Size Matters Typically logos should be readable as small as one inch! So be sure to not only shrink your image, but also to enlarge it to make sure it works. For this, we suggest creating vector images (made of lines) which are most easily resized and printed.
Avoid Fads You want your logo to withstand the test of time, right? Avoid designing with fads in mind that may date your logo.
Don’t Be Afraid of Feedback! Ask a few customers. Ask a fellow business owner. Any feedback, as long as it’s constructive will help. Someone may have an insight that you may have over looked, a concern you didn’t recognize or some seriously empowering praise for your design. Logo development is a thoroughly invigorating and interesting creative process. In most cases, you will need to empower a graphic designer who is well versed in Adobe Illustrator to bring your vision to life. Don’t rush it, do your research, find the right graphic design partner, and above all else - listen to your gut. If done correctly, your passion for your business will shine through your logo and enhance the brand you’ve worked so hard to develop.
Introducing yet another reason to turn to OSMC if knee or hip surgery is in your future.
Meet Dr. David Liebelt, the newest member of OSMC’s orthopedic surgery team. Dr. Liebelt earned both MD and PhD degrees at the Albert Einstein College of Medicine in New York City and completed his surgical training with partners of John Insall, one of the pioneers of modern joint replacement. With those credentials he could have joined any top orthopedic practice in the country. He chose OSMC. Dr. Liebelt is skilled in the most advanced techniques and procedures in knee and hip surgery. So if you’re suffering from knee or hip problems related to injury, osteoarthritis, or just old fashion wear and tear, Dr. Liebelt can help. To schedule an appointment, call 574-264-0791.
Elkhart • Nappanee • Middlebury • Goshen www.osmc.com www.osmc.com
SASSY | October 2014
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