THE BEST REACH OF THE URBAN LSM 8-10 MARKET Maximise your reach and frequency at bargain rates
WHY REACH THE URBAN MARKET
The Gauteng Urban LSM 8-10 market is affluent and have some of the greatest buying power in the country. LSM 8-10s mostly live in URBAN AREAS.
LSM 8-10’s HAVE SUBSTANIAL MEANS AND BUYING POWER TO PURCHASE PRODUCTS
THE URBAN LSM 8-10 MARKET IN GAUTENG has the means to REPLACE large household items FREQUENTLY. This audience are also HIGH VOLUME CONSUMERS of day to day products and account for a high proportion of market share of these types of items. Furthermore, this consumer segment has the means to buy PREMIUM BRANDS.
SPAs REACH THE URBAN LSM 8-10 MARKET WHERE THEY LIVE, WORK and PLAY
WHY ARE SPAs SO EFFECTIVE?
EXAMPLE OF THE URBAN MARKET PACKAGE
84 28 x 3 SITES | COST R111 263
GROSS REACH 8.1m
EXAMPLE OF THE URBAN MARKET PACKAGE 8 SITES x 3 = 24 BOARDS
TSHWANE
GROSS REACH: 1.7m AVERAGE EACH PER SITE: 216k AVERAGE FREQ PER SITE: 4.6
EKURHULENI 7 SITES x 3 = 21 BOARDS GROSS REACH: 1.6m AVERAGE EACH PER SITE: 232k AVERAGE FREQ PER SITE: 3.1
Data based on traffic prior to Lockdown during period of “normal” activity
13 SITES x 3 = 39 BOARDS
JOHANNESBURG
GROSS REACH: 4.7m AVERAGE EACH PER SITE: 363k AVERAGE FREQ PER SITE: 3.4
WHY SPAs WORK IN COMMUNICATING TO THE URBAN MARKET
HYPER LOCAL - CATCH ME WHERE I AM RELEVANT, CREDIBLE AND TRUSTED ALWAYS ON