SHOOT LOCATIONS

The shoot will take place at two different flats, with a focus on the bedrooms, living rooms and kitchens. This is to make the campaign look more natural and relatable. Again, as mentioned, opening up about issues can be daunting, and the shoot taking place in familiar and safe place such as a bedroom aims to make the process look more natural and calming.

Lighting Casting

The shoot will aim to use natural, warm lighting. The warm lighting will be used to create a sense of homeliness and comfort to tie in with the campaigns name.

Lila

Amy Glass

Cat Perez

Emilie Kelly

For the shoot, two groups of real-life friends will be used to make the shoot more natural and show diversity, something sometimes lacking within Miu Miu’s campaigns. As the whole point of the campaign is to create relatability and reassurance, choosing people with limited modelling experience who already knew each other was important to create the sense that the photos were taken offguard.

Styling

Garments similar to previous Miu Miu garments were selected. As the shoot is about women’s rights, the garments chosen were very feminine and innocent. A lot of pink was chosen to fit the Miu Miu brand and also skirts and dresses. Makeup was kept minimal to keep the focus on the outfits and posing.