#1 - Maritime Branch Analysis
THE CONSORTIUM
GLOBAL PRESENCE
· Sales agents
Recognising the potential for developing further after-sales activities, a vital element of the consortium is the global presence of companies, to enable them to service their customers, regardless of location. All PROTEUS companies are located in Denmark and the majority are members of The Danish Maritime association. The maritime industry is a strong globally reaching industry, not least due to the ever-mobile nature of shipping. Global presence can be created and ensured in many ways:
· Online services
· Service partnerships · Self-owned service networks · Service squads · Call-centers · Sales offices
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· E-commerce The map on the following page displays the global presence of the PROTEUS companies, representing sales offices and service stations located around the world. The map clearly shows the global nature of the consortium and the maritime business as it was in 2011, when the data were collected. Around half of both sales offices and service stations of the consortium are based in Europe, approximately a quarter based in Asia and the remaining appear as distributed across the rest of the globe. In addition, it should be noted that the amount of offices and stations is increasing, especially in the Asian regions. This is due to the fact that global shipping activities are prominent in Asian ports, where 9 out of 10 of the
world’s busiest ports are located (based on Total Cargo Volume in thousands of tonnes. ). It could be argued that the business of ports might not directly relate to after-sales activities, however there are data to show how the majority of activities (e.g. the dismantling of around 1,000 ships for recycling each year) happen in facilities in South Asia, where 90% of European ships end up. A large proportion of the companies have self-owned international production facilities, sales offices, product development and service stations, scattered across many different countries. Common for all of the producing companies is that they have production activities abroad, by e.g. own production facilities in China or by outsourcing all production to foreign production facilities. Quite a few companies retain parts of their