GOAL 7: PUBLIC ENGAGEMENT AND TRANSPARENCY
King County Metro Transit Facebook page (http://www.facebook.com/kcmetro) Has 963 followers, up from 240 in 2011. Has a total “reach” potential (via friends of fans) of more than 295,000. Top posts include information about the September 2012 service change, the RapidRide C Line, and feature/ marketing pieces (photo of the day, fun posts about buses beating the traffic on SR-520, etc.)
4) Conformance with King County policy on communications accessibility and translation to other languages To ensure that all voices are included in Metro’s decision-making process, we research the demographics of those who will be affected by each change under consideration. Then we design outreach strategies to reach people who are unlikely to learn about our process via mainstream channels such as news media, email, and websites. We comply with the county’s translation policy, which mandates translation and/or accommodation where more than 5% of an affected population speaks a language other than English. One way we target under-represented populations is by partnering with organizations that serve them and making information available in a variety of forms and languages. We also host information tables at locations that serve underrepresented populations, go door-to-door or board buses to reach people directly, work with ethnic media outlets and small community publications, make our materials and surveys available in large print, provide six dedicated language lines, and arrange for interpreters (including those for persons who are deaf or deaf/ blind) on request. We document our research, approach, and results for each project in the public engagement reports we prepare for decision makers and elected officials. In 2012 we reported on the success of— and recommendations for—our ORCA marketing and outreach to persons who are disadvantaged and/or speak limited English in Southeast Seattle in our report, Southeast Seattle Outreach.
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KING COUNTY METRO TRANSIT STRATEGIC PLAN PROGRESS REPORT
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OCTOBER 2012
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