Page 1

Summer Resolutions How to stick to your fitness goals

Edmonton Takes the Lead Recycling and waste management programs

Firefighter’s Burn Treatment Society Firefighters bring joy to burn survivors

Festival City

...and the people who make it happen

Teaming up to get you further, faster

AIR MILESÂŽ reward miles

A Day In The Life Of Station #9 FREE

Volume 1 | Issue 4 | July 2010

This month...

Green Over Grime p. 18 Environmentally conscious cleaning products set Green Clean apart.

Edmonton – World Leader

The Everyday Conceirge

p. 4

p. 23

Edmonton leads the world with a comprehensive recycling program.

How much is your time worth?

Built From The Ground Up

A Day In The Life of Station #9

p. 6

p. 24

Mark Beck and Casey Beckhuson build a landscaping business going 11 years strong.

Managing Editor Sherree Elm experiences just another day in the routine of Edmonton’s Station #9.

Summer Resolutions

Firefighters’ Burn Treatment Society

p. 8

p. 26

Getting fit - is it all apples and oranges?

Passionate firefighters bring joy to courageous burn survivors.

Garbage...It’s In The Bag!

A Taste Of Edmonton

p. 12

p. 28

Thousands of pounds of garbage picked up everyday.

Dozens of food combinations that are sure to please.

Master Maq Blog

35 Years Of Heritage

p. 14

p. 30

Who is the online “Master Maq” and what does he do?

The Heritage Days Festival brings fun to Edmonton for it’s 35th year.

AIR MILES ® reward miles

Merge Event Calendar

p. 17

p. 34

Teaming up to get you further, faster!

Dates and details for business, social and fundraising events around Edmonton.

Front Cover: Edmonton Firefighter Sean

Merge Magazine #203 - 15505 Yellowhead Trail Edmonton, AB T5V 1E5 780.732.7162


Photo By: Sherree Elm

Sherree Elm Managing Editor Christopher Dutchak Design & Layout Darryl Plunkie Webmaster Sarah Kmiech Contributing Writer

• 30,000 copies in circulation around Edmonton and areas • Found in Classified Media • Inserted into Metro first Friday of every month • Safeway racks • Select Sobeys racks

Merge Magazine is a publication of AutoCanada Inc., and is offered with compliments to the public for the purposes of community, business and social networking. Why? ...because it’s a people business!

® TM Trademarks of AIR MILES International Trading B.V Used under license by LoyaltyOne, Inc. and AutoCanada Inc.

From The Editor... Business isn’t all suit and tie. In fact, comfortable and weather appropriate attire is preferred by most. But this issue isn’t about what Edmontonian’s wear; it is about what Edmontonian’s do. Edmonton is known for its world-leading comprehensive recycling program, it is known as Canada’s Festival City, and Edmonton is home to the world class Stollery Children’s Hospital and Firefighters’ Burn Treatment Unit. Edmonton has plenty to be proud of as Firefighters, refuse collectors, and volunteers are keeping our city safe, clean and well kept. The time, care, and dedication that these Edmontonian’s put into their jobs are to be recognized. Thank You for reading Merge Magazine! Sincerely,

Sherree Elm

As an Individual, a Business or a Community Organization, visit to:

Sherree Elm Managing Editor

View the calendar of busines/social/community events Submit business PR Submit a personal Story Submit a social or fundraising event Submit a business networking event or workshop


the community | Edmonton - World Leader In Waste Management

Edmonton – World Leader In Waste Management Story by Krista D. Ball


t may come as a surprise to learn that the Edmonton Waste Management Centre has one of the most comprehensive recy-

cling systems in the world, and is North America’s largest collection of modern, sustainable waste processing and research facilities. With a 2013 goal of diverting 90 per cent of our city’s waste from landfills, Edmonton is an outstanding example of a city living “Reduce, Reuse, Recycle.” It wasn’t always the case, however. In the mid-’80s, the Clover Bar Landfill was reaching capacity. The city searched over a hundred sites and could not secure a new location close to Edmonton. Council decided to take a new approach to waste management by investigating recycling systems and educating citizens to reduce their garbage. Several innovative initiatives allowed the Clover Bar Landfill to last twenty years longer than expected and, today, nearly 60 per cent of Edmonton’s waste is diverted from the West Edmonton and Ryley landfills. Edmonton’s Integrated Processing and Transfer Facility became the replacement for the landfill. Instead of simply burying waste, garbage is now sorted in this special facility. Compostable material, such as grass and table scraps, is separated out. This organic material is then fed directly to the Composting Facility next door. The remaining garbage is still landfilled. However, the city hopes to process a significant portion of this remaining waste into biofuel once the new processing facility is operational in 2013. Edmonton’s compost facility is the largest co-composting facility in North America. Organic waste from the regular garbage and biosolids are mixed together and, over the course of six months, become “Second Nature” compost, purchasable at many landscaping businesses in Edmonton. A common misconception about landfills is that the garbage will eventually compost. This isn’t true at all. Due to the waste being compacted so tightly, oxygen can’t penetrate the organic material, preventing it from breaking down. Instead, the waste ferments, producing methane. Methane is unsafe and a greenhouse gas, not to mention it stinks - which is what that smell is coming off the old Clover Bar landfill. EWMC has processes in place to help minimize the smell and reduce the environmental impact of the old landfill. The Landfill Gas Recovery System captures methane and converts it into enough electricity to power 4,800 homes. Also, there is a substantial amount of run-off from the landfill. The Leachate Treatment Facility takes this toxic liquid from the bottom of the landfill and treats it to sewer standards. The facility processes 12,000 litres of fluid per day. There are also facilities for recycling construction and demolition waste. People can bring their construction waste for proper disposal


and recycling directly to EWMC at 13111 Meridian (1st) Street. Check the city of Edmonton website for current rates,, or dial 311. There are also two privately-owned companies at the waste management site: the Global Electric and Electronic Processing Inc., and Grey’s Recycling Ltd. Got an old computer monitor in the garage? How about a curling iron? Drop it off at your local Eco Centre because GEEP wants those. They recycle anything with a cord or battery. Grey’s Recycling plans to bring closed-loop recycling to Edmonton in 2012 with their paper and glass recycling system. Closed-loop means natural resources are used, then recycled, then used again with little or no loss of material volume. The plant will create paper for sale locally and inter-locking blocks for landscaping. The paper will be made from both waste paper and old cotton cloth. Grey’s unique process will use 1/20 the amount of water of a traditional paper mill. They have begun stockpiling items for when their plant is operational. For more information, check out their website at www. Not everything is about recycling, however. Reducing and reusing are also key components to Edmonton’s waste management approach. A significant portion of the organic garbage that comes through EWMC is grass clippings. To help combat this, the city has begun a backyard composting and grasscycling education program. The John Janzen Backyard Composting Edmonton Centre offers classes and information on composting and grasscycling. There are information brochures on the City’s website. Instead of tossing your used yogurt containers into a blue bag, consider saving them up to drop off at the Edmonton Reuse Centre, 10004 103A Ave., located in front of the CN Tower. Janis, a Reuse Centre volunteer, said their motto is simple: “Reuse is before Recycle.” In 2009, 119 tonnes of reused materials were given out at the centre and 2010 is shaping up to exceed 150 tonnes. For $4, anyone can leave with as much as they want. It is a crafter’s dream location with yards, fabrics, and ribbons, plus a great location for finding books, magazines, baskets, and all sizes of plastic containers. It is free to drop off items. Visit the city’s website for a detailed list of accepted items, or call 311. Despite the extensive facilities, there are still simple things that Edmontionians can do to keep our system running smoothly. The recycling facility needs clean materials. Dirty recycling ends up being landfilled. Remember to clean out the jam jar before blue bagging it. Shredded paper clogs up the conveyor belts at the recycling facility, slowing down productivity and damaging expensive equipment.

Instead of putting it into blue bags, drop it off at a collection depot or an Eco Centre. Don’t pop the lids back into milk jugs. These are two different kinds of plastic which need to be sorted from each other. Take lids off glass jars, as the metal lids need to be sorted from the glass. Start a small box in your house for Reuse Centre items. This

Anna, a waste management program specialist (and my tour guide) said, “Edmonton, reduce, reuse, and recycle!” Because, as Glenn Johnston of Grey’s Recycling said, “We created the waste. We should clean it up.” Krista D. Ball is a local speculative fiction author. Check out her website at for news on her upcoming novelette, Harvest Moon.

reduces the amount of material that enters the waste stream. Don’t bag your grass clippings. Simply leave them on your lawn. Think of them as free fertilizer.

Did You Know? 24,000 tonnes of beverage containers are recycled annually in Edmonton. There is more gold in 1 tonne of old circuit boards then in 1 tonne of gold ore. A truck leaves for the Ryley landfill every 15 minutes.


the business | Built From The Ground Up

Built From Th Story by Sarah Kmiech Photos by Sherree Elm


he art of landscaping requires a sharp eye for detail, the gift of foresight to be able to predict the end result, and

a strong back for all that manual labour. The art of owning a landscaping business requires all of these attributes, and then some. To mention just a few; there’s the skill of managing a team of employees, being a successful problem solver, and enjoying working with people in a creative way. These are all traits that Mark Beck and his partner Casey Beckhuson possess with their company Handyman Landscaping Inc. Since its starting days 11 years ago, they have been putting their skills to good use and building everything from rock gardens and retaining walls, to applying sodding and irrigation systems. Originally working on the oil rigs, the thought of owning his own business first crossed Beck’s mind after coming back from a vacation, only to find out that the rig he was suppose to be working on wasn’t working. He had also been doing seasonal work for another landscaping business, but there was nothing available for him at that time. So he decided to take matters into his own hands and start up something for himself. “I just thought; ‘You know what? I’m just going to open my own business,’ ” Beck, 34, said. And after borrowing $3,000 from a friend, buying a truck, some shovels and some tools, that’s just what he did. Landscaping was an easy business choice for Beck to get into. Since he was 9 years old, he has always enjoyed working outside and creating jobs for himself. “Ever since I was a kid, I’ve been a little entrepreneur,” Beck said. “I used to have a lawn maintenance business, a cleaning business; I’ve cut lawns, watered grass, weeded … every kind of little knick-knack that had to do with the outdoors.” Two months after Beck started up the company, Beckhuson – who knew Beck through mutual friends – got onboard. After his original hopes of playing baseball were crushed by a damaged ACL, he decided to follow a different career path. Growing up, his father had a tree farm, so he knew what kind of work he was interested in, and what he was getting himself into.

left: Mark Beck, right: Casey Beckhuson


The Ground Up “I had dreams to go play sports; but that didn’t work out, so I went back to what I knew and haven’t looked back,” Beckhuson, 33, said. The business which started with humble beginnings is now growing up. Their staff has gone up from being just the two of them to almost 50 employees. They even have a horticulturalist and a landscaping designer working for them full time. Their clientele is something else that has been growing. It has been increasing consistently enough throughout Edmonton and surrounding areas, that last year they were able to open a new location in Calgary. “We basically built this business from the ground up … It’s been a slow process, but we’ve been through the ups and downs; and now at this point, we’re going into the season with over half the jobs we’re booking are from referrals,” Beckhuson said; “whereas back in the day, we were relying on newspaper ads. This can attest to the work that we’ve done.” The employees that they have play a large part in why their business has been able to be so successful Beck said. “One of our greatest successes is our employees. If we didn’t have them, we’d have nobody,” Beck stressed. “The guys we have and the guys that we’ve worked with for so many years are amazing. Any guy that breaks their back for us, we appreciate and respect that … we’ve always been based on teamwork and doing it together.” As for what’s in the works for Handyman Landscaping, a new location in Kelowna is a possibility, as is a future landscaping one-stop-shop. But for now, the work they have is good enough for them. They are kept plenty busy ripping out and redesigning yards, building cobblestone patios and putting in fountains; and taking the time to appreciate their hard work makes it all worthwhile. “I think it’s really cool even driving by jobs we’ve done 10 years ago and still seeing our work there,” Beckhuson said; “it gives me a sense of pride, for sure.” For more information on Handyman Landscaping, visit or call 780-460-2088


the business | Summer Resolutions


Resolutions Story by Steve van Diest


t’s that time of year again. The sun is out, the flowers are starting to bloom, and yes, that also means swimsuit season is

back. This year you plan to throw away that horrible black one-piece,

Now that you have successfully set your goals, what is your next step? You must create a plan. People do not fail, they just fail to plan. There are a few components you will have to look at.

or vow to not wear your tee-shirt that has concealed your figure so well, but has done nothing for your tan. You have decided to put your health on the top of the list and lose any extra weight that just shouldn’t be there. Last year it was at the top of the list as well, but somehow it fell by the waist side, literally. Why is that? You bought the gym membership, but didn’t go! You bought the workout videos, but never watch them!

Oranges, apples, yogurt, cottage cheese, protein bars, granola bars, mixed nuts. All of these items are great for grazing on.

You bought all these vegetables, but threw them out when they went bad! The main reason you failed to follow through is because you failed to plan. I’m going to give you some tips that will help you stick

Body Composition and Diet – How are your eating habits?

to the promise you made to yourself, and get you beach ready. First things first, sit down and write out your goals. What is a goal? A goal must consist of five things. It must be:

TIPS – Eat five to six small meals a day. This gives your body the impression that it’s getting an abundance of fuel and therefore burns through it quicker. If you have one big meal a day, your body does

Specific – How much weight do you want to lose? How much

not know when the next meal is coming and stores everything it does

weight do you want to gain? How far do you want to be able to run?

not use up. Regularly scheduling your meals is also a great way to

How fast do you want to be? Whatever it is, be specific. “I want to

regulate your fuel intake.

lose weight,” is not a goal, it’s just a good idea.

Think of food as money. If you were paid $100 a day, you would spend the $100 because you know you have more coming tomorrow.

Measurable – Not only does your goal have to be specific,

If you were paid $3,000 once a month, but never knew if you were

it must also be measurable. This will let you know whether you are

going to get paid again till next month, you’re more than likely going

progressing towards your goal.

to save up your money. Buy a lunch box, inside your lunch box store the following items:

Action Oriented – What do you have to do to achieve these goals? Go to the gym four times a week, run for an hour every day, stop eating fast fatty foods.

oranges, apples, yogurt, cottage cheese, protein bars, granola bars, mixed nuts. All of these items are great for grazing on. When you go grocery shopping, try to stay around the outsides, and stay out of the aisles. Everything in the aisles is processed; all the

Realistic – Can you realistically accomplish these goals? There’s no point setting goals that are unattainable. Make small shortterm goals which will help you project long-term goals such as three months, six months and a year.

fresh food is around the outsides. Cardiovascular System – How well do your heart and lungs transfer oxygen throughout your body? Your body works in four different energy systems broken into two categories — with oxygen and without oxygen. When your body

Timetable – Give yourself a deadline and stick to it.

drops into an anaerobic state (without oxygen) your body cannot supply enough oxygen for the demand at which the body is using it


up. A timer starts to tick, counting down to when your body will just fail. At best, an elite athlete can last around two minutes in this state. The better your heart is aerobically (with oxygen) the quicker your body will recover from your anaerobic drop. When training your heart you must get in the habit of monitoring it; therefore, you will need a heart-rate monitor. The best way to train your heart is to do interval training. That is when you take your heart rate to its max (anaerobic state) and then drop your intensity level to recover your heart rate to a nominal level or state of equilibrium (when the supply and demand for oxygen are equal).

Muscular Ability - Endurance / Strength / Agility You must train each category accordantly and balance your workouts to your goals. The more diverse your training is, the more successful you will be and less bored you will get. Start with your endurance before working on strength. The more endurance you have the more oxygen flow you have throughout your body. The more oxygen, the less likely your body will fall into an anaerobic state and the more you can push before failure. Yes failure. Your body must hit failure to improve. Do not become a slave to the numbers. Your body will tell you when your set is done, not the number of repetitions you assigned yourself. Next, play a sport. Fitness is supposed to be fun. Join a soccer team, hockey team, flag football, boot camp, rock climbing, fencing, or salsa dancing. Find something that you would be interested in and would like to learn or get better in. Remember, fitness is your lifestyle now.

Flexibility – How is your range of motion? There are two ways to stretch: ballistic stretching and static stretching. Before you start your workout, it is good to do ballistic stretching. This is when you warm up the muscle by moving it through its appropriate range of motion. Static stretching should be done at the end of your workout when the bodying is nice and limber, holding the stretches for a minimum for 30 seconds and up to two minutes. Try taking a yoga class once a week to help keep the body nice and flexible. So as a recap in your new lifestyle this summer: set a goal, create a plan, then execute your plan. Talk to a professional and read books. Knowledge is power, and the more you understand your body, the more you can change it to be the body you always desired. It is only when you decide that today will be the day to change, will you be able to start your new life, because tomorrow never comes. So just do it already! Check out Body Sculpting Exclusive Training,


速 TM Trademarks of AIR MILES International Trading B.V Used under license by LoyaltyOne, Inc. and AutoCanada Inc.

the individual | Garbage...It’s In The Bag


It’s In The Bag!

Story by Pauline Thomas Photos by Sherree Elm


or some reason, the simple task of getting the trash out on time on garbage day is one that is easier said than done. It’s

just so easy to forget the common household chore of taking out the garbage. It might be because it’s something that only has to be

Boyer has been working for the city as a refuse collector for four years. What originally drew him to the job was the pay stability and the opportunity to grow within Edmonton. “It’s a good paying job, and working for the city you get a pension,

thought about once a week. Or maybe it’s because we don’t really

so that makes it attractive,” Boyer said; “and there are lots of places

think about our garbage; once it’s in the garbage can under the sink,

to move up in the city too. Not all companies have any place for you

the job is finished, right? But for others, garbage day is every day;

to go, once you get your foot in the door, you’re kind of stuck in the

and it’s not just a chore, it’s a full-time job.


Every morning, Assisted Waste Collector Jeff Boyer wakes up at

And Boyer has been able to move up. A year ago, a new program

5:30 a.m. to be ready for work at 6:30 a.m. Once there, he changes

called Assisted Waste Collection came into play. This service sees

into his garbage collecting “zoot suit,” gets a route briefing from a

to it that people with reduced mobility are able to get their recycling

supervisor, and heads out in his truck to pick up the thousands of

and garbage out for collection. Any person with temporary or per-

pounds of garbage being throwing away.

manent mobility difficulties is able to apply for this service, and they

“We lift from 10,000 kilograms up to 20,000 kg on a daily basis; and that’s not even exaggerating!” Boyer,38, exclaimed. “It’s hard on the body. It’s good exercise, but it makes me feel my age; and I don’t think I’m that old!”

can use it for as long as they need it. Currently there are 86 homes benefiting from this program. “Even if you’ve been in a car accident and your legs are broken … we’ll come and take your garbage out for you,” Boyer said.

Garbage Collection Tips • Garbage can should be less than 100 litres in volume and weigh no more than 20 kg. • Garbage cans should not be overflowing. • Tree branches should be no longer than 4 feet and tied and bundled. • Leave your grass clippings on the lawn as you mow, it fertilizes your lawn and reduces waste. • For needles and syringes, find out what type of take back program your pharmacy has, or place them in a puncture proof plastic container marked “Sharps,” and take it to a city Eco Station. • Hazardous waste and large household items are to be dropped off at an Eco Station. For Eco Station information, call 311 or visit the city of Edmonton website at

From 6:30 a.m. until 3 p.m. Boyer is going around the city collect-

and on regular collection days, only the garbage bags are picked up

usually require extra hours of work due to grass cuttings, tree trim-

either at the front or back door. “We come into the yard to pick it up,

mings and hedge clippings. Lately, he has been working almost two

the only thing we don’t do is go into the house,” Boyer said.

hours of overtime each shift.

It’s easy to think that once the garbage is in the can, the job

“Right now is really busy, there’s so much grass being cut and

is done. True, it’s the end of our job, but it is only the beginning to

people are bagging their grass when they don’t have to,” Boyer said.

others. There is a whole other side to it, and this side involves hard

The ability to stay so active all day is one of the perks of the job, but it is something that you end up taking home with you at the end of the day, said Boyer. “You’re working a physical job, so home time is more like recuperating time.”


This garbage collection works the same way as regular collection,

ing garbage and dropping it off at the dump. The summer months

working men and women who put in the effort to see to it that our city is kept clean, and our garbage cans are kept empty. For more information on the Assisted Waste Collection program, call the customer support centre at 780-496-5698, or email

Jeff Boyer


the individual | Master Maq Blog

Canada, yet we haven’t taken advantage of that. Why not put more resources into harnessing solar energy for Edmontonians? Our annual snow removal budget is in Blog by Master Maq


n the last few years, I think a clearer picture of Edmonton’s

future has emerged. The University of Alberta has set a goal of becoming a top 20 university by 2020, and Edmonton Economic Development Corporation (EEDC) envisions Edmonton as a top 5 mid-size city by 2030. Essentially, we want Edmonton to be recognized on the world stage. I think there are three key things we need to focus on in order to achieve the global recognition that we seek. We need to stop building out, and accelerate building up – we need density. We need to make sure that Edmontonians and people all over the world know about the great things our city has to offer – we need storytelling. We need to keep smart, innovative people here and we need to attract others to join us – we need to cultivate the creative economy. Our focus should remain local, however. If we can succeed at making

Edmonton. Instead of throwing more money at the problem, why not create the world’s best snow removal processes and technologies? We used to be known for our bridges – when the High Level opened in 1913 it was the first in Canada to carry four modes of transportation. We need new bridges in Edmonton, why not aim for something world class? When our LRT line opened in 1978, it was the first modern light rail line in North America. Today, our transit system lags behind other cities. Recent station openings have been incredibly successful, so why not build on that momentum? I think increasing our population density is vitally important.

Edmonton a better place for Edmontonians, global recognition will

There are so many benefits that flow out of increased density, such


as more efficient service delivery. There are challenges that come

Edmonton is already known around the world for a variety of

with urbanization, and we’ll need to address those, but we need to

things that improve the lives of Edmontonians. We were named the

exploit the possibilities too. Storytelling is also really important, and

most sustainable large city in Canada last year, and frequently re-

I think of it more broadly than just the media. Lots of people around

ceive awards for our environmental practices. Each year our commit-

the world know us because of West Edmonton Mall, not because it

ment to composting and recycling helps to divert 60% of residential

was once the largest mall in the world, but because it was once the

waste from landfill. Our public school system is one of the best

largest mall in the world with Edmonton in its name. You might call it

around, helping to prepare our youth for the future. Time maga-

the Capital City curse – we’re lucky to have great organizations and

zine has called Edmonton Public “the most imitated and admired

institutions like the Art Gallery of Alberta, but they don’t help our

public education system in North America.” Edmonton is home to

name recognition. The creative economy is another area we need to

Canada’s largest health region, and we’re known for our world class

focus on. There are dozens of organizations working to create oppor-

health service delivery and research. We have some really amazing

tunities for our creative class, and they’re working together. We need

institutions here, such as the Stollery Children’s Hospital and the

to ensure they can continue to be successful.

Mazankowski Heart Institute. Summer is undoubtedly festival season

If we can increase our density, improve our storytelling, and de-

here in Edmonton, and we’re rightly known as Canada’s festival city.

velop our creative economy, I believe Edmonton can be the city that

All festivals rely on the efforts of volunteers, which is something else

every other city wants to be like. Every Edmontonian has a role to

we’re known for – 46% of us have volunteered in the last year.

play – find something you’re passionate about, and do it here. Never

There are also many things that Edmonton isn’t known for that perhaps we should be. We rank 9th among the sunniest cities in


line with the budgets of other large cities in Canada, yet in a recent survey 60% of us were unhappy with snow removal in

be afraid to say that you’re from Edmonton! If we take local action, I believe we can achieve global recognition.

Mack D. Male R

emember back in the day when people interested in computers and technology were considered introverted and socially shy? My how times have changed! With all the new

social media available today, people are getting on their computers, meeting new people, sharing thoughts and ideas, and taking networking to a whole new level. One person who has totally taken advantage of these media tools is Mack D. Male. This 26-year-old co-founder of Paramagnus Developments Inc., a software company he started up when he was in high school, has been blogging and tweeting for years, and loving every minute of it. He started blogging back in 2003 because, back then, a lot of software developers were experimenting and creating blog software. Through his blog, he has been given a place to be creative and meet new people. Thousands of readers log on to check it out. “My blog gives me a permanent record of things I’m interested in, or doing, or thinking … And most important of all, I’ve met so many great people because of my blog, and I’ve learned so much from them,” Male said. “That’s by far the best part about having a blog.” Twitter came a bit later. In 2006, Male was the 985th person to join the twitterverse, and as of this moment, is being followed by 7,652 people. “When Paramagnus was doing stuff in the podcasting space, we always had our eye on competitors, specifically a company called Odeo,” Male said. “One day they launched Twttr (that’s how they spelled it at the time) and we checked it out. At the time I dismissed it as a little side-project. Obviously it took off, and the team behind it sold Odeo to focus on Twitter instead.” Using Twitter has become a natural part of Male’s day. He regularly uses it to get the latest news updates and event information, and shares anything interesting that he comes across. Through all this, not only has he been able to make new friendships, but he has been able to expand his business relationships as well. “Social media tools like blogs and Twitter are important not because of the technology, but because of the relationships and conversations that take place between real people,” said Male. “That’s the real value for business – building and maintaining relationships.”

Mack Male’s Tips on getting involved with blogging and Twitter: • Write about something you’re passionate about. • Write relatively frequently. It doesn’t have to be every day, but there should be a regular schedule. • Meet people in real life. People are more likely to read your blog or follow you on Twitter after they have met you in person.

For more information on Mack D. Male, or to view his blog or Twitter profile, visit his front page at www.


the business | Supper, Simply Done!

Supper, Simply Done! Story by Sarah Kmiech


fter a long and busy day, the question, “What’s for dinner?” can be quite overwhelming to even the bravest folk. Add in

the fact that some people are re-asked this by the hungry mouths of children waiting for a satisfying answer, and this question just got even more intimidating. But there is a way to stop this daunting scenario, and the answer is Simply Supper.

come in handy. “You can modify a little bit,” Jeremy said. “Like if you want extra spice, or in my case, not adding cheese.” Each cooking session takes about two hours, depending on how many meals you choose to prepare. From the monthly menu, there

This locally owned business offers a chance for people to come

is the decision of selecting six or 12 different meals, with the choice

in and catch up on their meal menus, and save time in the process.

of a 2-3 or 4-6 serving size. The price ranges from $95 for six meals

For almost four years, owners Christine Vetter and her husband Craig

serving 2-3, to $300 for 12 meals serving 4-6. For what the price is

have been assisting on-the-go families and full-scheduled individu-

covering, Jeremy said it is well worth it.

als with preparing their own quality dinners in advance, giving them

more time to focus on their jobs and families. “It’s a good option for people with busy lifestyles,” Vetter said.

“When you add up how much our meals cost, it’s pretty cost

efficient,” Jeremy said. “And it’s usually pretty tasty; it’s not like macaroni and cheese out of a box.”

“When you get home, you don’t have to think about (making dinner).

All of the meals are sampled before putting them on the menu

You’ll be able to spend more time thinking about your business and

said Vetter. “We actually feed our staff the food. We want all of them

your family.”

to be completely up-to-date with the menu.”

Each month a new menu is created for the customer to choose

With all the preparation, peeling and clean up being taken care

from. “We try to have a variety of items and protein options to

of, the only things the customer has to do in advance are book a

choose from. My husband is an awesome cook and creates the reci-

cooking session, select the meals desired, and choose the serving

pes. It’s the best part of being married to him!” Vetter laughs.

size. This can all be done online. Customers are recommended to

There is a working station set out for each customer with all of

bring in a cooler or container large enough to carry their meals in.

the ingredients already prepared, so there is no time wasted slicing,

Ziploc bags are provided for the meals to be placed in, so once home

dicing and chopping. There are instructions laid out which are easy

it’s easy to toss them in the freezer.

enough to follow, for even the most novice cook. “We honestly have people who don’t ever cook who come in,” Vetter said. “It’s very user friendly.” This simple cooking set-up is something that Hannah Caradonna, a social worker, and her husband Jeremy, assistant professor in his-

Customers are given instructions on how to cook their meals at home. And for those who are too busy to book in a cooking session, there is also the option of stopping by their location and buying premade dinners. So instead of getting stressed out over the thought of a refrigera-

tory at the University of Alberta, have appreciated for almost a year.

tor lacking in inventory and a stop at the grocery store, Simply Supper

With busy schedules, and the addition of a new baby girl, quick and

may be what your hectic schedule is looking for. Simply Supper is located at 1 2305 Rabbit Hill Rd. For more information, visit them online at, or call them at 780-433-6958.

simple dinner solutions were something they were interested in. “They’re super easy (to make). They have the portions already figured out, and the ingredients are right in front of you,” Hannah said. “You can sort of change the recipe if you want a little more or a little less of something.”


With Jeremy being lactose intolerant, these recipe alterations

the business | Teaming Up To Get You Further, Faster

Teaming Up To

Get You Further, Faster Story and Photo by Sherree Elm


ave you ever gone out of your way to earn extra AIR MILES® reward miles? Have you found yourself purchas-

ing one brand over another, or driving an extra block to fill up your

AIR MILES reward miles are earned by swiping your AIR MILES card when purchasing petroleum, groceries, consumable products, household items, meals, etc. at participating retail outlets. For the first time in Canada, AIR MILES reward miles has teamed

car? Earning reward miles has become second nature to some con-

up with a major auto dealer group, AutoCanda Inc. to offer reward

sumers, and with good reason. Points collected may be redeemed

miles with every vehicle purchase. AutoCanada Inc. is Canada’s

for flights, travel, accommodation, food, electronics, home entertain-

largest multi-location and first publicly traded franchise automobile

ment, movie passes, house hold goods, and the list goes on.

dealership group in Canada, with dealerships from Victoria, BC to

According to Desirae Jaenen, Sales Consultant of RMG Loyalty, there are over 10 million active AIR MILES Collector accounts in

Dartmouth, NS. Offering a minimum of 1000 AIR MILES reward miles with the pur-

Canada, representing two-thirds of Canadian households. One thou-

chase of any new or used vehicle allows avid reward miles Collectors

sand AIR MILES cards are swiped every minute of everyday, seven

to get further, faster. This provides the opportunity to earn approxi-

days a week.

mately 1000 times the reward miles with one purchase, equivalent

It is clear to see how many consumers value the incentive with AIR MILES Reward Program now being the world’s most successful coali-

to the total average an individual will earn over one year. What can you get for 1000 reward miles? A round-trip domestic flight may be a preference, or perhaps add it to your already earned points for

tion loyalty program.

an international flight. Visit to view over 1200 options or visit www. driveandfly. ca for more information

From left to right: Kelly O’Connell, C.O.O, AutoCanada, Dan Wincentaylo, V.P. Marketing, AutoCanada, Claudio Rodrigues, President, RetailMEDIA, Desirae Jaenen, Sales Consultant, RMG Loyalty

® TM Trademarks of AIR MILES International Trading B.V Used under license by LoyaltyOne, Inc. and AutoCanada Inc.


the business | Green Over Grime

Green Over Grime Story by Sarah Kmiech Photos by Sherree Elm ouse cleaning is a never-ending chore. Even when you think you’re


done, you’re not. There is always something else that needs dusting,

wiping or washing. These household chores can sometimes take a backseat to our active lifestyles. Whether you’re a CEO, a manager, a business owner, or if you just lead a busy life, a healthy and clean home can be something that gets neglected. This is where Katie Pearse and Karen Sarnecki step in. They are the owners of the Green Clean Squad cleaning company. They and their staff will help you save time by eliminating your housework. But this isn’t your average cleaning company doing the average cleaning job; they take it one step further. This locally owned business is eco-friendly, using chemical free cleaning techniques with the goal of making your house spotless, and making you and your family healthy. “The more you look into it, the more you realize there are a lot of chemicals (in our homes). And really what Karen and I have done is we call it eco-friendly, but it’s not just about that, it’s about health,” Pearse said. The idea to form an environmentally friendly cleaning company happened after one of Pearse’s pet rabbits died after accidently ingesting chemicals in the home. This got Pearse and Sarnecki wondering what was actually being used to clean their households. “We have a pretty strict definition of what we consider ecofriendly,” Pearse stated. “Basically we just want to use things where if it’s ingested, it’s not going to poison your kid, or kill your rabbit, or contribute to any deterioration of health in your family.” So even though you think your home may be clean, it might actually be full of harmful chemicals. “To me what I find crazy is that a lot of people clean their tub with (chemical cleaners) and then they’ll bath in the bathtub, and their pores will be open and all those chemicals are going into their body,” Sarnecki said. “Not a lot of people think about that.” Another common household item that is commonly overlooked is air freshener. Pearse said fake fragrances are one of the worst things to have in your home. “They have formaldehyde in them. They deaden the nerves in your nose and they coat the insides of your nasal passages with a greasy kind of film.”


left: Katie Pearse, right: Karen Sarnecki

The products used by the Green Clean Squad are unscented, which can be easier for people who are sensitive to chemicals to deal with. When requested, lavender, lemon, eucalyptus, peppermint, or tea tree essential oils can be used when cleaning to give the client a nice, natural fragrance to come home to. The Green Clean Squad cleans residential homes as well as commercial businesses in Edmonton and surrounding areas. They realize people have unique schedules and requests, so they try to accommodate as best as they can. One business that appreciates their efforts is the Sonic 102.9 radio station. Since having their offices first cleaned by the Green Clean Squad in August of 2009, they have been enjoying the convenience and the great customer service. “They’re fantastic people, they’re extremely polite, they do a bang up job, and they’re so accommodating” said Steven Crane, who has been the business manager at Sonic 102.9 for two years. The Green Clean Squad’s first cleaning appointment was back in April of 2008, and since then their business has only been getting bigger. “Our clientele has been growing very steadily. We’re up about 300 per cent over last year,” Pearse said. This growth in clientele happened for a reason. They truly go the extra mile for their customers, bringing them the best possible service they can. They are a licensed and insured cleaning company, offering peace of mind to customers. They provide all of their own cleaning equipment, so nothing has to be provided by the customer. Pearse and Sarnecki frequently go to conferences to find out not only how to clean their best, but also how to train their staff in the most efficient way possible. Much of the information they gather on household chemicals they find online. They regularly check the Environmental Protection Agency and the Household Products Database websites. They hold classes called, “Don’t Clorox, Detox!” to share the information they find with people who want to learn how to make greener choices. “We try to change people’s perspectives on green cleaning, because I think a lot of people think that it is not as effective,” Pearse said. “Now if only we could clean up that oil spill in the ocean,” Sarnecki added. For more information on the Green Clean Squad, visit www. or call them at 780-760-3083


速 TM Trademarks of AIR MILES International Trading B.V Used under license by LoyaltyOne, Inc. and AutoCanada Inc.


Tool Tips Provided by Richard Chenier

What’s a Virus / Trojan or Spyware?


ometimes people think that a virus and a Trojan are the same thing, but they are different. A virus is a computer program

What can be done? The first and the most important thing people should do are to download a well known antivirus program. And keep the computer

that can copy itself and infect other computers. A Trojan is a small

updated by Windows Updates. Install the latest service pack as a

malicious program that is installed with a more attractive program

matter of urgency. Some of those programs can be found at:

and can raise all kinds of havoc. Trojans are not viruses. They don’t

replicate or send copies of themselves to others.


Many people get a Trojan on their computers from downloading

applications that they thought was a legitimate program. Most com-

mon way that people get infected is by downloading email attach-

ments, software/music downloads and unsafe Instant Messenger’s. Trojans are also responsible for taking over the client’s computer

Once you get a good antivirus program, it is very important to keep the virus definitions up to date. New viruses and Trojans and

and using it in a DoS (Denial of service) attack. The attackers can have

even spyware arecoming out every day, and the only protection you

thousands of computers that are brought together to attack a large

have against them is up to date virus definitions

corporation, or anything else they want to attack. Those whose com-

Spyware can be a bit nasty. Some spyware tracks your activity

puters were used in the attack can face criminal prosecution, even

from one webpage to the next, and they can also steal your banking

if they had no idea there computer was compromised. They can also

and credit card numbers. Most of the antivirus programs take care of

record your credit card details when typed into a website.

them. But I would recommend having a standalone program to take

Spyware can be a bit nasty. Some spyware can also track your

care of these sorts of threats for you.

activity from one webpage to the next, and they can also steal your

banking and credit card numbers. Most of the antivirus programs take

care of them. But here is some recommendation for a standalone

program to take care of these sorts of threats for you.


the business | The Everyday Concierge

The Everyday Concierge Story by Sarah Kmiech Photo by Sherree Elm


ork has been keeping you beyond busy, the documents left at home need to be rushed over to the other office across town, your dry cleaning is desperately need-

ed for tomorrow, the thought of dinner leaves a huge question mark in your mind because the cupboards are empty due to a grocery list that keeps getting put off, and there’s no way you can get home on time to let the poor dog out. What do you do? You get a personal concierge, that’s what you do. Taking the daily tasks off the to-do list of others is what Janet Wilson of TimeSquared does best. When she started her personal concierge business back in April, she had one goal in mind for her clients: balance. “I’m passionate about helping people find balance,” Wilson, 48, said. “Whatever it is somebody would rather be doing, rather than those things on their task list, I’d like to help them find a way to do those things so they can enjoy their life more.” Those things can be driving family members to activities and appointments, taking in shoes or watches to be repaired, doing some personal shopping, sourcing corporate gifts, dropping off your old laptop at the Eco Station, or waiting at your home for the plumber or cable worker to show up. “As long as it’s moral and legal, I’ll do it!” laughed Wilson. She does meal preparations for one busy family, so when they come home their dinner is waiting to be warmed up in the oven. She received a pleasant surprise when the mother sent over a text message that read: “Thank you for bringing balance back to our life.” “For them to be able to walk into their house and say, ‘Look, we have a roast!’ they’re loving it,” Wilson exclaimed. People who need a one-time errand, such as a quick plant watering while away on vacation, can use Wilson’s services. But busy professionals, active families, and multitasking small-business owners in Edmonton and surrounding areas are typically the ones who rely on Wilson the most. “I had a realtor who called me and said: ‘I have a client who just bought a house, I need a gift, and here’s what I want to give them.’ So I went and picked it up, wrapped it, delivered it, and they were thrilled,” Wilson said. “It just saved her a bunch of time.” Each business day for Wilson is different from the next, and this is another reason why she loves her job. “It’s so diverse and varied which is great, because I’m not stuck in an office from 9 a.m. to 5 p.m. sitting in front of a computer all day. Every day I’m doing things for people, and helping people get more time added to their day,” Wilson said. “I’m doing things that I’m really good at, and things that I love to do.” She credits her ability of multitasking to the fact that she was a stay at home mom. “I got really good at juggling and managing time and keeping everything afloat,” Wilson said. With her business still being in its early stages, she is enthusiastic as to see what’s going to happen in the future. “Right now it’s just starting out, but it’s kind of exciting to see where it can go. It’s an adventure,” smiled Wilson. For more information on TimeSquared, visit To contact Janet Wilson, call 780-434-8651, or 780-993-5269, or feel free to email her at janet@


From left to right: Jordan, Sean, Dean, Shawn, Doug, Pat, Ian, Len

A Day in the Life of S Story and Photos by Sherree Elm


wenty pounds of gear and a 30 lb. air tank on my back, add the 45 lb. high-rise kit on my right shoulder, and the 15 lb. set

paint a picture of what life looks like for these uniformed personnel. Arriving at station 9 just after shift change made me just in time

of irons on my left. Braving a fire and withstanding the heat in a three

for dinner. Everyone did their part in preparing food and sat together

layered insulated bunker coat and pants sounds protecting, but hav-

to enjoy the evening meal. Sitting down I felt right at home, listening

ing the strength and endurance to fight the flames with an extra 110

to the spurts of banter tossed back and forth. Jokes and laughter and

lbs. and 20 degrees on my body, to me, is unthinkable.

funny stories set the stage for mealtime exchange.

The physical requirements of a firefighter are obvious: you

Each was eager to share as they talked about the love of their

need to have muscle, endurance and good health. But what takes a

work. “Everyday is different, you just don’t know what to expect. Ev-

firefighter beyond their physical limits and pushes them through an

eryday offers the opportunity to help someone, and that is what our

impossible situation is that of mental strength.

job is, giving back to the community and serving the public.”

Mental strength of one individual, yes, but more so the combined

Giving back the community seems to be the incentive of the job.

strength of a group. There is no such thing as one firefighter at station

The Edmonton Burn Treatment Society is a huge passion for most fire-

9, but rather a team – a family who shares victory and hardship.

fighters. Firefighters devote a lot of time and emotion to raise funds

Every individual brings character, experience and skill to the

and organize programs for burn survivors. The Alberta Fire Fighters

table, functioning as a team on calls and in the station. All from main-

Burn Camp for kids is one program that especially tugs at the hearts

taining the trucks, equipment and physical training, to cooking dinner

of these men. “Children are so special. It is the hardest thing to arrive

and cleaning up.

at a scene where a child has been injured or worse.”

Tagging along at station 9 gave me insight into most aspects of

You could see the care that this group has for the children who

the job. Although I cannot comment on any details of the calls or dis-

have experienced the burn unit. They grieve for the kids, but are also

close the full names of the firefighters, I can however do my best to

thankful that they can be a part of their lives, bouncing inspiration and joy from one to another.


As the tone sobered, the team continued to share some of the highlights and challenges of being a firefighter. The application and recruitment process for Edmonton Fire Res-

Shift work is good but can be challenging. Sleeping patterns are scattered and leave some individuals deprived of the much-needed rest. Jumping between day shift and night shift from one day to the

cue is an overwhelming challenge, yet only the beginning of many.

next confuses the body, and also conflicts with the schedules of fam-

“You can’t be half in; it’s got to be 100 per cent commitment from the

ily and friends. The schedule of a firefighter often leaves them with

very beginning. If you’re not fully committed, you won’t make it very

time off while everyone else is working. But for those with families,

far.” From the beginning stages and throughout the training program,

this offers flexibility to be a part of school and daytime activities. For

teamwork is instilled into the recruits. Disciplined as a team and

most, the shift work allows firefighters to devote time to volunteer

praised as a team. No one person is singled out. Mistakes are learned

and help the community.

from - as a team. Being a second home to the firefighters, the station maintains a

“Staying physically fit is a part of everyday …” And just like that, in mid sentence, the alarm sounds. The red light flashes. Everyone

positive lighthearted environment. Everyone is there to have a good

was up and out of their seats. All I could hear was the intensity of

shift and enjoy the time clocked with the team. It is this camaraderie

the alarm and the assertive sound of metal chairs skidding across the

that makes the job so appealing. A bond built by trust and friendship

industrial floor. There was no scrambling or colliding, each man knew

- required when their lives depend on each other.

their direct path and duties that would place them in the truck and on

“When you’re on shift your living with your crew. And when one person experiences hardship, the whole team experiences it.” But on

the road with sirens blaring, in no time at all. Fully suited, buckled in, headphones on, and entirely focused.

the lighter side, there is no such thing as wallowing over a mishap.

Navigating the streets and finding the fastest route was the first

A tax is in place to be sure each teammate recognizes their mistake,

agenda. Being prepared for anything at the arrival of the scene was

pays their dues and moves on. Hitting the curb while maneuvering

the second. Upon arrival, there was a quick exit from the truck and an

the massive red truck around the corner will cost that driver dessert

eagerness to assess the situation. Setting the pace from start to finish,

for the rest of the crew.

the captain diagnosed the conditions and gave his instruction.

Station #9

No loose weight, no one lagging behind. Each firefighter had their role and were equally dedicated. “Good job team,” says one firefighter as the closing remark to a team effort, as each secures himself back in the truck. Heading to the station, the truck was guided as it reversed into the hall. Fixing up the hoses and refilling the water tank, each did their part to ready the truck for the next call.


the community | Firefighters’ Burn Treatment Society

Firefighters’ Burn Treatment Society Edmonton Chapter

Story by Sherree Elm


id you notice the unusual flightiness and boisterous con-

supports the Edmonton Firefighters Burn Treatment Society. A yearly

versation surrounding the water cooler last month? It didn’t

tradition and a passion to raise funds is what places these firemen on

happen to be the voices of women anticipating the Firefighters’s 2011 Calendar Selection night, or the stories that followed the event, did it? The 2011 Firefighter’s Calendar Selection offers a night to remember for some Edmonton women, but more importantly, it


the monthly pages of this calendar. The large portion of the Burn Treatment Society’s funds is collected by the promotion and sale of the Firefighters calendar. In the last two years the Firefighters Burn Treatment Society, Edmonton Chapter (FBTS, EC) raised $190,000 from calendar sales. This ac-

counts for approximately 30 per cent of the FBTS, EC’s funds. With

also used to support the comprehensive Skin Tissue Bank – which

the society operating solely by volunteers, these funds go straight to

supplies tissue for burn units across Canada. Equipping the unit and

the Firefighters Burn Treatment Unit 3C2 and its programs, located in

training the staff of the now 11 bed Burn Treatment Unit is also sup-

the Walter C. Mackenzie Health Sciences Building at the University of

ported by the Society’s fundraising.

Alberta Hospital. The FBTS, EC is a registered non-profit society that was first established in 1977 to support the University of Alberta Hospital in the care and treatment of burn survivors. The society’s members in-

A special portion of the Firefighters Burn Treatment funds is used to support the Alberta Fire Fighters’ Burn Camp, an annual summer camp for child burn survivors. Over 600 children between the ages of seven to 17 have at-

clude the Edmonton Fire Rescue Services, St. Albert Fire Department,

tended this camp. Doctors, nurses, and firefighters have donated their

County of Strathcona Emergency Services as well as liaisons with the

time as organizers, medical staff and mentors. Campers have come

Department of National Defence fire department, Shell Scotford and

from all areas of Western Canada to experience a week of learning new skills and feeling comfortable in a safe environment. Edmonton Fire Fighter Ian Mckee shares his passion for what the camp stands for: “The journey from burn patient to burn survivor is a long and painful one. It is upheld by confidence, passion and unparalleled courage. Confronting the challenges imposed by a lifetime of pain and disfigurement is just the beginning for most burn survivors. They must also struggle to heal the emotional and psychological trauma that can be equally painful and overwhelming.” Campers, counselors and volunteers participate with group activities like swimming, hiking, challenge ropes, archery, arts & crafts, and are known to have the largest water fight known to summer. Mckee, along side a team of organizers, has been coordinating the Alberta Fire Fighters Camp for the last three years. All of his work is done throughout the year to bring together kids from across Western Canada for one week. And for that week, Ian’s title remains the “Chief of sunrises and sunsets.” During this week the kids are able to create a valuable network of friends and mentors that aid them in their continued struggle as a burn survivor. The care and programs offered by the Burn Treatment Society are priceless to the individuals who utilize them. You can support the Society by making a donation, or by purchasing a 2011 Fire Fighters Calendar and by participating in the Burn Treatment fundraising events. Volunteering at the events help to raise the much-needed funds. The Firefighters Burn Treatment Society is always looking for new and innovative ways to raise money. You may contact 780-4290871 for more information. The Burn Society welcomes corporate sponsorships. Current sponsors include The Marketplace at Callingwood – sponsoring the annual Cornfest on Saturday, Sept. 6 from noon to 5 p.m., and Sherwood Park Hyundai – a major sponsor of the All Stars Baseball game at Telus Field on Tuesday, Jul. 27 starting at 7 p.m. Show your support

the EFD Retirees’ Brigade. Started by the efforts of a small group of firefighters volunteering

by attending or volunteering at these events. Visit for more information or to make a donation

their time and services to the 5 bed Burn Unit, the society today is recognized as one of the top units in Canada and North America. Director of the Burn Unit 3C2, Dr. Edward Tredget, continues to receive awards and recognition for groundbreaking techniques and treatment of burns. Funds raised by the Society are used for research and development for the care and treatment of burn survivors. Funds are


the community | A Taste Of Edmonton

A Taste of Edmonton Story by Pauline Thomas


ating, and everything that goes along with the process of

Alley Kat will be returning, and with it bringing its admired Taste

eating, is one of the most pleasurable pastimes to be experi-

25 anniversary beer. There will also be 15 different wines to take

enced. From the aromas of all the herbs and spices, to the textures of

Food is purchased by tickets, varying up to 5 tickets per meal

masterpiece, even to the drool dribbling down your chin; the whole

item. Tickets are still $1 each. Hungry people can purchase their

process of eating is a joy from start to finish.

tickets in advance by calling Tix On The Square, 780-420-1757,

This is the reason why A Taste of Edmonton is such an enormous

or visiting them online at A 10 per cent

success. From Friday, Jul. 23 to Sunday, Aug. 1, Sir Winston Churchill

discounted price is offered until Thursday, Jul. 22. Tickets are sold in

Square is transformed into one of the biggest restaurants you could

sheets of 30.

ever visit, with one of the biggest menus, wine lists, and live entertainment venues you could come by. Fourty restaurants offer up dozens of food combinations that are sure to please even the most particular eater. Calamari with lemon garlic sauce, beef tenderloin wrapped in bacon, pineapple sunset

While you’re enjoying your many plates of food, take a seat down at the Taste Stage. Take pleasure in sitting down and eating your meal with great, talented performers entertaining you while you eat. Performances happen every day of the event. Throughout Churchill Square are merchants and vendors selling

chicken, wild mushroom bisque, strawberry cheesecake … remember

one-of-a-kind pieces from all around the world. You can shop for

that drool on your chin? There are 15 new menu items added to the

anything from crafts and art pieces, to home décor items.

roster this year that are sure to make your tastebuds tingle.

For more information on A Taste of Edmonton, and a complete list

And what’s better than a nice content stomach on a nice warm

of the menu (including which items are vegetarian, celiac approved,

day? How about adding in an ice cold brew? The Taste Patio has a

and which ones contain seafood and nuts) visit www.eventsedmon-

variety of beers to quench your thirst. Big Rock will be there with

their popular Big Rock Lime, as will Sleeman and Yukon Brewing.


pleasure in.

the combined ingredients, to the actual taste of the completed food

Featured Restaurant Restaurant Pazzo Pazzo offers a taste to be remembered. Pazzo Pazzo is a traditional vendor at the Taste of Edmonton with Giant Tiger Garlic Prawns on the menu. Juicy and tasty with the perfect amount of garlic bite will satisfy the palate. The second course will please with canola-custard filled pastry dipped in chocolate. Pazzo is located at 10016 103 Avenue, only a short stroll down the street from the action packed festival. With a true Italian style sidewalk patio, it makes for a perfect rest stop to enjoy their well-known Pazzo Bellini.

15 New Menu Items! Blue Willow Restaurant – Pineapple Sunset Chicken & Orange Tangerine Sherbet Sandwich Brewsters Brewing – Brewsters Bison Burger & Leprechaun Pie Hawkeye Too – Chicken Wrap Hong Kong Bakery – Chocolate Lava Cake with Raspberry Sorbet It’s All Greek To Me – Spanakopita & Pork Souvlaki Khazana – Mango Lassi Korean Village – Korean Seafood Pancake with shrimp and squid On The Rocks – Mini Beef Dip Traamici Café – Calamari with Lemon Garlic Sauce & Beef Meet Balls in Tomato Sauce Tropika Malaysian Cuisine – Thai Chicken Salad Zucchero Cappuccino Bar – Calabrese Potatoes with Chipotle Aioli


the community | 35 Years Of Heritage

35 Years Of Heritage Story by Sarah Kmiech


ave you ever wanted to immerse yourself in the rich cultures of

Guatemala? Or watch the historical talents of Scandinavian folk danc-

And then there’s what most people consider the highlight of the festival: the food! The 63 pavilions that represent over 85 unique cultures from all around the world each cook up a variety of food selections to indulge in: Bulawayo Beef stew from

ers? How about taste the engaging

Zimbabwe, Cheese Empanadas from Chile, Goat Curry from Fiji,

combination of spinach specially

and the list just goes on, and on. The menu is huge! And all

cooked with peanut butter from

plates, utensils, and containers used by the pavilions to serve

the Congo? You can enjoy all of

food are biodegradable, how nice is that?!

these experiences —and hundreds

All food items are paid for by tickets. To help reduce line-

more! — as the world is offered up

ups at the festival, buying tickets in advance is recommended.

on a single platter at Edmonton’s 35th

All Save On Foods locations are selling advanced tickets from July

annual Servus Heritage Festival.

2 to July 31, Servus Credit Union branches will be selling tickets

This three day festival takes place at William Hawrelak Park, located at 9330 Groat Road. It starts on Saturday, Jul. 31 and finishes up on Monday, Aug. 2. Its purpose is to create a feeling of unity by bringing an understanding to the cultural diversity Edmonton encompasses, and all the while offering up

from July 4 to August 1. For advanced tickets from Tix On The Square, call 780-420-1757. Tickets are only sold in sheets of 30 for $25. Admission to the festival is free, but a donation towards Edmonton’s Food Bank is appreciated. For more information on the Servus Heritage Festival, including ETS Park ‘n’ Ride locations and times, pavilion listings, and menu items, visit or call 780-488-3378.

sights, sounds and flavours to stimulate all five senses. Hundreds of thousands of people head out to this event each year. Last year’s festival welcomed 300,000 visitors to participate in the festivities. Because of this large guest list, there is no public

Heritage Festival Dates & Times: Saturday, Jul. 31 – Noon to 9 p.m. Sunday, Aug. 1 – 10 a.m. to 9 p.m. Monday, Aug. 2 – 10 a.m. to 7 p.m.

parking; but there are a variety of transportation options to choose from. Edmonton Transit offers up the option of Park ‘n’ Ride, a service where people are able to park their vehicles at 9 different pick up spots around the city and have the ETS drop them off right at the festival site. The cost is $2.75; children under the age of 6 ride for free. Or hop on your bike to Hawrelak Park and lock it up at one of the two supervised bicycle compounds. There’s always the other environmental option of carpooling with your friends and family, parking nearby, and enjoying the walk as you take in the scenery of the river valley.


Park & Ride Locations: Grant MacEwan College 111 St. & 104 Ave. westbound Parking Fee Applies

Street Pickup @ Bus Stop #1939 116 St. & Jasper Avenue southbound

Calder City Lot 124 St. & 124 Ave.

Univ Windsor Car Park 92 Ave. & 116 St. Parking Fee Applies

Burns City Lot 121 Ave. & 70 St NAIT Parkade 118 Ave. & 107 St. Parking Fee Applies Univ Transit Center Shuttle 89 Ave. & 114 St. eastbound

Davies City Lot 61 Ave. & 86 St. Holiday Inn Convention Center 45 Street & 76 Avenue

Feature: Thailand Pavilion Yindeetonrub Koon Supapsathree Lae Koon Supapburoot Took Tan! Welcome ladies and gentlemen! The exotic Thailand pavilion invites you to stop by and take a moment to enjoy some of the distinct cultures and traditions and savory foods that stem from this beautiful country. With a total of 63 pavilions in Edmonton’s Servus Heritage Festival, there is guaranteed to be something for everyone, but Thailand’s pavilion is surely one not to be missed. Last year they were voted as having the best entertainment at the festival. Music and dance are highly valued symbols of Thailand’s national heritage. Their dancers are fitted in costumes that are rich in colour, and their dance movements portray ancient myths and stories. All the while they are accompanied by the music of traditional instruments. Part of the entertainment will be the Muay Thai demonstrations. This is a particular style of boxing very unique to Thailand, and is recognized as Thailand’s national sport. Participants use only their hands, elbows, knees, shins, and feet to fight; no additional weapons necessary! Last, but definitely not least, is the food! Thai food is one of the most savoured foods in the world. With treasured ingredients being specially prepared and cooked, it is no wonder that their food was voted as one of the top favorites in last year’s festival. One exclusive aspect to Thai cooking is that it often incorporates five major tastes: sweet, sour, bitter, salty, and hot. This is achieved by blending in the perfect amounts of different sauces, herbs and spices. When combined, the flavours and aromas are unforgettable and totally worth

People Make It Happen V

olunteering for an event is hard work. Time and efforts put in by volunteers go beyond what needs to be done at the event

itself, and stretches into preparation time and overtime. Edmonton’s Servus Heritage Festival may start Saturday, Jul. 31, but for volunteer supervisor Holly Jones, the start of the festival actually begins months before this. Jones, 27, first started volunteering when her father, a director of the festival at the time, stressed to her that they were in need for volunteers. She has now been volunteering for so many years; she’s beginning to lose track of how many she’s been involved with. “More than seven years, I think!” Jones said. “It’s been a long time; I started a good number of years ago.” Her work with the festival begins in February when all the supervisors meet up to get things rolling for July. Procedures are reviewed, scheduling is determined, and the number of volunteers needed is assessed. This year, Jones will be organizing the transportation golf carts. She’ll be making sure that all 34 food ticket windows are fully stocked, information booths have all the supplies needed, shifts are being covered, and all deliveries are taken care of. “I’m on site before the festival opens, and after it closes. I’m eas-


By participating in the event by volunteering, you get to experience it in a whole new way ily there for 10 to 12 hours per day,” Jones said. So what is it that keeps Jones coming back year after year? Her answer is simple: the people and the food! “I really enjoy meeting

Thailand Menu

lots of different people. I feel like even though we are a very multicultural city, there’s a unity here. “One year I had an exchange pen pal visit from Germany, it was really neat to show her what multiculturalism in Canada is all about,”

6 tickets –

Siam Chicken Curry on Rice – Chicken slices with coconut milk, vegetables and peppers, cooked in

5 tickets –

4 tickets – 4 tickets –

from El Salvador. “And you always have to have the French crepes,

Marinated BBQ Pork Satay – On a skewer, in-

they’re so good!” exclaimed Jones. Heritage Days gives us a chance to celebrate and share in Edmon-

Pad Thai – Sweet Thai noodles with vegetables,

ton’s rich cultural diversity. By participating in the event by volun-

herbs and spices.

teering, you get to experience it in a whole new way. The days may

Deep Fried Banana & Ice Cream – Banana slices in

be long, and the work may not be easy, but the sense of achievement

batter and ice cream.

that you feel out of helping an event, and the new people you are

Fresh Mango & Sticky Rice – Ripe mango slices

able to meet, makes it all worth it.

and steamed glutinous rice.

3 tickets –

As for the food, Jones’ never misses out on one of the papusas

curry sauces. cludes Thai sticky rice.

6 tickets –

Jones said.

Thai Iced Tea or Coffee – with sweet milk and ice.

“It’s always really neat to connect with (the volunteers) and have a good time,” Jones said.


the community | 35 Years Of Heritage


Delores and Carl Sorensen For three days the whole world and all of its diversity gathers in William Hawrelak Park to celebrate all of the things that make

The volunteer tasks the Sorensen’s have had to do have varied over the years. They have sold 50/50 tickets, participated in the Citizenship Court, and this year they will be counting the food tickets. “Without the volunteers, this festival would not survive,” Delores said.

each culture different. It can be so easy to get caught up in all the

With Delores originally moving to Edmonton from Mexico, and

entertainment and savory dishes that surround Edmonton’s Servus

Carl from Denmark, they enjoy visiting the pavilions that represent

Heritage Festival, one can forget to take into account the hard work

their cultural backgrounds; but they also love to visit all the other

that goes on behind the scenes. The dedication the volunteers put in

pavilions and take in all the different experiences they have to offer.

to make the festival run as smoothly as possible is something that all attendees should take a moment to appreciate. Delores and Carl Sorensen have been volunteering with the festival ever since it made its second appearance. With this year being the festival’s 35th year in production, they have been able to see it grow from its humble beginnings. “It was not like it is today, it was very rustic,” Delores, 74, said.

This gathering of multiculturalism is part of what makes Delores and Carl come back every year. Carl, 80, said people first tend to gather at the pavilion of their own personal heritage, but then spread out to experience all of them. “Then comes the mix; you go around and see what they all do. This is how the whole festival becomes so unique,” Carl said; “you get to go from one end of the world to the other.”

“There was a performance, and only five (cultural) groups, at the most six.” But little by little, the festival grew. Now it is able to represent 85 culture groups from all over the world, all which hold a place within Edmonton. With this expansion, the amount of volunteers has also is able to represent 85 culture groups from all over the world, all which hold a place within Edmonton

increased. Last year over 6,000 volunteers were involved with the achievement of the festival. The success the festival has been able to endure is largely in part by the time and efforts of the volunteers.


So not only do the Sorensen’s get to be a part of a festival that has become a traditional event in for over thirty years, but they also

previous page: Delores and Carl Sorensen, above: Holly Jones

get to see first-hand how it allows people to appreciate Edmonton’s multiculturalism. So are the Sorensen’s thinking of retiring from their volunteer positions anytime soon? “Sometimes I think: ‘Oh, it’s time for me to retire.’ And then I

This is the fourth year that Allie has volunteered in the festival. Though the possibility of a scholarship is a perk, it is not the main reason he keeps dedicating his time to this event. “It’s getting to know new people; that’s how you start to build up your networks,” Allie, 29, said; “and it makes me feel happy to

say; ‘How can I retire from something that I have so deep inside my

know that I’m helping one of the best festivals in Edmonton. And the

heart?’ ” Dolores explained. “We’ll continue. Why not? It keeps us

cultures and entertainment are just great.”


Born in Sierra Leone, Allie and his family moved to Halifax in August of 2004, and three years later they moved to Edmonton. It


Thomas Allie After volunteering for any event or organization, there is no denying the good feeling that washes over you, and the sense of accomplishment over the fact that you helped make a situation an even better one. But the Servus Heritage Days Festival provides some volunteers with a little something extra to take home: a scholarship. Post-secondary students who volunteer 10 hours are eligible for one of the many scholarships the festival has to offer. The scholarships are awarded by a random draw, with amounts ranging from $250 to $400.

was his uncle who first told him about the festival. “He told me there was this nice Heritage Days festival and said I should volunteer for it,” Allie said. For his first three volunteer years, Allie manned one of the information kiosks. This year, he is part of the transportation crew. He gets to ride along in one of the many golf carts, providing kiosks with any needed supplies, and making sure volunteers get their much needed breaks. “I’m looking forward to being in the golf cart! I love those things!” Allie exclaimed. For volunteer information, contact Wendy Carter at (780) 488–3378, or visit

This is something that volunteer, and NAIT student, Thomas Allie is looking to achieve.

33 | Event Calendar

Events Calendar July

We’re always on the lookout for upcoming social, fundraising and business-related events in and around Edmonton. • Arts & Cultural Events • Fundraising for Charity or Community Groups • Business Seminars and Workshops

Social Events July


Dramaworks workshops Runs July 2-4 & July 8-11

Dramaworks, Theatre Alberta’s annual summer workshop series for adults, will be taking place at The University of Alberta. Featuring a variety of workshops for theatre enthusiasts of all levels, Dramaworks is now accepting registrations. For registration forms and more information, call Theatre Alberta at 780-422-8162, toll free 1-888-4228160, or online at



Art Activities for All Ages HSBC All Day Sundays 10:00AM- 5:00PM

Art activities for all ages at the Art Gallery of Alberta on the Second Sunday of every month. This month: “Animated AGA”.



Behind the Scenes at the Freewill Shakespeare Festival July 9 Heritage Amphitheatre at Hawrelak Park Tickets are $39

Experience the Ultimate Summer Shakespearience and make a toast to the Bard - check out the sets, meet performers and crew members, and watch a spectacular outdoor performance of Shakespeare’s Much Ado About Nothing later in the evening. For more information, visit http://




Edmonton International Street Performers Festival Runs July 9 - 18 Sir Winston Churchill Square

The Edmonton International Street Performers Festival was the first of its kind in North America. Now in its 26th year, it is known worldwide for its amazing artists and generous audiences. There will be jugglers, acrobats, hip hop dancers, sword-swallowers, musicians and more. The festival will feature over 1,500 outdoor performances - and a few indoor shows - over ten days. For more information, visit



Highland Gathering 10:00AM - 6:00PM Fort Edmonton Park Regular Park Admission

Fort Edmonton Park and the Fort Edmonton Highland Gathering Association celebrate the 21st annual Highland Gathering. Enjoy the magnificent sounds of the piping and drumming competitions and be sure to catch the beautiful dance demonstrations. Sample haggis, play family games, and visit the merchant market to find your very own Scottish treasure. Two massed band marches, one down 1885 Street at midday, and then later to Blatchford Field Air Hangar are sure to be a highlight for visitors!

July June


9th Annual Tournament & Market 11:00AM - 5:00PM Dr. Wilbur McIntyre (Gazebo) Park, 104th St. & 83rd Ave.

Come and enjoy this free public event hosted by the Knights of the Northern Realm. Watch a historical 14th century tournament which includes Knights, Squires and Men-at-Arms clad in armour. There will also be a Medieval Market, face painting, and performances put on by local historical dance groups. For more information, visit http://www. or email



BIF NAKED - Sonic’s Summer Tent Event $20 at Ticketmaster

Bif Naked will be headlining Sonic’s Summer Tent Event along with GOB and Hail the Villian. Visit for more information.

July June


A Taste of Edmonton Runs July 23- August 1 11:00AM to 11:00PM Daily Sir Winston Churchill Square

A Taste of Edmonton will feature 40 restaurants and 15 new menu items. This ten day festival is one of the largest outdoor food events in North America, and boasts live entertainment, wine tasting, art, and of course, delicious food. For more information, visit http://www.eventsedmonton. ca/

June July


Capital EX Runs July 23- August 1 Northlands, 7300 116th Ave.

Edmonton’s Capital EX provides big time fun and thrills with 10 days of outrageous games, rides, concerts and endless shopping, food and summer entertainment. Every year the grounds at Northlands are transformed into an arena of endless games, rides, entertainment, concerts, shopping, food and family entertainment. For more information, or to purchase tickets, visit



Honda Indy Edmonton Runs July 23- 25 City Centre Airport

Gear up for three days of wild at the Honda Indy Edmonton, produced by Northlands. Come see these awesome aerodynamic machines reach up to 320 km/h. To purchase tickets, call 780-451-8000, or visit For more information, visit



Mommy Connections Zoo Event 11:00AM to 2:00PM The Valley Zoo, 13315 Buena Vista Rd. Adults $8, Ages 2-12 are $4, children under 2 are free

Bring the whole family out to explore the zoo with a special Mommy Connections event. Play some games, win some prizes and get connected with other families! Please pack a picnic for your family. Bring new or gently used clothing for less fortunate families. Please RSVP to carol@ For more information on Mommy Connections, visit



Dennis Rodman - Rexall Edmonton Indy Party Tickets $20 at Ticketmaster

Trixstar Productions has booked a handful of the shows at the Downtown Party Tent this summer, including celebrity host for the Saturday, July 25th Rexall Edmonton Indy Party - Dennis Rodman. Visit for more information.



Heritage Festival Runs July 31 - August 2 Hawrelak Park, 9330 Groat Rd. Admission is free but food bank donations are encouraged

Servus Heritage Festival 2010 marks the 35th annual of this premier three-day showcase of Canada’s vibrant multicultural heritage. There will be 63 pavilions representing over eighty-five cultures from all over the world. Sample culinary delicacies, see creative performances, shop for crafts, artwork, and clothing, or chat with people eager to tell you a little about their cultural roots and their present-day communities in Canada. Saturday, July 31, noon - 9 p.m., Sunday, August 1, 10 a.m. - 9 p.m., Monday August 2, 10 a.m. - 7 p.m.

Fundraising Events July


Parade of Ponds Tour Runs July 3 - 4

The Parade of Ponds Tour features water gardens that have been professionally designed and built using the Water Works Ponds ecosystem. This, Alberta’s largest pond tour, and likely the largest in Canada, is a self-guided tour that allows tour participants to visit as many private water gardens as they wish. Last year had over 47 high quality water gardens to choose from, with proceeds going towards the Dog’s With Wings Assistance Dog Society. For more information, visit



Zoo Fest! Starts at 6:30PM Valley Zoo, 13315 Buena Vista Rd. Tickets $50

This unique adults only event (18 years and older) gives a chance for the adults to come out and see what goes on after the gates close at the Zoo. This fundraising event is hosted by the Valley Zoo Development Society. You can help build our Zoo just by coming out to this event and spend an evening of fun and adventure at the Zoo. Tickets are limited so to avoid disappointment book on-line today at ValleyZoo/default.aspx or call the Valley Zoo Development Society office at (780) 496-6924.



Hip Hop for Hope 7: The Future 7:00PM to 10:00PM ENMAX Hall, Winspear Centre, 9720 102nd Ave

3rd Street Beat presents the 7th Annual Hip Hop for Hope benefit concert in support of the Stollery Children’s Hospital Foundation. “The Future” will take the audience through time to save the world from a future with Hip Hop. Hip Hop for Hope brings together 300 of Edmonton’s most talented young artists, showcasing some of the best studio groups, professional choreographer, and youth in learning.For more information, visit To purchase tickets, visit the Winspear Box Office.

35 | Event Calendar July


U of A Doctors of Tomorrow Fundraiser Fiesta 7:30PM to 11:00PM Royal Glenora Club, 11160 River Valley Rd. Tickets $40 + fees

The University of Alberta Doctors of Tomorrow are putting on a fundraiser party to raise money for their upcoming medical mission trip to El Salvador with the Flying Doctors of Canada. This after-dinner evening will consist of food, drinks and a variety of entertainment, including video presentations, latin dancers, artists and a guest musical appearance by one of their very own DOT team members. A silent auction and the draw for a raffle trip will also be held. For more information, or to purchase tickets, visit



ASSIST Annual Walk & Run Warm up: 10:00AM, start: 10:30AM Louise Mckinney Riverfront Park, 9529 Grierson Hill Registration $10

You are invited to join this annual event to help support ASSIST while having healthy exercises, enjoying the sunshine and the summer at Edmonton Chinese Garden! Register for a 5 km run, or a 3 km walk.. As the Chinese population in Edmonton continues to rise, community services have gradually increased in response to intensifying demand. For the past 30 years, this non-profit organization has been working to build the community. The Centre aims to provide diversified services to Canadian immigrants and their offspring, helping them integrate into mainstream society and actively contribute. For more information on the organization or the walk & run call 780-429-3111, or visit,com_frontpage/ Itemid,1/lang,en/



All-Stars Baseball Game Starts at 7:00PM Telus Field

Show your support for the Firefighters Burn Treatment Society by attending or volunteering at these events. Visit for more information or to make a donation.



Fill the Stadium for the Stollery 2:30PM - 4:30PM Clarke Park, 11000 Stadium Rd. Tickets $10/perspon or $20 for a family

Edmonton ’s finest will once again join forces with Edmonton ’s bravest in a charity football game to raise funds for the Stollery Children’s Hospital. This is the third year that EPS members and EFR firefighters will meet in a friendly competition of flag football. Edmonton Eskimos guest coaches will support the teams. On the day of the big game, a silent auction will be held at Clarke Park before the kick off for exciting prizes, including EPS ride-alongs, a tour of the Canine Unit, and signed memorabilia by the Edmonton Eskimos. Commemorative T-shirts will also be available for purchase. Tickets are available now at United Cycle, the Eskimo ticket office, and the Second Cup on 109th St. and Jasper Avenue. Tickets can also be purchased at the door on game day. For information on the Stollery Children’s Hospital, visit page/home.aspx


Business Events July


Training and Networking Event 10:00AM - 4:00 PM Star of the North Retreat Centre, 3A St. Albert Ave., St. Albert, AB Registration $195

Newsletters are one of the easiest, most powerful and least expensive ways to inform your members, clients, customers, volunteers and the media. This comprehensive workshop covers all aspects of publishing newsletters from start to finish: planning, finding content, writing articles, editing, designing, finding graphics, printing and much more. You’ll able to produce interesting, well designed newsletters that both you and your organization can be proud of for many years to come. For more information, or to register, visit or call Marilyn Jones at 780-695-5675.



Electrifying Electronic Newsletters - Workshop 10:00AM - 4:00 PM Star of the North Retreat Centre, 3A St. Albert Ave., St. Albert, AB Registration $195

Electronic newsletters are a powerful marketing tool and especially for entrepreneurs, artists, writers and community organizations. In this workshop, you’ll learn how to plan, format, write, design and edit a newsletter for electronic delivery as well as the options for managing your subscriber list, locating service providers, distributing your enewsletter, avoiding spam filters, and generating reports on reader responses. For more information or to register, visit media-training/media-workshops?view=event&did=31 or call Marilyn Jones at 780-695-5675.



Roadmap for Success 9:00AM - 12:00 PM 100, 10237 104th St. Registration $45, includes workbook

Why does the idea of writing a business plan seem daunting and confusing? Why do you need one - especially if your business is going to start small and grow later? This workshop is put on by Alberta Women Entrepreneurs and is for start-up entrepreneurs. They look at answering these questions and providing an introduction on how to develop a business plan. The sessions will be conducted by Alberta Women Entrepreneurs Business Advisors who have a solid understanding of the financial aspects of running a business. To register, or for more informaion, visit aspx?id=602&month=7&year=2010



The Edmonton Entrepreneur Group Meetup 7:00 PM

The Edmonton Entrepreneur Group is an entertaining way to meet other business minded people. Whether you are thinking of starting a business, or are a seasoned veteran, this is the group for you. Meetings consist of introductions of attendees, discussion of marketing and ways to increase business, question and answer period, worldwide national and local economy discussion, and networking between members. To become a member, or for more information, visit http://www.meetup. com/motivate/calendar/jvkdnynkbbc/

the business | Is It OK To Curse In A Speech

Is It OK To Curse In A Speech? Story by Michelle Devlin


ost this topic to your blog or tweet and I can assure you there

There is the odd speaker who is completely ignorant to the fact that

will be strong opinions either way. In my line of business, I

their language is offending others. In fact, I think I may have fallen

hear all types of presentations from all kinds of people. I love the

into this category myself once in a prior career. However, now that I

diversity and creativity that come from different presenters. Unfor-

know someone may be offended, why risk being disrespectful?

tunately, what sometimes amazes me is the lack of professionalism

Diluting your message

displayed by some speakers. First off, know that I’m not completely against cursing and have

As a professional speaker, my goal is to leave my audiences

been heard dropping expletives myself at times. However, I have

with something to think about. Why would we litter our speeches

learned to tone it down over the years and now understand how it

with swear words which risk distracting our listeners from our main

affects my professionalism. One of my best learning experiences oc-

message? I believe this to be true whether we are on stage, or in a

curred when I was a teen working in a local community centre. At the

boardroom, or in a classroom with construction workers!

end of my shift, I was cursing about a computer malfunction (when

I thought I was alone). A concerned parent overheard and called my manager to complain the next day.  Being in a centre filled with families and children, it was obviously inappropriate and I was duly reprimanded.   Whether cursing offends you or not, is not the question.  I have a diverse group of clients from front line construction workers to CEO’s. In speeches, I adapt my tone and content to suit the audience.  Some of these clients would probably not be offended by a few chosen curse words.  However, cursing is a crude way to relate to your audience; there are more subtle and effective ways to emphasize a point. There are more meaningful ways to relate to your audience such as using humour or sharing a relevant anecdote.  And there is a risk, with almost any audience, that profanity will offend someone in the group.

Lacking respect Particularly in the workplace, many people believe that someone who curses is being disrespectful. Knowing that someone MAY be offended should be enough to persuade others not to curse.

Risking Credibility Finally, no speaker would want their audience to question their credibility. As someone who helps others improve their communication and public speaking skills, I doubt audiences would believe in my expertise if I was unable to effectively articulate my message to my audiences without resorting to vulgarities.  

The Rule Therefore, because so many are offended by profanity, I suggest the following rule to my clients: “When in doubt, leave it out!” Thankfully, this rule applies to questionable humour also. If you think there is a possibility that you might offend someone, better to be sure and find another way to express yourself. Although you may not be a professional speaker, I hope this provides you with food for thought about profanity, prior to your next business meeting or speaking event. Communicate better with Michelle Devlin, visit





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08 Hyundai Tiburon, 48,068km,



Hyundai Tucson, 68,000km, 4 Speed Automatic


05 Nissan Altima, 96,345km, 4 Speed Automatic


06 Hyundai Santa Fe, 72,000km, 4 Speed Automatic

07 Hyundai Santa Fe, 93,995km, 5 Speed Automatic





08 Jeep, CMPSS, 46,298km




08 #P9212






09 Dodge, Grand Caravan, 21,459km 4 Speed Automatic







07 Hyundai, Tiburon, 18,974km









09 Dodge, Journey, 37,902km 6 Speed Multi-speed aut


09 Dodge, Caliber, 965km 5 Speed Manual





09 $16,888



08 Ford, F-350, 74,073km 5 Speed Electronic Auto O/D


07 Kia, Sportage, 91,907km 4 Speed Automatic



09 Dodge, Grand Caravan, 43,484km 4 Speed Automatic




07 Jeep, Grand Cherokee, 98,601km 5 Speed Automatic


Ford, Escape, 17,543km 6 Speed Automatic

05 Dodge, Ram 1500, 61,188km 6 Speed Manual

07 Honda, Accord, 39,566km



09 Dodge, Journey, 56,465km 6 Speed Multi-speed aut


Ford, Fusion, 30,841km 6 Speed Automatic

07 Mazda, CX-9, 49,271km 6 Speed Sport Automatic

08 Jeep, Compass, 29,197km 5 Speed Manual



08 Dodge, Ram 2500, 38,148km


Mazda, CX-7, 23,021km 6 Speed Automatic


08 Ford, Mustang, 31,000km 5 Speed Manual


Dodge, Charger, 42,000km 4 Speed Automatic

09 Dodge, Durango, 54,442km 5 Speed Automatic


06 Hummer, H2, 116,851km 4 Speed Electronic Auto O/D

Dodge, Nitro, 49,839km 4 Speed Automatic



Dodge, Caliber, 326km 5 Speed Manual



07 Ford, Edge, 39,073km 6 Speed Automatic

速 TM Trademarks of AIR MILES International Trading B.V Used under license by LoyaltyOne, Inc. and AutoCanada Inc.




09 Ford, Taurus, 16,158km 6 Speed Automatic











08 Jeep, Patriot, 16,500km


06 $21,888





08 #CP9196

08 Jeep, Liberty, 9,653km 6 Speed Manual





08 Jeep, Liberty, 44,651km 6 Speed Manual

09 Ford, Escape, 21,277km 6 Speed Automatic




07 Dodge, Nitro, 50,371km 4 Speed Automatic




05 Chevrolet, Avalanche 1500, 90,109km 4 Speed Automatic





06 $21,888


07 Dodge, Ram 1500, 57,777km


06 Mitsubishi, Lancer, 41,601km 5 Speed Manual


Chevrolet, Uplander, 85,390km 4 Speed Automatic

08 Jeep, Wrangler, 54,394km 6 Speed Manual



Dodge, Nitro, 41,670km 4 Speed Automatic

08 Jeep, Wrangler, 20,590km 6 Speed Manual



06 $26,888


Jeep, Compass, 24,296km


Dodge, Ram 2500, 49,636km

Ford, F-150, 52,422km 4 Speed Electronic Auto O/D



Dodge, Grand Caravan, 73,109km 4 Speed Automatic

10 Mazda, 3, 19,362km



Dodge, Charger, 65,134km 5 Speed Automatic


06 Chrysler, PT, 56,762km Manual


Jeep, Liberty, 37,147km 6 Speed Manual

08 Ford, F-350, 126,421km 6 Speed Manual


08 Jeep, Liberty, 80,000km 6 Speed Manual

09 Ford, Escape, 16,276km 6 Speed Automatic



08 Dodge, Ram 1500, 38,381km 5 Speed Multi-speed aut

780.732.6082 Find Us At 156ST & Yellowhead 15520 123AVE NW • Edmonton, Alberta T5V 1K8




08 Dodge, Charger, 25,481km 4 Speed Automatic











06 Chrysler, Sebring, 66,048km 4 Speed Automatic





10 Dodge, Grand Caravan, 171km 4 Speed Automatic







08 Dodge, Grand Caravan, 17,374km 4 Speed Automatic

07 $26,888


08 $38,888



08 Kia, Sorento, 2,344km 5 Speed Automatic


08 Dodge, Ram 2500, 59,744km


07 Dodge, Ram 1500, 45,616km 5 Speed Multi-speed aut


Dodge, Ram 1500, 51,827km

10 $25,888


Dodge, Ram 1500, 31,437km

07 Ford, F-150, 75,031km 4 Speed Automatic

08 Dodge, Caliber, 26,000km 5 Speed Manual



Toyota, Camry, 29,849km




10 Mazda, 3, 16,913km

09 Dodge, Caliber, 21,255km 5 Speed Manual




Dodge, Dakota, 36,332km 6 Speed Manual


07 #AE9377



Ford, Focus, 5,346km 5 Speed Manual

Dodge, Nitro, 67,521km 5 Speed Electronic Auto O/D



Dodge, Ram 1500, 73,606km


08 Chrysler, PT Cruiser, 35,873km 5 Speed Manual


Kia, Spectra5, 75,500km

08 Dodge, Caliber, 46,875km 5 Speed Manual


06 Toyota, Tacoma, 89,886km

08 Ford, Escape, 64,896km 4 Speed Automatic



06 Dodge, Charger, 69,413km 4 Speed Automatic



07 Jeep, Wrangler, 35,315km 6 Speed Manual

Merge Magazine July Issue  

Firefighter's Burn Treatment Society, summer resolutions, Edmonton recycling and waste management, Edmonton: Festival city, landscaping, AIR...

Merge Magazine July Issue  

Firefighter's Burn Treatment Society, summer resolutions, Edmonton recycling and waste management, Edmonton: Festival city, landscaping, AIR...