freeman Field. Meadows Golf Course, C.L. From small meetings to large conferHoover Opera House, Milford ences, we have what it takes to make Nature Center, Ghost Tours your event a success!

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Kansas City Kansas CVB For your copy of the Visitors Guide, Meeting Planners Guide or information on hotels, attractions, and dining contact us at www.visitkansascityks.com or 800-264-1563

W

Kansas

Kerry Green

PO Box 171517, Kansas City, KS 66117 800-264-1563 | Fax: 913-371-0204 www.visitkansascityks.com • kerry@visitkansascityks.com Area rooms: 1,751 Nearest airport: Kansas City International (MCI) - 17.29 miles Major meeting facilities: Jack Reardon Convention Center Attractions: Kansas Speedway, Hollywood Casino, Legends Outlets Kansas City, Cabela’s, Nebraska Furniture Mart, National Agricultural Center and Hall of Fame, Great Wolf Lodge KC’s Premier Indoor Waterpark, Moon Marble Company, Schlitterbahn Kansas City Waterpark, Community America Ballpark, Sporting Park

hether you’re planning a convention, major business meeting, or just need some event space… We have what you’re looking for! Kansas City, Kansas and Wyandotte County are located on the banks where the Kansas and Missouri rivers meet. In Kansas City, Kansas you’ll find unique convention and meeting facilities mixed with a variety of one-of-a-kind attractions. The Jack Reardon Convention Center, conveniently linked to the Hilton Garden Inn, offers a restaurant onsite to compliment the 147 guestrooms for your use. No matter the size, we will accommodate your event. With newly built hotels and unique function space, you can be assured of a successful event. Kansas Speedway, Hollywood Casino, The Great Wolf Lodge, Cabela’s, The National Agricultural Center and Hall of Fame and Legends Outlets Kansas City are only a few of the sites waiting to welcome your next event. Many national and local restaurants are located in Kansas City, Kansas for your dining experiences. From barbecue to steaks, we have something for everyone! The Kansas City Kansas Convention and Visitors Bureau is here to assist you in making your event a memorable one. Make plans now to visit us soon for your next event.

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Manhattan CVB What’s happening in The Little Apple®?

The state’s newest attraction, the Flint Hills Discovery Center has been operational for nearly a year- and has seen well over 62,000 visitors through the doors! This facility has 35,000 sq. ft. of interactive and inspiring exhibits to serve as a gateway for visitors to learn about the Flint Hills of Kansas. The nearby Manhattan Conference Center has been in high demand since opening in 2011. Anchoring our historic downtown, the Conference Center offers 15,500 sq. ft. of state-of-the-art flexible meeting space with a professional on-site catering kitchen. The largest conference center in the region, in addition to being connected to the Hilton Garden Inn, this property is ideal for gala receptions, board meetings or association retreats. However you may choose from a variety of excellent hotels and meeting facilities that Manhattan has to offer in addition to the Manhattan Conference Center. We boast over 1,200 sleeping rooms total.

Kansas

other leg of continued expansion in Manhattan! Renovations are underway to expand the airport, and parking. Currently we offer daily flights to Chicago O’Hare and Dallas/Ft. Worth. All Manhattan’s meeting facilities are within 15 minutes of the airport. See the top 10 reasons why you should Meet in Manhattan!

Flying?

The Manhattan Regional Airport is an-

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MEEt In Kansas

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North Dakota The Rough Rider State

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Find them here...

Alerus Center ...................................................... 101 Bismarck-Mandan CVB .........................................102 Dickinson CVB ..................................................... 101 Fargo-Moorhead CVB ..........................................100 Williston CVB.......................................................100

Previous page: International Peace Garden in Dunseith Previous page, bottom left: Scandinavian Heritage Park in Minot Previous page, bottom middle: Rare white buffalo in Jamestown Previous page, bottom right: Fargodome in Fargo Above: Medora Musical in Medora

J

Below: Enchanted Highway along a 32 mile stretch

oin President Theodore Roosevelt and the thousands of others who have visited and explored the great state of North Dakota. You and your group are

sure to get a little piece of the exciting history and adventure this wonderful state has to offer. Horseback ride through the Badlands, visit the Billings County Courthouse Museum, have a tasty meal at the Pitchfork Steak Fondue and sing along at the Medora Musical all dedicated to the history of our famous president, Teddy Roosevelt and his Rough Riders. Anyone who enjoys American history will find plenty to do in Medora! In Fargo, the state’s largest community, there is a wide variety of cultural opportunities to enjoy. From theatrical plays and concerts to museums and recreational facilities you are sure to find something for everyone to enjoy. Check out the Fargo-Moorhead Symphony Orchestra, The Fargo Air Museum and the historic Bonanzaville village. Bismarck, the state capital, has an extensive network of recreational trails, many parks, swimming pools and several golf courses. The five golf courses that the city boasts of include four, 18-hole courses and one, 9-hole. Fishing and hunting are also popular recreational activities among the citizens of Bismarck and its visitors. If your group likes the outdoors, this is the place to be! If you want to experience adventure, North Dakota is the place to experience it! www.MidwestMeetings.coM

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noRth DaKota

Fargo-Moorhead CVB

Always high quality, always great value, always warm welcomes. Jill Gates, DOS

2001 44th St S, Fargo, ND 58103 800-235-7654 • 701-365-4560 Fax: 701-282-4366 jill@fargomorrhead.org www.meetinfm.com www.fargomoorhead.org Area rooms: 4,200 Airport: Hector International Airport - 2 miles Meeting facilities: For a full list of meeting facilities visit our website or contact us directly for a complimentary Meeting Planner Guide Attractions: Hjemkomst Center, Fargo Air Museum, Fargo Theatre, Bonanzaville, Red River Zoo, Plains Art Museum, The Children’s Museum at Yunker Farm, The Comstock House, FargoDome, Fargo-Moorhead Community Theatre, Fargo-Moorhead Civic Opera, Roger Maris Museum, West Acres Regional Shopping Center, Moorhead Center Mall, Fargo-Moorhead Red Hawks, Maury Wills Museum, Thunder Road Family Fun Park, Rourke Art Museum, North Dakota Horse Park, S.S. Ruby Pontoon

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argo-Moorhead is one of the friendliest places in America! This is a fun, warm-hearted community of two cities in two states with a population of over 200,000. We also have more than 4,200 sleeping rooms, 350+ restaurants, and the largest selection of shopping opportunities in the upper Midwest. We’re a combination of metropolitan style and hometown hospitality. There’s also plenty to do during your off hours: • See the last Vikings ship to sail the Atlantic and experience its thrilling voyage. • Walk through a pioneer village with authentic buildings from our prairie’s past. • Engage your sense of wonder at a zoo that specializes in rare and endangered species. • Pay homage to heroes at our air museum with planes that still fly. • There’s also a restored movie theatre from the 1920s as well as unique art museums in our historic downtown. • Stop by for a photo op with one of the stars from the movie FARGO. See “The Official Wood Chipper Exhibit” at the visitors center. You can get here from there! We are located at the intersection of interstate highways I-94 and I-29. Our 20 daily jet flights serve four hub cities including Minneapolis, Chicago, Denver, Dallas and Salt Lake City. Fargo-Moorhead loves visitors! Visit us and we’ll show you.

Midwest Meetings spring 2013


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Dickinson CVB

Explore the Western Edge, Dickinson, ND Julie Obrigewitsch

72 E Museum Dr Dickinson, ND 58601 701-483-4988 • 800-279-7391 Fax: 701-483-9261 www.visitdickinson.com julie@visitdickinson.com Area Rooms: 1,422 Major meeting facilities: Astoria Hotel & Event Center Ramada Grand Dakota Lodge and Conference Center Attractions: Theodore Roosevelt Natl. Park, Dakota Dinosaur Museum, Ukrainian Cultural Institute, Dickinson Museum Center, West River Community Center, Heart River Golf Course, Enchanted Highway, Patterson Lake Rec Area, Bully Pulpit Golf Course

www.MidwestMeetings.coM

ickinson is located next to the ND Badlands, the Theodore Roosevelt National Park. The D Dickinson CVB can help you create a fun, well-

planned conference with lots of Western hospitality! Located in southwest North Dakota, Dickinson is positioned at the intersection of Interstate 94 and state Highway 22. If you are traveling by air, the Dickinson Theodore Roosevelt Regional Airport provides four daily flights connecting to Denver. Once you arrive, you will find over 1,400 lodging rooms that offer everything you need to make your overnight stay comfortable. Dickinson also offers quality conference and recreational facilities. With the renewed energy activity in North Dakota, lodging, conference facilities and event space has grown with new facilities and new additions to existing hotels. Western North Dakota is one of the few locations in the United States that has seen growth and demand for rooms. The additional meeting and event space offer even more opportunities for conferences. The Dickinson CVB will work hard to ensure your satisfaction is met for all sizes of meetings, large or small. For your free meeting planner guide or to ask about hosting your next event in Dickinson, contact us at 800-279-7391 or visit us on the web at www.visitdickinson.com

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Bismarck-Mandan CVB Pack higher expectations Sheri Grossman

1600 Burnt Boat Dr, Bismarck, ND 58503 800-767-3555 | Fax: 701-222-0647 www.discoverbismarckmandan.com • sheri@discoverbismarckmandan.com Area rooms: 3,100 Airport: Daily jet service to and from hub cities Meeting facilities: Bismarck Convention & Event Center, 5 full-service meeting hotels Attractions: Lively downtown, 7 area golf courses, antique shopping, local gaming & nearby casino, riverfront activities, hunting and fishing.

Pack Higher Expectations! The conference was scheduled for three days. Your attendees were wishing it would go for four. Find out why at discoverbismarckmandan.com

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ismarck-Mandan, N.D.: Pack higher expectations BLooking for the perfect place for your next conference or meeting? Pack higher expecta-

tions and bring your conference to Bismarck-Mandan, located in the heart of North Dakota. Boasting the perfect mix of hotel and conference rooms, restaurants, shopping and recreational activities to choose from: More than 3,100 sleeping rooms within 15 minutes of the airport A convention center with 48,600 square feet of exhibit space; an 8,600-seat indoor, multi-use arena; and nearly 20 additional meeting rooms Top-notch sports venues, including three indoor aquatics centers and an outdoor community track and field In Bismarck-Mandan, you’ll enjoy an authentic experience that most cities twice its size can’t offer. You’ll be the number one priority. Whether you’re an intimate group of 100 or an assembly of 2,000, VIP treatment awaits you. Bismarck-Mandan is a perfect place to concentrate on recharging, networking and team building. So contact our expert planners and pack higher expectations.

Midwest Meetings spring 2013


Host an Event at Bonanzaville, USA

ocated in West Fargo, ND, Bonanzaville is one

to 300 people. The event center has stairs and elevator access, and

of the state’s largest historical attractions. Lo-

the kitchen is for your use. It is the perfect facility for any event.

cated on 12 acres of land, this Pioneer Village

Not only is this a great place to host an event, it is also packed

and Museum has 43 buildings, including space

with so much to see and do, your attendees will have a blast as his-

for meeting planners to host their next event.

tory comes to life. Visit the Blacksmith Shop, where you can view

Meeting planners and their attendees will enjoy this pioneer-

the original furnishings and tools that were used by a blacksmith of

themed attraction where there are many fun things to see and do as

long ago. Step into Dobrinz School and imagine what learning may

well as several educational opportunities.

have been like in the 19th century. Last but not least, walk through

A unique venue, Bonanzaville is the ideal location for any type of event, whether it is a company picnic, business meeting, or wed-

Fargo’s First House which was built by immigrants in 1869 and has been used as a home, jail and hotel.

ding. The St. John’s Church is the perfect spot for couples to ex-

Let your attendees experience the heritage of North Dakota’s

change their wedding vows and Dawson Hall is a country western

pioneers by hosting your next event in Bonanzaville, USA. Your

style reception area perfect for any occasion. The newest addition

attendees will remember the fun and excitement they enjoyed and

to Bonanzaville’s meeting facilities is the event center, located on

will be sure to attend the next event you host! Visit www.bonanza-

the second floor of the new Lucien C. Barnes Pavilion and seats up

ville.org for more information.

www.MidwestMeetings.coM

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South Dakota The Mount Rushmore State

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Find them here...

W

ander through a land where your favorite fairy

Aberdeen CVB ....................................................106 AmericInn Lodge & Suites Riverfront...................... 106 Cedar Shore Resort...............................................111 Deadwood C of C & CVB ..................................... 107 First Gold Hotel and Gaming ................................ 107 Lewis & Clark Resort ............................................ 112 Rapid City CVB ............................................ 108, 109 Sioux Falls CVB ................................................... 110 Swiftel Center ...................................................... 112 Watertown CVB ....................................................111 Yankton CVB ....................................................... 112

tales come to life, see an outdoor performance about the life of Laura Ingalls Wilder, get soaked as you speed down a waterslide, climb

a 7,244 ft. peak and visit Mt. Rushmore while you and your attendees visit the great state of South Dakota! Storybook Land and The Land of Oz at Wylie Park in Aberdeen gives your attendees a chance to go back in time to their childhood as they experience their favorite fairy tales as well as Dorothy, the Scarecrow, Tin Man, Lion and all the other characters based on L. Frank Baum’s classic The Wonderful Wizard of Oz.

Previous page: Terry Redlin Art Center grounds in Watertown Previous page, bottom left: Prairie Berry Winery in Hill City Previous page, bottom middle: Mt Rushmore in Keystone Previous page, bottom right: Motorcycle Rally in Sturgis Above: Wildwater West Waterpark, Sioux Falls Below: Harney Peak, Black Hills

If you ever had a chance to enjoy the stories written by Laura Ingalls Wilder about her life growing up on the prairies you are sure to enjoy the town of De Smet. Many of the books she wrote take place in the area around this wonderful community. A day on the prairie is sure to be the enjoyment of your group! Wild Water West water park in Sioux Falls is full of fun things for groups of all ages! Attractions include a 5,000 gallon wave pool, swim-up bar, lazy river, several waterslides, gokarts, bumper boats, mini-golf and so much more! Come to Sioux Falls and make a splash with all of your attendees! Travel west of the Missouri River to Rapid City and the Black Hills where there is something exciting to do for all of your guests. Be sure to climb to the top of Harney Peak and don’t forget to visit Mount Rushmore National Monument where you can view the faces of four of our nation’s presidents carved in the side of the mountain. There is so much to see and so much to do; your guests won’t be disappointed! South Dakota is a beautiful state that you and your meeting and event attendees are sure to appreciate! Be sure to remember this great state the next time you host an event! www.MidwestMeetings.coM

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Aberdeen CVB

Where Great Conventions Happen Casey Weismantel

PO Box 78 Aberdeen, SD 57402 www.VisitAberdeenSD.com caseyw@visitaberdeensd.com 800-645-3851 Area rooms: 991 Major meeting facilities: Aberdeen Civic Arena , AmericInn Lodge & Suites & Conference Center, Best Western Ramkota Hotel & Convention Center, Hampton Inn & Suites & Dakota Event Center, Ramada Convention Center of Aberdeen Attractions: Aberdeen Aquatic Center, Storybook Land and Land of Oz, Wylie Park, Granary Rural Cultural Center, Dakota Prairie Museum, Sand Lake National Wildlife Refuge

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ur goal is to help you plan and host a great event in Aberdeen! With 4 hotels totaling over 51,450 sq. ft. of convention space, we can accommodate groups large or small. Need an even bigger space? The Civic Arena is 31,250 sq. ft. and 3,200 seats. In 2011, the Brown County Fire Chiefs’ Association hosted the South Dakota State Fire School. “The support the association received from the Aberdeen Area Convention and Visitors Bureau was incredibly helpful. The Visitors Bureau assisted us with the registration of over 500 students, promotion of the fire school, and information on Aberdeen businesses and attractions. This assistance certainly helped to make the South Dakota Fire School in Aberdeen a major success.” Affordable rates, unique attractions, and group tours set us apart. Let us be your guide and help ‘Write Your Story’ for a great convention experience in Aberdeen, SD.

AmericInn Lodge & Suites Riverfront Pierre/Fort Pierre - Conference Center

Affordable Meetings. Unforgettable Adventures.

A

Butch Johnson

312 Island Dr Fort Pierre, SD 57532 605-223-2358 Fax: 605-223-2604 www.americinn.com fortpierre.sd@americinn.com Rooms/suites: 67 Meeting space sq. ft.: 3,600 Meeting rooms: 4 Reception capacity: 300 Golf courses nearby: Yes Onsite restaurants: Free homestyle breakfast

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mericInn Lodge & Suites Fort Pierre, South Dakota the ideal location for your next stay, whether you’re traveling for business or pleasure. We offer the amenities that you want most: Large fireplace lobby, indoor pool and hot tub, Sandbar Lounge and Patio with sound guard walls, all delivered by AmericInn staff, “Your Welcoming Neighbors”. Our Fort Pierre hotel offers a variety of room types including suites and rooms with river view and balcony. Wake up each morning to our free, hot, home-style AmericInn Perk breakfast and stay connected with free, hotel-wide, high-speed internet. We also have a meeting facility that accommodates up to 300 people for small or large corporate meetings, retreats, reunions and weddings.

Midwest Meetings spring 2013


MEEt In south DaKota

Attractions Worth Visiting • Corn Palace - Mitchell • Falls Park - Sioux Falls • Laura Ingalls Wilder Homestead - DeSmet • Mount Rushmore - Black Hills • Gambling Town of Deadood • Crazy Horse - Black Hills • Storybook Land/Land of Oz - Aberdeen • Wylie Park - Aberdeen • Wall Drug - Wall • Children’s Museum of South Dakota - Brookings • Redlin Art Center - Watertown • Black Hills Caves • And so many more!

www.MidwestMeetings.coM

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South Dakota

Rapid City CVB A Different Kind of Meeting

Rapid City and the Black Hills of South Dakota make the perfect setting for an unforgettable

meeting. Your attendees will get excited because this destination has so much to offer during and after your meeting – just watch your attendance grow. It’s a destination you’ll want to come back to because it’s a different kind of meeting experience!

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Lisa Storms, Sales & Servicing Director

444 Mt. Rushmore Road N, Rapid City, SD 57701 605-718-8487 • Fax: 605-348-9217 • www.RapidCityMeetings.com • storms@visitrapidcity.com Area hotel rooms: More than 4,300 rooms in Rapid City Entertainment nearby: Mount Rushmore National Memorial, Crazy Horse Memorial, Badlands National Park, Custer State Park, Wind Cave National Park, hiking, wildlife parks, golfing, winter sports and various festivals and events. Meeting facilities: Rushmore Plaza Civic Center, nearly 250,000 sq. ft. of convention, banquet and meeting room space, The Dahl Arts Center, The Journey Museum and a variety of hotel meeting facilities.

W

hen you plan your meeting or convention in Rapid City, located in the Black Hills of South Dakota, you can experience a different kind of event. Here, meet and greets include the mountain carved faces of Mount Rushmore National Memorial and Crazy Horse Memorial. Rapid City refreshment breaks take you to the dancing fountains of Main Street Square and fresh mountain lakes of the Black Hills. Our breakout sessions will take your breath away with out-of-this-world scenery like the landscapes you’ll find in Badlands National Park. With over 4,300 reasonably priced hotel rooms and facilities for 10 to 10,000, Rapid City has all the meeting amenities you expect and some you don’t—like free on-site parking, free WiFi in hotel and meeting rooms and free or discounted transportation service. Located in the center of the United States, Rapid City is easy to reach. Serviced by four major airlines with direct flights from Chicago, Denver, Dallas/Fort Worth, Houston, Las Vegas, Minneapolis/St. Paul, Phoenix/Mesa and Salt Lake City, the problem isn’t getting here, it’s convincing yourself to go home. Nothing inspires great meetings like being surrounded by towering pine forests, abundant wildlife and breathtaking scenery. During breaks, enjoy Native American heritage, free attractions, wildlife parks, hiking trails, golf courses and a variety of outdoor recreation located within minutes of most meeting properties. Downtown Rapid City, just steps from the Rushmore Plaza Civic Center, is buzzing with new restaurants, boutiques, art galleries, museums and attractions like Main Street Square. Consider planning your meeting during the off-season and save big. Enjoy breathtaking breakout sessions surrounded by the changing colors, and see for yourself why the NBC Today Show and Fodor’s named the Black Hills one of The Best Places to See Fall Foliage in the U.S. Kick off or close your fall event with the heart-pounding Custer State Park Buffalo Roundup. This autumn spectacular is held every September and will make your meeting unforgettable. We invite you to join us in Rapid City any time of year and discover a couple of million things that might make you never want to leave.

www.MidwestMeetings.com

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Sioux Falls CVB The Heart of America

Q&A with… Krista Orsack, CMP, Director of Sales 200 N Phillips Ave, Ste 102, Sioux Falls, SD 57104 www.visitsiouxfalls.com/meetings • korsack@siouxfalls.com 605-373-2036 • 800-333-2072 • Fax: 605-336-6499

1. What’s new or improved in your destination in the last year?

The new Denny Sanford PREMIER Center will open in the fall of 2014 and expand the current meeting space at the Sioux Falls Convention Center and Arena. The complex will feature over 132,000 contiguous square feet and includes an attached 243-room hotel. Over 1,000 hotel rooms are within a one mile radius of the complex. The three largest hotel meeting facilities also completed multimillion dollar upgrades and renovations.

2. What unique services does your bureau offer meeting/event planners?

We work with each group from the initial planning stages through the time the meeting or event concludes. We offer site selection and inspections, accommodation bids and arrangements, travel for presentations, event and itinerary assistance, vendor contacts, professional registration assistance, official welcomes and media and press assistance.

3. What types of attractions and/or activities does your destination offer meeting/event attendees?

Your dollars will stretch dramatically further in Sioux Falls, from accommodations and shopping to year-round events and attractions. Located near downtown is Falls Park, the city’s namesake. The 123-acre park features a triple waterfall, visitor center and viewing tower, café, and historic ruins visited by people from around the world. Another notable Sioux Falls attraction is the Washington Pavilion, the city’s first high school. The Pavilion is one of the only facilities in the world to bring under one roof performing arts, visual arts, interactive science and educational opportunities and the first in America to do so.

4. How is your bureau working with planners to overcome industry/economy challenges?

We remain flexible to all RFP requirements and evaluate meeting incentives based upon the group size including attendance, overnight rooms and total economic stimulation to our community.

5. If you had to name just one reason to choose your destination, what would it be?

Being located in the heart of America at the junction of I-90 and I-29 offers drive-in convenience, the Sioux Falls Regional Airport provides easy access by air and as the largest city in the state, but a smaller metropolitan location, planners will find affordability and warm hospitality!

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MEEt In south DaKota Searching to find the best meeting location in SD? www.cedarshore.com Cedar Shore Resort Bridges Conference Center • Meeting sq. ft. 13,698 • Free high-speed and wireless • Dedicated onsite support Contact: Jenny DuFrain 605-734-6376 jenny@cedarshore.com To download a meeting planner’s packet, please visit,

www.cedarshore.com

everyone else is...www.mysecondchoice.com Centrally Located in South Dakota along the Missouri River - Chamberlain/Oacoma, SD

Watertown CVB It’s all about you

Karen D. Witt, CHSP, Executive Director

PO Box 225 Watertown, SD 57201 605-753-0CVB Fax: 605-753-0394 www.visitwatertownsd.com karen@visitwatertownsd.com 28,000 sq. ft. convention center Golf courses: 2 Area rooms: 825 Located on I-29 and US 212, Watertown, SD Mileage: Minneapolis - 200, Fargo - 140, Sioux Falls - 100, Omaha - 300 Airport: Watertown Municipal - direct daily flights to/from Minneapolis

T

he Watertown Convention & Visitors Bureau is here to enhance and add value to your meeting. Our services are complimentary and include coordinating welcoming arrangements, speakers, media coverage, name tags, registration assistance, welcome bags and extra networking activities. When desired, shuttle service can be arranged for special events. Watertown, home of Terry Redlin’s originals, is unique and a perfect location for tri-state meetings.

www.MidwestMeetings.coM

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MEEt In south DaKota Swiftel Center Jenny Hammrich 605-692-7539 www.swiftelcenter.com swiftelcenter@swiftelcenter.com

The Swiftel Center is the perfect place for your next meeting, convention, training program or banquet. With over 40,000 sq. ft. of meeting space we offer flexibility and versatility to meet today’s business demands. We have many spaces available to accommodate your specific needs. While all of our meeting rooms feature individual lighting, sound and temperature controls, additional amenities may be required to meet the needs of your group. Let our experienced staff assist you in selecting the perfect space as well as organizing all the extraneous details associated with your event. Dining and hospitality spaces are also available with in house catering and a full liquor license. Our friendly, professional staff coordinates and implements the details necessary to make your event productive and stress-free. We live by our motto, “Midwest Hospitality at its Best!” Our experienced sales team strives to provide excellent client service and will ensure your needs are met. Visit us online or call today to book your event.

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