➢ Traditional Brick and Mortar Restaurant Owner Expanding your brand by leveraging your existing establishment allows you to get more sales and utilize the ingredients you have already purchased to produce existing menu items or create new specialties, all geared towards delivery only customers. This allows you to expand and maximize your existing cost structure. Capitalizing on your success, you may consider expanding to new markets with true Virtual Kitchens.
➢ Food Truck Owner One of the benefits of owning a food truck is having all the equipment in one place and you can test out different locations. If you have a well-established brand, and demand is there, a Virtual Kitchen may be the next step to scale your brand and branch into different markets.
➢ New To the Food Service Industry If you are looking to enter the food service industry, a Virtual Kitchen is a great low-cost option, affording you the ability to test multiple cuisine styles and benefit from the lower upfront costs of a traditional brick and mortar concept. This is the lowest risk model and a way to get started.
➢ Savvy Restaurant Owner with Multiple Locations For larger scale restaurants, this model is ideal for scaling your existing brand, much like PF Chang’s did with their To Go only pop-up restaurants. In this model, a great 3rd party consulting company who specializes in this may be beneficial to establishing your Virtual Kitchen.
VIRTUAL KITCHEN TOOLKIT
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