Cupitt Help Homeless

Left to right: Kelly Turner (The Basement Project), Emma Williams (competition winner) and Åsa Cupitt – showcasing the 3 winning pendants

Homeless to benefit from ‘the people’s choice’ jewellery collection

Cupitt Jeweller in Bromsgrove has launched a new jewellery collection and sales of the silver pendants will help benefit The North Worcestershire Basement Project.

The pendants are the result of a competition which the shop ran on social media during the pandemic lockdown. The ‘Design a Pendant’ competition attracted entries from budding designers across the town and beyond. The public were invited to vote for their preference from the shortlisted designs and three winners were selected. The designs went into production in August, at Cupitt’s onsite workshop – where Goldsmith Keith Norton transformed the sketches into stunning items of 925 silver jewellery. Emma Williams, an emergency services worker from Aston Fields, was one of the winners with her ‘leaf’ design. She said: “I was very surprised to win considering the high quality of all the entrants. It was a high point for me in what has been such a dismal year.” The winners each received a £100 gift voucher to spend at Cupitt Jeweller and their pendants are now being sold in the shop under the brand ‘The People’s Choice’. £5 from the sale of each pendant will be donated to The North Worcestershire Basement Project, to help young people up to age 25 who are homeless or facing homelessness. Kelly Turner, community fundraiser for The Basement Project, said: “Cupitt Jeweller raised money for us last year when Åsa and her team took part in the Cheltenham Devil Mud Run. We are delighted they are continuing to support us this year.”