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#1 DAILY NEWSPAPER IN BOSTON PROPER
www.metro.us THURSDAY, JULY 21, 2011
A trip on the crooked path to easy street Top cheats Here’s some of Kreisler’s favorite cheaters. Enron. Coined the phrase “creative accounting” Rod Blagojevich. The power, the chutzpah, the hair Kim Kardashian. She has a “career.” Bernie Madoff. If Tiger Woods like money more than women The Pharmaceutical Industry. “Restless Leg Syndrome”? Sounds legit, here's my money. The Yankees. They may not always cheat, but they do always suck.
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Satirical show says the only way to make it is to cheat Seminar on sly living tonight at Club Passim The only way to achieve American prosperity is to look out for No. 1 and squash your competition. At least, that’s what Jeff Kreisler suggests in his satirical book “Get Rich Cheating: The Crooked Path to Easy Street.” From drug company kickbacks, to CEOs receiving post-scandal bonuses, Kreisler says everyone does it, so why shouldn’t you? Kreisler will offer advice about his methods to rising to the top at the expense of others tonight in Cambridge. Although he takes a comedic jab at how Ameri-
“It’s a study of that type of mentality that lets you not worry about anyone else but your bottom line and self interest.” KREISLER
ca is built on cheaters and liars in positions of power and wealth, the research and data are real, he said. “People lose sight of our community and social responsibility. It becomes every man for himself rather than rising tides lift
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all boats,” Kreisler said. “I discuss these topics, then add a d— joke.” As part of the “Colbert Report”-style discussion, Kreisler will interview a panel of experts, including Harvard Business Professor Michael Norton. “Rationalization, justification — we have all sorts of words for it, which speaks to how common [cheating] really is,” Norton said. Norton suggests people often convince themselves that cheating is warranted. STEVE ANNEAR
steve.annear@metro.us
Kreisler will appear at Club Passim in Cambridge at 8 tonight. Tickets are $15.