SIngapore SuppleMent CASE STUDY
XXXI World Nut and Dried Fruit Congress Event overview The International Nut and Dried Fruit Council (INC) chose Singapore to host their 31st Congress from May 18-20 in 2012. East West Planners was appointed to assist INC in managing their conference, social functions as well as dinner functions for an estimated 900 delegates from all over the world.
Event outcome Highlights of the event included the opportunity to sample the local delights of Singapore, a chance to network amongst friends and to make new ones, and an enjoyable evening of entertaining and interesting activities.
Challenges and triumphs The challenge was to organise an offsite social and interactive evening where guests could experience Singapore’s cuisines, culture and entertainment. There were limited options for dinner venues in Singapore as many venues could not accommodate a delegation of 900 pax. The unpredictable rainy condition poised some planning challenges, too. The client insisted on having a non-hotel ballroom venue for the casual dinner function. The number of delegates rose to 1000 and given the venue requirements, the newly opened Maritime Experiential Museum & Aquarium (MEMA) was proposed. The venue’s maritime-themed environment, with replicas of treasure ships and other nautical exhibits, provided a refreshing new waterfront venue, or an ideal setting for themed events. Set against the backdrop of Admiral Zheng He’s mighty Bao Chuan (Treasure Ship), the museum offered a waterfront promenade setting with breathtaking harbour views which has been popular for cocktail receptions and dinners, as well as outdoor parties. Dining options abound, as food can be selected from across Resorts World Singapore’s (RWS) celebrity-chef restaurants. I just wanted to Guests may also choose to adjourn and be thank you for your enthralled in the latter part of the evening, by the help in organising the animatronics spectacle Crane Dance, right at congress, and from the museum. what little feedback Initially, the client expressed concerns about we have had so far, it the time needed to travel from the city to Sentosa seems to have gone island, as well as possible traffic build up getting very well. Overall, into Sentosa. However, the concerns were there is no doubt addressed by mapping out travel times from the that this was one of hotel, and also highlighting MEMA’s location, which our most successful was at the tip of Sentosa Island. A site inspection congresses in terms was also done to simulate and demonstrate the of turn-out and management of the traffic flow. Coordinated execution.” logistics planning for the scheduled 25 coaches International Dried Fruit entering and exiting to and from Sentosa was also and Nut Association, INC Congress 2012, Chairman, managed. A different pathway was chosen as Giles Hacking entrance to the MEMA for convenience, privacy, and to ensure exclusivity for each arriving delegate. “Excellent work. Working in close partnership and coordination It was a great and with MEMA & RWS, the Museum staff provided successful congress. guests relevant information on the exhibits and Thank you for the directed them through their experience in the great job done.” Typhoon theatre, a 360-degree multimedia theatre OLAM International , INC that takes visitors on a voyage on board a 9th Congress 2012, Hosting Chairman, Asho k Krishen century Chinese junk. 44
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Name Of Event: XXXI World Nut and Dried Fruit Congress Dinner Organiser: East West Planners Type: Casual buffet dinner for the senior management and owners of the fruit and nut growers, manufacturers, traders, and business operators in the industry. Venue: Maritime Experiential Museum and Aquarium, Resorts World Sentosa When: May 19, 2012 Pax: 1000 Budget: Undisclosed
Contact: fatsin@eastwestplanners.com www.eastwestplanners.com