Street Pole Ads
Uplifting Business 2020 Create your perfect OOH campaign today!
www.adreach.co.za
Index Supalites
Page 3
Street Pole Ads
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Digital
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4sqm
Page 6
Die Cuts
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Suburban Ads
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Grading
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2100 Contracts
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Exclusive Zones
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Windscreen Space
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Lightstone Data
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Hit The Ground Running
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www.adreach.co.za
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Supalites Frame Size of Supalites: 3410mm X 2310mm Supalites are large , Illuminated 8m2 signs that are able to deliver strategic and commanding outdoor branding campaigns 24/7. Supalites are located on central road islands only, approximately three meters above the ground, ensuring high impact and visibility in Johannesburg. Supalites offer the most powerful outdoor impact on the market by offering large illuminated advertising signs at close proximity to the road traffic. Sold in runs of 3 Sold in JHB only
Site Example: William Nicol Reach:
677 830
Freq: Impact:
3.66 2 480 350
www.adreach.co.za
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Street Pole Ads Frame sizes of Street Pole Ads: 1.8m = 1750mm X 1210mm 1.5m = 1575mm X 1085mm A0 = 866mm X 1214mm Street Pole Ads sites have been graded according to the following elements: LSM TraďŹƒc Congestion (high, Medium, Low) Clutter (Presence of other advertising material sign boards, etc.) Windscreen space Street Pole Ads grading's: Premium (Rates favourable on all four elements) Impact Rates favourable on any three elements) Strategic Rates favourable on any two elements)
Site Example: Oxford Road Reach:
683 349
Freq: Impact:
3.50 2 394 627
www.adreach.co.za
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Digital Digital Size : 4sqm With crystal clear image quality and a colour palette to enhance any ad spec, your campaign is guaranteed to stand out with these sharp, bold and highly eectual digital displays Sold in JHB only
Site Example: William Nicol Reach:
540 249
Freq: Impact:
3.51 2 768 684
www.adreach.co.za
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4sqm
Frame Sizes of 4sm: 3030mm X 1200mm
The ADreach 4m2 frame oers brands and businesses the opportunity to achieve high impact awareness in speciďŹ c areas.
4sm of space for highly visible messaging. 4m2 are sold in Johannesburg and Pretoria.
4m2 are sold as single boards back to back.
Site Example: Jan Smuts Reach: Freq: Impact:
772 204 3.59 2 768 684
www.adreach.co.za
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Die Cuts
Dye cuts are creative cut-outs that can be used as an innovative campaign extension on Street Pole Ads.
Costing is dependant on size, complexity and quoted on a job by job basis.
Test sites are essential. Additional lead time is needed. Subject to approval.
www.adreach.co.za
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Suburban Ads Frame sizes of Suburban Ads 1800mm x 450mm Suburban ads are found strategically placed at entrances of a town or suburb with an advertisement panel underneath the road traffic sign Ÿ 24/7 exposure
which creates top of mind brand awareness Ÿ Cost effectiveness very low cost per thousand Ÿ Can be used for directional purposes Sold in EKU only
www.adreach.co.za
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Grading
www.adreach.co.za
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2100 Contracts Contract automatically continues indeďŹ nitely after expiry date, unless client states in writing they do not wish to continue with a 3 months' notice period letter. If client is not going ahead, we adjust the end date for it to expire or discontinue. Terms of agreement on contract: The parties agree that after the initial period of the contract set forth in schedule B -original start and end dates. The agreement is automatically renewed on a month to month basis until such time ninety days (90) written notice is provided by either the ďŹ rst or the second party to terminate this agreement. – contract will run until 3 months' notice is given by either client or Adreach. This agreement is subject to an annual escalation percentage of 10% on the anniversary of the commencement date set forth on schedule B and every anniversary thereafter. Escalation can be defaulted to a % on contracts most often it is 10%.
www.adreach.co.za
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Exclusive Zones Own the street with our
EXCLUSIVE ZONE PACKAGE 12 signs double sided, for 3 months 6 signs single sided, for 6 months www.adreach.co.za
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Lightstone Data Adreach makes use of measurement data provided by Lightstone Explore. Through Tracker data, Lightstone Explore can pinpoint exact site locations and provide the reach, frequency, impacts (number of times noted) and cost per thousand for the Street Pole Ad (SPA) sites we have on offer. The data is weighted up to total audience so you get accurate stats about how many viewers will see your SPA. This data is further split into nineteen different population segments, using Kaleidoscope data. Kaleidoscope is defined at the smallest possible geographic area, thereby offering a truly granular segmentation product. The nineteen segments are descriptive about affluence, lifestyle and demographics, giving you a sense of who you are reaching both psychographicaly and demographically. For each site you book, through Lightstone Explore, we will provide the key stats you are looking for (reach, frequency, impact, cost, CPT) as well as mode of transport typically reached by that location, breakdown of the Kaleidoscope segments and a photograph of the (3 SPAs at the) site. Through this data rich system, you can be assured you have the stats you need at your fingertips to ensure your campaign is reaching your desired target. SOCIAL MEDIA ADreach uses measurement data provided by Lightstone Explore that pinpoints exact site locations and provides reach, frequency, impacts and cost per thousand for individual SPA sites. This data is further split into 19 population segments, using Kaleidoscope data. These segments are descriptive about affluence, lifestyle and demographics. Through this data rich system, you can be assured you have the stats you need at your fingertips for your campaign.
Example:
www.adreach.co.za
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Windscreen Space
There are multiple different OOH options to choose from, ranging from large format building wraps to litter bins, and everything in-between. There are a number of different factors that influence the cost of an OOH format, including (but not limited to): Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ
Environment Size Type of traffic Run up Dwell time Illumination
Clutter Costing OOH can be very difficult, as most format types do not share the same attributes. A simplistic and popular way of costing OOH is a straight cost per square meter of advertising space. However, a more accurate way of costing OOH would be to calculate what % of a viewer's field of view is covered by a site, and work out the cost per % of this view
www.adreach.co.za
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Hit The Ground Running
Adreach partnered with Hit The Ground Running( HTGR) to bring this ground breaking innovation tot he streets of JHB. The “ talkability � around this campaign has gone beyond client's expectations. The Innovation we bring lights up sections of our Supalite billboards, highlighting key elements of the creative. The results are visually spectacular and bring a new high to attention grabbing. This innovation will elevate your OOH campaign to an unprecedented level. Integrating technology with good, solid outdoor exposure brings you the ultimate in innovative marketing communication.
www.adreach.co.za
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Over 40 000 sites to choose from across South Africa
We have the best OOH reach across SA!
www.adreach.co.za
0861 222 123