IDENTITY DESIGN + EVENTS PLANNING
Final Draft
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Taking the last idea of the second draft in, I created a simple graphic using the silhouette of Tokyo Big Sight and a straightforward tagline listing the condition of participation. The contrast is apparent; unlike Design Festa designs, the GAKUTEN design using a simple outline of the architecture while keeping the necessary information clear and concise. After several discussions within the staff, the team decided to go for the 4th design. It is simple, yet diverts the eyes toward the center. The information is legible and easy to understand. The theme can also be easily applied to other designs, while showing potential to evolve depending on future circumstances (for example: collaborating with student artists etc.).
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