Mena in Africa Magazine Issue 002

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LEBANESE GENTLEMAN on an AFRICAN Journey

Letter From The Founder

It is with great pride that we present this month’s issue of MENA in Africa Magazine. Our mission is to create a platform that celebrates the remarkable achievements of the Middle East and North African community in Sub-Saharan Africa. Each month, we bring you insightful coverage of developments across diplomacy, business, culture, and lifestyle in the process shining a light on the people and partnerships shaping our shared future.

We are thrilled to announce that, starting this month, MENA in Africa Magazine will now be published monthly. This exciting milestone allows us to capture stories as they unfold ensuring our community’s voice is heard and its successes widely shared.

In today’s fast-changing world, the bonds between the Middle East, North Africa, and Sub-Saharan Africa are more important than ever. Over the past year, these ties have deepened across multiple fronts. Saudi Arabia has pledged $25 billion over the next decade to support Africa’s private sector

and digital transformation. Meanwhile, Gulf Cooperation Council (GCC) nations have expanded investments in agriculture, healthcare, renewable energy, and logistics. North African countries are also stepping up, with Egypt, Morocco, and Algeria increasing trade missions and development partnerships with countries across the continent.

Cultural exchange continues to strengthen this relationship. A landmark example is the first-of-its-kind exhibition Kings and Queens of Africa: Forms and Figures of Power at the Louvre Abu Dhabi, which ran until 29 May 2025, celebrating Africa’s rich heritage in the heart of the MENA region.

I now invite you to enjoy our second issue and do get in touch, we would love to hear your feedback!

akinyi@menaafricabusiness.net

LETTER FROM THE FOUNDER

MENA AFRICA NEWS

LEAGUE OF ARAB STATES AMBASSADORS VISIT MOMBASA COUNTY

AFRICA DAY IN MENA CELEBRATION IN ARAB COUNTRIES

QATAR NEW PARTNERSHIPS IN AFRICA

SAUDI ARABIA SAUDI BUSINESS DELEGATION IN EAST AFRICA PALESTINE PALESTINIAN CULTURE CELEBRATED IN AFRICA

MOROCCO MOROCCO TOPS AFRICA TOURISM

EGYPT MARWA SAMIR FAREWELL DINNER

LEBANON

JAD KABBANI’S AFRICAN JOURNEY

QATAR

NATIONAL DAY CELEBRATIONS IN AFRICA

LIBYA LIBYA COMPANY EXPANDS EAST AFRICA FOOTPRINT.

UNITED ARAB EMIRATES NATIONAL

OMAN FIRST DIRECT FLIGHT TO EAST AFRICA

EGYPT BUSINESS DELEGATION VISIT TO ZAMBIA

SOMALIA HERITAGE MEETS GLOBAL FASHION

MAURITANIA BOOST FOR MINING SECTOR

Old Port, Doha, Qatar

RIYADH DIPLOMATIC COURTESY CALL

Petra, Jordan

EXPLORE

MENA AFRICA NEWS

SAUDI ARABIA - SOUTH AFRICA

On the sidelines of the 2025 World Economic Forum in Davos, His Excellency Mr. Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources of the Kingdom of Saudi Arabia, met with Mr. Parks Tau, South Africa’s Minister of Trade, Industry and Competition, to explore new avenues for industrial and mining cooperation between their nations. The dialogue underscored the shared ambition of both countries.

SAUDI ARABIA - ZAMBIA

Zambia’s Minister of Mines and Mineral Resources, Hon. Paul C. Kabuswe, MP, and His Excellency Mr. Bandar bin Ibrahim Al-Khorayef, Minister of Industry and Mineral Resources of the Kingdom of Saudi Arabia, signed a Memorandum of Understanding (MoU) on cooperation in mineral resources within the mining sector. His Excellency Mr. Bandar bin Ibrahim Al-Khorayef affirmed that the Government of Saudi Arabia is proud to partner with Zambia in building a robust and sustainable future for the mining industry, fostering economic growth for both nations through collaboration and the exchange of expertise.

SAUDI ARABIA - SOMALIA

The Prime Minister of the Federal Republic of Somalia, Mr. Hamza Abdi Barre, welcomed His Excellency Mr. Sultan bin Abdulrahman Al-Marshad, CEO of the Saudi Fund for Development, in the presence of several Somali ministers and His Excellency Mr. Ahmed bin Mohammed Al-Mawlid, Ambassador of the Kingdom of Saudi Arabia to Somalia. The meeting reviewed the Saudi Fund for Development’s long-standing contributions since 1977, financing projects and programs across vital sectors to promote social progress and economic prosperity in Somalia. Discussions also explored new avenues to strengthen development cooperation between the two nations.

SAUDI ARABIA - CÔTE D’IVOIRE

His Excellency the Vice President of the Republic of Côte d’Ivoire, Mr. Tiémoko Meleït Koné, welcomed His Excellency Mr. Sultan bin Abdulrahman Al-Marshad, CEO of the Saudi Fund for Development. The meeting reviewed the Fund’s ongoing contributions through financing projects and programs across vital sectors aimed at fostering social progress and economic prosperity in Côte d’Ivoire. Both sides reaffirmed their commitment to deepening cooperation for the benefit of future generations.

SAUDI ARABIA - DJIBOUTI

The Republic of Djibouti has awarded the Kingdom of Saudi Arabia its highest honor, the “National Independence Order of June 27th, Commander Rank,” for the Kingdom’s development support for the country through the Saudi Fund for Development (SFD).

President of Djibouti Ismail Omar Guelleh bestowed the honor, which was presented to SFD CEO Sultan Al-Marshad by Prime Minister of Djibouti Abdoulkader Mohamed.

SAUDI ARABIA - SIERRA LEONE

On the margins of the UN Security Council Open Debate on Multilateralism, Sierra Leone’s Deputy Minister of Foreign Affairs, H.E. Mrs. Francess Piagie Alghali, held a bilateral meeting with Saudi Arabia’s Vice Minister of Foreign Affairs, H.E. Eng. Waleed Abdul Karim El-Khereiji.

The discussions built on a history of cordial relations between Sierra Leone and the Kingdom, marked by cooperation in education, health, and infrastructure development. In recent years, Sierra Leone has also expanded its engagement with other Middle Eastern nations, seeking investment, technical expertise, and support for its economic growth agenda. Both sides reaffirmed their commitment to deepening diplomatic and development partnerships.

MENA AFRICA NEWS

ALGERIA - NIGERIA

President of the Republic of Algeria, Mr. Abdelmadjid Tebboune, welcomed Mr. Olusegun Obasanjo, former President of the Federal Republic of Nigeria and Chairman of the Advisory Board of the Intra-African Trade Fair. The meeting reflected Algeria’s long-standing commitment to African unity and economic integration, strengthened by decades of active diplomacy and leadership in fostering continental partnerships and advancing shared development goals.

ALGERIA - BURUNDI

The Minister of Foreign Affairs and Development Cooperation of the Republic of Burundi His Excellency Ambassador Albert Shingiro met in a working session with the Minister of State, Minister of Foreign Affairs, National Community Abroad and African Affairs of the Democratic and Popular Republic of Algeria His Excellency Mr. Ahmed Attaf, who was on an official visit to Burundi as Special Envoy and bearer of a special message from the Algerian President H.E Abdelmadjid Tebboune to his Burundian counterpart H.E Evariste Ndayishimiye

ALGERIA - MOZAMBIQUE

The Minister of State, Minister of Foreign Affairs, National Community Abroad and African Affairs, Ahmed Attaf, was received in Maputo by the President of the Republic of Mozambique, Daniel Francisco Chapo, as part of an official visit to this sister nation.

During their meeting, Minister Attaf conveyed to President Chapo the greetings of President Abdelmadjid Tebboune, along with heartfelt congratulations on his election and best wishes for success in fulfilling his high duties. The visit also underscored Algeria’s commitment to deepening its bilateral relations with Mozambique and exploring new opportunities for cooperation across political, economic, and cultural spheres.

QATAR - RWANDA

His Excellency President Paul Kagame of Rwanda met in Kigali with His Excellency Dr. Mohammed bin Abdulaziz bin Saleh AlKhulaifi, Minister of State at Qatar’s Ministry of Foreign Affairs, for high-level talks aimed at deepening bilateral ties and exploring new areas of collaboration.

Their discussions focused on enhancing cooperation across diplomacy, trade, and investment, while also reviewing opportunities for greater cultural and educational exchange. Qatar’s engagement with Rwanda has grown steadily in recent years, including strategic investments in aviation.

OMAN - BURUNDI

The Ambassador of the Republic of Burundi in Riyadh, Mr. Jacques Ya’coub Nahayo, presented his letters of credence to His Majesty Haïtham bin Tariq, Sultan of Oman. Burundi has expressed its intention to broaden the circle of partners with whom it will sign cooperation agreements on the exchange of workers, with the Sultanate of Oman among these partners. The move reflects a shared interest in fostering closer economic and people-to-people ties, paving the way for strengthened diplomatic engagement between the two nations.

OMAN - ERITREA

His Excellency, the Minister of Foreign Affairs of Oman, Sayyid Badr bin Hamad Al Busaidi, met with his Eritrean counterpart, His Excellency Osman Saleh Mohammed, in Asmara to review opportunities for bilateral cooperation and avenues to enhance economic engagement. Their dialogue focused on expanding trade and investment ties, particularly in sectors such as infrastructure, energy, and logistics.

Notably, in 2023, Oman exported approximately US $725,000 worth of goods to Eritrea, while importing nearly US $98,000, highlighting a modest but growing trade relationship. The meeting also reaffirmed the two nations’ longstanding diplomatic ties, which have included regular high-level visits and collaborations.

MENA AFRICA NEWS

UAE - RWANDA

President Kagame was welcomed in Abu Dhabi by Sheikh Shakhboot Nahyan Al Nahyan, Minister of State in the Ministry of Foreign Affairs, ahead of his participation at the Abu Dhabi Sustainability Week. Later President Kagame met with #ADSW2025 host His Highness Sheikh Mohamed bin Zayed al Nahyan, President of UAE. The Heads of State discussed their continued commitment to the mutually beneficial cooperation between Rwanda and UAE and the acceleration of sustainable development.

EGYPT - EQUATORIAL GUINEA

The President of Egypt Abdel Fattah El-Sisi met with President of Equatorial Guinea, Obiang Nguema, on the sidelines of “The Egypt Energy Show” (EGYPES 2025) The two Presidents emphasized the need to further enhance bilateral relations for the benefit of the two countries, and to explore broader prospects of cooperation in an array of fields. President ElSisi underscored Egypt’s willingness to engage in development efforts in Equatorial Guinea, driven by its commitment to supporting African countries and by its belief in the common destiny the peoples of the continent share. The two Presidents explored mechanisms for strengthening collaboration within the African Union and revitalizing its various programs to bolster joint African action.

EGYPT - KENYA

Presidents William Ruto and Abdel Fattah ElSisi signed Kenya and Egypt’s Joint Declaration for a Strategic and Comprehensive Partnership. President Ruto explained that this would elevate the relations between the two countries to a new level and strengthen their ties to boost engagements in various fields. The two governments also signed 12 agreements that expand their cooperation into various sectors. These memoranda of understanding will strengthen trade, investment, education and research, and technological exchanges, among others, unlocking immense opportunities for the two nations and their citizens.

EGYPT - ZAMBIA

President Abdel Fattah El-Sisi met with Zambian President Hakainde Hichilema at AlIttihadiya Palace for a bilateral session followed by an expanded meeting with both nations’ delegations.

The two presidents then witnessed the signing of several new cooperation agreements before holding a joint press conference. Their dialogue signals a renewed commitment to strengthening Egypt–Zambia relations across economic, political, and development spheres.

MENA AFRICA NEWS

TUNISIA - SUDAN

Mr. Mohamed Ali Nafti, Minister of Foreign Affairs, Migration and Tunisians Abroad, received at the Ministry’s headquarters, Mr. Bukhari Ghanem, who presented him a copy of his Credentials as the new Ambassador of the Republic of Sudan to Tunisia. The Sudanese Ambassador stressed his keenness to contribute to the development of the Tunisian-Sudanese fraternal relations to promote them to the most advanced levels in order to serve the interests of the two countries and meet the aspirations of the two brotherly peoples.

LIBYA - GHANA

In the framework of strengthening bilateral cooperation between Libya and Ghana, Mr. Ashraf Al-Taib, Director of the International Cooperation Department at the Ministry of Foreign Affairs, received His Excellency Mr. Mark Antissi, Ambassador of Ghana to Libya. The meeting addressed a range of topics of mutual interest, including expanding cooperation in economic, commercial, and customs fields, as well as coordinating efforts to support the work of joint committees. Both sides emphasized the importance of translating these discussions into actionable projects that will foster sustainable growth and mutual prosperity.

LIBYA - SIERRA LEONE

Mr. Taher Al-Baour who is in charge of the Libyan Foreign Ministry received, His Excellencey Mr. Sadiq Selah, the new ambassador of the Republic of Sierra Leone to the state of Libya. Mr. Taher AlBaour congratulated the Ambassador on assuming his duties, wishing him success in strengthening the relations between the two countries.

On his part, Ambassador Sadiq Sila expressed his desire to represent his country in Libya, affirming his commitment to work on strengthening bilateral relations and broadening the horizons of cooperation between the two countries.

MENA AFRICA

IRAQ - GAMBIA

Deputy Prime Minister and Foreign Minister Fuad Hussein met with Dr. Mamadou Tangara, Minister of Foreign Affairs, International Cooperation, and Gambians Abroad of the Republic of The Gambia, in Istanbul. The two ministers discussed avenues to enhance bilateral relations, with Minister Hussein underscoring the importance of expanding cooperation with African nations and recognizing the continent’s pivotal role in promoting regional stability and fostering economic and cultural exchange. Minister Tangara affirmed The Gambia’s interest in building a strategic partnership with Iraq, particularly in trade and investment. Both sides agreed to establish follow-up mechanisms to transform their shared vision into concrete initiatives.

JORDAN - LESOTHO

In May 2025, the Kingdom of Lesotho and the Government of the Hashemite Kingdom of Jordan officially established formal Diplomatic Relations at Ambassadors level. The agreement was signed at the United Nations Headquarters in New York. His Excellency Mr. Matete ‘Nena, Ambassador and Permanent Representative of Lesotho to the United Nations signed on behalf of the government of Lesotho. His Excellency Mr. Mahmoud Daifallah Hmoud, the Permanent Representative of the Hashemite Kingdom of Jordan to the United Nations signed on behalf of the Jordanian Government.

KUWAIT - BENIN

His Excellency Mr. Abdullah Ali Abdullah AlYahya, Minister of Foreign Affairs of Kuwait, received a copy of the credentials of His Excellency Badiro Aguimon, Ambassador of the Republic of Benin, during a meeting at the General Diwan of the Ministry of Foreign Affairs. The discussion highlighted the warm and longstanding ties between Kuwait and Benin, underscoring shared interests in economic and development cooperation. His Excellency wished the new ambassador success in his duties and expressed hopes for further progress and prosperity in the close bilateral relations that unite the two friendly countries.

MENA AFRICA NEWS

KUWAIT - LIBERIA

His Excellency Mr. Abdullah Ali Abdullah Al-Yahya, Minister of Foreign Affairs of Kuwait, received a copy of the credentials of His Excellency Badiro Aguimon, Ambassador of the Republic of Benin, during a meeting at the General Diwan of the Ministry of Foreign Affairs. The discussion highlighted the warm and longstanding ties between Kuwait and Benin, underscoring shared interests in economic and development cooperation. His Excellency wished the new ambassador success in his duties.

LEBANON - SOUTH AFRICA

The Fifth Annual South African Lebanese Golf Championship took place on Sunday, 25 May 2025, at the Wanderers Golf Club in Johannesburg. The event provided a unique platform for fostering cultural ties and networking within the diplomatic and sporting communities. The Ambassadors of Austria and India, the Chargé d’Affaires of Thailand, the military attaché of Argentina, and the Representative of UNIDO, alongside professional South African Lebanese golfer Lora Assad and players from the Cedars and Phoenicians Golf Clubs, all competed in the tournament.

LEBANON - GHANA

The Lebanese Embassy in Ghana, in cooperation with the University of Media, Arts and Communication (UniMAC) in Accra, organized a seminar titled ‘Media Culture and Artificial Intelligence,’ presented by Dr. Anwar Kawtharani, Dean of the Faculty of Education at the Lebanese International University. Held under the umbrella of the Lebanese Community Scholarship Program, the event was attended by Professor Eric Opoku Mensah, Vice Chancellor of UniMAC, along with faculty deans and eager students. Lebanese Ambassador His Excellency Maher Kheir delivered a warm welcome, thanking the guest speaker and underscoring the importance of educational ties between both countries.

MENA AFRICA NEWS

BAHRAIN - NIGERIA

Minister of Foreign Affairs, Dr. Abdullatif bin Rashid Al Zayani, met at the Ministry with the Minister of Foreign Affairs of the Federal Republic of Nigeria, Yusuf Maitama Tuggar.

The Foreign Minister welcomed Minister Tuggar stressing the Kingdom’s keenness to promote friendly relations with Nigeria given its importance on the African and international arenas, based on the common desire in expanding bilateral cooperation between the two countries to serve mutual interests.

IRAN - AFRICA

Iran hosted more than 700 traders from 38 African nations at the Third Iran-Africa Economic Cooperation Conference in Tehran and Isfahan with the aim of bolstering relations.

The conference focused on four main areas: First: Oil, Gas, Petrochemicals, Second: Mining and Mineral Industries, Third: Agriculture, and Fourth: Energy. Attendees included representatives from the African Union, as well as presidents, prime ministers, economic and trade ministers, heads of chambers of commerce, business leaders, bankers, insurance executives, and managers of major international companies from across Africa.

IRAN - KENYA

His Excellency Dr. Ali Gholampour, Ambassador of Iran to Kenya, met with Rt. Hon. Dr. Moses M. Wetang’ula, Speaker of the Kenyan Parliament, to strengthen ties, enhance parliamentary collaboration, and boost trade and friendship groups. Kenya is one of Iran’s key regional partners, exporting approximately $48 million worth of goods to Iran in 2023, chiefly tea, sheep and goat meat, and coffee. The meeting underscored both nations’ shared commitment to expanding diplomatic and legislative cooperation for mutual benefit.

MENA AFRICA NEWS

PALESTINE - SOUTH AFRICA

Her Excellency Ambassador Hanan Jarrar was one of the panellists at the EmpowaEntrepreneurs Funding Summit 2025, held at The Forum in Bryanston, Johannesburg.

Speaking under the theme “Creating Lasting Impact: An Ambassador’s Leadership,” Ambassador Jarrar addressed an audience of emerging entrepreneurs, sharing insights on the role of diplomacy in advancing inclusive economic growth and expanding access to funding opportunities.

YEMEN - SOMALIA

His Excellency Dr. Rashad Mohammed Al-Alimi, President of the Presidential Leadership Council of Yemen, received the credentials of His Excellency Abdulhakim Mohammed Ahmed, Ambassador of Somalia to Yemen, at Ma’ashiq Palace in the temporary capital Aden. The reception reaffirmed Yemeni–Somali diplomatic ties and opened a window for deeper bilateral engagement. Yemen and Somalia have a longstanding history of commerce across maritime routes.

MOROCCO - MALAWI

His Excellency Nasser Bourita, Morocco’s Minister of Foreign Affairs, received the Former Malawian Minister of Foreign Affairs and International Cooperation, Mr. Eisenhower Nduwa Mkaka, bearer of a message from President Lazarus Chakwera to His Majesty King Mohammed VI. Their meeting underscored the warming ties between the two nations. Bilateral trade figures reveal that Malawi exported US $5.53 million worth of raw tobacco to Morocco in 2023, demonstrating a growing economic exchange rooted in agriculture. The session laid the groundwork for deepening diplomatic and commercial cooperation in the coming year.

MENA AFRICA

MOROCCO - KENYA

His Excellency Nasser Bourita, Morocco’s Minister of Foreign Affairs, and His Excellency Musalia Mudavadi, Prime Minister and Minister of Foreign Affairs and Diaspora of the Republic of Kenya, co-chaired the inauguration of Kenya’s new embassy in Rabat. Ambassador Jessica Gakinya will lead the mission, tasked with strengthening bilateral ties, advancing Kenya’s strategic interests in North Africa, and fostering cooperation in priority sectors of mutual benefit.

MAURITANIA - MALI

His Excellency Dr. Mohamed Salem Ould Merzoug, Minister of Foreign Affairs, Cooperation and Mauritanians Abroad, received His Excellency Mr. Bakari Doumbia, Ambassador of the Republic of Mali to Mauritania. Their meeting reviewed the close fraternal ties and robust cooperation between the two nations, explored ways to further strengthen these relations, and addressed issues of mutual interest.

SUDAN - RWANDA

His Excellency Ambassador Khalid Musa Dafallah officially presented his credentials to President Paul Kagame of Rwanda as the Republic of Sudan’s Extraordinary and Plenipotentiary Ambassador to Rwanda. President Kagame praised the steadily improving relations and voiced support for the Sudanese community, especially students pursuing their education in Rwanda. In 2022, Rwanda exported approximately US $6.2 million worth of tea, coffee, and oil seeds to Sudan, reflecting growing economic ties that complement the diplomatic engagement. Both leaders emphasized their commitment to deepening educational and trade cooperation for mutual growth.

The League of Arab States Ambassadors Visit Mombasa County in Kenya

The Ambassadors visited Mombasa to explore investment and partnership opportunities, highlighting growing cooperation between the County Government and the Arab world.

His Excellency Abdullswamad Sherrif Nassir, Governor of Mombasa County, recently hosted the League of Arab States Ambassadors based in Kenya at the County Government offices.

The delegation was led by His Excellency Hazem Shabat, Ambassador of the State of Palestine to Kenya and Dean of the Arab Ambassadors. Envoys from Saudi Arabia, Egypt, Yemen, Iraq, Oman, Qatar, Libya, and the Arab League attended a detailed briefing on Mombasa’s transformative development agenda and the diverse opportunities for partnership with the County Government. The distinguished guests were given a tour of key projects across Mombasa spanning education, healthcare, and economic infrastructure serving as an open invitation to Arab nations to invest in one of Kenya’s most dynamic counties. A luncheon celebrated the shared

cultural heritage and explored potential areas of collaboration with the Arab League for the benefit of Mombasa’s residents.

The League of Arab States (LAS), headquartered in Cairo, Egypt, is an intergovernmental organisation established on March 22, 1945, bringing together 22 Arab nations: Algeria, Bahrain, Comoros, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, the United Arab Emirates, and Yemen. Its mandate focuses on strengthening relations among member states, coordinating policies, and fostering cooperation while safeguarding each member’s sovereignty. Over the decades, the Arab League has developed frameworks for collaboration on political, security, economic, and legal matters across the Arab world.

Africa Day Celebrations Across the Middle East & North Africa

Across MENA, Africa Day celebrations showcased a shared commitment to deeper partnerships, cultural pride, and a future of mutual growth.

Every 25 May, the world marks Africa Day, commemorating the founding of the Organization of African Unity (now the African Union) in 1963. Beyond being a date on the calendar, it’s a moment to celebrate the spirit of Pan-African unity and reflect on Africa’s expanding partnerships across the globe. The day serves as both a tribute to the continent’s shared history and a platform to address the challenges and opportunities shaping its future.

In the Middle East and North Africa, Africa Day has become more than a ceremonial observance. It is an opportunity to highlight deepening ties between African nations and the region. Across the Gulf and North Africa, embassies and missions host vibrant gatherings that blend diplomacy with art, music, and food. From live performances of African drumming in Riyadh to exhibitions of African crafts in Abu Dhabi and Doha, the celebrations capture the diversity and dynamism of the continent.

The day is also a focal point for business and policy dialogue. Many MENA capitals use the occasion to host forums on trade, investment, and sustainable development, underscoring Africa’s position as one of the world’s fastestgrowing economic regions. These events often attract senior government officials, diplomats, investors, academics, and members of the African diaspora, all coming together to explore new avenues for collaboration.

This year, African embassies and partners across the MENA region turned up the volume hosting events filled with cultural pride and forward-looking dialogue. From diplomatic receptions to panel discussions on climate resilience to culinary showcases to youthled art exhibitions, Africa Day in the Middle East has evolved into a celebration of shared values, mutual respect, and a future where cooperation knows no borders.

AFRICA DAY IN MENA

SAUDI ARABIA

At the Cultural Palace in Riyadh’s Diplomatic Quarter, Vice-Minister of Foreign Affairs Waleed El-Khereiji warmly reaffirmed Saudi Arabia’s ongoing commitment to strengthening ties with Africa covering everything from trade and integration to diplomatic coordination. He framed

Africa as a youthful, resource-rich continent bursting with renewable potential and boundless opportunities for collaboration. The celebration underscored the Kingdom’s vision of building lasting partnerships that drive shared prosperity and mutual growth.

AFRICA DAY IN

UNITED ARAB EMIRATES

In the UAE, Sierra Leone’s Ambassador and Dean of the African Ambassadors, His Excellency Rashid Sesay, delivered a stirring keynote under the theme “Revisiting Our History, Shaping Our Future,” which echoed the broader African Union theme of “Justice for Africans and People of African Descent Through Reparations.” He spoke passionately about Africa’s enduring resilience and the need to honour its shared history while charting a collective path forward.

Ambassador Sesay highlighted the UAE–Africa relationship as one built on mutual respect and shared aspirations for peace, prosperity, and sustainable development. He pointed to the growing list of trade agreements and Memoranda of Understanding in areas such as logistics, renewable energy, governance, and

cultural exchange, all of which have expanded the scope of cooperation in recent years. Bilateral trade between the UAE and African nations has been steadily climbing, with the Emirates emerging as a key gateway for African exports to global markets.

The Ambassador also noted that African countries have benefited from UAE investments in infrastructure, clean energy projects, and humanitarian initiatives, while Emirati businesses have gained access to some of the fastest-growing markets on the continent. His remarks carried a sense of optimism that this momentum will not only continue but accelerate, paving the way for stronger political, economic, and cultural ties between the UAE and Africa in the years to come.

AFRICA DAY IN MENA

KUWAIT

In Kuwait, Foreign Minister Abdullah AlYahya joined ambassadors and heads of African diplomatic missions for the annual Africa Day celebration, an event that underscored the depth and warmth of Kuwait’s ties with the African continent. Speaking at the gathering, the Minister extended heartfelt congratulations to African nations and reflected on the longstanding bonds built on solidarity, development, and mutual respect. He reaffirmed Kuwait’s commitment to strengthening cooperation across a broad spectrum of sectors, from trade and investment to education, health, and humanitarian assistance.

A major highlight of the event was the recognition of the Kuwait Fund for Arab Economic Development’s substantial role in supporting Africa’s growth story. Since its establishment in 1961, the Fund has financed more than 540 development projects in over 50 African countries, with a combined value

exceeding USD 11.4 billion. These projects span critical infrastructure such as roads, ports, and energy facilities, as well as agricultural and water initiatives aimed at improving food security and livelihoods.

Acting Director General of the Fund, Waleed Al-Bahar, spoke about how such initiatives go beyond numbers. They are about empowering communities, creating opportunities, and fostering resilience. He noted that the Fund’s work is an extension of Kuwait’s vision of building bridges of cooperation with Africa, grounded in shared aspirations for stability, prosperity, and sustainable development.

This year’s Africa Day in Kuwait served not just as a commemoration of Africa’s unity, but as a renewed call to action, inviting deeper engagement, joint innovation, and a forwardlooking partnership that can unlock the immense potential that Africa holds.

AFRICA

EGYPT

In Egypt, the Ministry of Foreign Affairs and Immigration marked Africa Day with an evening celebration on May 24, 2025, filled with reflection on the country’s deep African identity and its role in advancing continental unity. Minister of Foreign Affairs and Immigration, Dr. Badr Abdel Atty, delivered a keynote speech underscoring that Africa remains at the very heart of Egypt’s foreign policy priorities. He reaffirmed Egypt’s pride in its African affiliation, its determination to accelerate regional integration, and its commitment to driving forward the aspirations of African peoples through development, peace, and cooperation.

Qatar Airways Acquires

25% Stake in South Africa ’s Airlink

The new partnership strengthens Qatar Airways footprint and connectivity across Africa.

In a move that underscores its growing commitment to Africa, Qatar Airways Group has acquired a 25% stake in Southern Africa’s leading independent regional carrier, Airlink. The investment not only cements Qatar Airways’ role as a key driver of the continent’s economic potential but also strengthens its ambition to expand operations and connectivity across Africa’s diverse markets.

Airlink currently operates to more than 45 destinations in 15 African countries, providing essential links between key cities and remote communities. The deal enhances the existing code-share partnership between the two airlines, enabling smoother connections for passengers and greater network reach for both carriers. It also represents a significant milestone in Qatar Airways’ Africa growth strategy, reflecting the airline’s view of the continent as one of the most promising regions for future aviation growth.

Qatar Airways Group CEO Engr. Badr Mohammed AlMeer expressed confidence in the move, describing Airlink as “resilient, agile, financially robust, and governed on sound principles.” He emphasized that the partnership not only showcases confidence in Airlink’s leadership but also in Africa’s vast, untapped market potential.

Airlink CEO Rodger Foster called the investment a “powerful endorsement” of Airlink’s vision, noting that it will unlock growth by increasing capacity, expanding marketing

reach, and boosting efficiencies of scale. Both airlines plan to align their loyalty programs — Qatar Airways Privilege Club and Airlink Skybucks — offering travelers enhanced benefits and a seamless customer experience.

Qatar Airways, which already serves 29 African destinations, has seen steady growth on the continent since 2020, adding new routes to cities including Abidjan, Abuja, Accra, Harare, Kano, Luanda, Lusaka, and Port Harcourt, alongside the resumption of services to Cairo and Alexandria. This latest partnership is poised to strengthen travel links, facilitate trade flows, and foster deeper business and cultural connections between Africa and the Middle East.

About Airlink

Airlink was established in 1992 and is Southern Africa’s premier privately-owned regional airline. With its fleet of over 65 modern jetliners, Airlink serves destinations throughout Southern Africa as well as Madagascar and St Helena Island. It offers worldwide connections through its partners, which include Qatar Airways amongst many trusted and well-known inter-continental brands, and its FlyNamibia franchise. In addition, Airlink has launched its innovative “Skybucks” frequent flyer rewards programme. Airlink is an International Air Transport Association (IATA) member and accredited under its safety audit programme.

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East Africa Welcomes Saudi Delegation to Drive Investment and Trade

Saudi Arabia is making bold moves to deepen its economic footprint across East Africa, with trade volumes on the rise and fresh partnerships taking shape.

In recent years, trade between Saudi Arabia and East African nations has gained a strong momentum. In 2023, the Kingdom’s exports to the region surpassed SAR 10 billion, driven by demand for petrochemicals, plastics, and construction materials. Imports from East Africa ranging from coffee and tea to meat, fish, and fresh produce are steadily increasing as Saudi Arabia diversifies its food sources. Kenya, Tanzania, and Rwanda are emerging as key partners, with new agreements paving the way for joint business councils, free trade zones, and large-scale investments in agriculture, ports, real estate, and tourism. This renewed engagement signals Saudi Arabia’s long-term commitment to becoming a major trade and investment player in the region.

KENYA

The President of the Republic of Kenya, His Excellency Dr. William Ruto received the Chairman of the Federation of Saudi Chambers of Commerce Hassan Alhwaizy and a delegation of 25 Saudi investors and government representatives in Nairobi. President Ruto expressed Kenya’s readiness to offer full support and resources to Saudi investors.

Alhwaizy confirmed that discussions covered investment opportunities in Kenya’s agriculture sector, real estate development, and meat exports to the Kingdom, as well as the creation of a free zone in Kenya to serve as a gateway for Saudi exports into East Africa.

RWANDA

The Federation of Saudi Chambers and the Rwanda Private Sector Federation signed an agreement to establish a joint Saudi-Rwandan Business Council to boost economic cooperation between the two countries. The agreement, formalized during the Saudi-Rwandan Business Forum in Kigali, was attended by a high-level Saudi delegation led by Hassan Alhwaizy.

The forum explored opportunities in tourism, mining, and construction, alongside strategies to expand trade and investment volumes. Meetings with Rwandan ministers covered agriculture, real estate, smart cities, and the flagship Green City Kigali project.

TANZANIA

In Dar es Salaam, the Federation of Saudi Chambers of Commerce and the Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA) signed an agreement to form a joint Saudi-Tanzanian Business Council. The signing took place during the Saudi-Tanzanian Roundtable meeting, attended by ministers, officials, and business leaders from both countries.

Talks centered on partnerships in ports, agriculture, and transportation, and multiple trade agreements were signed between Saudi and Tanzanian companies. The new business council will promote continuous engagement, market information exchange, and trade delegations. Saudi Arabia and Tanzania’s trade volume reached SAR 5.5 billion in 2023, with SAR 5.4 billion in Saudi exports and SAR 118 million in Tanzanian imports.

Celebrating Palestinian Culture in Africa

The Palestine Embassy in Kenya celebrated Palestinian heritage through music, art, and culture.

The Palestine Embassy in Kenya organized a cultural event on the margins of the commemoration of the UN designated “ International Day of Solidarity with Palestinian People”. The event was attended by members of the diplomatic corps accredited to the Republic of Kenya, representatives from various UN organizations, and international UN agencies based in Nairobi.

His Excellency Hazem Shabat, Palestine Ambassador to Kenya spoke and emphasized the resilience, humanity, and

creativity of the Palestinian people around the world, drawing inspiration from the words of Palestinian poet Mahmoud Darwish.

Following the speech, Mr. Iyad Staiti, a talented Palestinian Oud player, captivated the audience with his performance of traditional Palestinian songs. Attendees also enjoyed a diverse exhibition featuring ornaments, wood carvings, handmade ceramics and embroidery from Palestine, all of which were appreciated for their uniqueness

Morocco Leads Africa in Tourism Growth, Welcoming 17.4 Million Visitors in 2024

The country cements its place as Africa ’ s tourism leader with record arrivals, major global events, and a bold investment-driven vision for the future.

According to the latest UN Tourism data, Morocco welcomed a recordbreaking 17.4 million international tourists in 2024, a remarkable 20% increase over the previous year cementing its position as the most-visited country in Africa.

During an official visit to the Kingdom, UN Tourism Secretary-General Zurab Pololikashvili praised Morocco’s success in making tourism a pillar of economic diversification and sustainable growth. Ms. Fatim-Zahra Ammor, Minister of Tourism, Handicrafts, and Social and Solidarity Economy, presented the figures and outlined the Kingdom’s ambitious future, which includes co-hosting the 2030 FIFA World Cup and the 2025 African Cup of Nations (AFCON).

Tourism is now a major economic driver, contributing 7.3% to Morocco’s GDP in 2023, generating USD 10.5 billion in revenue, and posting a 35% rise in international arrivals since 2019. Over the last decade, Morocco has drawn an average of USD 3.5 billion annually

in foreign direct investment, with USD 2.2 billion channeled into tourism from 2014 to 2023, and USD 2.6 billion in greenfield tourism investments between 2015 and 2024.

In Rabat, UN Tourism launched “Tourism Doing Business – Investing in Morocco”, a comprehensive guide for global investors. The report identifies lucrative opportunities, investment trends, and Morocco’s innovationdriven growth strategy, supported by a stable political climate and forward-looking economic policies.

UN Tourism Executive Director Natalia Bayona highlighted Morocco’s rapid digital transformation in tourism during her keynote speech, while Minister Ammor underscored the nation’s competitive edge, openness to global markets, and commitment to reforms that facilitate private investment.

As part of the visit, Morocco signed an agreement to host the UN Tourism Thematic Office for Africa, further reinforcing its role as a continental leader in tourism development.

The Egyptian Community in Kenya Bids

Warm Farewell to Marwa Samir

The Egyptian community in Nairobi came together to celebrate and bid farewell to Marwa Samir, marking the end of her memorable tenure with the Embassy of Egypt in Kenya.

The Egyptian Community in Kenya recently hosted a heartfelt farewell dinner in honour of Marwa Samir, who is returning to Egypt after an impactful and rewarding period with the Embassy of Egypt in Nairobi. Friends, family, colleagues, and members of the wider Egyptian diaspora gathered to express their appreciation for her contributions, warmth, and dedication to fostering strong ties between Egypt and Kenya.

The evening was filled with laughter, fond memories, and expressions of gratitude, reflecting the deep connections Marwa built during her time in Nairobi. Guests shared stories of her professional achievements at the embassy as well as her role in strengthening cultural and social bonds within the community.

Her departure leaves a void in the hearts of many, but the occasion was also a celebration of the enduring friendship between Egypt and Kenya friendship that Marwa helped nurture and will continue to grow. Egypt and Kenya enjoy a long history of diplomatic, cultural, and

trade relations, dating back to the early years of Kenya’s independence. Today, the partnership extends across sectors including education, infrastructure, health, and tourism, with bilateral agreements encouraging cooperation and exchange. Egyptian professionals and entrepreneurs in Kenya play an important role in this relationship, contributing expertise and investment in ways that benefit both nations.

Within this broader context, Marwa’s work at the embassy has gone beyond her official duties. She has been a bridge between cultures ensuring the Egyptian community remains actively engaged with Kenyan society. Her departure is not only a personal milestone but also a moment to reflect on the shared values and collaborative spirit that underpin Egypt–Kenya relations.

It was in this spirit that we had a chat with Marwa for a candid conversation about her journey, her fondest memories in Nairobi, and her hopes for the future of Egypt–Kenya ties.

HOW LONG WERE YOU POSTED IN KENYA?

Three years.

ARE THERE ANY SIMILARITIES BETWEEN EGYPT AND KENYA?

The similarity between Kenya and Egypt is that the people are very kind and love their country. Everyone also works hard!

WHAT MORE CAN WE DO TO CONNECT NORTH AFRICA AND EAST AFRICA?

We should advertise more about our countries and encourage tourism.

WHAT WAS YOUR FAVORITE RESTAURANT IN KENYA?

Ankole Restaurant in Kitisuru

WHAT ADVICE WOULD YOU GIVE ANY EGYPTIAN WHO HAS NEVER VISITED KENYA?

We advise him to visit and see all of Kenya, visit the forests, enjoy the peace and quiet, and deal with the most beautiful and kind people.

RETAIL WITHOUT BORDERS:

Jad Kabbani’s Journey

Bringing Global Brands to Africa

Azadea Group is moving ahead with its Africa expansion, with Jad playing a key role in driving the Lebanese Company ’ s growth

Lebanon’s ties with Africa stretch back centuries, forged through bustling trade and cultural exchange that has left its mark on economies and communities across the continent. From the early 20th century, Lebanese merchants built thriving businesses in African cities and today, that legacy continues with a new wave of professionals expanding into diverse sectors. Lebanese exports to African markets are now valued at over $1.2 billion annually, covering everything from food and textiles to construction materials and lifestyle brands.

Founded in Beirut in 1978, Azadea Group began as a single clothing store and has since grown into a multinational retail leader representing over 40 global brands across fashion, accessories, food & beverage, sporting goods, and home furnishings. With operations spanning the Middle East, North Africa, and beyond, the company is known for blending international retail standards with a deep understanding of local cultures, a formula it is now bringing to African markets.

It is within this legacy that Jad Kabbani, a dynamic Lebanese professional with the Azadea Group finds himself shaping the company’s ambitious expansion into East Africa. Bringing global retail experience to local markets, he has been part of introducing brands like KIKO Milano to Kenya, tapping into a cosmetics industry valued at over $2.3 billion and growing.

HOW DID YOU END UP IN KENYA ALL THE WAY FROM LEBANON? WHAT MADE YOU ACCEPT THE OFFER TO MOVE TO KENYA?

AZADEA Group has started an expansion plan in Kenya, Ghana and Ivory Coast, and I accepted the challenge to be a part of the success story in East Africa.

HOW DID YOU ADJUST TO THE DIFFERENCE IN THE WORK CULTURE BETWEEN KENYA AND LEBANON?

Kenya stands out as one of the most hospitable countries I’ve experienced. The genuine warmth and openness of its people made my transition seamless, allowing me to integrate effortlessly into the community. This welcoming environment not only facilitated my adaptation but also enriched my professional and personal journey in the region.

TELL US ABOUT KIKO MILANO AND WHY THE ITALIAN BRAND HAS CHOSEN TO ENTER THE AFRICAN MARKET.

As part of our strategic expansion, we have identified significant potential for KIKO Milano to enter the Kenyan market. With Kenya’s cosmetics industry valued at over $2.3 billion in 2024 and projected to grow at a 6.78% annual rate through 2028, the market presents a promising opportunity. KIKO Milano, renowned as Italy’s leading makeup brand, is poised to redefine the cosmetics retail landscape in Kenya, offering innovative products that cater to the diverse and evolving preferences of Kenyan consumers.

WHAT OTHER EXCITING PLANS DOES AZADEA GROUP HAVE FOR AFRICA?

Wherever AZADEA operates, the fashion retail market elevates to new heights. With a portfolio encompassing ZARA and over 40 other international brands across fashion, cosmetics, fragrances, and food & beverages, AZADEA is set to introduce a wave of innovation and excitement to Africa’s retail

landscape. Our commitment to delivering exceptional lifestyle experiences ensures that our beloved communities will be delighted with the surprises we have in store.

IN YOUR EXPERIENCE, WHAT IS THE KEY SUCCESS FACTOR IN UNLOCKING YOUR TEAM’S FULL POTENTIAL?

The cornerstone of success lies in investing in the growth of our people. No company can achieve its objectives without a team guided by a clear and structured career path. Learning and Development (L&D) is not merely a tool to unlock potential; it is the catalyst that propels both the company and its employees toward limitless growth. Organizations that prioritize L&D experience enhanced productivity, increased turnover, and a more engaged workforce, ultimately leading to sustained success and a competitive edge in the market.

WHAT ADVICE DO YOU HAVE FOR AFRICAN GOVERNMENTS TO ATTRACT MORE INVESTMENT FROM THE MIDDLE EAST AND NORTH AFRICA?

To foster increased investments, particularly from the MENA region, establishing a dedicated communication channel with the Kenyan government would be highly advantageous. Such a platform would facilitate transparent dialogue, enabling investors to express challenges and collaborate on solutions that promote mutual growth. This approach aligns with Kenya’s ongoing efforts to enhance its investment climate by streamlining communication and addressing investor concerns. Both Kenyan communities and MENA investors stand to benefit from expanded opportunities and sustainable economic development and open mass opportunities for employment.

AS A LEBANESE LIVING AND WORKING IN EAST AFRICA, WHAT ADVICE DO YOU HAVE FOR ANYONE IN THE MENA REGION INTERESTED IN STARTING A BUSINESS HERE?

East Africa’s market is brimming with opportunity. Economies in the region are among the fastest-growing globally, with projected GDP growth rising from around 5% in 2024 to 5.7% in 2025 and even 6.1% by 2026, driven by infrastructure investment, strong reforms, and youthful demographics. Adding to that, opportunities are not limited to specific sectors. In East Africa, doors are open for ALL!

ARE THERE SOME THINGS ABOUT LEBANON THAT YOU STILL MISS AFTER ALL THIS TIME IN KENYA?

Although Kenya provides a wide selection of worldwide cuisines, but surely I miss the Lebanese food back home.

WHAT ARE FIVE THINGS WE MUST DO WHEN WE GET THE CHANCE TO VISIT LEBANON?

Lebanon provides a limitless entertainment program. If I have to mention the top 5 I’ll go with the following: FOOD, Nightlife, FOOD, Sunset in Batroun and FOOD!

WHAT INSPIRES AND MOTIVATES YOU TO MOVE FORWARD?

Allow me to mention family first then continue with this; Having worked across several diverse corporate environments, I have become highly self-aware of my strengths and the scale of what I can achieve. These varied experiences taught me that I’m at my best when embracing

new challenges—learning fast, solving complex problems, and pushing boundaries to build something greater. This perspective feeds my ambition and keeps me eager to dream bigger and aim higher.

WHAT ARE YOUR THREE FAVORITE RESTAURANTS IN NAIROBI? AND WHAT IS YOUR FAVORITE LEBANESE RESTAURANT IN KENYA?

For a great food experience in Nairobi, I recommend the below restaurants: First, Cultiva Farm: which offers a unique farm-to-table dining experience. The ambiance is serene and rustic, providing a tranquil escape from the city. Secondly, Bamba Restaurant which seamlessly

blends Lebanese charm with Nairobi’s vibrant atmosphere. The menu features a delightful array of Middle Eastern and Lebanese dishes, complemented by expertly crafted cocktails. And third on my list is Arabian Palace, Known for its authentic Arabian cuisine. Arabian Palace offers a diverse menu that captures the rich flavors of traditional Middle Eastern dishes.

WHAT LAST WORDS DO YOU HAVE FOR ANYONE IN THE MIDDLE EAST AND NORTH AFRICA READING ABOUT YOUR EXPERIENCE IN AFRICA?

My experience in Africa is briefed to 5 words; Enchanting, Vibrant, Majestic, Diverse and Resilient.

Qatar National Day Celebrations in Africa

In Nairobi Qatar ’ s 53rd National Day celebration showcased deepening diplomatic, economic, and cultural ties.

Kenya and Qatar came together in Nairobi to celebrate the 53rd National Day of the State of Qatar, an event that reflected Qatar’s growing role as a global partner and its commitment to building bridges across nations. Hosted at the Radisson Blu Hotel, the occasion was attended by Cabinet Secretary for Mining, Blue Economy, and Maritime Affairs Ali Hassan Joho and the Ambassador of Qatar to Kenya, Mohammed bin Mutair Al-Enazi.

CS Joho praised the resilience and milestones of the Qatari people, highlighting strong diplomatic relations between Kenya and Qatar since 2003, built on mutual respect and shared strategic interests. He commended Qatar’s leadership in peace diplomacy. Qatar’s development contributions in Kenya include aquaculture initiatives under the ClimateResilient Aquaculture Systems for Africa (CASA’s) project, supported by a $10 million program from the Qatar Fund for Development, as well as humanitarian projects such as

donating equipment from the 2022 FIFA World Cup.

The Cabinet Secretary also emphasized labour cooperation, noting that nearly 70,000 Kenyans currently work in Qatar. Plans for a Qatar Visa Centre in Nairobi are expected to streamline labour mobility and safeguard workers’ rights. On trade, he acknowledged the $17.47 million in Kenyan exports to Qatar in 2023 against $59.82 million in imports, calling for diversification to include more blue economy and agricultural products.

Ambassador Al-Enazi reaffirmed Qatar’s commitment to peace, international security, and inclusive development. He lauded the nation’s achievements across politics, sports, health, and education, and cited Qatar’s involvement in resolving more than 40 global disputes over the past two decades. The event underscored both countries’ shared vision for a more connected, prosperous future.

Libya’s MB Collection and RAMA Group Brings International Brands to Kenya

The new store which features Jack & Jones and Vero Moda opened in Nairobi, marking their first Sub-Saharan Africa presence and highlighting growing Libya–Kenya retail links.

Leading Danish fashion houses Jack & Jones and Vero Moda have officially opened their first store in Sub-Saharan Africa, located at the Sarit Centre in Westlands, Nairobi. This marks a milestone in bringing globally renowned European fashion to Kenya’s vibrant retail scene.

Brought to Kenya by MB Collection and RAMA Group, the store offers a one-stop

destination for fashion-conscious consumers and style enthusiasts. Each brand enjoys its own dedicated space, with contemporary womenswear label Vero Moda prominently positioned at the store’s entrance, while Jack & Jones showcases its signature casualwear and tailoring collections.

“The opening of Jack & Jones and Vero Moda is a significant step in our expansion strategy,

strengthening RAMA Group’s foothold in key fashion hubs in Kenya,” said Abdullah Muhammed, Marketing Manager at RAMA Group.

The store’s debut coincided with the launch of the brands’ Spring/Summer 2025 collections,

featuring breezy silhouettes, sharp tailoring, and a mix of day-to-evening wear options. Staying true to their heritage, both brands continue to push the boundaries of design, offering versatile, trend-forward styles that cater to the modern, style-savvy Kenyan client.

Gulf Air Reconnects Bahrain and Kenya with New Direct Nairobi Flights

The airline resumed direct flights to Nairobi from June 2, 2025, restoring a key Bahrain–Kenya air link after 13 years.

Gulf Air, the national carrier of the Kingdom of Bahrain, has officially announced its return to Nairobi with the launch of direct flights to Jomo Kenyatta International Airport, re-establishing a vital link between Bahrain and East Africa’s largest economy. This service, which last operated in 2012, signals Gulf Air’s renewed commitment to expanding its footprint on the African continent.

Commencing June 2, 2025, the airline now operates five weekly flights to Nairobi.

Passengers can choose from departures every Monday, Wednesday, and Sunday, as well as two convenient Friday services. All flights will be operated by Gulf Air’s state-of-the-art Airbus A320neo aircraft, offering passengers a comfortable and efficient travel experience.

This new connection forms part of Gulf Air’s strategic expansion plan, targeting highdemand destinations and unlocking new travel and trade opportunities. It will provide seamless travel options for both business and leisure passengers, enabling easy connections from

Nairobi not only to Bahrain but also to Gulf Air’s extensive international network across the Middle East, Asia, and Europe.

Gulf Air Group Chief Executive Officer Jeffrey Goh highlighted the significance of the launch, stating: “We are delighted to announce the launch of direct flights to Nairobi, offering convenient flight options to our passengers. The Nairobi route will enhance connectivity for

both business and leisure travelers, fostering stronger ties between the Kingdom of Bahrain and Republic of Kenya.”

With this move, Gulf Air is positioning itself as a key player in bridging markets across East Africa and the Gulf. Passengers can book their seats and stay updated on flight schedules via the Gulf Air mobile app, official website, or through travel agents.

Exploring Yemeni Heritage: Inside the Yemen Center for Heritage and Tourism

The Center is dedicated to preserving Yemen ’ s rich cultural legacy while driving sustainable tourism and economic growth.

The Yemen Center for Heritage and Tourism (MYTS) stands as a vital institution dedicated to safeguarding Yemen’s cultural treasures and advancing its tourism sector. With a mission rooted in heritage preservation, the center offers specialized scientific consulting in traditional arts, sustainable tourism and cultural management. Through strategic partnerships with government bodies, private enterprises, and local communities, MYTS works hand-in-hand with international organizations to ensure Yemen’s unique history is preserved for future generations. The center actively promotes

research and development, providing training and capacity-building programs for tourism and heritage professionals, and raising public awareness about the importance of cultural preservation in strengthening national identity.

MYTS also plays a key role in promoting sustainable tourism projects, blending heritage protection with economic opportunity. By collaborating on initiatives that celebrate Yemen’s traditions, crafts, and historical sites, the center not only attracts tourists and explorers but also helps create livelihoods in local communities.

Beyond its national mission, the Yemen Center recognizes the deep historical, cultural, and trade links between Yemen and Africa, forged over centuries through the Red Sea and Gulf of Aden. Shared heritage elements such as architecture, music, and culinary traditions reflect Yemen’s long-standing connections with Ethiopia, Eritrea, and Somalia. These ties have shaped everything from coastal Swahili-Arab trade routes to shared artisanal crafts and festivals. MYTS

is actively exploring collaborations with partners in these countries to promote joint tourism experiences, cultural exhibitions, and heritage conservation projects that celebrate this rich cross-continental history.

Ultimately, the Yemen Center for Heritage and Tourism serves as a dynamic platform for protecting the nation’s identity, fostering cross-cultural exchange, and positioning Yemen as a destination for authentic, responsible tourism.

United Arab Emirates Celebrates The 53rd Union Day in Africa

UAE ’ s Union Day was celebrated in several African Countries including Rwanda, Ghana, Ethiopia, Seychelles, Tanzania and Zimbabwe

In Nairobi, His Excellency Dr. Salim Ibrahim Bin Ahmed Mohammed Alnaqbi, the UAE Ambassador to Kenya, warmly welcomed guests to a vibrant celebration marking the United Arab Emirates’ National Day. In his remarks, he praised the excellent relationship between the UAE and Kenya. Looking ahead, he expressed optimism that the mutual economic growth both nations are pursuing will continue to shape a bright and promising future.

Guest of Honour Musalia Mudavadi, Kenya’s Prime Cabinet Secretary, highlighted the strategic importance of the UAE as one of Kenya’s leading trade and investment partners. He noted that trade, investment, and diplomacy form vibrant threads weaving a strong and dynamic partnership, one that extends beyond government halls to people-to-people connections, business collaborations, and cultural exchanges.

The UAE–Kenya economic relationship has been on an upward trajectory in recent years. In 2023, bilateral trade between the two nations surpassed USD 3.1 billion, with Kenyan exports to the UAE including tea, coffee, cut flowers, and fresh produce, while imports from the UAE largely consist of petroleum products, electronics, machinery, and gold. The UAE has also invested in Kenya’s infrastructure, logistics, and

renewable energy sectors, with notable projects such as port modernization initiatives in Mombasa and the expansion of clean energy capacity.

Cultural and educational ties have also deepened. Emirati cultural delegations frequently participate in Nairobi’s arts and heritage festivals, while academic partnerships between Kenyan universities and UAE institutions continue to expand, offering scholarships and exchange programmes. Tourism is another growing pillar, with direct flights between Nairobi and Dubai, Abu Dhabi, and Sharjah bringing in tens of thousands of visitors annually in both directions. These exchanges foster understanding and open doors for further cooperation in sectors such as sports, creative industries, and youth entrepreneurship.

The celebration in Nairobi reflected these multifaceted bonds. The event brought together Kenyan government officials, members of the diplomatic corps, representatives from international organizations, business leaders, and other distinguished guests. Attendees enjoyed a special cultural performance from the UAE, showcasing the rich traditions and artistry that are part of the country’s heritage.

The UAE National Day itself marks the unification of six emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, and Fujairah on 2 December 1971, followed by Ras Al Khaimah joining the federation in February 1972. Under the visionary leadership of the late Sheikh Zayed bin Sultan Al Nahyan, the UAE has transformed into a regional economic powerhouse with a global footprint.

For Kenya, the celebration served as both a tribute to a trusted partner and a platform to reaffirm the shared ambition for deeper cooperation. From economic initiatives to cultural diplomacy, the UAE–Kenya relationship continues to stand as a model of strategic partnership in East Africa, built on shared prosperity and a commitment to shaping a brighter future together.

UAE–Africa

trade has jumped by 87% in five years

The

Finance World

SalamAir Launches First Direct Flight Between Muscat

and Nairobi

The new direct Muscat–Nairobi route strengthens Oman–Kenya ties, boosting trade, tourism, and regional connectivity.

In a landmark move for regional connectivity, Oman’s low-cost carrier SalamAir has inaugurated its first-ever direct flight from Muscat to Nairobi, marking a significant milestone in the airline’s expansion into Africa. The inaugural service, launched on March 17, 2025, at Jomo Kenyatta International Airport, was graced by senior dignitaries including Mr. Mohamed Daghar, Principal Secretary at Kenya’s State Department for Transport; Her Excellency Nasra Salim Mohamed Al Hashmi, the Omani Ambassador to Kenya; and His Excellency Abdi Aden Korio, the Kenyan Ambassador to Oman.

SalamAir CEO Adrian Hamilton-Manns expressed excitement over the new route, highlighting its role in Oman Vision 2040 by enhancing global connectivity, fostering trade, and promoting cultural exchange. “Nairobi is a vibrant city with immense business potential and rich tourism offerings. This route not only connects Oman and Kenya, but also links Nairobi seamlessly to the GCC and the Indian

subcontinent,” he said, noting that Nairobi is just the first of several East African destinations planned by the airline.

Her Excellency Nasra Salim Mohamed Al Hashmi hailed the new service as a “gamechanger” for bilateral relations, anticipating increased trade, investment, and tourism flows between the two nations. She underlined that improved connectivity would strengthen historical ties, boost cultural exchange, and encourage cooperation in key sectors.

Echoing her sentiments, His Excellency Abdi Aden Korio emphasized that SalamAir is now the only carrier offering a direct link between Oman and Kenya: a vital bridge for government, business, tourism, and cargo sectors. Kenya, he affirmed, welcomes the airline “with open arms” and looks forward to long-term collaboration.

The new route stands as a strategic win for both countries, opening doors for deeper economic integration and positioning Nairobi as a gateway for Oman’s expansion into East Africa and the continent.

Egyptian Business Delegation Visits Zambia

Marking another chapter in their historic relationship, Egypt and Zambia are exploring new avenues of partnership to drive mutual growth and prosperity

An Egyptian business delegation, led by Her Excellency Mayada Essam Abdel Rahman, Ambassador of the Arab Republic of Egypt to Zambia and Eng. Ahmed El Assar, Chairman and CEO of Arab Contractors Egypt, engaged in high-level discussions with Zambian counterparts to strengthen bilateral relations.

Talks focused on expanding cooperation in strategic sectors including energy, mining, tourism, and agriculture, with particular emphasis on innovative water harvesting technologies and waste management solutions. These initiatives aim to address pressing development needs while fostering sustainable economic growth.

Both countries reaffirmed their commitment to building on decades of friendship and collaboration, with a shared vision to unlock new areas of opportunity and drive inclusive development for their people.

Founded in 1955, Arab Contractors Egypt has grown into one of the Middle East and Africa’s most influential construction and engineering companies. Over the decades, it has earned a reputation for delivering landmark infrastructure projects that not only transform landscapes but also drive economic growth and community development across the continent.

With operations in over 29 African countries, including Uganda, Zambia, Nigeria, and Ghana,

Arab Contractors’ work spans roads, bridges, water infrastructure, and public buildings. This broad expertise has allowed the company to take on complex, high-impact projects that play a critical role in national development strategies and regional integration.

Its African portfolio includes major roadworks in Uganda and Cameroon, water treatment plants in Equatorial Guinea, and key road rehabilitation projects in Zambia that have boosted trade, improved mobility, and created local jobs. Each initiative is a

testament to the company’s technical expertise and its commitment to delivering sustainable solutions.

For Arab Contractors, building in Africa is about more than infrastructure. It is about forging enduring partnerships. By investing in local capacity, engaging with governments, and collaborating with African communities, the company continues to strengthen Egypt–Africa relations while shaping a more connected and prosperous continent, one project at a time.

QAAL Designs: Where Somali Heritage Meets Global Fashion

Inspired by Somali heritage and driven by a vision for sustainable elegance, QAAL is redefining African fashion on the global stage.

Somalia’s rich cultural tapestry has long influenced African fashion, from its flowing guntiino dresses and intricate henna patterns to the vivid tie & dye fabrics that once graced bustling markets along the coast. Historically, Somali style merged practicality with elegance, shaped by nomadic life and centuries of trade across the Indian Ocean. Today, African fashion as a whole is experiencing a renaissance, with designers from Dakar to Dar es Salaam redefining heritage

through contemporary silhouettes, sustainable practices, and a global presence. It is within this movement that Somali designer Nimco brings her vision to life through QAAL Designs. Rooted in the traditions of her homeland yet reaching audiences across continents, Nimco’s work fuses cultural storytelling with modern design, a philosophy she shares in this exclusive interview, where she opens up about her inspirations, sustainability ethos, and the global journey of her brand.

WHAT INSPIRED YOU TO GET INTO FASHION AND COME UP WITH QAAL

DESIGNS?

QAAL, meaning priceless, is inspired by my Somali nomadic roots, nature’s raw beauty, and the elegance of architecture. I began in Somalia, teaching tie & dye and batik with NGOs like IIDA and CARE International. where I witnessed creativity spark hope. QAAL Designs was born to merge traditional craftsmanship with modern design creating timeless, ethical pieces that carry the soul of heritage into the future.

QAAL WAS PREVIOUSLY PRESENT AT THE ANNUAL TRIBAL CHIC FASHION SHOW IN KENYA, EAST AFRICA. WAS THIS YOUR FIRST TIME TO SHOWCASE OUR DESIGNS IN AFRICA? HOW WAS THE EXPERIENCE AND WHAT INSPIRED YOU TO BRING QAAL TO AFRICA? WHERE ELSE HAVE YOU BEEN? SHOWCASED GLOBALLY?

I’ve been showcasing in East Africa since 2005, including three shows in Rwanda, but nothing compares to presenting on African soil. QAAL’s journey is global, yet its heartbeat will always be African. Bringing Qaal to Africa honors where my story began. Sharing our sustainable, seasonless designs with the very communities that shaped my vision. While much of my work has been shown in America, including at the United Nations UNEP/UNEA in Nairobi, nothing matches the pride of standing on home ground, presenting a collection that carries the spirit of Africa.

TELL US MORE ABOUT QAAL’S VISION ON SUSTAINABILITY

At QAAL Designs, sustainability is not a trend, it is a return to truth. We create pieces that are timeless and seasonless, garments meant to be worn, loved, and passed on. Each design carries the elegance of simplicity yet speaks with the sophistication of culture and creativity.

Our vision is shaped by the many tribal communities of Africa, where life once flowed in harmony with nature where nothing was wasted and everything had purpose. We draw from this wisdom to craft clothing that honors the earth and uplifts the hands that make it. For us, sustainability is storytelling. It is reviving the principles that built strong communities for generations. respect for resources, pride in craftsmanship, and a deep connection to heritage. In every QAAL piece, we weave the past into the present, so the beauty we create today becomes the legacy we leave for tomorrow.

WHAT IS YOUR FAVORITE PIECE OUT OF ALL YOUR COLLECTIONS SO FAR?

Choosing a favorite feels almost impossible— each piece carries its own story, its own heartbeat. The truth is, my favorite is always the one I’m wearing at that moment, because that’s the piece I’m living in, breathing in, and letting speak for me that day. Tomorrow, it might be another. Each design becomes my favorite when it reflects the mood, the occasion, and the journey I’m on.

IN YOUR EXPERIENCE WHAT ARE THE CHALLENGES FASHION DESIGNERS FACE AND HAVE TO OVERCOME?

Across the world, designers walk the same tightrope balancing vision and trends, beauty and ethics, individuality and a crowded stage all while protecting the soul of creation.

WHAT WOULD YOU LIKE PEOPLE TO THINK ABOUT WHEN THEY HEAR ABOUT QAAL?

When people hear “QAAL,” I want them to think of something priceless not just in value, but in meaning. I want them to imagine garments that carry the whispers of heritage, the touch of skilled hands, and the heartbeat of the earth itself.

QAAL should evoke the feeling of standing barefoot on rich soil, of silk brushing against the skin, of colors born from nature’s own palette. It’s a reminder that fashion can be both beautiful and responsible, that what we wear can tell stories, protect traditions, and nurture the planet.

I want QAAL to inspire people to see clothing not as disposable trends, but as timeless companions pieces that honor the past, live fully in the present, and leave a better world for the future.

WHAT ADVICE DO YOU GIVE UPCOMING DESIGNERS?

For African designers, our culture and traditions are priceless, design with truth, work with integrity, and let your creations honor people, planet, and heritage, for trends will fade but authenticity endures.

WHAT SHOULD WE EXPECT FROM QAAL IN 2025?

As QAAL is a seasonless brand, it will continue to deepen its commitment to sustainability, heritage, and innovation delivering timeless collections that bridge tradition and the future, ensuring every piece is as meaningful as it is beautiful.

APART FROM FASHION, WHAT ARE YOUR OTHER PASSIONS?

I am a nomad of creativity shaping clay in remote corners of Africa, Korea, Turkey, Japan, and Los Angeles; painting, farming, milking camels and traveling the world. Some passions I complete, others I leave unfinished, yet each leaves its mark on my work and my life.

WHAT IS YOUR FAVORITE RESTAURANT.

No matter how many countries I visit or how many fine restaurants I experience, nothing compares to the comfort of a home-cooked meal in my Hooyo’s kitchen. It’s a place where the flavors have been perfecting themselves since the day I was born, each dish infused with love, tradition, and care. There’s no need for reservations, only the joy of being nourished in both body and soul.

Mauritania Secures Boost for Mining Sector with $150 Million AfDB Loan

The African Development Bank ’ s $150 million loan to Mauritania ’ s SNIM will expand mining logistics, boost production, and advance sustainable growth in the sector.

Mauritania’s mining industry is set for a major leap forward as the African Development Bank Group (AfDB) approves a landmark $150 million loan to state-owned iron ore giant Société Nationale Industrielle et Minière (SNIM).

The funding, announced on November 29, forms part of SNIM’s $467 million logistics expansion programme, which aims to double the transport capacity of its iron ore railway by 2030. The investment will also support the production of higher-value products such as iron ore pellets and includes the construction of a 12 MW photovoltaic solar power plant, advancing the company’s decarbonisation goals.

“This programme is a crucial forerunner of SNIM’s future growth as a producer of highquality iron ore and will facilitate its downstream integration,” said Solomon Quaynor, AfDB Vice President for Private Sector, Infrastructure and Industrialisation. “It represents a significant step forward for Mauritania’s mining sector

and will help establish a true regional industrial hub in the medium term.”

Beyond mining, the initiative promises broad social and economic benefits, from job creation especially for youth and women to the empowerment of local communities. Climate resilience is also in focus, with the Global Center on Adaptation conducting a climate change risk assessment to ensure SNIM’s logistics and operations remain sustainable.

SNIM is a key pillar of Mauritania’s economy, contributing 9% of GDP, 14% of government revenue, and 37% of export value in 2023. As Africa’s second-largest iron ore producer and Mauritania’s largest employer, with 6,750 staff, the company is increasingly supplying iron ore to North African markets and driving intraAfrican trade.

SNIM CEO Mohamed Vall Mohamed Telmidy welcomed the financing, calling it “a catalyst for our future growth” and a vital step towards realising its ambitious production projects.

Djibouti’s Envoy Leads Diplomatic Corps

in Riyadh Courtesy Call

Djibouti ’ s Ambassador led the diplomatic corps in Riyadh to extend greetings and honor Saudi Arabia ’ s tradition of hospitality

Djibouti’s Ambassador to Saudi Arabia, Dya Eddine Said Bamakhrama, Dean of the Diplomatic Corps accredited to the Kingdom, led a high-ranking delegation to meet His Royal Highness Prince Faisal bin Bandar, Emir of the Riyadh Region, and his Deputy Emir, Prince Mohammed bin Abdulrahman. The Ambassador was joined by the heads of the geographical groups – the ambassadors of Cameroon, Lebanon, Azerbaijan, Hungary, Mexico, Australia, and Venezuela – to extend, on behalf of the diplomatic corps, heartfelt congratulations to King Salman bin Abdulaziz and His Royal Highness Crown Prince Mohammed bin Salman.

The meeting served not only as a formal exchange but also as a tribute to the Kingdom’s renowned hospitality and the warmth extended to foreign diplomats. “We wanted to express our gratitude for the generosity and respect we enjoy in the Kingdom,” Ambassador Bamakhrama said, reflecting on the enduring ties of cooperation between Riyadh and the international diplomatic community.

In response, the princes reaffirmed their commitment to openness and partnership, conveying their greetings to all accredited diplomats and reinforcing Saudi Arabia’s role as a welcoming hub for global dialogue.

Seeds of Growth: Kuwait Fund’s $20M

Boost to Burkina Faso’s Irrigated

Farmlands

Fund is backing Burkina Faso ’ s project to transform 2,000 hectares into productive farmland

Burkina Faso has secured a $20 million loan from the Kuwait Fund for Arab Economic Development to boost its agricultural sector by developing 2,000 hectares of irrigation land in the Sounou and Kouri regions.

The agreement was signed by Burkina Faso’s Minister of Finance, H.E. Aboubacar Nacanabo, and Mr. Waleed Shamlan Al-Bahr, Acting Director General of the Kuwait Fund.

This transformative project will not only expand irrigated farming but also diversify and intensify crop production, improve product

marketing, and encourage livestock and fish farming. It also includes measures to protect surrounding forests, ensuring a sustainable approach to economic and social development in the Sounou Valley.

Beyond agriculture, the initiative is expected to generate employment opportunities for local communities, enhance food security, and strengthen Burkina Faso’s resilience to climate change. It also reflects the Kuwait Fund’s growing engagement in Africa, where similar partnerships have supported critical infrastructure, water management, and rural development projects across the continent.

Jordan and Rwanda Explore Creation of Joint Business Council

The new business council is being explored to boost trade, investment, and private sector collaboration

The Jordanian Businessmen Association and the Rwandan Embassy in Jordan are in talks to establish a joint business council, paving the way for stronger trade, investment, and private sector cooperation.

President of the Jordanian Businessmen Association, Hamdi Tabbaa, met with Rwandan Ambassador to Jordan, James Ngango, to discuss the council’s formation and identify opportunities to expand economic collaboration. Key focus areas include agriculture, tourism, and pharmaceuticals, with both sides emphasizing the value of reciprocal economic delegations to highlight investment

prospects and foster direct communication between business leaders.

Ambassador Ngango welcomed the initiative, highlighting Jordan’s investor friendly incentives and Rwanda’s favorable investment climate. He stressed the importance of creating frameworks that support sustainable bilateral growth, while encouraging investors from both nations to actively explore opportunities.

Trade between the two countries reached $3.4 million in 2023, marking a notable rise from $2.4 million the previous year — a sign of growing momentum in their economic relations.

South Africa and Tunisia Forge Stronger Science and Innovation Partnership

The landmark agreement will accelerate collaboration in science, technology, and innovation, driving joint research and solutions to shared challenges.

In a significant step towards deepening bilateral ties, South Africa and Tunisia have formalised a comprehensive agreement to scale up cooperation in science, technology, and innovation (STI). The signing took place during the official visit of South Africa’s Minister of Science, Technology and Innovation, Blade Nzimande, to Tunisia, and forms a key pillar of the scaling up Tunisia–South Africa Strategy.

The agreement outlines a detailed plan of action, including exchange programmes, interinstitutional collaboration, joint research initiatives, intellectual property rights cooperation, innovation-driven knowledge and skills transfer, participation in global programmes, and enhanced governance frameworks. It also follows the formal minutes of a joint research call meeting, cementing both nations’ commitment to long-term STI cooperation.

The ceremony opened with keynote remarks from Tunisia’s Minister of Higher Education and Scientific Research, Mondher Belaid, and Minister Nzimande. Nzimande emphasised that the visit was designed not only to strengthen scientific partnerships but also to honour the historic solidarity between the two nations forged during South Africa’s anti-apartheid struggle.

Highlighting the strategic importance of the partnership, he stated: “African countries must intensify sub-regional science, technology, and innovation cooperation and, through this, mobilise more coherent support for the African Union’s Science, Technology and Innovation Strategy for Africa (STISA).”

Nzimande also expressed appreciation to the Tunisian Embassy in South Africa for its consistent efforts in fostering bilateral ties. He noted that Hasna Tizaoui, the Embassy’s Economic and Cultural Counsellor, was recently honoured with the prestigious Science Diplomacy Award at the Science Forum South Africa for her contributions to advancing cooperation.

The Minister further acknowledged the challenges posed by shifting global geopolitics, urging African countries to unite through shared STI initiatives as a pathway to resilience and progress.

This new agreement builds on an already wellestablished foundation of STI collaboration between the two nations. It is designed to accelerate the development of innovative solutions to address critical challenges such as youth unemployment, skills development, healthcare, food security, renewable energy, water sustainability, climate change, biodiversity loss, and digital transformation.

Minister Nzimande was accompanied by a high-level South African delegation that included senior officials from the Department of Science, Technology and Innovation (DSTI), the Council for Scientific and Industrial Research (CSIR), the Technology Innovation Agency (TIA), the National Research Foundation (NRF), and experts from Mintek, the Council for Mineral Technology. The visit underscored both countries’ resolve to harness STI as a driver of sustainable growth, competitiveness, and shared prosperity in Africa.

From Algiers to the Continent: Algeria’s Vision for African Trade Growth

The North African Country is ramping up intra-African trade through AfCFTA, strategic infrastructure projects, and its role as host of IATF2025.

Algeria is taking bold steps to increase its share of trade with African countries, leveraging the opportunities presented by the African Continental Free Trade Area (AfCFTA). At the Algeria Intra-African Trade Fair (IATF) 2025 Business Roadshow, Minister of Foreign Trade and Export Promotion, His Excelency Prof. Kamal Rezig, outlined the country’s vision: enhancing continental connectivity through landmark projects such as the TransSahara Highway, the Zouerate Road linking Mauritania, the Nigeria-Algeria gas pipeline, and a regional fibre optic network.

He emphasized Algeria’s drive to create a transparent, stable, and attractive environment for both local and foreign investment. Legislative reforms, simplified administrative processes, strengthened banking and insurance

sectors, and human capital development all form part of a wider strategy to adapt to global economic transformations. While mineral fuels and oils still make up 91.5% of Algeria’s exports, the government is actively promoting diversification within the AfCFTA framework.

In 2024, Algeria’s share of intra-African trade reached 2.2%, up from 1.9% in 2022. Tunisia, South Africa, Côte d’Ivoire, Nigeria, and Senegal lead as top export partners, while imports flow primarily from Mauritania, Tunisia, Côte d’Ivoire, Morocco, and Uganda.

The Algeria IATF2025 Business Roadshow, hosted by Afreximbank and the Algerian government, set the stage for the continent’s premier trade and investment event, scheduled for 4–10 September 2025 in Algiers. The fair, expected to draw over 35,000 buyers and visitors from more than 140 countries, will

feature 2,000 exhibitors and is projected to generate deals exceeding US$44 billion. Past editions have attracted 70,000 participants and generated over US$100 billion in trade and investment.

Former Nigerian President and IATF2025 Advisory Council Chair H.E. Chief Olusegun Obasanjo called intra-African trade “a pathway to economic self-reliance,” urging African nations to seize AfCFTA’s potential. Afreximbank’s Mrs. Kanayo Awani reinforced that the IATF is not just an exhibition but a

marketplace to close Africa’s trade information gap, one that has already delivered over US$2 billion in facilitated deals for Algeria alone.

IATF2025 will feature a diverse programme including the Creative Africa Nexus (CANEX), a four-day Trade and Investment Forum, the Africa Automotive Show, youth start-up initiatives, matchmaking platforms, and a year-round virtual trade space. Special Days will spotlight cultural exchange, tourism, and diaspora engagement, making the event a hub for business, culture, and innovation.

COMING SOON