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MVVO ART
MvVO ART’s AD ART SHOW 2020
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BY ELIZABETH DARWEN
MvVO ART presents AD ART SHOW 2020, September 1 to 30, 2020, at the Oculus at Westfield World Trade Center in New York and online on the Artsy gallery platform. MvVO ART, the creator of AD ART
SHOW, with the ongoing support of presenting sponsor NBCUniversal and in partnership with
Westfield World Trade Center, will open this alldigital, month-long, contemporary art show with a virtual opening by Bravo’s Project Runway Judge,
Brandon Maxwell on September 1, 2020 at 5:00
PM EST on the MvVO ART website.
During this virtual opening and tour of the show, the 2020 winning artist will be announced and will receive a creative immersion day at NBCUniversal, expert art curation consultations, and a specialty Clio Award. AD ART SHOW, now in its third year, features artwork by the artists of advertising—artists following in the footsteps of Warhol, Haring, Rockwell, Magritte and many famous names in Art who worked in advertising and related fields.
This innovative all-digital show displays artworks by 135 talented contemporary artists on the monumental screens of the Oculus. The art is for sale on the MvVO ART Artsy gallery as of September 1, 2020 via MvVOART.com
“Nothing, not even a pandemic, stops the creative spirit of our artists. The resilience of our art-ists—and of New Yorkers—is evident in our determination to go forward and bring the pleasure of discovering new artists, both in person and online, during these challenging times.” Maria van Vlo-drop, MvVO ART- AD ART SHOW Founder & CEO, also named top ten cultural shaper in the pandem-ic and beyond in Adweek’s 100 creative list, commented.
“At NBCUniversal, creativity is central to our DNA,” said Josh Feldman, Executive Vice President, Head of Marketing & Advertising Creative, NBCUniversal. “We’re thrilled to once again be a part of the AD ART SHOW, which highlights both the artists of advertising and demonstrates the power of creativity in a whole new way.”
The location in the Westfield World Trade Center in downtown Manhattan is emblematic of the revitalization of the neighborhood and of New York’s role as world leader in the arts.
The Oculus at Westfield World Trade Center is thrilled to welcome MvVO ART- AD ART SHOW back to our expansive digital screens,” said Danielle Hascoe, General Manager at the
Westfield World Trade Center. “The opportunity for our shoppers to view this collection throughout the center adds to the rich experience we strive to offer to our visitors.”
While most of New York’s famous arts institutions are closed or slowly reopening, AD ART SHOW at the Oculus offers art lovers a spacious and FREE art destination. Visitors will also receive a free coffee and sweet to go from Eataly situated inside the Oculus on the third floor. The free coupon can be downloaded on the MvVO ART website and you can ask for it at Eataly at the Oculus, all as of September 1.
MvVO ART also announced a fundraising effort for City Harvest during the monthlong art show
at the Oculus in the Westfield World Trade Center and online on the Artsy gallery platform. All profits from the sale of AD ART SHOW 2020 commemorative branded merchandise will be donated to City Harvest.
Visiting hours: Monday-Saturday, 11am-7pm & Sunday, 12am-6pm (September 1-30/Free entrance)
MvVO ART is closely working with NBCUniversal as presenting sponsor and in partnership with West-field. Other sponsors and partners include: The Clio Awards, 600 & Rising, Artnet, Artsy, Artful Cir-cle, The One Club for Creativity, WPP, GroupM, Zenith, Morzy and MRY, SVA (the School for Visual Art), The Downtown Alliance, NYCxDESIGN, Franklin Furnace, Lawlor Media Group, the Gradient, To Practice_Practice, Gameday Creative, Corea Creative, VRWAIBAIO and Eataly.
The MvVO ART team includes: Maria Van Vlodrop Founder & CEO; Isaac Aden, Chief Curator, Roger Allen Bentley, Chief Creative and a team of Art, Advertising and marketing professionals. For more information about the MvVO ART team: https://www.mvvoart.com/our-team.
mvvoart.com.
My Darling Ivy
GOOD VIBES & GREAT HAIR
BY LILLIAN LANGTRY
Tearing hair out over botched home cuts and dye jobs? Dreaming about the day when you can go back to the salon? Worry no more. My Darling Ivy, the hotter-than-tongs Chelsea salon owned by Manny Rolon, Mark Bustos and VJ Moscaritola, is again open for business.
“The days of talking to yourself in the mirror as if you are your own client, while you attempt to color or cut your hair are safely coming to an end,” says VJ.
“Women are thirsting for a return to glamour,” explains Manny, New York City’s stylist du jour, “but after months of being cooped up inside, they’re seeking a new elegance—unstudied and unfussy, but always effortlessly chic.”
Of course, a lot of effort goes into looking effortless. Whether it’s correcting the self-inflicted wounds of quarantine or adding life and luster to dull hair, landing on a new everyday look, or choosing a style for a special event, Manny and his team go over every detail with a fine toothcomb.
According to Manny, having been caught off-guard these past few months his clients not only want to look great but also want to be better informed. Which is just as well as Manny, who hails from three generations of hairdressers, and is an educator for the revered Oribe brand, is a font of hair knowledge. As is his team of star stylists.
And it’s not just the women who are treading a path to My Darling Ivy, and evolving. “Male clients have learned to deal with the awkward grown-out phase through the stay-at-home months,” says Mark. “And sometimes a good reshaping is all it takes to convince them that they can pull off more than one look.”
Although the layout and design of My Darling Ivy already allows for over six feet of separation between styling
chairs, in an effort to further adhere to social distancing measures, the salon will be expanding its business hours to allow for a lower occupancy level throughout the day/week.
“More than ever, we as hairdressers and salon owners realize how important our roles are in people’s lives,” says Mark. “We are going above
and beyond to keep everyone comfortable, safe, healthy, and feeling more beautiful again.”
Adds VJ: “At My Darling Ivy and Silver Vine Room”— the New Jersey salon also owned by the trio—“we think it’s key to spend extra time with guests, not only to focusing on their look but also conversing and sharing stories and experiences about these unprecedented times. This has been a time of much solitude, and having the time to sit and catch up is as important as hair care itself!”
My Darling Ivy 444 West 17th St, New York, NY 10011 mydarlingivy.com
