21
FOOD
Staying true to the cheesesteaks Hot chef. Who cares about the sign outside? In this town, it’s all about the steaks.
Since then, how’s business been? There was a hit in sales over the summer, right?
9-5 WINDOW - Coupon Special BUY
PAY (installed)
9.............. $2,655 8.............. $2,360 7.............. $2,065 6.............. $1,770 5.............. $1,475 CUSTOM, INSULATED, TILT-IN VINYL REPLACEMENT WINDOWS
INCLUDES LO E GLASS AND ARGON GAS
After a little rebranding, it is now owner Joe Groh’s name lit up outside the Northeast Philly cheesesteak spot formerly known as Chink’s. According to Groh, some regulars swore never to return once it was renamed Joe’s Steaks + Soda Shop, claiming that he gave in to the “PC Police.� And they were true to their word — business was down immediately following the change. But others were more supportive. Back in August you guys had an eat-in where customers were showing up to support the name change. Were you surprised by the turnout? It was phenomenal, I was very happy. We’ve made new regular customers from those two weeks. Then there were others who couldn’t make it to the eat-in but came later to introduce themselves.
OLD UGLY MAN WINDOWS
Look what else is 1 t
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NOW AVAILABLE CUSTOM RADIATOR COVERS Joe Groh started working in the steak shop in 1979. / TODD TRICE
We’ve had a lot of people upset with the name change, yes. They don’t understand why I did it, but they’re not in my shoes. You guys just introduced cheesesteak kits. What are those? I’m really, really excited about these because now you can order from us, construct it yourself and have a party. It’s based around football season, but we plan to keep it around all year.
Shrooms
215-604-1717 or 215-534-7179 (But, remember, he wasn’t always an old ugly man - once, he was just ugly)
Do you have a favorite ingredient to cook with? Well, we cook the mushrooms in light Italian dressing here because it keeps them nice and moist. Does that count?
JULIA WEST
letters@metro.us
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