“Memory” Loura AlShareef PSA Video

“Memory” Loura AlShareef’s CreativeRationale:

Through my product, I am fighting injustice and oppression because it is my duty as a privileged teenager living in a safe country to inform and educate people. When people see what I have created using my own choices and agency, I hope that they can see that people in Palestine are oppressed and that we are facing a genocide and that it's our responsibility to help as much as we can, by donating, posting, protesting, etc. Even though I am not physically protesting somewhere, my creation is a way for me to speak and educate others on this important issue because it is a tool that can connect me to other people and beyond. This is important because everyone should at least be educated on this topic and I hope I can do that through this product. The social issue of war in Palestine has a significant importance to me because I care deeply about Palestine's freedom and their struggle for equality. This is crucial because as humans no one should ever be subjected to violence and tragedy of their own country. This is the reason I want to advocate for Palestines because I believe that everyone should have basic human rights.

The purpose of protests is to stand up in what you believe, and to use your voice and power to create change. If I think about point of view and civic responsibility, I think of the actions we can do as individuals to create change in bigger issues, I also think of how we can socially participate in social events that stand up for a good cause. Social media has become a big platform that people use to engage the public sphere. I think this is a great way to deliver your message across to thousands of people, it's also a great tool that can spread your message because in the end social media is helping us tackle some of the world's biggest challenges from human rights violations to climate change. Our part as privileged human beings is to stand up with the less fortunate and the less privileged.

Creator: Loura AlShareef Title of work: Memory Media: PSA digital (Vllo) Issue/Theme: War in Palestine

Link to video: https://drive.google.com/file/d/1V-FxQlE-w6UiFqL7DGVskqlIRzv0Nm9x/view?usp=sharing