Is Post Graduation the Right Decision for Successful Career in Marketing? Almost every company and organization needs to engage in marketing initiatives of some shape or form to raise awareness about their cause, products, etc. Marketing is used to promote the business and help the consumer identify the products that they need. These marketing requirements can only be fulfilled by individuals with marketing skills. Marketing degrees impart students with skills needed to be successful in these jobs. Why study post-graduation in Marketing Postgraduate degrees in marketing like Masters in Business Management (MBA) and Post Graduate Diploma in Management (PGDM) offer detailed information about the process of research, promotion and selling of products or services to the targeted consumer set. These programs offer an in-depth understanding of subjects like communication, consumer behavior, marketing strategy, advertising and promotion, public relations, market research, management, and sales. Students can also choose to pursue these degrees at varying levels of concentration on different marketing subjects and specialization opportunities. Here is a list of benefits gained by pursuing post-graduation in marketing 1. MBA and PGDM are generally for a duration of 2-years and by the end of these two years, students are expected to have the skillset and knowledge that can only be earned by several years of work experience by others. 2. In the era of stiff competition, it is necessary to be more qualified and skilled than other competitors. While undergraduate degrees prepare a student for entry-level positions in the industry, postgraduate programs provide solid foundational knowledge along with the ability for strong leadership and management roles. 3. Anyone that has completed their bachelor’s degree from a recognized college or university is eligible for admission in MBA or PGDM courses. Ambitious individuals working in other fields of work can also pursue postgraduate marketing programs to change their current working status. A PG in marketing can help them attain managerial posts in their current sector or other segments of a business. 4. The flexibility and diversity offered by post-graduate programs are another reason for their popularity. Every MBA and PGDM program comes with specialization options like a. Advertising Management b. Brand Management c. Digital Communication Management d. Marketing Analytics e. Media Management These specialization subjects additionally supply the students with a career-building approach for the industry. They expose the student to more specific knowledge in the relevant areas. Why choose MICA for pursuing post-graduation in marketing MICA (formerly known as Mudra Institute of Communications) is an autonomous, non-profit institution for education in India. It is considered to be one of the best higher education institutes for PG in marketing programs and offers certain residential programs like: • • •
Post Graduate Diploma in Management-Communications (PGDM-C) Crafting Creative Communication (CCC) Fellow Program in Management-Communications (FPM-C)
It also offers a wide range of other non-residential management programs such as:
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Post Graduate Certificate Programme in Market Research and Data Analytics (PGCPMRDA) Post Graduate Certificate Programme in Digital Marketing Post Graduate Certificate Programme in Marketing and Brand Management (PGCPMBM) Post Graduate Certificate Programme in Business Management
The college campus is located at Shela, Ahmedabad in Gujarat. Aspiring students can visit here for any admission related queries and campus visits. To read more about the institute, facilities provided by it, the course details, newsletters, faculty, and admission related information visit the website https://www.mica.ac.in/marketing-and-brand-management/programme-summary .