SUSTAINABLE: ME
The next project specifically asked us to consider ‘How sustainable is the world of graphic design?’. We were split into allocated groups, with each group asked to choose a graphic design related subject to research and identify its sustainable and unsustainable
components. The outcome would be to tell its story using print and screen-based media, and then to present our work to our client, Simon O’Rafferty (and the rest of our class) on the 2nd December. From the list of various research ares, we chose
‘profession’. As opposed to the other options available, (which included water, ink and paper), we thought that profession may give us the opportunity to have slightly more freedom, and not to focus quite so centrally on the ‘planet’ aspect of sustainability. It was clear from the offset that this project was going to be a challenge, and that we were also expected to be a lot more self-motivated than on previous projects.
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Working in a group can also prove problematic, but I think I was quite lucky with my particular group; Having worked with a couple of them before, I knew that we would all work well together. Fortunate really seeing as though we would be working together for the next 8 weeks! I was excited to start the project, and could see great potential after reading and rereading the brief. It was just a case of getting started now!
Recycling facilities How do designers communicate with their clients?
How much do clients already know about sustainability?
Is it important that the next generation of graphic designers are concerned about sustainability?
What exists already to educate clients about sustainability?
Ink costs Understanding the routine - what do people spend their time doing?
Conference calls vs. face to face Still use fax?
Water usage
Electricity usage
How they communicate
Travel costs
Briefs catered towards more sustainable outcomes?
Waste materials
Use of materials vs. cost of creating them
It seems apparent that info-graphics are not my forte´! Future developments that contribute to graphic design