Social media pages and user-generated websites are carefully ‘curated’, resulting in a new archetype: the Ego-Commercialist. By distributing and decontextualizing previously created work, the intention of this archetype is to attract the Internet’s majority of flâneurs to their platform, being with capitalistic intentions or enlarging their digital identity.
7.
By transcending their own cyberspace and transferring into the ones occupied by others, the Ego-Commercialist aims to ripple through the Internet. The Ego-Commercialist uses the promise of user connectivity to infiltrate the digital space of other users, something that in the early days of computing was seen as a potential threat. The computer virus, a scripted code that would infect other computers, caused the development of virtual walls, protecting users from each other and at the same time, giving users the experience that they have control over their own virtual territory. Mick Jongeling
HyperAura