Midtown Magazine

Page 36

THE VALUE OF SOCIAL MEDIA H o w T H e o n s e T I s C H a n g I n g T H e w ay w e D o B u s I n e s s BY KRISTY STEVENSON

A few years ago, social media was a fringe technology without mainstream acceptance. But it has since evolved into an essential tool that helps defi ne many businesses. Bonner Gaylord, 32, General Manager of North Hills in Midtown, utilizes social networking for both business and personal relationships, with little to no differentiation. “That is actually one of the unique features of social media,” he says, “it connects personal contacts to a business purpose and business contacts in a more personal way.”

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