Electra - June Issue

Page 11

MARTINEZ “I COLLECT VINTAGE TOYS FROM THE FIFTIES AND SIXTIES, AND WHEN YOU GO TO MY APARTMENT IT’S LITERALLY BABY PINK WALLS IN THE LIVING ROOM AND ASTROTURF AS THE CARPET.” However, Cry Baby’s juxtaposition of sugary superficial sounds and harrowing, heartfelt lyrics give the album its edge above competitors in the alt-pop scene and Martinez’s cotton candy creation is as delicious as it looks on the cover. Overall, the 13-track album is a combination of pure ambition and imagination.

base always willing to click and comment on her videos - her most recent ‘Alphabet Boy’ has reached over 8 million views in a matter of days.

But what is the appeal of Martinez, aside from her sickly sweet, slightly scary music? Well, she’s certainly an individual cookie. Not one to shy away from expressing her love of

“Working on this album has been very emotional and super personal.” The eccentric New York-born singer has had quite the rise to fame after her memorable

performances on Adam Levine’s team on the voice, but the release of Cry Baby seems to have elevated her to cult status, especially on Social Media, such as Twitter, and YouTube. Here, she has a dedicated fan

vintage toys or adult baby dresses, she often visits vintage charity shops to search for the perfect additions to her collection. Cry Baby is out now.

ELECTRA SPOTLIGHT

Photography by Emily Soto.

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