Street Pole Ads
Create your perfect OOH campaign today!
2021 Lizelle Balzer 074 687 1111 www.adreach.co.za
Index Supalites
Page 3
Street Pole Ads
Page 4
Digital SPAs
Page 5
4sqm Boards
Page 6
Die Cuts
Page 7
Suburban Ads
Page 8
Grading
Page 9
2100 Contracts
Page 10
Exclusive Zones
Page 11
Windscreen Space
Page 12
Lightstone Data
Page 13
Innovation
Page 14
www.adreach.co.za
Page 2
Supalites Frame Size of Supalites: 3410mm X 2310mm (7 sqm per Face 21 sqm in total)
Supalites are large , Illuminated 7m2 signs that are able to deliver strategic and commanding outdoor branding campaigns 24/7. Supalites are located on central road islands only, approximately three meters above the ground, ensuring high impact and visibility in Johannesburg.
Site Example: William Nicol Reach: Freq: Impact:
www.adreach.co.za
677 830
Supalites offer the most powerful outdoor impact on the market by offering large illuminated advertising signs at close proximity to the road traffic. Backlit with LEDs
3.66 2 480 350
Sold in runs of 3 Sold in JHB only Page 3
Street Pole Ads Frame sizes of Street Pole Ads: 1.8 sqm = 1750mm X 1210mm 1.5 sqm = 1575mm X 1085mm A0 = 866mm X 1214mm Street Pole Ads are a high frequency medium that oer repetition. Available in runs of three, you get triple the opportunity to communicate your message
Site Example: Oxford Road Reach: Freq: Impact:
www.adreach.co.za
683 349 3.50 2 394 627
Page 4
Digital Digital Size : 4 sqm With crystal clear image quality and a colour palette to enhance any ad spec, your campaign is guaranteed to stand out with these sharp, bold and highly eective digital displays Sold in 10 second slots in a 2 minute loop Sold in JHB only
Site Example: William Nicol Reach: Freq: Impact:
www.adreach.co.za
540 249 3.51 2 768 684
Page 5
4sqm Frame Sizes of 4 sqm: 3030mm X 1200mm The ADreach 4 sqm frame oers brands and businesses the opportunity to achieve high impact awareness in speciďŹ c areas. 4 sqm of space for highly visible messaging. 4 sqm are sold in Johannesburg and Pretoria. 4 sqm are sold as single boards back to back.
Site Example: Jan Smuts Reach: Freq: Impact:
www.adreach.co.za
772 204 3.59 2 768 684
Page 6
Die Cuts Die cuts are creative cut-outs that can be used as an innovative campaign extension on Street Pole Ads. Costing is dependant on size, complexity and quoted on a job by job basis. Test sites are essential. Additional lead time is needed. Subject to approval. Sold in Jhb and Pta only
www.adreach.co.za
Page 7
Suburban Ads Frame sizes of Suburban Ads 1800mm x 450mm Suburban ads are found strategically placed at entrances of a town or suburb with an advertisement panel underneath the road traffic sign Ÿ 24/7 exposure which creates top of mind
brand awareness Ÿ Cost effectiveness - very low cost per thousand Ÿ Can be used for directional purposes Sold in EKU only
www.adreach.co.za
Page 8
Grading HIGH LSM
www.adreach.co.za
NO CLUTTER
PROXIMITY TO THE ROAD
HIGH TRAFFIC VOLUMES
Page 9
2100 Contracts Contract automatically continues indeďŹ nitely after expiry date, unless client states in writing they do not wish to continue with a 3 months' notice period letter. If client is not going ahead, we adjust the end date for it to expire or discontinue. Terms of agreement on contract: The parties agree that after the initial period of the contract set forth in schedule B -original start and end dates. The agreement is automatically renewed on a month to month basis until such time ninety days (90) written notice is provided by either the ďŹ rst or the second party to terminate this agreement. – contract will run until 3 months' notice is given by either client or Adreach. This agreement is subject to an annual escalation percentage of 10% on the anniversary of the commencement date set forth on schedule B and every anniversary thereafter. Escalation can be defaulted to a % on contracts most often it is 10%.
www.adreach.co.za
Page 10
Exclusive Zones Own the street with our
EXCLUSIVE ZONE PACKAGE 12 signs double sided, for 3 months 6 signs single sided, for 6 months
www.adreach.co.za
Page 11
Windscreen Space There are multiple different OOH options to choose from, ranging from large format building wraps to litter bins, and everything in-between. There are a number of different factors that influence the cost of an OOH format, including (but not limited to): Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ
Environment Size Type of traffic Run up Dwell time Illumination Clutter
Clutter Costing OOH can be very difficult, as most format types do not share the same attributes. A simplistic and popular way of costing OOH is a straight cost per square meter of advertising space. However, a more accurate way of costing OOH would be to calculate what % of a viewer's field of view is covered by a site, and work out the cost per % of this view
www.adreach.co.za
Page 12
Lightstone Data Adreach makes use of measurement data provided by Lightstone Explore. Through Tracker data, Lightstone Explore can pinpoint exact site locations and provide the reach, frequency, impacts (number of times noted) and cost per thousand for the Street Pole Ad (SPA) sites we have on offer. The data is weighted up to total audience so you get accurate stats about how many viewers will see your SPA. This data is further split into nineteen different population segments, using Kaleidoscope data. Kaleidoscope is defined at the smallest possible geographic area, thereby offering a truly granular segmentation product. The nineteen segments are descriptive about affluence, lifestyle and demographics, giving you a sense of who you are reaching both psychographicaly and demographically. For each site you book, through Lightstone Explore, we will provide the key stats you are looking for (reach, frequency, impact, cost, CPT) as well as mode of transport typically reached by that location, breakdown of the Kaleidoscope segments and a photograph of the (3 SPAs at the) site. Through this data rich system, you can be assured you have the stats you need at your fingertips to ensure your campaign is reaching your desired target. SOCIAL MEDIA ADreach uses measurement data provided by Lightstone Explore that pinpoints exact site locations and provides reach, frequency, impacts and cost per thousand for individual SPA sites. This data is further split into 19 population segments, using Kaleidoscope data. These segments are descriptive about affluence, lifestyle and demographics. Through this data rich system, you can be assured you have the stats you need at your fingertips for your campaign.
Example:
www.adreach.co.za
Page 13
Innovation Adreach has partnered with muliple innovation suppliers to bring this ground breaking innovation to the streets of JHB. The “ talkability � around this campaign has gone beyond client's expectations. The Innovation we bring lights up sections of our Supalite billboards, highlighting key elements of the creative. The results are visually spectacular and bring a new high to attention grabbing. This innovation will elevate your OOH campaign to an unprecedented level. Integrating technology with good, solid outdoor exposure brings you the ultimate in innovative marketing communication.
www.adreach.co.za
Page 14
Over 40 000 sites to choose from across South Africa We have the best OOH reach across SA!
Lizelle Balzer 074 687 1111 www.adreach.co.za
Page 15