store concept
our mission... Is to convince more consumers that home textiles are indeed an area for high level brands and design products to the same extent as decorative items, furniture, and lamps. Design and quality cost... but give far greater satisfaction and joy. We believe the fact that if home textiles are presented in the stores in an exclusive context – as an equal to other interior design products – then the message of quality, trend, and design will be more credible to the consumer, and the results will show.
the concept... A strict colour thematization on the racks provides a visuel calmness and a strong impression. A presentation of accessories, bags, and textiles in close alignment, by colour, creates additional sales and provides a better sense of the MD universe.
the mette ditmer dna... - Scandinavian colour spectrum - Graphic, timeless design - Unique design details - Extensive concepts - Mix- and match themes - High quality materials - Exclusive packaging - Building-on collections - Significant DNA
designing mindfulness... - The home as a base for reloading - Time for contemplation - Time for self indulgence - Conscious living - Quality in all aspects of life
the mette ditmer universe... We sell a life style, not only products... and this should be reflected in the presentation of the brand universe in the stores. The real sense of the MD universe must be conveyed to the consumer in order to substantiate the brand value.
The power of a painted wall...
a dark wall... ...underlines the exclusivity of the Collection, where as a white wall fades out the impression as it collides with the dark, saturated colours of the products.
quality and concept...
designing quality.... there is a great variation of qualities within home textiles, and therefore we believe in the importance of the consumer being able to see and touch the fabrics in the stores.
sensorial focus... ...display some products out of their plastic packaging and semi unfolded, allowing the consumer to observe the shine of a bed set, and feel the texture of a throw.
explore the spa trend... with kimonos, bags, accessories, and spa towels in a full concept.
context is...
...every thing!
www.metteditmer.dk Mette Ditmer Design ApS / +45 8720 1449 / lilli@metteditmer.dk