TIPS THIS MONTH Christopher M. Castillo
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Aeutus Marketing
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any businesses today want to “Go Green” with their Marketing Efforts but they just don’t have a good understanding on ways to accomplish Marketing Green. This is in part driven by business owners who understand the importance of “Going Green” but businesses today are becoming more and more scrutinized by their customers for their environmental footprint.
7 Tips for business to implement Green Marketing Strategies
By broadcasting your businesses’ “eco-friendly” status to customers, it conveys a message that you are forward thinking and have the ability to adapt with the times. Here is a list of Green Marketing tips for your business:
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Wire • ISSUE OCTOBER 2011
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Switch from print advertising such as Newspapers, Magazines, Postcards to advertising online, the radio or television. This includes things such as advertising by using such things as Social Media sites, Mobile & Text messaging, Digital Billboards and other types of Dynamic Media.
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If you still need to utilize print advertising, do so on recycled paper or on materials that can be recycled. Here is an interested statistic: “Recycled paper, instead of making it from new material, generates 74% less air pollution and uses 50% less water” EPA 2008
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If you use “give-aways” consider purchasing items that can be reused and branded with your companies information such as reusable grocery bags, umbrellas or water bottles. If you sell products, consider changing your packaging to use more recycled materials or less materials in the overall packaging design. Also, consider modifying your production process to use less energy, have less waste and lower air pollution.
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Offer your customers a discount, or incentive, to receive bills or invoices electronically.
Offer to email your customers a receipt instead of printing one for them. The Apple® stores do this and its a great way to capture your client’s email addresses for future communications and promotions. Simple things around your office can also improve your businesses’ environmental footprint, such as turning off the lights in rooms not in use, using energy efficient light bulbs, using email instead of hard copy memos, and having a recycling bin are easy things that can be done at most businesses.