LOGOS Michael Gumulya
Monday, November 21, 2011
Investigation
Monday, November 21, 2011
Logo Unit Question: How does advertising manipulate our actions?
Client: Sinarmas World Academy Time allowed: 5 weeks Specification and Limitations: -Logo - The design Cycle (5 Logos) -Areas of interaction (5 logos) -The Ib Learner Profile (10 Logos) Monday, November 21, 2011
Introduction Sinarmas World Academy is in the need of the new logos for Areas of Interaction, The Design Cycle and The IB Learner Profile. I’m going to create some new Logos to be submitted to SWA and hopefully be chosen for the official SWA logos. I’m going to create IB Learner Profile Logos and Design Cycle Logos. I’ll be going through different stages from choosing the software, media, until submitting the logos to SWA.
Monday, November 21, 2011
Areas of Interaction Human Ingenuity The Area of Interaction for this project is Human Ingenuity. Because the logo we will be creating will have an impact to the society and they will be thinking of Sinarmas World Academy every time they see this logo
Monday, November 21, 2011
Client Interview • What do you think about logos? •
Logo is a symbol of a product or a company
• What do you think a logo should be? Simple? Complicated? Why? •
Logo should be simple so it’s easier for people to remember
• Why logos are important? •
Monday, November 21, 2011
Logo is important to promote a company or a product.
Client Interview Summary Based on the interview, my client said that logo is a symbol or a representation of a product or a company. Logos are very important because it’s used as a promotion for a product or a company. In other words, I can say that logo is the identity of a company or a product. My client think that a logo should be simple, to make it easy to remember
Monday, November 21, 2011
Brainstorming Simple
Easy to Remember Logos
Used to promote Symbol of A Company/Product
Monday, November 21, 2011
Case Study
Logo Of
McDonald
Monopoly
Car Company
Fame
Famous
Famous
Not Famous
Aesthatics
Logo with the name of company
Name with Iconic Character
Simple
Function
Restaurants Logo
Ease of Creation
Easy
Symbol of a Game The character is quite hard
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Symbol of Car Company Easy
Case Study Summary I looked at 3 different Logos. One is Restaurant’s Logo (McDonalds), one is Toy’s Logo (Monopoly), and one is Car’s Logo (Mitsuoka). I learned that logos are created in different ways. And everything in the logo is made with purpose, nothing is accidental. Monday, November 21, 2011
Research McDonalds The famous McDonalds Logo was created in 1962 by Jim Schindler. It was introduced by Dick and Mac McDonald. They have an arch shaped sign on the side of their new outlet. From one side, the arch looked like letter M, so they created McDonald’s logo as 2 golden arches joined together. The McDonald’s name was later added in 1968.
Firefox
Firefox is actually a red panda but the logo of firefox is a fox. According to Jon Hicks, the panda “didn’t really conjure up the right imagery” and wasn’t widely known. The logo was chosen to stand out, easy to remember and doesn’t cause too much distraction, and not overdone. Monday, November 21, 2011
FedEx
FedEx logo has won many awards, over 40 awards worldwide. The creator of this logo said that this is the most famous logo he has ever designed in terms of sheer ubiquity. Their designs of FedEx are over 200 and the current logo is 1 of the 6 semifinalist. FedEx logo is also known for the hidden arrow between the letter E and X. The arrow symbolizes speed and precision.
Monday, November 21, 2011
Summary of Research I focused my research on different types of logos, reasons for making the logo, and meaning of each logo. I chose McDonald, Firefox, and FedEx, because they have famous symbol. Each of these logos have different characteristic to it, this characteristic is what people like about these logos. These logos have different impacts on their company. For example, FedEx. The secret arrow that they put there makes people think that FedEx is going to be fast and precise even though they didn’t notice the arrow. The McDonald’s symbol reminds people of the fast-food restaurant that sells burgers and french fries. When they see the logo on newspaper, they will think of McDonald and this is the example of promotion using logo.
Monday, November 21, 2011
Impacts on Environment and Society Impacts on Environment Creating logos means using softwares on computer, the computer needs electricity. Sometimes we burn fossil fuels to generate electricity. The CO2 from the fossil fuel will damage the environment
Impacts on Society Logos are used to promote something.Their main purpose is to be something that will remind people about one particular thing when they see the logo. It’s going to impact the society because when they see the logo that I’ll be creating, students of SWA will think of the design cycle and the IB learner profile
Monday, November 21, 2011
Design Brief I’ll be designing and creating some new logos for SWA. There’re some process I’ll be going through which is Investigation, Design, Plan, Create and Evaluation. First 3 steps is going to be brief and short and we’re going to spend more time on creating the logos so we can get the best logo we could make.
Monday, November 21, 2011
Summary Of Investigation
•
The client interview allowed me to see another person’s perspective of what’s logo and how logos are used. It also helped me to think about the designs of the logo I’ll be creating.
•
The case study is used to look at different logos, how do they look like, how it affects the company and the difference between each one of them
•
I do some research about some famous logos. I chose McDonald, Firefox and FedEx. I looked on how people design their logo, and their reasons for choosing that logo among every other logo that they have designed.
Monday, November 21, 2011
Works Cited
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"History of Firefox." Wikipedia, the Free Encyclopedia. Web. 13 Nov. 2011. <http://en.wikipedia.org/wiki/History_of_Firefox>.
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"McDonald’s Logo." FAMOUS LOGOS —. Web. 13 Nov. 2011. <http:// www.famouslogos.org/mcdonalds-logo>.
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"The Man Behind the FedEx Logo." The Sneeze - Half Zine. Half Blog. Half Not Good with Fractions. 16 Nov. 2004. Web. 13 Nov. 2011. <http:// www.thesneeze.com/mt-archives/000273.php>.
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Design
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Design 1 Communicators
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Design 2 Principled
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Design 3 Open-minded
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Design 4 Knowledgeable
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Design 5 Balanced
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Design 6 Caring
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Design 7 Reflective
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Design 8 Risk Taker
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Design 9 Inquirers
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Design 10 Thinkers
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Design11 Design
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Design 12 Plan
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Design 13 Evaluation
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Design 14 Investigation
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Design 15 Creating
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Final Chosen Design I chose the Design Cycle Reasons: In making the sketch for Design Cycle logos. I took more time to make those designs. Which means that I focused more on the Design Cycle. The designs are also better for me. They all have the same theme (circular shape). They will look better if posted somewhere. Monday, November 21, 2011
Plan
Monday, November 21, 2011
Gantt Chart
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Step by Step
Draw the base using pencil and compass Monday, November 21, 2011
Draw the logo using pencil
Bold the outline and color the logo
Scan the logo to computer Edit using specialized software if necessary
Monday, November 21, 2011
Evaluation of PLan Was the plan was detailed enough and why?
Yes, because every step needed is there. I also add some steps that might be added later Could it be followed by someone else ?
Yes, and very easily Have I used all the resources available to me?
No. I can make the Step by Step using computer but I chose to use paper and marker to do it. Monday, November 21, 2011