Where the locals shop since 1938. VOTED BEST BUTCHER SHOP BEST WINE SELECTION BEST CHEESE SELECTION BEST LOCALLY OWNED GROCERY STORE BEST MURAL /PUBLIC ART
Family owned & operated 78 years. 622 Soquel Avenue, Santa Cruz
OUR 80 TH YEAR
WEEKLY SPECIALS Good th r u 10/31/17
WINE & FOOD PAIRING GRILLED TOP SIRLOIN
BUTCHER SHOP
GROCERY
ALL NATURAL USDA Choice beef & lamb only corn-fed Midwest pork, Rocky free-range chickens, Mary’s air-chilled chickens, wild-caught seafood, Boar’s Head products.
Local, Organic, Natural, Specialty, Gourmet
BEEF ■ TOP SIRLOIN STEAKS, U.S.D.A Choice/ 5.98 Lb
INGREDIENTS
■ HANGER STEAK, U.S.D.A Choice/ 5.8 Lb
2 teaspoons garlic powder 4 cloves garlic, minced 4 pounds beef top sirloin steaks 1/2 Cup Butter
SAUSAGE
PREPARATION
MARINATED TUMBLED MEATS
■ TRI TIPS, U.S.D.A Choice/ 6.98 Lb
■ BRITISH BANGERS/ 6.98 Lb
■ BLACK PEPPER LONDON BROIL/ 5.98 Lb ■ SANTA MARIA LONDON BROIL/ 5.98 Lb
In a small saucepan, melt butter over medium-low heat with garlic powder and minced garlic. Set aside.
■ HI-BALL, Energy, 16oz/ 2.99 + CRV ■ QUE PASA TORTILLA CHIPS, “Organic”, 16oz/ 3.99 ■ THREE TWINS ICE CREAM, Pint, “Organic”, (Reg 5.99)/ 4.99 ■ ZEVIA, “Zero Calorie Soda”, 6-Pack, 12oz Can/ 3.49 + CRV ■ STONEWALL KITCHEN JAMS, “Non GMO”, 12.5oz/ 6.49
Bakery
■ SWISS BOCKWURST/ 6.98 Lb
Preheat an outdoor grill for high heat.
Spooky Savings
FISH ■ FRESH SWORDFISH STEAKS/ 14.98 Lb ■ SALMON LOX TRIMMINGS/ 9.98 Lb
Comice and Red/ 1.49 Lb
■ BANANAS, Ripe and Ready to Eat/ .89 Lb ■ APPLES, Fuji, Gala, Granny Smith, Jonagold and Ambrosia/ 1.89 Lb
■ GREEN BELL PEPPERS, Top Quality/ 1.49 Lb ■ ZUCCHINI SQUASH, Extra Fancy/ 1.19 Lb ■ BROCCOLI CROWNS,
Fresh from the Field / 2.29 Lb
HALLOWINE!~
■ ORGANIC BANANAS, A Healthy Snack/ .99 Lb ■ POTATOES, Red and Yukon Gold/ .89 Lb
REG 13.99 NOW 4.99
■ RED BELL PEPPERS, Super Fresh/ 1.79 Lb ■ LIMES, Extra Juicy/ .29 Ea
■ MAD RIVER BREWING, “Steelhead”, “Extra Pale”, 12 Pack Bottles, 12oz/ 14.99 + CRV ■ MENDOCINO BREWING, “Eye of the Hawk”, 6 Pack, 12oz/ 8.99 + CRV ■ DESCHUTES BREWERY, “Mirror Pond” Pale Ale, 6 Pack Bottles, 12oz/ 8.49 + CRV ■ HERMITAGE, “Hoptopia” IPA, 6 Pack Bottles, 12oz/ 9.99 ■ SANTA CRUZ MT. BREWING, “Horse Tail Ale”, 16oz Cans, Pint/ .99 + CRV
Delicatessen
Wicked Whites
■ TAHOE MOONSHINE RUM, (Reg 35.99)/ 9.99 ■ EXOTICO BLANCO, “Double Gold”/ 11.99 ■ WILD TURKEY 101/ 14.99 ■ STOLICHNAYA ELIT VODKA, (98WE, Reg 14.99)/ 24.99 ■ DEATHS DOOR GIN, “Outstanding”/ 24.99 ■ 2014 PARDUCCI, Chardonnay, (90WE)/ 4.99 ■ 2015 CHEN(IN), (Reg12.99)/ 5.99 ■ 2014 GROVE MILL, Sauvignon Blanc, “Gold Medal”, (Reg 14.99)/ 7.99 ■ 2014 CHATEAU STE MICHELLE, Chardonnay, (Reg 14.99)/ 7.99 ■ 2013 BASILISK, Chardonnay, (89JH, Reg 14.99)/ 8.99
Reds- Scary Savings
■ 2014 HALLOWINE, Cabernet, “By Concha y Toro”, (Reg 10.99)/ 4.99 ■ MONTEREY JACK, “rBST Free” ■ 2014 FOUR SISTERS, Merlot, “Gold Medal”, Loaf Cuts/ 3.09 Lb Average Cuts/ 3.49 Lb (Reg 14.99)/ 4.99 ■ 2014 DESSERT WIND, Merlot, “Gold Medal”, ■ RED WITCH SWISS, “Happy Halloween”/ 16.99 Lb (Reg 17.99)/ 8.99 ■ BEEMSTER GOUDA, “with Pumpkin Seeds”/ 9.99 Lb ■ 2013 ANGOVE, Red Blend, (92TP, Reg 17.99)/ 9.99 ■ STELLA PARMESAN, “Domestic”/ 7.39 Lb ■ 2010 CHATEAU LA GORRE, Medoc, Shop Local First – Locally Made (90WA, Reg 22.99)/ 9.99 ■ OLIO UMBERTO, Olive Oil, 3 Kinds, 12.7oz/ 19.99 Party Size Liquor ■ SHELLEY’S BISCOTTI, 7oz/ 8.39 ■ BOMBAY / SAPPHIRE, Gin, 19.99 / 29.99 ■ MOUNTAIN GOLD APIARY, “Pure, Fresh, Raw”, ■ SEAGRAMS 7, American Whiskey/ 18.99 16oz/ 8.99 ■ KRAKEN, Black Spiced Rum/ 19.99 ■ GIZDICH JAMS, 6 Kinds, 11oz/ 6.99 ■ HORNITOS TEQUILA/ 36.99 ■ KETTLE ONE, Vodka/ 32.99 ■ LUKE’S, Organic Potato Chips, 4oz/ 3.99
Cheese
■ PEARS, Bartlett, Bosc, D’anjou,
WINE PAIRING 2012 CASILLERO CABERNET SAUVIGNON~
Beer
Best Buy Boooooze
PRODUCE
Grill steaks 4 to 5 minutes per side, or to desired doneness. When done, transfer to warmed plates. Brush tops liberally with garlic butter, and allow to rest for 2 to 3 minutes before serving.
Best Buys, Local, Regional, International
■ BECKMANN’S, Nine Grain Sour Loaf, 24oz/ 3.89 ■ WHOLE GRAIN, California Black, 30oz/ 4.19 ■ GAYLE’S, Herb Cheese Rolls, 4 Pack, 14oz/ 5.99 ■ KELLY’S, Sour Baguette, 16oz/ 2.59 ■ GOLDEN SHEAF, Ciabatta Sandwich Rolls, 20oz/ 3.49
■ PASTA MIKE’S FRESH PASTA & RAVIOLI ■ COOKED PRAWNS, Peeled & Deveined/ 12.98 Lb Pasta/ 3.89 Ravioli, 10oz/ 5.99 ■ PASTA MIKE’S PASTA SAUCE, “Selected Varieties”/ 3.89 CALIFORNIA-FRESH, Blemish–free, Local/ ■ RENY PICOT BAKED BRIE, “Plain & Apple”, Organic: Arrow Citrus Co., Lakeside Organic 8oz & 15oz/ 8.59 ■ AVOCADOS, Always Ripe/ 1.89 Ea ■ CLUSTER TOMATOES, Ripe on the Vine/ 1.69 Lb ■ NETTLE MEADOW FROMAGE, “Cranberry”/ 4.99 ■ FIELD ROAST, “Frankfurters”, 16oz/ 5.49 ■ YELLOW ONIONS, Premium Quality/ .49 Lb
Sprinkle both sides of each steak with salt and pepper.
WINE & SPIRITS
JENNIFER GRADY, 23-Year Customer, Santa Cruz
S HOPP ER SPOTLIG HT
Occupation: Jennifer Grady, licensed acupuncturist & herbalist Hobbies: Loves playing in the ocean, bike rides, yoga, growing food, reading Astrological Sign: Aries
Is Shopper’s your main grocery store? Yes, I’m here almost every day. I like fresh food! Shopper’s is convenient because you don’t wait in lines. I like its size yet they have everything and an amazing variety of specialty items. Recently I was making pickled blackberries and I needed Champagne vinegar. Turns out Shopper’s had multiple choices. It’s almost magical that they can pack the shelves with such variety of foods yet it’s not overwhelming. I can get inspired by a single fantastic ingredient and create an entire dish. I did that with Parmesan-molasses where I added carrots and chicken thighs baked in a skillet. Shopper’s fits my style.
How so? Shopper’s has that throw-back small-town vibe. It has a super-sweet community feel. I see people here all the time that I don’t know but we exchange smiles. The cashiers are friendly and efficient which always makes for a positive experience. My kids, Jasper and Iona (camera shy), love it! They get excited at the meat counter because the butchers are so kind to them. The guys are also very knowledgeable and create a light-hearted environment. You get eye contact and smiles from everyone. I feel good about spending my money here; I want it to stay local. Shopper’s is generous by always donating to school auctions. Very community-oriented…
What do you like to cook? I’d call it California style with lots of fresh local veggies and meat — Shopper’s has great meat! We tend to mix it up between fish, chicken, lamb, and beef. Love their wines, especially the many great local Pinot Noirs and the very reasonably priced imports. I was amazed to find a delicious Greek wine I had read about. I love the many local products you’ll find here such as Aunt Nettie’s hummus, Roberto’s salsa, Del Pueblo’s tortillas — we buy ‘em every day! — Donnelly Chocolate’s, and much more. Shopper’s is the gathering place of authentic Santa Cruz. It stands for quality, environment, and affordability. And fun!
“Shopper’s Corner is the gathering place of authentic Santa Cruz. It stands for quality, environment, and affordability. And fun!”
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Corner: Soquel & Branciforte Avenues 7 Days: 6am-9pm
| Meat: (831) 423-1696 | Produce: (831) 429-1499 | Grocery: (831) 423-1398 | Wine: (831) 429-1804
Superb Products of Value: Local, Natural, Specialty, Gourmet ■ Neighborly Service for 80 Years