THE BRAND INSPIRE AND CREATIVE MICA magazine is a high-end contemporary online male lifestyle bimonthly magazine to offer an insight in fashion, sport, restaurants, music, health and fitness, gadgets and much more for our male audience in Aberdeen, the north-east of Scotland and beyond.
WHY MICA? Here at MICA we are a very confident team to be the innovators of the one and only high end local male lifestyle magazine of its kind in the area of Scotland and allow you to have a media platform for your business. MICA has a modern, minimalistic feel, simple colour scheme throughout the publication which allows your advert to stand out even more.
OUR VALUES INSPIRE – MICA inspires our audience through exclusive interviews with some of the most successful men in the industries it represents. So far we have worked with the likes of Masterchef: The Professionals finalist, Brian McLeish, Bear Grylls and BrewDog.
CREATIVE – We are very supportive of highly talented locally based creatives to have an influential role within MICA, which allows it to be formed into a captivating and informed publication. With our values we can truly captivate you business and products into a new founded audience.
COLLABORATIONS, CLIENTS AND PARTNERS Be an exclusive part of MICA magazine by becoming a collaborator, client or partner.
DEMOGRAPHICS MICA reaches over 17,200 readers per issue.
Issue
1
2
3 4
5
6
100% 134% 160% 230% 280% 300% Subscriber Growth
Our readers view MICA from the following devices 65% 23% 12% Desktop Tablet Mobile
(Data – Jan 2016)
FEMALE
23.64%
MALE
76.36%
18–24 18.18%
25–34 25.45%
35–44 30.91%
45–54 16.36%
55–64 7.27%
65–74 1.82%
Our readers’ occupation is of a professional level
80% of our readers live in the north east of Scotland
THE LOCAL MALE Are you interested in becoming part of Aberdeen’s latest lifestyle publication? With our strong demographics MICA can attract a new founded audience for your business.
Male Population of Aberdeen
111, 310
Target Population
46, 419
(National Records of Scotland)
Targeting 42% of the local population
OUR READERS FEEDBACK How our readers rate MICA:
Excellent
47.36%
Good Fair
49.09% 3.64%
How our readers rate the articles presented in the magazine:
Excellent
41.81%
Good Fair
54.55% 3.64%
How our readers rate MICA compared to other magazines:
Excellent
30.91%
Good Fair
52.73% 16.36%
Comments from our recent market research survey: “it’s unique – not generic, most magazines a bit ‘samey’, feels more personal/individualised.” “Great photography.” “Excellent publication, would be interested to do one off versions as well like Christmas market, Aberdeen International Youth Festival. Like to get more interactive with the use of augmented reality.”
OUR GLOBAL READERSHIP
The blue coloured areas is where our audience is reading MICA.
ISSUE 02
ISSUE 03
ISSUE 05
ISSUE 06
ISSUE 04
ISSUE 01
A VISUAL PERSPECTIVE
Take a look at our backdated publications and get that visual feel how your business could be a part of MICA.
A VISUAL PERSPECTIVE ON OUR
DIGITAL ENGAGEMENT MICA is a digital platform for your advert which can reach a global audience. Imbedded in your advertisment within the publication will be a direct web link to your website. We can effectively monitor digital engagement on our website advertisements and in every publication. We can also provide you with statistics upon request. As our magazine is online, our readers can view your advert at the touch of a button, including backdated publications anywhere in the world. Included in yout advertising package we interact on social media to share any promotions or news that you may have during your contact with MICA.
MICA PHOTOGRAPHY SERVICES
MICA offers an array of photography services for your business and products to be captured by our highly qualified team of photographers. We have flexible financial packages available to suit your budget. Please contact MICA to discuss your photography requirements: e: info@micamagazine.com t: 01224 318370
SPECIFICATIONS Magazine arwork dimensions: 148mm x 210mm Format – PDF 300 dpi RGB
148mm
210mm
FINANCIAL PACKAGE Inside Front Cover 1 Issue £375
3 Issues £475
6 Issues £675
3 Issues £460
6 Issues £560
3 Issues £650
6 Issues £750
3 Issues £350
6 Issues £450
3 Issues £175
6 Issues £250
Inside Back Cover 1 Issue £360
Back Cover 1 Issue £550
Full Page Advert 1 Issue £250
Quarter Page Advert 1 Issue £150
Magazine Sponsor Your company logo on the front cover and a full page advert for 6 issues: Please contact the MICA magazine team for further information – info@micamagazine.com
Advertorial £375 The MICA advertorial aims to promote your business and products which you wish to promote. The advertorial is drawn up by our writer and will be proofed by you before MICA publishes your article. Images can be supplied by your company or captured by our highly qualified and experienced photography team which is included in the package. Your advertisement package with MICA magazine also includes coverage on: www.micamagazine and Social Media Share and Retweets.
APPLICATION Please complete all relevant details below. We accept applications by the following format: scan and email, or PDF to info@micamagazine.com Contact Name: Invoice Address:
Postcode:
t: e: www.
Advertorial
Sport
Music
Restaurant
Other
if other please specify:
Inside Front Cover
Inside Back Cover
Back Cover
Full Page Advert
Quarter Page Advert
1 Issue
1 Issue
1 Issue
1 Issue
1 Issue
3 Issue
3 Issue
3 Issue
3 Issue
3 Issue
6 Issue
6 Issue
6 Issue
6 Issue
6 Issue
Magazine Sponsor: Please contact the MICA magazine team for further information – info@micamagazine.com
THE CONTRACT MICA Magazine is published and solely owned by John Prince. The Advertiser agrees that MICA Magazine has the right to reject advertising in the event that:
1. If the editors determine that the advertising is inconsistent with MICA Magazine’s objectives, values or image or the aesthetic standards of MICA Magazine; and 2. If advertiser fails to meet deadlines for space reservation, ad revisions & approvals or new advertising.
All Adverts created by the advertiser must adhere to the Marketing and Advertising law which are enforced by the Advertising Standards Authority (ASA). The advertiser releases MICA Magazine from any loss, liability or expense occasioned by advertiser if the advert sent to MICA Magazine in the required timescale and the advertiser discovers any error in their advert Incorrect imagery or any other artwork errors within the publication the advert is displayed. The advertiser artwork must be with MICA Magazine by the 14th of the month. MICA Magazine published date is the 30th on a bimonthly basis.
CANCELLATION: Any cancellation must be received in writing 14 days prior to the published date. If notice received after the 14 days cancellation period then the advert will still be published and payment will be retained. In breach of the agreed term contract, the agreed payment shall be adhered to. Only at MICA Magazine’s discretion will the advertiser be entitled to receive a full or partial refund. The above contract provisions are agreed to by MICA Magazine and the Advertiser. This contract is governed by the general terms and condition and in the event of a discrepancies, the terms of the general terms and conditions will govern this contract.
PAYMENT: Full payment to be received within 14 days from date of contract via BACS Transfer. OR The Monthly Payment Plan - The total cost of your package can be spread over a 12 month period. Payment to made by BACS Transfer on the last working day of each calendar month SORT CODE: 20-00-77 ACC. NO: 43910342 (please include your company name as a reference when depositing funds).
Contract signed by:
& John Prince
Client/Advertiser: Date:
By signing this contract the client/advertiser will adhere to the agreed contract and T&C’s. Registered in Scotland SC518075 MICA Magazine LTD
MICA MAGAZINE e: info@micamagazine.com t: 01224 318370 m: 07896 835110 www.micamagazine.com Registered in Scotland SC518075 MICA Magazine LTD