TAB L E O F CON T E N TS ABOUT The Indonesian Archipelago
9
Brand Philosophy
11
PRIMARY BRAND Logo Design
14
Color Variations
16
Typeface
18
Color Scheme
20
Guidelines
21
Improper Usage
22
SUBSIDIARIES Bunaken
26
Ujung Kulon
28
Gunung Leuser
30
Wakatobi
32
Komodo
34
Way Kambas
36
Bali Barat
38
Kayan Mentarang
40
Kepulauan Seribu
42
Bentuang Karimun
44
Lorentz
46
Kerinci Seblat
48
Bukit Barisan Selatan
50
A P P L I C AT I O N S Brand Materials
54
Park Merchandise
60
Pa rt 1 : ABOUT THE BR A ND
{ A B O U T }
9
TH E I NDO N ES IAN A R C HI PELAGO Infinite diversity from the western tip of Sumatra to the eastern edge of Papua
The Republic of Indonesia is the largest archipelago in the world comprising 13,466 large and small tropical islands fringed with white sandy beaches, many still uninhabited and a number even still unnamed. Straddling the equator, situated between the continents of Asia and Australia and between the Pacific and the Indian Oceans, it is as wide as the United States from San Francisco to New York, equaling the distance between London and Moscow. Indonesia has a total population of more than 215 million people from more than 200 ethnic groups. The national language is Bahasa Indonesia.
lizard to the Orang Utan and the Java rhino, to the Sulawesi anoa dwarf buffalos, to birds with exquisite plumage like the cockatoo and the bird of paradise. This is also the habitat of the Rafflesia the world’s largest flower, wild orchids, an amazing variety of spices, and aromatic hardwood and a large variety of fruit trees. Underwater, scientists have found in North Sulawesi the prehistoric coelacanth fish, a “living fossil� fish, predating the dinosaurs living some 400 million years ago, while whales migrate yearly through these waters from the South Pole. Here are hundreds of species of colourful coral and tropical fish to admire.
Because of her location, and geology, Indonesia is blessed with the most diverse landscape, from fertile ricelands on Java and Bali to the luxuriant rainforests of Sumatra, Kalimantan and Sulawesi, to the savannah grasslands of the Nusatenggara islands to snow-capped peaks of West Papua. Her wildlife ranges from the prehistoric giant Komodo
To preserve these unique flora and fauna Indonesia has designated 44 national parks throughout the archipelago, covering both land and sea, a large number of protected reserves offering ecotourism opportunities, as well as botanic gardens and zoos. Some of these are then combined in one umbrella called Taman Nasional Indonesia.
{ A B O U T }
11
B RAND P HILOS OPH Y Creating unity in diversity–bringing together the different corners of Indonesia
Taman Nasional Indonesia seeks to bring together the 13 different National Parks from different parts of the Indonesian Archipelago, spanning from Sumatra all the way to Papua. A national park is a park in use for conservation purposes. Often it is a reserve of natural, semi-natural, or developed land that a sovereign state declares or owns. Although individual nations designate their own national parks differently, there is a common idea: the conservation of wild nature for posterity and as a symbol of national pride. National parks are almost always open to visitors. Indonesia has incredibly diverse landscapes. The brand seeks to present unity in diversity, which is also the national motto, “Bhinneka Tunggal Ika”. This becomes the purpose of Taman Nasional
Indonesia. Aside from that, the park collective also seeks to preserve the beauty of Indonesian flora and fauna. Many animal and plant species are slowly becoming extinct. Taman Nasional Indonesia promises to be the embracing arms protecting these different endangered species. The brand’s focus remains the conservation of the flora and fauna, however, it also endeavors to become part of Indonesia’s national pride. The brand takes elements of Indonesian nature; The blue skies and waters, the lush green foliage, the vibrant floras, and the majestic grey rocks and animals. The different colors represent all the elements and is brought together to become the logo of the brand, which comes back to the brand philosophy of creating unity in diversity.
Pa rt 2 : PRI MA RY B R A N D
{ B R A N D }
14
LO GO DES I G N Visualizes the values and principles the brand stands for in a logo
The Taman Nasional Indonesia logo symbolizes the philosophy of the brand– unity in diversity. The different elements inside the logo represent the many different landscapes, flora, and fauna available in Indonesia and it becomes one in the shape of a triangle. Triangles are featured in Aristotle’s conception of the five elements. Fire, Earth, Air, and Water and its combination, the Aether, are all in the shape of triangles. The triangle faces upright to show stability and sustainability. Triangles has three corners, which represents the three parts of Indonesia; Western Indonesia, Central Indonesia, and Eastern Indonesia. These three corners are then brought together to form a complete triangle, which enforces the idea of unity. The colors used in the logo represent the elements in the brand philosophy: Water and Air, Plants, Flowers, and Rocks and Animals. Bright colors represent vibrancy and life. It is designed in a way that is modern and will speak to the people of today. It also is designed to attract even those who are not “big nature fans” to come and support the cause Taman Nasional Indonesia stands for. The logo combines both modern aesthetics with Indonesian elements.
{ B R A N D }
15
{ B R A N D }
16
CO LO R VAR IAT ION S Logo color variations for use on different media background colors. Rules apply for both the main brand and sub-brands.
Original Colors For use on white or off-white backgrounds only
White on Black For use on black or other colored backgrounds
Black on White For use on B/W legal documents
{ B R A N D }
18
TY PEFAC ES Font choices and combinations to suit the logo and brand aesthetics
ARCHER + GOTHAM ROUNDED It’s the interplay between fonts that gives them energy. The more distant the moods in a typographic palette, the friskier the design will be. Here, two fonts with distinctive silhouettes have been chosen for their contrasting dispositions: Archer’s sweetness, and the cheekiness of Gotham Rounded. These two font families compliment each other in a way that is not overpowering to the logo. The typefaces are clean and simple but has a certain beautiful factor to it. Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm. Gotham Rounded is a technical letter that goes from friendly to high-tech to cheeky with ease. Archer is used for titles while Gotham Rounded is used for the accompanying texts as well as miscellaneous text.
{ B R A N D }
19
Archer & Gotham Rounded Medium & Book
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
{ B R A N D }
20
CO LO R S C HE M E Reflecting the elements of the parks combined into one vibrant color scheme
The Taman Nasional Indonesia logo symbolizes the philosophy of the brand– unity in diversity. The different elements inside the logo represent the many different landscapes, flora, and fauna available in Indonesia and it becomes one in the shape of a triangle. Triangles are featured in Aristotle’s conception of the five elements. Fire, Earth, Air, and Water and its combination, the Aether, are all in the shape of triangles. The triangle faces upright to show stability and sustainability. Triangles has three corners, which represents the three parts of Indonesia; Western Indonesia, Central Indonesia, and Eastern Indonesia. These three corners are then brought together to form a complete triangle, which enforces the idea of unity.
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184
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241
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167
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229
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15
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189
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79
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92
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0
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169
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9
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230
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78
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94
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76
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69
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171
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40
Hex #BEE5E6
Hex #B8BD5E
Hex #F15C45
Hex #A7A9AB
{ B R A N D }
21
GUIDELI NES Proper usage of the logo is crucial to follow to keep with the brand’s aesthetics. Applies to both main and sub-brands
Minimum Logo Size
Safe Area x = 7 mm
{ B R A N D }
22
I MPR O PE R USAG E The logo should always be used in accordance to the guideline to maintain integrity
The Taman Nasional Indonesia logo should never be distorted or modified in any way. This also applies to other design elements of the logo. Logotype must always be used under all circumstances and should not be separated. Violation of these rules may lead to problems such as unrecognizable logo to misconceptions of the brand, which should be avoided at all cost. We wish to keep our brand reliable, straightforward, respectable, and clear to properly convey the image of the brand as well as its aesthetics. Therefore, in using the Taman Nasional Indonesia logo, the rules must always be obliged as to avoid alterations of the brand message. The following are examples of distortions and improper usage that should always be avoided when using and applying the Taman Nasional Indonesia logo for promotional materials, etc.
{ B R A N D }
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From left to right
1. 2. 3. 4. 5. 6.
Squashed logo Use of colored logo on colored background Switched positions Rotated logo Missing logotype Flipped logo
Pa rt 3: SUBSI DIA R IES
No. 1
Bunaken Bunaken is an island of 8 km, part of the Bunaken National Marine Park. Bunaken is located at the northern tip of the island of Sulawesi, Indonesia. It belongs administratively to the municipality of Manado. Scuba diving attracts many visitors to the island. Bunaken National Park extends over an area of 890.65 km of which only 3% is terrestrial, including Bunaken Island, as well as the islands of Manado Tua, Mantehage, Nain and Siladen. The waters of Bunaken National Marine Park are up to 1,566 m deep in Manado Bay, with temperatures ranging between 27 to 29 째C. It has a high diversity of - corals, fish, echinoderms or sponges. Notably, 7 of the 8 species of giant clams that occur in the world, occur in Bunaken. It also claims to have seven times more genera of coral than Hawaii, and has more than 70% of all the known fish species of the Indo-Western Pacific.
{ S U B - B R A N D }
LOGO DES I G N
27
Taman Nasional Bunaken The logo shows Bunaken’s pride, the coral reef with various sea plants and beautiful blues
COLO R SC H EME The colors give a sense of marine life as well as the element of water, which is dominant in Bunaken. The cool tones of the blues represent the sea and beach to compliment the logo design above.
C:
54
M:
0
Y:
13
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0
C:
24
M:
0
Y:
9
K:
0
C:
75
M:
30
Y:
0
K:
0
R:
105
G:
203
B:
220
R:
190
G:
229
B:
230
R:
44
G:
147
B:
208
Hex #69CBDB
Hex #BEE5E6
Hex #2E92D0
No. 2
Ujung Kulon Ujung Kulon National Park (means : Western Tip) is located at the westernmost tip of Java, within Banten province of Indonesia. It includes the volcanic island group of Krakatoa and other islands including Panaitan, as well as smaller offshore islets such as Handeuleum and Peucang on the Sunda Strait. The explosion of nearby Krakatau in 1883 produced a tsunami (giant wave) that eliminated the villages and crops of the coastal areas on the western peninsula, and covered the entire area in a layer of ash averaging 30 cm thick. This caused the total evacuation of the peninsula by humans, thereby allowing it to become a repository for much of Java’s flora and fauna, and most of the remaining lowland forest on the island. Ujung Kulon stands as the last known refuge for the critically endangered Javan rhinoceros after poachers killed the last remaining rhino in Cát Tiên National Park of Vietnam.
{ S U B - B R A N D }
LOGO DES I G N
29
Taman Nasional Ujung Kulon Inspired by the foliage and Javan rhinoceros, the logo has elements of nature and the rhino
COLO R SC H EME The colors are inspired by the Javan rhinoceros, the trademark of the park, and the nature around there. The faded greens give a sense of ash related to the molten remains of the Krakatau mountain.
C:
54
M:
50
Y:
54
K:
19
C:
20
M:
3
Y:
29
K:
0
C:
70
M:
37
Y:
82
K:
24
R:
113
G:
106
B:
100
R:
206
G:
223
B:
190
R:
77
G:
109
B:
69
Hex #716A64
Hex #CEDFBE
Hex #4D6D45
No. 3
Gunung Leuser Gunung Leuser National Park is a national park covering 7,927 km in northern Sumatra, Indonesia, straddling the border of North Sumatra and Aceh provinces. The national park, settled in the Barisan mountain range, is named after Mount Leuser (3,119 m), and protects a wide range of ecosystems. An orangutan sanctuary at Bukit Lawang is located within the park. Together with Bukit Barisan Selatan and Kerinci Seblat national parks, it forms a World Heritage Site, the Tropical Rainforest Heritage of Sumatra. Gunung Leuser National Park is one of the two remaining habitats for Sumatran Orangutans (Pongo abelii). In 1971, Herman Rijksen established the Ketambe Research Station, a specially designated research area for the orangutan. Other mammals found in the park are the Sumatran elephant, Sumatran tiger, Sumatran rhinoceros, siamang, mainland serow, sambar deer and leopard cat.
{ S U B - B R A N D }
LOGO DES I G N
30
Taman Nasional Gunung Leuser Like a tiger popping from amidst the trees, the logo pictures a tiger amongst the mountains and the tropical rainforests.
COLO R SC H EME Inspired by the colors of the Orangutan and Sumatran Tiger, the burnt rust orange creates a pop amongst the green–just like how the tigers pop amongst the plants and trees.
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59
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53
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79
K:
46
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62
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12
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100
K:
1
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19
M:
65
Y:
100
K:
5
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76
G:
73
B:
49
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11
G:
170
B:
66
R:
195
G:
108
B:
40
Hex #4C4931
Hex #6FAA42
Hex #C36C28
No. 4
Wakatobi Wakatobi National Park is a marine national park, south of Sulawesi island of Indonesia. The name of Wakatobi is an acronym of the four main Tukangbesi Islands: Wangi-wangi, Kaledupa, Tomia, and Binongko. The Wakatobi National Park is the third largest marine park in Indonesia. Located right in the heart of the Asia-Pacific Coral Triangle, in the province of South East Sulawesi, the Wakatobi Islands offer crystal clear pristine waters and a rich bio-diverse underwater life, a true paradise for Divers, as this is one of 3 hearts in the World Coral Triangle that stretches from the Solomon Islands in the Pacific to Wakatobi, and North to the Philippines. Wakatobi alone is said to have 942 fish species and 750 coral reef species from a total of 850 of world’s collection. Wakatobi is famous for having beautiful resorts and dive locations for people to go to and therefore it has become one of its trademark characteristics.
{ S U B - B R A N D }
LOGO DES I G N
33
Inspired by the beautiful beaches and coral reefs in Wakatobi
COLO R SC H EME Sandy beaches and beautiful coral reefs become the inspiration for the color choices here. The colors are more pastel to give a sense of beauty relating to the landscape.
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43
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0
Y:
13
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0
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0
M:
52
Y:
46
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0
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16
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16
Y:
28
K:
0
R:
138
G:
211
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221
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246
G:
147
B:
125
R:
213
G:
202
B:
182
Hex #8AD3DD
Hex #F6937D
Hex #D5CAB6
No. 5
Komodo The Komodo National Park is a national park in Indonesia located within the Lesser Sunda Islands in the border region between the provinces of East Nusa Tenggara and West Nusa Tenggara. The park includes the three larger islands Komodo, Padar and Rinca, and 26 smaller ones, with a total area of 1,733 km (603 km of it land). The national park was founded in 1980 to protect the Komodo dragon, the world’s largest lizard. Later it was dedicated to protecting other species, including marine species. In 1991 the national park was declared a UNESCO World Heritage Site. The hot and dry climate of the park, characterized by savannah vegetation, make it to a good habitat for the endemic Komodo dragon (Varanus komodoensis). Their populations are restricted to the islands of Komodo (1,700), Rinca (1,300), Gili Motang (100), Gili Dasami (100), and Flores (ca. 2,000), while extinct on Padar. Komodo National Park has been selected as one of the New7Wonders of Nature.
{ S U B - B R A N D }
LOGO DES I G N
35
Taman Nasional Komodo Represents the mighty Komodo dragon in the savannah–the pride of the Komodo islands
COLO R SC H EME The color scheme takes the colors of the dragon as well as the savannah vegetation with hues of browns, ochres, and plum taupe for the dragon.
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65
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64
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52
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36
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8
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28
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58
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0
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47
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49
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9
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80
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72
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80
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233
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185
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122
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137
G:
121
B:
120
Hex #504850
Hex #E9B97A
Hex #897978
No. 6
Way Kambas Way Kambas National Park is a national park covering 1,300 square kilometres in Lampung province, southern Sumatra, Indonesia. It consists of swamp forest and lowland rain forest, mostly of secondary growth as result of extensive logging in the 1960s and 1970s. Despite decreasing populations, the park still has a few critically endangered Sumatran Tigers, Sumatran Elephants and Sumatran Rhinoceroses. It also provides excellent birdwatching, with the rare White-winged Wood Duck among the over 400 species present in the park. Threats to the park are posed by poaching and habitat loss due to illegal logging. Conservation efforts include patrolling and the establishment of the Sumatran Rhino Sanctuary and the Elephant Conservation Centre.
{ S U B - B R A N D }
LOGO DES I G N
37
Taman Nasional Way Kambas Inspired by the greens of the lush forests and the Sumatran elephants in the park
COLO R SC H EME Using muted neutrals, the colors embody the hues of the Sumatran elephant. The tinges of neutral earthy colors give life to the palette–representing the lush forests of Way Kambas.
C:
55
M:
45
Y:
61
K:
19
C:
25
M:
32
Y:
47
K:
0
C:
42
M:
35
Y:
76
K:
8
R:
111
G:
111
B:
95
R:
194
G:
168
B:
138
R:
148
G:
141
B:
87
Hex #6F6F5F
Hex #C2A88A
Hex #948D57
No. 7
Bali Barat West Bali National Park (in Indonesian Taman Nasional Bali Barat) is located on the north western side of Bali, Indonesia. The park covers around 190 square kilometres (73 sq mi), of which are 158 square kilometres (61 sq mi) land and the remainder is sea. This is approximately 5% of Bali’s total land area. To the north, it includes a 1,000-metre (3,300 ft) long beach, reef and islets. A seaport at Gilimanuk is west of the park, and the village of Goris is to the east. The National Park can be reached by roads from Gilimanuk and Singaraja, or by using ferries from Ketapang, East Java. There are several habitats in the national park, a savanna, mangroves, montane and mixed-monsoon forests, and coral islands. The center of the park is dominated by remnants of four volcanic mountains from Pleistocene era, with Gunung Patas at 1,412 metres (4,633 ft) its highest elevation. The National Park is the last stronghold of the endangered Bali myna.
{ S U B - B R A N D }
LOGO DES I G N
39
Taman Nasional Bali Barat With the Bali myna as its signature animal, the element of the bird becomes the focus
COLO R SC H EME Taken from actual photos of the park, the color palette is vibrant and bright, taking inspiration from the blues of the beautiful Bali myna and the lush colors of the park.
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94
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76
Y:
11
K:
1
C:
5
M:
11
Y:
85
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0
C:
40
M:
8
Y:
69
K:
0
R:
36
G:
81
B:
148
R:
245
G:
215
B:
67
R:
163
G:
194
B:
117
Hex #245194
Hex #F5D743
Hex #A3C275
No. 8
Kepulauan Seribu The Thousand Islands (Indonesian: Kepulauan Seribu) are a chain of islands to the north of Jakarta’s coast. It forms the only regency of Jakarta, the capital of Indonesia. It consists of a string of 110 islands stretching 45 km north into the Java Sea at West Jakarta Bay and in fact north of Banten Province. A decree states that 36 islands may be used for recreation. Of these 36 islands, only 13 islands are fully developed: 11 islands are homes to resorts and two islands are historic parks. Twenty-three islands are privately owned and are not open to the public. The rest of the islands are either uninhabited or support a fishing village. This Park forms a hatching site for hawksbill sea turtle, and green sea turtle. The hawksbill turtle is an endangered species and is rarely found in other waters. These turtles are bred on Pramuka Island. This activity is aimed at recovering the turtle population, which had almost reached extinction.
{ S U B - B R A N D }
LOGO DES I G N
40
Inspired by the sea turtles and the resorts in the area, the logo features a turtle and various other elements found in the islands
COLO R SC H EME The vibrant colors are inspired by the blue seas and island life while the milky brown represents the damp sand where the turtles go to hatch their little ones.
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57
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0
Y:
100
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0
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35
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0
Y:
100
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12
Y:
22
K:
25
R:
91
G:
200
B:
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R:
178
G:
210
B:
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R:
199
G:
178
B:
157
Hex #5BC8E0
Hex #B2D234
Hex #C7B29D
No. 9
Kayan Mentarang Kayan Mentarang National Park is a densely forested national park in North Kalimantan province, Borneo Island, Indonesia. The national park is named after a great dispersed Mentarang mountain trails plateau of Apau Kayan which covers the entire park from Datadian area in south region to Apau Ping area in mid region until Long Bawan in north region. Animals found in the park include the mammals such as Malayan pangolin, the long-tailed macaque, the proboscis monkey, the Bornean gibbon, the greater slow loris, the western tarsier, the clouded leopard, the marbled cat, the flat-headed cat, the Oriental small-clawed otter, the sun bear, and the Hose’s palm civet. Other protected species include the rhinoceros hornbill, the helmeted hornbill, Bulwer’s pheasant, and the wrinkled hornbill.
{ S U B - B R A N D }
LOGO DES I G N
42
Taman Nasional Kayan Mentarang Taking the rhinoceros hornbill as the main element, it is surrounded by elements of nature
COLO R SC H EME The colors are inspired by the beak of the hornbill for the orange and the greens of the mountain trails and plateaus. The colors are bright but the faded foliage green keeps it subtle.
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1
M:
75
Y:
76
K:
0
C:
82
M:
40
Y:
99
K:
38
C:
54
M:
29
Y:
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K:
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239
G:
101
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72
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40
G:
88
B:
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R:
126
G:
149
B:
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Hex #EF6548
Hex #28582C
Hex #7E957F
No. 10
Bentuang Karimun Betung Kerihun National Park (previously Bentuang Karimun) is a national park in the province of West Kalimantan on the island of Borneo, Indonesia. It is located inland, along the Malaysian border. The park was established in 1995, and has a total area of 8,000 km2 (3,100 sq mi) or about 5.5 percent of West Kalimantan Province area. Together with the 2,000 km2 (800 sq mi) Lanjak Entimau Wildlife Sanctuary in Malaysia, it has been proposed to form a World Heritage Site named the “Transborder Rainforest Heritage of Borneo�. The park largely consists of two ecoregions, Borneo montane rain forests, which covers about 2/3 of the area, and Borneo lowland rain forests. In the lowland forests the dominant emergent tree is dipterocarp species, which are replaced at higher altitude with oaks (Quercus and Lithocarpus ssp.) and chestnut trees (Castanopsis ssp.). At least 97 species of orchid and 49 species of palm have been identified in the Park.
{ S U B - B R A N D }
LOGO DES I G N
44
Taman Nasional Bentuang Karimun The logo shows elements of the mountainous regions as well as the lowland rainforests, not forgetting the indigenous monkeys and apes
COLO R SC H EME The colors are taken from those of the Orangutan, the mountains, and the rainforests. The colors are warm to give a tropical and equatorial feel, perfectly relating to the location of the park.
C:
15
M:
60
Y:
90
K:
2
C:
32
M:
33
Y:
24
K:
0
C:
58
M:
46
Y:
100
K:
32
R:
209
G:
121
B:
55
R:
176
G:
163
B:
172
R:
94
G:
94
B:
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Hex #D17937
Hex #B0A3AC
Hex #5E5E28
No. 11
Lorentz Lorentz National Park is located in the Indonesian province of Papua, formerly known as Irian Jaya (western New Guinea). With an area of 25,056 km2 (9,674 mi2), it is the largest national park in South-East Asia. In 1999 Lorentz was declared a World Heritage Site by UNESCO. An outstanding example of the biodiversity of New Guinea, Lorentz is one of the most ecologically diverse national parks in the world. It is the only nature reserve in the Asia-Pacific region to contain a full altitudinal array of ecosystems ranging through marine areas, mangroves, tidal and freshwater swamp forest, lowland and montane rainforest, alpine tundra, and equatorial glaciers. At 4884 meters, Puncak Jaya (formerly Carstensz Pyramid) is the tallest mountain between the Himalayas and the Andes. The park is named for Hendrikus Albertus Lorentz, a Dutch explorer who passed through the area on his 1909–10 expedition.
{ S U B - B R A N D }
LOGO DES I G N
46
Taman Nasional Lorentz The logo shows the famous mountains of Lorentz alongside the alpine vegetation, which is unique from this park
COLO R SC H EME Inspired by alpine forests and tundras, the colors are cool and muted, which gives a sense of icy air. The pale color of the mountain is complemented by the darker colors of the vegetation.
C:
18
M:
11
Y:
7
K:
0
C:
71
M:
48
Y:
3
K:
0
C:
58
M:
65
Y:
41
K:
19
R:
204
G:
211
B:
221
R:
85
G:
124
B:
185
R:
108
G:
87
B:
105
Hex #CCD3DD
Hex #557CB9
Hex #6C5769
No. 12
Kerinci Seblat Kerinci Seblat National Park is the largest national park in Indonesia. It is located on the island of Sumatra. It has a total area of 13,791 km2, and spans four provinces: West Sumatra, Jambi, Bengkulu and South Sumatra. Over 4,000 plant species have been identified to date in the park area, including the world’s largest flower, Rafflesia arnoldi, and the plant with the largest unbranched inflorescence, the titan arum. The fauna include Sumatran Tigers and the park is recognised under the Global Tiger Initiative as one of the 12 most important protected areas in the world for tiger conservation. Other highly endangered species include Sumatran Rhinoceros, Sumatran elephants, Sunda Clouded Leopard, Malayan Tapir, Malay Sun Bear.The park also protects more than 370 bird species, including the Sumatran Groundcuckoo rediscovered in the park in 2002. The Kerinci area is home to more than 300 bird species, including 17 of Sumatra’s 20 endemic birds, making it of particular importance to ornithologists and bird-watching enthusiasts.
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LOGO DES I G N
48
Taman Nasional Kerinci Seblat The logo shows the Sun Bear, an endangered species found in the park, surrounded by lush bright greens and clear blues
COLO R SC H EME The colors are vibrant which reflects the lively colors of the park. The brown is the color of the sun bear while the green and blue is inspired by Lake Kaco or Glass Lake.
C:
51
M:
54
Y:
72
K:
32
C:
53
M:
0
Y:
95
K:
0
C:
87
M:
48
Y:
6
K:
0
R:
104
G:
89
B:
67
R:
133
G:
196
B:
71
R:
12
G:
118
B:
179
Hex #685943
Hex #85C447
Hex #0C76B3
No. 13
Bukit Barisan Selatan Bukit Barisan Selatan National Park is a national park in Sumatra, Indonesia. The park located along the Bukit Barisan mountain range, has a total area of 3,568 km, and spans three provinces: Lampung, Bengkulu, and South Sumatra. Together with Gunung Leuser and Kerinci Seblat national parks it forms a World Heritage Site, Tropical Rainforest Heritage of Sumatra. The national park stretching along the Bukit Barisan mountain range is in average only 45 km wide but 350 km long. The northern part is mountainous with its highest point at Gunung Pulung (1,964 m), while its southern section is a peninsula. It is covered by montane forest, lowland tropical forest, coastal forest and mangrove forest. The park is home to many endangered and threatened species, including Sumatran Elephant, Sumatran Striped Rabbit, Sumatran Rhinoceros, and the Sumatran Tiger. The Rafflesia arnoldii flower can also be found here.
{ S U B - B R A N D }
LOGO DES I G N
51
The logo shows the Rafflesia plant with the various other plants together forming a hill
COLO R SC H EME The colors are taken from the natural surroundings of the Rafflesia. The grey gives a cool tinge of color to the otherwise warmer palette and gives contrast.
C:
0
M:
80
Y:
100
K:
14
C:
0
M:
0
Y:
0
K:
38
C:
64
M:
23
Y:
100
K:
45
R:
210
G:
79
B:
29
R:
171
G:
173
B:
175
R:
64
G:
99
B:
36
Hex #D24F1D
Hex #ABADAF
Hex #406324
Pa rt 4: APPLI CAT IO NS
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BR A N D MAT ERI ALS Brand materials used for promotional or corporate usage. Designed simply while using pops of colors to enrich the design.
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PA RK MERCHANDISE Purchasables for each park. Includes a t-shirt and postcard design, each featuring the logo of the park and pictures of the park
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© 2 0 1 5 TA M A N N A S I O N A L I N D O N E S I A
© 2 0 1 5 TA M A N N A S I O N A L I N D O N E S I A