10. 10.1.
ECOMMERCE AND ONLINE SHOPPING
Introduction
More and more businesses are selling their products online. Selling online gives businesses a much wider reach to potential customers. Some of the main benefits of selling online are the significantly lower cost per transaction and the around the clock availability of the online shop. This system has a powerful e-commerce engine built into it that puts business owners in control and enables them to easily sell their products online. What distinguishes this system from the myriad other e-commerce systems in the marketplace is its integrated customer database. The customer database automatically captures customer purchases and gives business owners a 360 degree view of all their customer interactions. Some of the key features of this e-commerce system include: • • • • • • • • • • • • • • • • •
Ability to setup an unlimited number of catalogues and products Sell products in many currencies Sell e-products such as electronic documents and music Granular Customizability of the shopping and checkout experience Customer Loyalty Programs, e.g. discounts for each customer Get-A-Quote option Integrated customer database Product Grouping feature Cross and Up-selling via Related Products Customizable shipping options, e.g. by weight or volume Create tax codes for products/countries Integrated with the major payment gateways including PayPal Affiliate Programs for traffic generation and tracking Inventory Control Discount Codes SSL Security Certificate And many more!
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