AUGUST 2020
OUTDOOR &
PATIO DINING TOOLKIT Innovative tools and resources to help you capture outdoor dining traffic today and as the seasons change.
Adversity came to town – COVID-19, and has made it essential that we convert our outdoor areas for additional capacity due to restrictions imposed. Using your outdoor space to create patio-style dining can be a great way to expand your services and get customers coming back to your restaurant. While outdoor seating has its considerations, not the least of which is weather, they can be overcome with some planning and creativity. Al fresco tables will help you recapture some or all of your lost dine-in capacity.
There is no doubt that outdoor dining adds value to your operation and can boost revenue by increasing your seating capacity, with the potential to become a long-lasting flagship service. From the onset, be sure to check with your local jurisdictions to understand the rules and guidelines in your area, ensuring you are working within the regulations. Early planning and preparation is key to being among the first to open – and stay open throughout the seasons – making your outdoor tables the most sought-after seats in your area!
Sysco understands that this pandemic has caused havoc on the foodservice industry and to combat that we have thoughtfully put together the following recommendations and resources to help you set up your outdoor and patio dining experience. We always encourage you to put the safety and comfort of your guests and employees first.
Please review federal, state and local regulations to ensure your compliance w ith the law . For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.
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OUTDOOR & PATIO DINING TOOLKIT
STEPS TO CREATE YOUR OUTDOOR DINING EXPERIENCE PROCESS & PREPARATION • • • • • • •
Strategize the space you have available Understand your local ordinances and guidelines Design an outdoor dining layout Consider the ambiance Prepare for all seasons and weather conditions Protect against unwanted pests Safety and sanitation is still required
STAFFING & TRAINING • Plan sufficient staffing and efficient workflow • Reservation Options
PRODUCTS • • • • • • • •
Seating Ambiance Safety & Sanitation Social Distancing Single-Use Products Protect Your Staff What to Serve Outdoors Small Bites
OUTDOOR DINING TRANSFORMATIONS • Golden Road Brewery • Republic Grille
MENUS & MARKETING • • • • • • • •
Menu Engineering Streamline Your Menu for Success! Contactless Ordering Social Media Messaging Outdoor Dining Toolkit Safety & Sanitation Toolkit QR Code Customization Ideas Masks & Social Distancing Toolkit
iCARE SERVICE PARTNERSHIPS • • • • •
OUTDOOR & PATIO DINING TOOLKIT
Ordereze Cheddrsuite Ready EcoSure Keystone IMT (Integrated Marketing Technologies)
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1
Understand local guidelines and regulations
2
Reconfigure your outdoor space and set up seating
3
Determine equipment and technology needs
4
Plan your menu and train your staff
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Communicate to your customers
Sysco Concierge Services can also help you customize any of the materials in this toolkit. Contact us at 1-800-380-6348 or info@syscomarketingservices.com
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OUTDOOR & PATIO DINING TOOLKIT
For restaurant owners, the question of how to increase traffic in today's environment is a big one. In addition to offering dine-in service, curbside and take out, extending your footprint is critical given current restrictions on capacity. A great option is to consider what is right outside your door. Eating outside (aka “dining al fresco”) is one of the simplest experiences you can create. With some key strategies, it’s possible to create a comfortable patio setting that diners will enjoy all year long – with or without cooperation from Mother Nature.
Strategize the space you have available. If you own your restaurant property and it includes a private patio or other under-utilized space, there are great options for expanding to include outdoor seating. Consider a side lot or back courtyard for additional seating as well. Do you have a rooftop, backyard-style area, or garden where fresh ingredients are grown daily? These are perfect areas to offer additional seating. Sidewalk seating is a great option, but in many cases requires a permit. Tent/Canopy seating can be a great alternative the approval process to put up a tent can be faster than building additional patio space. TIP: Consider the street and foot traffic before opting for a sidewalk expansion. All it takes is a passer by with a cigar or a vehicle with heavy exhaust to impact a fine dining experience.
Understand your local ordinances and guidelines. Determine if you will need any permits and confirm your local regulations before setting up a dining space on the sidewalk adjacent to your restaurant. For example, you may need a sidewalk dining facility permit, especially if you serve alcohol. (Note, many cities are waving the permit given the current COVID environment.) Outdoor food preparation, cooking, or expanding your bar may also require a permit. TIP: Many state agencies have faster licensing for outdoor capacity – they are expediting the process.
OUTDOOR & PATIO DINING TOOLKIT
Here are some ways cities are adapting to aid their local businesses in their reopening efforts, while keeping customers 6 feet apart: • Expediting or waiving outdoor dining permits and sidewalk licensing fees. • Allowing businesses to convert parking lots, full sidewalks, and even streets into dining spaces so tables can be spaced 6 feet apart. • Closing streets to vehicle traffic so pedestrians have more walking space away from outdoor dining patios. • Relaxing liquor laws and allowing for alcohol to be served and consumed beyond a business’ property line. • Allowing for tents and canopies to be set up in parking lots and over sidewalk spaces.
• Allowing for barriers to be added to separate diners from pedestrians.
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Design an outdoor dining layout. To get started, consider everything you want to include before you begin buying furniture or other equipment. Here are a few key questions to ask… • Will the space be used strictly for dining? • Will it be an interactive space? • Will you transform it to include a cozy lounge with firepit and couches? • Will you have live entertainment?
TIP: Adding atmospheric elements to your patio area reduces the amount of people you can seat. However, a smaller seating section also creates exclusivity. This can build demand and excite guests looking to enjoy the outdoors.
Consider the ambiance. When designing your outdoor space don’t leave out the ambiance. You may consider adding a firepit or outdoor fireplace – just a little something to enhance your customers’ experience, drawing them back again and again. Lighting is also very important. Hanging string lights or other lighting such as candles, lanterns, and torches adds a warm glow. If space allows, features such as a fountain or even something as simple as pots of flowers are a nice touch. The idea is to get creative with your space, making it unique and fun for your customers, a place that feels like home.
Prepare for all seasons and weather conditions. Nowhere is immune to inclement weather. Consider these tips to prepare and maintain your patio for weather that may not be conducive to outdoor dining: • Wipe down tables and chairs right after a rainstorm. • Install patio heaters for chilly summer nights or to extend your outdoor dining season into cooler weather months. • Offer plenty of shade by using umbrellas, awnings or deck covers. • Utilize fans along the roof lines to circulate airflow and keep your customers cool. • Implement an evacuation plan in case of dangerous or extreme weather.
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OUTDOOR & PATIO DINING TOOLKIT
Protect against unwanted pests. Just like weather, pests are inevitable. It’s important to give careful consideration to prevent, prepare, and react quickly to avoid dangerous or unsanitary situations. Bugs are attracted to sugars and sweets, which can make your outdoor bar a key target for these pests. These steps will help to you manage uninvited “guests”: • Stay diligent with your cleaning routine when it comes to spilled drinks or food. • Store fresh fruit in containers with secure lids and keep juices covered when possible. • Utilize proper bug zappers or sprays to rid your patio of bees, wasps, mosquitoes, and flies. • Clear away food as quickly as possible, as critters are attracted to the smell of food. • Sweep the floors often. • If pests become a problem, call a professional control company to discuss your options.
Safety and sanitation is still required. While COVID-19 is still a threat, here are some ways you can keep your customers and staff safe while they are dining in your outdoor and patio areas: • Position tables 6 feet apart. • Have clear walkways to the restroom and throughout the restaurant to allow for social distancing. • Provide your staff with PPE supplies. • Stock up on Sysco supplies to keep your space clean and staff protected. • Use contactless or disposable menus. • Require guests to wear their masks while walking around the restaurant. • Sanitize tables and chairs between each guest seating. TIP: Always refer to the CDC guidelines and your local Restaurant Association guidelines for current safety procedures and standards.
These essential COVID-19 images are available as posters and floor decals to communicate to your customers that their safety is your top priority.
Wash Hands
Stand 6’ Apart
Wear Mask
Customize for your business as part of the Mask & Social Distancing Marketing Kit. Contact Sysco Marketing Concierge at 1-800-380-6348 or info@syscomarketingservices.com
OUTDOOR & PATIO DINING TOOLKIT
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Plan sufficient staffing and efficient workflow. While capacity may be limited, adding more seating creates more work for your staff. Consider hiring additional help, such as local college students, as a backup option for busy weekends, holidays, and seasons. Your staff, operational flow, and technology depend on the decisions you make and a key to your success. Here are several considerations:
Workload distribution Determine how you will assign your staff, both inside and outside.
Menu ordering Determine the menu ordering options best suited for your operation and customers – including contactless solutions such as QR codes for online viewing, tablet BYOD (bring-your-own-device) for online ordering, or have table side waiters wearing masks.
Wait times Consider putting a time limit on your outdoor dining area, such as 1½ hrs, to minimize wait times and maximize seating capacity.
Takeout window Most likely your menu items are prepared inside and by creating a takeout window, you can expedite orders quickly and conveniently for your servers. Receiving a tray of food at a window may be more convenient and will cut down on traffic through the entrance door.
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OUTDOOR & PATIO DINING TOOLKIT
OUTDOOR & PATIO DINING TOOLKIT
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As customers are eager to get back to your restaurant, your outdoor dining may be a hot commodity as guests feel safer eating outdoors. With limited capacity permitted inside, you may need to utilize a 3rd party reservation system or implement your own reservation process to coordinate your seating areas. Here are few options for 3rd party reservation systems:
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OUTDOOR & PATIO DINING TOOLKIT
When “adversity came to town,” our customers pivoted to outdoor dining amid the pandemic by modifying their operations for the health and safety of their customers and survival of their business. Golden Road Brewery and Republic Grille are two of Sysco’s customers that made adjustments to overcome adversity and work within the state and CDC guidelines..
Golden Road Brewery, California
“The patio tables have allowed us to maintain our business, and through a flexible menu with help from our Sysco rep, we have been able to adapt quickly” “Educating our customers that were all in this together has helped to ensure a positive customer experience. Patience is essential and we continue to work on giving everyone an enjoyable experience”. ~ Chef Henry, Golden Road Brewery
Republic Grille – Woodlands, Texas
“When we first opened up people wanted to go out but wanted to sit outside” ~ Terry McBurney, Republic Grille
Watch this video to hear from Terry. Republic Grille Transformation
OUTDOOR & PATIO DINING TOOLKIT
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Outfitting an outdoor dining area requires the right products and equipment. To help you do this, we have assembled some of our products to make your space a comfortable and inviting area for your customers. Ask your sales consultant for assistance with any of the products on the following pages.
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OUTDOOR & PATIO DINING TOOLKIT
People are more relaxed in an outdoor setting and picking the perfect furniture for their comfort matters. Waterproof and easy to move or stack is recommended, but above all, outdoor restaurant furniture needs to be both functional and comfortable. Consider seating configurations that allow for limited group dining as well as flexibility for different occasions or special events. Coordinating your outdoor style with your interior will provide a seamless transition for your guests and encourage them to dine al fresco!
Wabash GreenValley Outdoor TableBar Height Cedar/Tex Bronze
Wabash Green Valley Outdoor Barstool Cedar/Tex Bronze
Wabash Sullivan Outdoor Table Pewter Vein
Grosf llex®Windmaster Umbrella Terra Cotta
30”x30”
18”x21”
24”x30”
9’
Wabash Sullivan $227.37 Outdoor Table Pewter Vein WVM-SU2038P 24”x30”
Grosf llex® Windmaster $335.00 Umbrella Terra Cotta GFX-98818231 9’
Wabash Sullivan Wabash Siullivan Outdoor Wabash Sullivan $227.37 Wabash Sullivan Table Pewter VeinVein Outdoor Table Pewter Outdoor Table Pewter Vein Outdoor Table Pewter WVM-SU2038P Vein 24"x30" 24”x30” 24”x30” 24”x30”
Grosf llex® Windmaster Grosfllex Windmaster $335.00 Grosf llex® Windmaster Grosf llex® Windmaster Umbrella Terra Cotta Umbrella Terra Cotta Umbrella Terra Cotta Umbrella Terra Cotta GFX-98818231 9' 9’ 9’9’
Wabash G reenValley Outdoor Wabash Green Valley Outdoor $427.18 $306.02 TableBar Height Cedar/Tex Bronze Barstool Cedar/Tex Bronze WVM-GVAX72P WVM-GVB122P 30”x30” 18”x21” Wabash Green Valley W abash G reen Valley Valley Outdoor Wabash Green Valley Outdoor W G Valley O Wabash Green Outdoor Table Bar Height $306.02 Wabash abash Green reen Valley Outdoor utdoor Wabash Green Valley Outdoor Wabash G$427.18 reen Valley Outdoor Wabash Green Valley Outdoor Barstool Cedar/TexBronze Bronze able Bar H eight C edar/T ex Bronze Barstool Cedar/Tex Bronze Cedar Tex/Bronze TT H eight C Table able Bar H eight C edar/T ex Bronze Barstool Cedar/Tex Bronze Table BarBar H eight C edar/T ex Bronze Barstool Cedar/Tex WVM-GVAX72P WVM-GVB122P 30"x30" 18"x21" 30”x30” 18”x21” 30”x30” 30”x30” 18”x21” 30”x30” 18”x21”
$427.18 $427.18 $427.18
$306.02 $306.02
$227.37 $227.37 $227.37
$335.00 $335.00 $335.00
WVMGVAX72P WVMGVAX72P WVMGVAX72P
GVB122P WVMWVMGVB122P WVMGVB122P
WVMSU2038P WVMSU2038P WVMSU2038P
GFX98818231 GFX98818231 GFX98818231
Wabash Sullivan Outdoor Chair Pewter Vein
Wabash Spyder Outdoor Picnic Table Black
Grosf llex®Pacif cUS092078Amazon Green Fanback Armchair
Grosf llex®Table Top w/ Umbrella Hole Tokyo Stone
22”x24” Outdoor Wabash Sullivan Chair Pewter Vein Wabash Sullivan $114.60 Outdoor Chair Pewter Vein WVMSU9118P 22"x24" 22”x24”
75” Wabash Spyder Outdoor Picnic Table Black Wabash Spyder $966.60 Outdoor Picnic Table Black WVM-SY110D 75" 75”
Caseof 4 Grosfllex Amazon Grosf llex®Pac ifPacific cUS092078 Amazon Green $180.00 Fanback Armchair Green Fanback Armchair GFXUS092078 Case of 4 Caseof 4
48”x32” Grosfllex Table TopTop withw/ Grosf llex®Table Umbrella$184.00 Hole Tokyo Stone Umbrella Hole Tokyo Stone GFX99851302 48x32 48”x32”
Wabash Sullivan Wabash Sullivan Wabash Sullivan $114.60 Outdoor Chair Pewter Vein Outdoor Chair Outdoor Chair Pewter Vein Pewter Vein WVM-SU9118P 22”x24” 22”x24” 22”x24”
Wabash Spyder Wabash Spyder Wabash Spyder $966.60 Outdoor Picnic Table Black Outdoor Picnic Table Black Outdoor Picnic Table Black WVM-SY110D 75”75” 75”
$114.60 $114.60 $114.60 WVMSU9118P WVMSU9118P WVMSU9118P High Chair Mahogany
G.E.T. High Chair Mahogany 20"x20" 20¾”x20¼”
llex® Pac US S092078 092078 Amazon G ffllex® Pac Amazon Grosf llex® Table Top Gros f llex® Pac if cififUcc SU 092078 Amazon Grosf llex® Table Top w/w/ Gros ros Grosf llex® Table Top w/ $180.00 $184.00 reen F anbac k Armc hair G F anbac k Armc hair Umbrella Hole Tokyo Stone Green F anbac k Armc hair Umbrella Hole Tokyo Stone Green Umbrella Hole Tokyo Stone GFX-US092078 GFX-99851302 C as of44 48”x32” CasC eas ofee4of 48”x32” 48”x32”
$966.60 $966.60
$180.00 $180.00 $180.00
$184.00 $184.00 $184.00
WVMWVMSY110D WVMSY110D SY110D Grosfllex Ibiza Table Grosf llex®Ibiza Table Sandstone Round Sandstone Round 46" 46”
GFXUS092078 GFXUS092078 GFXUS092078 Grosfllex Umbrella Base Grosf llex® Umbrella with Filling Cap Base w/Filling Cap Bronze Bronze
GFX99851302 GFX99851302 GFX99851302 Carlisle Dual Booster Seat Carlisle® DualStrap Booster with Safety Seat w/Safety Black Strap
Grosf $107.00 llex®Ibiza Table G.E.T. High$83.90 Chair Mahogany Sandstone Round OUTDOOR & PATIO DINING GET-HC100MODMKD1 GFX-US526766 20¾”x20¼” 46”
Grosf llex® Umbrella $44.00 Base w/Filling Cap TOOLKIT GFX-US602137 Bronze
Black Carlisle® Dual Booster $47.60 Seat w/Safety Strap CAM-7114103 Black
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OUTDOOR
Restaurants with outdoor dining offer something that people want – the ultimate outdoor dining experience. A leisurely lunch, an evening celebration with friends, or a romantic dinner are more appealing in an outdoor setting with the right ambience and climate control. To help you create your outdoor experience, Sysco has the products to outfit your dining area.
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Sterno Product Flameless Tealight Candle 2.0T with Timer
Atomist nevoa Fan
Atomist Wall Mount Fan with Control Box Wall Bracket
Set of 4
40 Gallon
23"x12
Atomist Fan with Pedestal and Control Box
25 Gallon
Paraclipse Mosquito Eliminator Replacement Cartridge
Paraclipse Mosquito Eliminator
Paraclipse Replacement UV Lamp for Mosquito Eliminator
14.5"
7.75x7x21"
30 Watts
OUTDOOR & PATIO DINING TOOLKIT
Patio Comfort PC02AB Patio Comfort Heater Antique Bronze AEI-PC02AB
Infratech C2024SS1 Motif Contemporary Collection Stainless Steel (240V) AEI-C2024SS1
Patio Comfort PC02JS Patio Comfort Heater Jet Silver Vein AEI-PC02JS
Bromic® BH3030004 Ceiling Mount Pole Smart Heat™ Prods 13-5/8’’ BMC-BH3030004
Bromic® BH3030005 Ceiling Mount Pole Smart Heat™ Prods 17-1/2’’ BMC-BH3030005
Bromic® BH0110002 Radiant Patio Heater Propane Gas BMC-BH0110002
Patio Comfort PC02CAB Patio Comfort Heater Vintage Antique Bronze AEI-PC02CAB
Patio Comfort NPC05 SS Patio Comfort Heater Stainless Steel AEI-NPC05 SS
Infratech C2024SS3 Motif Mediterranean Collection Stainless Steel (240V) AEI-C2024SS3
Infratech C2024SS2 Motif Craftsman Collection Stainless Steel (240V) AEI-C2024SS2
OUTDOOR & PATIO DINING TOOLKIT
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A way to make first and lasting impressions is to ensure you have the proper signage. After all, your success is all about your branding and marketing, right? This includes giving attention to your curb appeal, brand recognition through signage, and the ability to stand out from every other restaurant in your area.
TIP: Good outdoor lighting also means well-lit signage where people can read and remember your restaurant’s name while driving or walking by.
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OUTDOOR & PATIO DINING TOOLKIT
The health and safety of your guests should be your number one priority. To help you with that, we have put together some fundamental products you may want to consider. These include masks, gloves, sanitizer and more. Your restaurant should have a large stockpile of protective equipment in order to supply every worker with an adequate amount.
Soap Hand Antibacterial Foam Advanced
Bleach Liquid Disinfectant Cleaner
Cleaner Floor Sanitizing Wash n Walk
4 / 750 ML
4 / 32 OZ
1 / 2.5 Gal
Container Paper #3 Takeout Kraft
2 / 65 Count
Container Plastic 3 Compartment Hinged 9"x9" White MFPP
1 / 120 Count
Container Foam Hinged 3 Compartment Double Tab
150 / 9x9x3
Container Plastic 3 Compartment Hinged 8"x8" White MFPP
2 / 100 Count
Container Plastic Deli Translucent with Lid
Container Foam Hinged 3 Compartment Double Tab
Kit Cutlery Heavy Knife, Fork, Spoon, Salt & Pepper, Napkin
240 / 16 OZ
150 / 8x8x3
250 Count
Label Roll 1"x3" Tamper Protect It Permanent Blue
Towelette Moist with Alcohol
Thermometer Infrared Forehead Non-Contact IR
10 / 500 Count
1000 Count
1 Each
Container Plastic Clear Hinged 8"
2 / 100 Count
Mask Face 3 Ply Disposable
50 Count
Dispenser Hand Sanitizer Pedal Activated
1 Each
Sanitizer Hand with Aloe 77% Alc.
Sanitizer Hand Liquid 80% Alc.
12 / 25 FL OZ
6 / 0.5 Gal
OUTDOOR & PATIO DINING TOOLKIT
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For the unforeseen future, we will need to continue to exercise social distancing of at least 6’ between us in all environments. Most restaurants are operating at or below 50% to maintain the required social distancing guidelines. Be sure to check your local guidelines, depending on where you are located there may be different restrictions. As a general rule, continue to check local and national guidelines to ensure you are aware of any new practices at all times. In addition to masks and sanitation, there is also a second tier of equipment you may need to consider. Check out the products below.
Rosseto®Avant GuardSneeze Rosseto®Avant GuardSneeze Rosseto®Avant GuardSneeze uard with PasG s-T hrough Guard AcG rylic Guard withAPvant ass-TG hrough Doore Cal-Mil Free-StandingBarrier RG os seto® Avant uard Sneeze Rosseto® W indow A vant uard S neez e R os s eto® uard S neez Wtanding indow Barrier G with as s-T Ross euard to®A vantP G ua rdhrough Sneeze Rosseto®G Cal-Milwith Free-S Rosseto® Avant Guarde A va nt G ua rd S ne e z e R os s e to® A va nt G ua rd S ne e z e uard A c rylic G uard with P as s -T hrough D oor Guardwith P ass-T”hrough W indow xGuard 15½ 48” xA28” 48’’ 40’’ x31¾ ” x4”Barrier il40” Fre e-S ta with Wnding indow Gua rdAvant crylic GRosseto® uardwithAvant Pasx sGuarde -T hrough Door Cal-M Sneeze Rosseto® Guarde Sneeze Cal-Mil Free-Standing Rosseto® A24” va nt G uardwith Sneeze Rosseto® W indow A va nt G ua rd S ne e z e R os s e to® A va nt G ua rd S ne e z e with W indow Window GuaPass-Through rdwith Paxss -T hrough Guard with Pass-Through Door with Window Sneeze Guard 24” 15½ ” 48” 28”Acryclic xhrough 40’’ D 40” xta 31¾ ” xB 4”arrier Fre e-S nding Gua48” rd A cx28” rylic Gua rdwithP a48’’ ssx -T oor Cal-MilBarrier $86.35 $213.48 $336.23 $160.37 24” x 15½ ” x 48’’ 40’’ 40” x 31¾ ” x 4” W indow with W indow 40" x 31.75" x 24" x 15.5" 48" x011 28" 48" G LR$86.35 -A G002 GLR -AG GL R -AxG40" 020 CAL-2213731 $213.48 $336.23 $160.37 24”$86.35 x15½” 48” x28” 48’’ x40’’ 40” x$160.37 31¾ 4"” x4” $213.48 $336.23 G L R -A G 002 G L R -A G 011 G L R -A G 020 C A L -2213731 GLR-AG002 GLR-AG011 GLR-AG020 CAL-2213731 $86.35 GLR-AG002
Cal-Mil®Westport Social
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$213.48 GLR-AG011
AmericanMetalcraft Protective
$336.23 GLR-AG020
AmericanMetalcraft Black
B Line H Grotective uard arrier Paos and Bra asraft eS tem AA mm earrier ric anM eta lcinged raraft ft Prote ctive BA m eric ntM eta lc ft Bys lalac ckk erican M etalc P A m erican M etalc B American Metalcraft Black American Metalcraft Protective B a rrie r L ine H inge d G ua rd B a rrie r P os t a nd B a s e S ys te m 28” Rte etractable BBarrier arrier ine H inged Gctive uard AB arrier Pos and BftasB eSystem Sys Americ anMeL ta lc ra ft Prote m eric84” aPost n M ta lcBase ra la cktem Barrier and Line Hinged Guard 28” 84” R e tra cta ble Barrier LineHinge dGuard Barrier Pos t aR nd BaseSystem 28” 84” etractable 28" 84" $251.31 $158.59 28” 84” R e tra cta $251.31 $158.59ble Retractable AM M-AG34 AM M -RSBPBL $251.31 $158.59 A MM-AG34 AM M -RSBPBL $251.31 $158.59 AMM-AG34 AMM-RSBPBL AMM-AG34 AMM-RSBPBL
Indoor Wall/Floor Decal aall/ ll/ F Deecal cal with nkY Indoor W ll/F loor S ll S #20 per S ia ncing Indoor Social Distancing Indoor Wall/Floor Small IndoorW W Floor loor withT Tha hank You ou Indoor Indoor Waall/F loorwith withwith Sm maall Shoe hoe Indoor Indoor #20P Paaper Soc oc iall D Dis ista tanc ing Thank YouDfor Practicing for P ra ctic ing S oc ia l D is ta nc ing T eext P rints F loor D e c a l W a ll P os te r Wall Poster 20# Paper Shoe Prints Floor Decal for P ractic ing S oc ial D is tanc ing T xt Social Distancing Text P rints F loor D ecal W all P os ter Indoor W a ll/ F loor D e c a l with T ha nk Y ou Indoor W a ll/F loor with S m a ll S hoe Indoor #20 P a pe r S oc ia l D is ta nc ing Wall/ Floor Decal withThankYou Indoor #20Paper Social Distancing Indoor W all/F loor with Small Shoe Indoor13”x18” 13” x 18” •Case C a ••lC eis of 4 17” for Practicing Socia Da iss ta nc ing Text Prints Floor D esce lof W11”x a ll P te rter 13"x18" 11" xP 17" 13"x18" Case of for P13”x18” ractic ing Soc ial De tanc Text P F•loor D W allos os 13” xrints 18” C as eaofecal of444 C as of 44ing 11”x 17”
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13” x18”$57.15 • Caseof 4 13” x$57.15 18” • Caseof 4 RCI-F$57.15 DR10advnlID RCI-FDR 10advnlID $57.15 RCI-FDR10a dvnlID
RCI-FDR10advnlID
13”x18”$62.40 • Caseof 4 13”x18” • Caseof 4 $62.40 RCI-F$62.40 DW11advnlID RCI-FDW 11advnlID RCI-FDW$62.40 11advnlID
11”x 17” $8.93 11”x 17” $8.93 RCI-S$8.93 DB1enc1117 RCI-SDB 1enc 1117 $8.93 RCI-SDB1e nc1117
$160.37 CAL-2213731
Wall/Floor Indoor Social
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B on he H althPartitions P rtitions Bon Chef B onC C heff Health Heealth Paartitions R e s ta ura nt T a ble P a rtition Restaurant Table Partitions R es taurant able artition Bon C he fhef HeH aT lth PaP rtitions B on C ealth Prtition artitions 18” x 48” x 60” ReR sta ura nt T a ble P a 18'xx48” 48' 60' 18” xx60” estaurant Table Partition 18” x$735.76 48” x60” 18”$735.76 x48” x60” BO N-90200BC $735.76 B O N$735.76 -90200B C BON-90200B C
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*Pricing and product availability are subject to change at any time.
The CDC “recommends use of disposable items”*, from menus and condiments to napkins, utensils, and dishes. In many cases, single-use products are required for your customers. Sysco has a variety of items to assist you.
Sweet Plus Sysco Sugar Substitute Packet Yellow
Sysco Classic Sugar Packet
Sweet Plus Sysco Sugar Substitute Packet Green
Sweet Plus Sysco Sugar Substitute Packet Blue
# 5817251
# 4000899
# 3504836
#0191516 # 5641725
Sysco Imperial Knife Plastic Pieces Silver Extra-strngth
Sysco Imperial Spoon Plastic Pieces Silver Extra-strngth
Sysco Imperial Fork Plastic Pieces Silver Extra-strngth
Sysco CLASSIC Napkin Dinner 17" X 17" 3-Ply White 1/8 Fold
# 4961831
# 4961841
# 727998
# 1288415
Click here to view products * https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/business-employers/bars-restaurants.html
OUTDOOR & PATIO DINING TOOLKIT
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House Recipe Ketchup Packet
House Recipe Mustard Packet
House Recipe Mayonnaise Packet
Wholesome Farms Imp Continental Butter Cup Whipped
#8747859, #7124975
# 1608850
#1606854
# 5926902
Wholesome Farms Imp Continental Butter Chip
House Recipe Classic Honey Pure Packet
House Recipe Classic Cracker Oyster
Sysco Classic Salt Packet
# 5101054
# 4460176
# 4975899
# 4123196
Sysco Classic Pepper Packet
Sysco Classic Pepper Packet Fluted
Sysco Classic Salt Packet Fluted
Sysco Classic Wrapped Plastic Straw
# 4123212
# 4043295
# 4043279
#0191516
Click here to view products
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OUTDOOR & PATIO DINING TOOLKIT
Creating an appropriate dress code for your employees is important, especially those working outdoors. Your staff works in different environments – some spend most of their time in the kitchen where the temperature tends to be extremely hot, while others work in coolers or outdoors. The right uniforms not only ensure your team is easily recognizable, but also keep everyone safe and comfortable while they are working. If you are trying to figure out how to find the right clothing and gear for your restaurant staff, below are a few suggestions:
Flat® Tech Auto Adjust Flat Equalizer
Wabash Vallery Heritage Pole Mount Receptacle
1.5x1.5x 2
10 Gal
Wabash Valley Urbanscape Outdoor Receptacle and Lid Pewter Vein
24"
Chefworks® Cool Vent™ Black Cook Shirt
Various Sizes
Jtech ServAlert 12 Rugged Pager System
ComQuip ProTalk Kenwood PKT-23K UHF Portable 2-Way Radio
ComQuip ProTalk Kenwood TK240v16P VHF Portable 2-Way Radio
1 Set
4 Channel
16 Channel
Various Sizes
Chefworks® Cool Vent™ Baseball Cap
Chefworks® Cool Vent™ Beanie
Chefworks® Cool Vent™ White Cook Shirt
Chefworks® Micropique Sport Wick® Polo
Black
Black
Various Sizes
Chefworks® Cool Vent™ Baggy Pants
Various Sizes
TIP: Encourage your staff to dress in layers is the best way to ensure safety and comfort in all environments. Moisture-wicking t-shirts work well as base layers. They pull perspiration away from the skin to help workers stay dry and comfortable in hot environments.
OUTDOOR & PATIO DINING TOOLKIT
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When it comes to your outdoor dining you have many options for your menu. You can certainly keep your menu from your indoor menu and extend it to the outdoor setting. Most important is to ensure you have the most profitable items especially now more than ever given the limited capacity. Another option is to create a unique attraction by offering your customers something special that they can’t get inside your restaurant. Your seating arrangements will dictate the menu you do offer. For instance if you have table and chairs this is conducive to your full menu if you have lounge seating, you may need to have small plates. In addition to considering your seating outside, we are nearly the cooler months so you may want to offer heartier meals, soups, chili and stews. Whether a full menu or small plates, Sysco has put together some thought starters for you to consider:
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Fish and Chips https://foodie.sysco.com/recipes /codfish-with-tartar-sauce/
Burgers are a great item to leverage on your outdoor dining, check out our tips to building the perfect burger on foodie https://foodie.sysco.com/tips-andtrends/building-the-perfect-burger/
Beef Stew in a Crusty Bread Boule https://foodie.sysco.com/recipes /beef-stew-in-a-crusty-breadboule/
Creamy Vegan Tomato Soup https://foodie.sysco.com/recipes/ vegan-tomato-soup/
Beef Fajita Tacos https://foodie.sysco.com/recipes /beef-fajita-tacos/
OUTDOOR & PATIO DINING TOOLKIT
Serving guests while maintaining social distancing can be a challenge. In most areas of the country, indoor capacity limitations are in place, making it difficult to accommodate all guests – so bring the fun and creativity outdoors, with small bites that enhance the dining experience, while helping guests maintain social distancing. Here are ideas on small bites to offer:
Cheese-centric appetizers are menu mainstays that have a widespread appeal. Made with a blend of pimento cheese and red bell peppers and lightly breaded in a cracker crumb coating, Sysco Imperial Pimento Cheese Bites offer a unique twist on a Southern favorite that maximizes menu versatility. The flavor profile and size of these mouthwatering cheesy bites bring excitement to a variety of applications and occasions such as appetizers, shareable plates, toppers, and late-night snacks.
Customers love to experience the world through food! Serve ethnic flavors inspired by Asian cuisine with Sysco Classic Asian-Style Chicken Bites. A take on traditional Japanese fried chicken, these tender, juicy bites are made from No Antibiotics Ever chicken and marinated in a savory soy-ginger brine with a golden crispy coating. The freezer to fryer format allows operators to save time in the kitchen and increase profitability with a readyto-prepare product that is a versatile base for delicious sauce pairings.
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Now that you have thought through your outdoor dining experience, it’s time to spread the word about your new space, safety/comfort measures, and patio menu you have put in place. Sysco Marketing Concierge offers strategies and customized marketing pieces designed to help you communicate your message.
Menu Strategize your menu to feature those items with higher profit margins and shorter prep times. Consider implementing an LTO menu or patio-friendly menu, featuring appetizers, small bite offerings, and specialty drinks. Review the 4Ps of menu engineering to boost your profitability!
Spread the Word Many guests are excited to dine out again, but it’s important they know their favorite place is open and has outdoor dining available. To get the word out, post photos of your new space and menu on all your social media channels. Also, update your google/yelp business listing, as well as Open Table gallery, to showcase to your customers the new experience they can expect.
➢ Communicate frequently. ➢ Update with operational changes or safety standards you have implemented. ➢ Provide information how customers can order – including 3rd party marketplaces. ➢ Share your outdoor dining menu. ➢ Market promotions you may be offering.
Signage Have visible signage at all times. Consider patio easels, sidewalk signs, and banners – make sure your signage can be spotted by those walking or driving by.
Sysco Marketing Concierge is here to help you succeed!
Contact us at 1-800-380-6348 or info@syscomarketingservices.com
OUTDOOR & PATIO DINING TOOLKIT
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Manage Your Menu Content • Focus on what you do best – provide a consistent, quality product that your customers can count on. • Evaluate and update your menu considering the 4P’s of Menu Engineering:
PROFITABILITY • Review current item costs and make pricing adjustments based on current market conditions. • Identify areas where you can switch out ingredients to enhance profitability without compromising quality.
POPULARITY • Feature your signature items – what are you famous for? • Review past history or competitive analysis for key offerings.
PREPARATION • Select items that require limited preparation and assembly. • Cross-train your kitchen staff for maximum efficiency. • Review and reduce your inventory to minimize stand-alone items and excess stock.
PORTABILITY • Ensure your items package and travel well – maintaining their quality and freshness. • Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.
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OUTDOOR & PATIO DINING TOOLKIT
As you plan your business and strategize services, you will need to rethink and reengineer your menu to meet the new expectations of your customers.
Streamline Your Business • Limit your menu offerings for maximum efficiency, and profitability, while focusing on strategically planned LTO’s to drive business.
• Adjust your staffing needs to accommodate your reduced dining room capacity, limited menu, and available services. • Continue to offer carry-out, curbside pickup, and delivery, along with other enhanced services, such as meal kits, take & bake, and specialty items. • Create an on-site pop up shop or virtual “marketplace” to sell your signature items and pantry essentials.
Rethink Your Menu Format • Understand your customer. They will be looking to see the steps you’re taking to ensure their safety and comfort – and this includes your menu format.
• Consider changing to a single sheet disposable paper menu, menu board, or digital display for best safety and sanitation practices. • For dine-in service, introduce or enhance online ordering and payment options from the table.
• Offer your menu online and viewable via your customer’s smart phone or tablet using a QR Code for contactless ordering.
TIP: Single-use, easily sanitized, digital display or contactless menus are recommended (or may be required) and serve as a clear indication of your commitment to safety and sanitation.
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OUTDOOR & PATIO DINING TOOLKIT
Utilize QR Codes Your customers are looking for a convenient and safe way to view and order from your menu when dining. To meet these expectations, and as an alternative to disposable menus, you may want to offer your menu online and viewable to your customers from their smart phone or tablet. This can be done quickly and easily by using a QR code.
QR codes link customers to your: • • • • •
Contactless menu Online ordering for dine-in, patio, and takeout Website, social media, and image gallery LTO’s, special features, and promotions Virtual “marketplace” to sell signature items, family-style bundles, and take & bake meal kits
Want to do it yourself? Login in at syscostudio.com or ask your Sysco Sales Consultant for more information.
OUTDOOR & PATIO DINING TOOLKIT
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Talk to your customers. During this time, it’s important to communicate and engage with your customers where they are – and the majority of your customers are online.
We realize this pandemic is making everything incredibly challenging, and Sysco is here to support you in every way possible. We have put together some core fundamentals to help you engage with your customers online, boost awareness on your offerings and keep your business going strong during this unprecedented time.
Your website, email, and social media can help you to: • Be responsive and virtually interact with new and existing customers in a personal and transparent way. • Answer customer inquiries about your business operations and support. • Stay connected with your employees by sending them updates. • Get guests to feel safe with your services and comfortable with their experience. • Share photos, promotions and updates about your business and services. • Make sure you’re top-of-mind when your customers are looking for dining options. • Share your services and availability.
Promote Your Services
Share Your Commitment
Drive Traffic
JOIN US ON THE DECK! Come and check out our new patio dining experience – we have a table ready for you! Open daily 9am-9pm.
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OUTDOOR & PATIO DINING TOOLKIT
Let your customers know that you have expanded your services to offer outdoor dining by communicating via these marketing essentials. Sysco Marketing Concierge is here to help you customize these pieces for your establishment, providing you with print-ready PDF files for you to print locally.
Contact us at 1-800-380-6348 or info@syscomarketingservices.com 8.5x11 Menu
11x17 Sign
QR Code
Social Media Post
10’x2.5’ Banner
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Let your customers know that their health and safety is your top priority by communicating via these marketing essentials. Sysco Marketing Concierge is here to help you customize these pieces for your establishment, providing you with print-ready PDF files for you to print locally.
Contact us at 1-800-380-6348 or info@syscomarketingservices.com 11x17 Sign
8.5x11 Sign 4x6 Table Card
11x17 Sign 11x17 Sign
8.5x11 Sign
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OUTDOOR & PATIO DINING TOOLKIT
Get creative with utilizing QR codes to communicate with your customers – try custom printed options like floor decals, togo bags, napkins, cup sleeves, and more! Keeping your business top of mind is key and this is a great way to do it! Sysco Marketing Concierge is here to help you customize printable materials for your establishment, providing you with print-ready PDF files for you to print locally.
Scan here to view our CONTACTLESS MENU & SPECIAL OFFERS!
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Let your customers know that you are following recommended safety and social distancing guidelines by communicating via these marketing essentials. Sysco Marketing Concierge is here to help you customize these pieces for your establishment, providing you with print-ready PDF files for you to print locally.
Contact us at 1-800-380-6348 or info@syscomarketingservices.com
11x17 Posters
Floor Decals
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OUTDOOR & PATIO DINING TOOLKIT
The Sysco iCare program is what makes the difference between good customer relationships and great ones! The iCare program is designed to make you more efficient, increase your profits, and make it easier for you to manage your operations. We help you drive business in the front and back of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation. We have partnered with best-in-class companies to make sure you have the right tools to optimize your business and increase traffic.
WEBSITE CREATION • ONLINE ORDERING SOCIAL MEDIA MANAGEMENT
RESTAURANT MANAGEMENT • SCHEDULING INVENTORY TEAM COMMUNICATION
ORDEREZE is a restaurant-specific online marketing/ online presence solution where everything from your website and your social media, to your online ordering and more is managed from one dashboard with one company. We provide restaurants with the ability to seamlessly engage with, promote to, and provide exceptional products and services to their customers.
CHEDDRSUITE is a cloud-based, SAAS business management software for restaurants that serves as a one-stop platform to streamline all of your restaurant management needs like scheduling, communication, inventory, documentation, and more.
➢ Setup fees waived or reduced for all Sysco customers. Fees not waived can be financed over up to 8 months. All services discounted, reach out below for more information on the specific services and offers you need. Go to www.ordereze.com to learn more!
➢ Visit www.cheddrsuite.com/form/sysco to start your FREE 14 day trial. To speak to a representative, call 855-805-0722.!
WEBSITE CREATION • ONLINE ORDERING
ONLINE ORDERING • CONTACTLESS MENU SOLUTION READY connects guests to hospitality venues directly on their phone so they can view the menu, order, pay, review and redeem rewards all in one seamless, connected experience. We’re laser focused on providing best in class tech to help you remove all the friction that gets in the way of providing great hospitality.
➢ Visit www.readytopay.com/sysco to access your Sysco Exclusive deal - one month free.
POPMENU gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests. We believe that independent restaurant owners deserve to control your online presence, not to be controlled by it. Through our patent-pending, cloud-based, interactive platform, we’re building a next-level consumer experience for thousands of restaurants across the US and changing the way you see the restaurant menu. ➢ Popmenu provides a minimum 25% discount to shared Sysco customers. They also waive all build, design, and maintenance fees, for both the full website and its Online Ordering platform. To learn more, head to get.popmenu.com/sysco today!
For more information about how Sysco can support your business please go to www.syscomarketingservices.com
Questions?
Email us at info@syscomarketingservices.com
©2020 All Rights Reserved. Sysco Corporation.
ONLINE ORDERING • FOOD DELIVERY
TEAM TRAINING • E-LEARNING
UBER EATS is an on-demand food delivery app and website that helps bring millions of people around the world the food they want, at the tap of a button.
FOODSERVICE TRAINING PORTAL is a leader in the field of e-Learning and hospitality talent training solutions. Our company provides online education tools and assists clients in effectively achieving your training goals.
➢ Interested restaurants should fill out the form at www.ubr.to/sysco. Sysco customers receive savings with a value of at least $350!
➢ Learn more about our training solutions at www.foodservicetrainingportal.com/syscoicare. All Sysco customers are eligible for a 15% discount on Foodservice Training Portal products and services.
MOBILE MARKETING & ADVERTISING CMSTEXT helps restaurants put their advertising and marketing messages right into the palms of customers’ hands! Our platform allows you to create a database of your restaurant’s customers so promotions can easily be sent to their mobile phones.
➢ Visit www.CMSText.com, Sysco customers receive the Unlimited Texting package for $69 per month ($139 value), with a special pricing of $39 per month for the first 6 months of the Unlimited Texting package. The one-time setup fee of $149 is also waived.
MUSIC SOLUTIONS DYNAMIC MEDIA is the world’s largest reseller of business background music, hardware, and commercial audio systems. With over 8,000 technicians, we provide on-site technical services to all U.S. zip codes and across Canada. No project is too big or too small for our service team - we are here to support your business music needs in every way possible. ➢ Visit www.SyscoMusic.com for more information. Sysco customers can get a monthly SiriusXM Music for Business subscription for just $24.95 per month!
DIGITAL MARKETING
EMAIL MARKETING • SOCIAL MEDIA MANAGEMENT
CONSTANT CONTACT is a leader in online marketing with a mission to provide people with a smarter way to market a small business. Our platform has all the right tools, all in one place—with email, social, and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.
MOVING TARGETS is a direct marketing agency specializing in direct mail, location-based mobile advertising, email, social media, and web design. Our purpose is to help businesses of all sizes connect with their customers across several different platforms. We work with you on a one-onone basis, providing you with your own personal team of marketers to execute branded marketing campaigns.
➢ To learn more or get started, visit us online at https://go.constantcontact.com/sysco. Sysco customers receive 20% off Constant Contact email marketing services.
➢ Get a free, no-commitment consultation today by visiting https://movingtargets.com. Sysco customers receive $100 off any new campaign.
For more information about how Sysco can support your business please go to www.syscomarketingservices.com
Questions?
Email us at info@syscomarketingservices.com
©2020 All Rights Reserved. Sysco Corporation.
GIFT CARD SOLUTIONS
FRANCHISE CONSULTING SERVICES
GIFTFLY is an all-in-one Digital & Physical Gift Card Solution for all merchants. Sell digital gift and physical cards from your Store, Website, Facebook page, Clover device, and more!
THE IFRANCHISE GROUP is a franchise consulting and development firm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisors.
➢ GiftFly is currently FREE for Sysco merchants until the crisis is past which is TBD. After that pricing is set at 3.99% per transaction - a savings of 30%. To learn more, check out www.giftfly.com.
➢ Sysco Referred Customers receive a 5% discount off rack pricing and hourly billing rates. Visit https://www.ifranchisegroup.com for more information.
SECRET SHOPPER • TEAM TRAINING SERVICE WITH STYLE, our Secret Shopping program has helped thousands of businesses understand the perspective of their guests. Our detailed, quality secret shopping reports are completed by our trained, professional observers. These reports provide you with an incredible tool to train your staff, set service standards, and identify critical areas of operations. We also offer customized Restaurant Coaching, Team Training & Survey programs. ➢ Sysco customers receive 15% off all services! Visit www.ServiceWithStyle.com/sysco or contact us at 813.661.1149
CARBON DIOXIDE PROVIDER NUCO2 is the only national provider of beverage grade carbon dioxide certified using ISBT guidelines and draught beer grade nitrogen gas solutions to the restaurant and hospitality industry. Our expansive customer base includes national chain and local restaurants, convenience stores, theme parks, and sports and entertainment venues.
➢ To learn more or get started, visit www.nuco2.com .
Need help with Outdoor Dining? Contact your Sales Consultant or Sysco Concierge Services at 1-800-380-6348 or info@syscomarketingservices.com
OUTDOOR & PATIO
Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations. 36 DINING TOOLKIT