Working with the community. . .for a healthier community. AUGUST 2013
METRO EAST area Promoting Healthier Living in Your Community • Physical • Emotional
FREE
HealthyCells
®
www.healthycellsmagazine.com
M A G A Z I N E
• Nutritional
Healthy Cells Magazine’s
Seeing Clearly for Life
objective is to promote a stronger health conscious community by means of offering education and support through the cooperative efforts among esteemed health and fitness professionals in the Metro East, IL area.
Is Your Bladder Ruling Your Life? Home Sleep Test Now Available
Walking for Seniors: Benefits and Tips for Safe Walking
RATES & INFORMATION
Metro East Edition • www.healthycellsmagazine.com/metroeast
Ad Size
FULL Page
Editorial Opportunities Healthy Cells Magazine offers a unique opportunity for a business to inform and educate their prospective customers. Today’s consumers are not waiting to be sold to — they’re proactively gathering information, soliciting peer recommendations, and making decisions about you and your business. Content Marketing is how the modern buyer and the potential client comes to know, like and trust your business. Healthy Cells Magazine offers you the ability to provide that content to your potential client by being a financial supporter of the magazine.
Term of Contract
No. of Articles
3 month
3
6 month
1/2 Page
1/4 page
1/8 page
Cover Photo w/ Feature Story
6
12 month
12
3 month
3
6 month
6
12 month
12
3 month
1
6 month
2
12 month
4
3 month
–
6 month
–
12 month
–
Yes
Yes
Writing Impactful Articles! 1. Create an attention grabbing title. Give your title some attention and make sure it pulls the reader in to learn more. Keep it short and to the point.
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2. Be sure to include your byline. If you personally have written the article, use “By” with your name and your company name. If you utilize re-purposed content, use “Submitted by” with your company name. 3. Article Content. Articles are about the reader. Provide genuine, unique, and authentic insight that will make your message believable and engage readers to become customers. Make an impact on the readers and they will remember you. Write in layman’s terms for the general public. For re-purposed content, copyright laws protect content. Check privacy and policy guidelines when using website content. Just because it’s on the internet does not allow the article to be copied and used. Be sure you have reprint permissions on file and add your sources to the end of the article.
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4. Always have an intro and conclusion paragraph. The intro paragraph pulls the reader to read more—engage them. The conclusion paragraph reminds them of the content they have just read. Help them remember. 5. Include a “Call to Action” paragraph at the end of the article. This is your most important part of the article. Once the reader has read your educational article, a properly written “Call to Action” tells the reader what to do next. Do you want the reader to call for an appointment, go to your website, go to your social
media page? Include a concise paragraph listing who you are, your brief credentials, where you are located, and how to reach you. Do not use this space for a 200 word biography of your credentials.
Content Marketing is how the modern buyer and the potential client comes to know, like, and trust your business. In other words, it’s the new branding. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. How? When you first browse for a publication, it is the headline on the cover that entices you to open the magazine. For what? The articles! Create content for the type of customer you want. Take questions from a potential customer and address it in your content marketing. Take 10 minutes and write down 20 questions any potential customer has ever asked you. Then take these questions and turn them into an article, a blog post, or a page on your website. Sometimes we forget the basics of our business. Sometimes we try too hard to be an expert in too many areas. Get back to the basics of your business and be the authority on that subject. Create a need that they don’t even know they have yet. Write about what you think a customer would be interested in knowing. They may generally know what they are experiencing but do not know what it all means. For example, an article that begins discussing snoring might cause a customer to consider that he might have sleep apnea and contact you from the information in your Call to Action paragraph at the end of the article.
Today’s consumers are not
waiting to be sold to — they’re proactively gathering information, soliciting peer recommendations, and making decisions about you and your business. They are reading articles, reading blogs, watching YouTube videos, watching webinars, etc. All of these avenues have one thing in common — Content.
What draws a reader to a particular article? It probably offered a solution to a problem, offered information on something you wanted to learn more about, or maybe just offered another point of view on something that interests you. Consumers have simply shut off the traditional world of marketing. They want relevant information. That’s what makes content marketing so intriguing in today’s environment of interruption marketing. Good content marketing makes a person stop…read…think… behave…differently.
You really can create marketing that is anticipated and makes a connection! You can develop and execute “sales” messages that are needed, even requested, by your customers. Here is an example of how Content Marketing can work:
An individual with severe arthritis in their knees experiences pain and limited motion begins researching ways to improve their quality of life. They are naturally drawn to information that will make their life easier and less painful. They seek as much information as possible for solutions to their problem. They read articles they can relate to. They come across a story in Healthy Cells Magazine® about a person with severe arthritis about their same age. The person in the story couldn’t ride a bike or go up and down a flight of stairs without experiencing severe pain just like the reader. The reader learns about synthetic lubrication injections that are given by a physician in the physician’s office with no surgery. This injected fluid allows the person in the article to now ride a bike and enjoy improved mobility. The reader is inspired to learn more about these shots and will ultimately make the decision to receive them as well. Reading this kind of story connects the reader to the author making a more powerful impact than just reading an article from a company describing what the shots can do. A “Call to Action” paragraph at the bottom of the article provides the advertising author’s contact information and motivates the reader to contact them and explore more information. As the reader connects to the person in the story, it begins building a trust relationship needed for their decision. Content Marketing is truly powerful , pinpoint marketing. It creates a relationship with the consumer, is credible, and believable. It moves the reader to become a customer. All without even mentioning the brand name of the shot or the name of the doctor. It offers a solution to a problem that the reader was experiencing.
Ad Rates Per Issue 1/8 Page b&w
1/4 Page b&w
1 / 8
1/8 Page b&w
1/8 Page COLOR
3.75w x 2.312h
3.75w x 2.312h
6 months $155 per month
6 months $205 per month
12 months $135 per month
12 months $185 per month
1/4 Page b&w
(horizontal) 7.75w x 2.312h (vertical) 3.75w x 4.875h
P A G E 1/4 Page COLOR
1/4 Page Color (horizontal) 7.75w x 2.312h (vertical) 3.75w x 4.875h 3 months $440 per month
6 months $290 per month
6 months $390 per month
12 months $265 per month
12 months $365 per month
1/2 Page b&w (horizontal) 7.75w x 4.875h (vertical) 3.75w x 10h
P A G E 1/2 Page COLOR
1/2 Page Color (horizontal) 7.75w x 4.875h (vertical) 3.75w x 10h 3 months $850 per month
6 months $575 per month
6 months $750 per month
12 months $525 per month
12 months $700 per month
F U L L Full Page b&w 7.75w x 10h
P A G E Full Page COLOR
Full Page Color 7.75w x 10h 3 months $1195 per month
6 months $790 per month
6 months $1040 per month
12 months $735 per month
12 months $985 per month
1/2 Page COLOR
CONTACT:
1/2 Page Color Inside Cover
L O C A T I O N 1/2 Page COLOR
with 80# gloss cover
Art Work: • PREFERRED DIGITAL FORMAT: embedded fonts and artwork. Limelight Communications, Inc. can provide complete design and ad layout at no extra charge. Photos submitted for ads must be 300dpi. Artwork or photos will be returned by request only.
Distribution: • 10,000 copies distributed in approximately 1200 locations in St. Clair, Monroe, Madison, Clinton, Jersey and Randolph counties • Offered free to the public in
3 months $945 per month
P R E M I U M
• 50# white offset interior
High-Resolution Adobe PDF with
3 months $340 per month
3 months $675 per month
Full Page
1/8 Page Color 3 months $230 per month
1 / 4
• 8.375” x 10.75” magazine, saddle stitched
3 months $180 per month
1 / 2 1/2 Page b&w
P A G E
Specifications:
1/2 Page Color Back Cover
(horizontal) 7.75w x 4.875h
(horizontal) 7.75w x 4.875h
3 months $1000 per month
3 months $1150 per month
6 months $900 per month
6 months $1050 per month
12 months $825 per month
12 months $975 per month
high traffic areas, such as medical waiting rooms, pharmacies, fitness centers, coffee shops, grocery stores, etc.
Payment Terms: • First and last month collected upon approval of ad proof unless acceptable credit arrangements have been established. Additional months billed monthly.
Creed Media Group
Limelight Communications, Inc.
Cell: 618.407.5281 • Fax: 309.691.2187
Ph: 309.681.4418 • Fax: 309.691.2187
MetroEast@healthycellsmagazine.com
Metroeast@limelightlink.com