REFLECTIONS

WEEK 7 - PEER FEEDBACK

When I presented my idea and concept in Week 7, I received a lot of informative feedback. My idea was described as super relevant, important, and very strong. People noted that it isn’t an issue that is widely spoken about, and it is important to share stories surrounding abortion stigma. My mood board was interesting, cohesive, and well thought out. To improve people noted that I need to conduct further research on my target audience and further research into my chosen channels. To do this I will carefully research which channels would be best to host the campaign and create infographics for my target audience.

WEEK 7 - TUTOR FEEDBACK

My tutor feedback was that my campaign was a good idea and good concept. I had selected a nice range of images, and everything flowed well. I was told to think about how to develop a new direction for the campaign if Miu Miu have done something similar before. I was also told to use less images in my mood board as some may say the same thing. To improve I will think carefully how this campaign can be different to their other ‘Women’s Tales’ series, by looking at different channels. I will also carefully select my images to convey my point.

SELF-EVALUATION OF ASSIGNMENT

I believe I have applied myself to the VP1 course well. I conducted lengthy research on my chosen brand and current social issue, making sure the brand I chose linked well with the social issue. I pushed myself to organise the photoshoot and hire equipment from the AV store, something I have not done before, and I believe my images capture the essence of a ‘safe space’. My main weakness was using film for the images, because although I love the way film looks, the only film available at the AV store was one to be used in very bright natural lighting, something we didn’t have on the day of the shoot. This caused a lot of the images to develop dark, but sadly I had no time to redo the shoot as it was the only day my models could get together before Christmas. If completing the project again I would allow myself plenty of time in case I needed to reshoot. Overall, I have enjoyed the project and have pushed myself out of my comfort zone.