DESIGN INNOVATION DEVELOPMENT AND MARKETING STRATEGIES
PROFESSOR : DR. HILARY COLLINS | SPRING 2018
MARKETING STRATEGY
SUPPLIERS SHORT
MEDIUM
LONG
Utilizing social media, other booking platforms, and word of mouth, we will spend a small amount of money on promoting our platform.
Software: The basic software such as the online platform for the marketspace would be purchased from Sharetribe, a software company that provides softwares to create an online marketplace. The software allows users to rent or sell goods, spaces or services online. The software comes with quick setup with no developers need for frequent updates, it can be customized and easy to charge a transaction fee, and the data and code are ours to keep. After which we would use Sathyaraj Rammoorthy to specifically develop features for our platform to create a competitive advantage. VR Device: We wish to provide our users with affordable long-lasting VR devices that can be easily packaged. They are cardboard devices that would be branded in our name and would be manufactured by Gvoo direct that is owned by Amazon. The cost of manufacturing the device would be $7 including shipping.
We will use our current relationships and connections to reach bloggers, influencers, retail experts, and tech gurus to create buzz surrounding our network.
Develop physical and digital advertisements in order to promote our platform through strong language and attractive graphics to draw a large consumer base within our target market. We will target specific platforms where event planners, real estate agents, fashion professionals, millennials, and artists congregate.
Be able to partner with larger companies and conglomerates to help promote the use of our network and utilize them to be a part of our platform.
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