18 Negocios
photos courtesy of green solutions
Green Solutions, Green Dialogue 35 round tables and analysis and discussion workshops were held to exchange views on environmental topics.
T
o support its actions to mitigate climate change, in conjunction with the private sector, Mexican federal government organized the 2011 Green Solutions expo in Mexico City, to encourage dialogue and promote business, investment and technological initiatives that help mitigate climate change. More than 250 officials from three levels of government participated in Green Solutions 2011. In addition, the event received the visit and participation of close to four thousand people, among which were 750 presidents, vice presidents and general directors of various companies.
The forum, which included a technology showcase with more than 132 exhibition spaces, welcomed the participation of 115 companies from 10 countries and 12 Mexican states as well as eight education institutions and seven financial institutions. Companies like CocaCola-Femsa, Siemens, Toshiba and FedEx shared the actions they have taken to fight climate change, the best practices they have implemented, the products and solutions they have developed and their experience with projects to reduce electricity consumption. Numerous strategic partners were also involved in the event, such as Tecnológico de Monterrey (ITESM), GreenMomentum,
the Mexican Association for Private Capital (AMEXCAP), American Chamber of Commerce (AMCHAM), New Ventures, World Bank, Business for the Environment (B4E) and Reforestemos México. During Green Solutions 2011, 35 round tables and analysis and discussion workshops were held to exchange views on environmental topics, such as: Energy Efficiency as a Tool for Innovation; Sustainability as an Essential Action for the Future of Valuable Brands; Negotiations of Climate Change; Opportunities and Challenges for Durban; Green Business Summit: Agreement for a Sustainable Mexico; B20 Green Agenda: From Cannes to Mexico; Large Companies as Sustainability Leaders, among others. Havas Media picked up on Green Solutions 2011 as the perfect platform for divulging the results of its “Meaningful Brands for a Sustainable Future” study, which measures the perceived impact of brands on our personal and collective wellbeing, while automobile lovers were treated to a Green Autoshow showcasing the industry’s latest sustainable technologies. n