MIM121 by Meeting Media Company BVBA

121

MIM Europe Magazine, the meetings and incentives magazine for European corporate planners, in exclusive partnership with EUMA, the European Association of Management Assistants, supported by ECM, European Cities Marketing.

europe magazine

Special feature Meetings Innovations

EUMA in Madrid

Get green in Malaysia

Interview

Anja Loetscher Afgiftekantoor-Bureau de d茅p么t: 2800 Mechelen 1 Published 4 times a year: March, May, August, November Edition November 2012

Geneva with a vision

MIM EUROPE MAGAZINE THE MEETINGS AND INCENTIVES MAGAZINE FOR EUROPEAN CORPORATE PLANNERS

PROFILE

PRODUCTS

+ Global distribution of 8,500 copies (paper + digital)

PAPER

DIGITAL

+ Readership: corporate planners, members of EUMA, the professional organization for management assistants, the European meetings industry, international professional agencies

+ Magazines: published 4 times a year + Destination reports + Flyers, gatefolds, wrappers, brochures…

+ Online magazine + E-zine newsletters + Banners + Preferred Partners directory + Personalized emailings

2013 PLANNING

RATES

BOOKING DEADLINE

ADDITIONAL DISTRIBUTION

MIM122 March

Sustainability

Feb. 1

MIM123 May

(IMEX Special) Competitive destinations

April 16

IMEX

MIM124 September Incentives Special Aug. 16

EUMA conference IT&CMA

MIM125 October

(EIBTM Special) Hot & Trendy Cities

GIBTM

PAPER 2/1 publicity 2/1 advertorial 1/1 publicity

Oct. 10

EIBTM, AIME

1/1 advertorial 1/2 publicity

DIGITAL 4500 € E-zine 5500 € Banner small

600 € / month

2900 € Banner big 3100 € Preferred 1500 € partners directory

1/2 advertorial

1700 €

Outside back cover

3600 €

Inside back cover

3300 €

Inside front cover

3200 €

DESTINATION REPORTS Within the magazine 8 pages

1100 € / month

10000 €

Within the magazine 12 pages 12000 € Within the magazine 16 pages 14000 € Loose supplement 8 pages 12000 €

950 € / month 350 € / month

Contact: MIM Europe Magazine 59 rue René Declercq 1150 Brussels - Belgium T.+32 (0)2 761 70 50 Requests for proposal: sales@mimmagazine.eu Press releases: press@mimmagazine.eu

DOWNLOAD OUR 2013 MEDIA KITS ON WWW.MIMMAGAZINE.EU

6133

PUBLICATION TOPICS ISSUE # MONTH

general > editorial

editorial

COLOPHON MIM magazine is the European magazine for the Meetings Industry. It is published 4 times a year by Meeting Media Company BVBA/SARL, with a circulation of 5000 copies.

Marcel A.M. Vissers Owner - Editor in chief

In exclusive partnership with

Incentive travel to Latin America In partnership with

If travelling is the best university in the world, I owe my readers a small lecture on Latin America. During the latest ICCA congress in Puerto Rico, it dawned on me that South America is only a part of the huge umbrella we call Latin America. Central America (home to 7 countries) and even Mexico are also part of it, even if the latter lies in North America. And then there’s the Caribbean, where Spanish is the main language as well.

European City Marketing.

To be correct, we should all start using the term ‘Latin America’ if we’re talking about the whole area. As always, Brazil is taking the lead as far as new developments are concerned, Sao Paulo being its flagship. It has had a convention and visitors bureau since 1983 and is an example for every other major city.

European Management Assistants Association.

Editor in Chief Marcel A.M. Vissers T: +32 (0)3 226 88 81 marcel@mimmagazine.eu Managing Director Cécile Caiati-Koch T: +32 (0)2 761 70 52 cecile@mimmagazine.eu Account Manager - International Sales Kelvin Lu T : +32 (0)2 761 70 59 kelvin@mimmagazine.eu Managing Editor Rémi Dévé remi@mimmagazine.eu T. +32 (0)2 761 70 58 Editor Rose Kelleher Address 59, rue René Declercq B - 1150 Brussels (Belgium) T: +32 (0)2 761 70 50 F: +32 (0)2 761 70 51 www.mimmagazine.eu Publisher Meeting Media Company Marcel A.M. Vissers Mechelseplein 23, bus 1 B - 2000 Antwerpen (Belgium) www.MIMmagazine.eu

Design WALLRUS grafische expedities, Kortrijk T: +32 (0)56 24 94 44 info@wallrus.be Printing Cartim - Destelbergen

Before 2007, almost no one spoke about MICE in Central America. Now things are changing, and they’re changing fast. In 2014, Panama will have its first convention bureau. The biggest newcomer in the meetings industry is Colombia, with Medellin as its primary meeting city. Three new conference centres are being built in the country. Costa Rica is building a new one as well. And the 7 countries in Central America signed an alliance under the motto ‘Sharing the knowledge’. Leisure is giving way to more business-oriented projects. Mexico is making itself heard too, even under the current negative media coverage. Cancun has reinvented itself and is now one of the safest destinations in North America. New names like Playa del Carmen and Merida, not that far from Cancun and fabulous destinations for nature and culture, are also getting some acknowledgment. Early next year, Site EMEA will take its annual congress to Antwerp. I’ll be present, because Latin America worries about Old Europe, one of incentive travel’s biggest suppliers. How will Site come up with solutions for its members? Doubts are rising about the declining influence of the organisation in Europe. Will incentive travel transform itself?

More stories on www.mimmagazine.eu

Contents General

Special feature

EUMA 4 ECM 6 BCD Travel 13 Mövenpick 15 Lastminutemeetingroom.com 45

Meetings Innovations

COVER INTERVIEW Geneva MIM Europe Magazine sets great store by sustainable development and therefore chose responsible FSC® certified paper which comes from a controlled source. More info: www.fsc.org ® FSC, A.C. FSC-SECR-0045

DESTINATIONS Malaysia Ljubljana, Croatia Canada Meetropolis, Germany Ghent, Belgium Hangzhou

27 29 30 33 35 37 MIM 3

Royal Palace

Hot and trendy Madrid If you think about ‘hot and trendy meeting destinations’, Madrid should pop up in your mind. Besides being literally hot and trendy, the capital of Spain is a world’s favourite destination when it comes to business and conference tourism, being listed among the top ten meetings destinations according to the latest ICCA stats. Let’s find out why. If we consider that Madrid is the host of the world’s leading tourism fair, Fitur, which gathers yearly over 700,00 attendants from all across the globe, we start getting a good idea. Madrid is a city brimming with tourism professionals, convention venues, hotels for all tastes and budgets and with a thriving culture and (why not say it) nightlife. Each year Madrid is host to an average of 4,000 functions, Among which you may recall Madrid Fusión, a meeting point for the best chefs in the world, Arco, the yearly International Contemporary Art Fair, or the Cibeles Madrid Fashion Week, one of the most important catwalks in the world. Clearly the city has a little je ne sais quoi but, what is it exactly?

MIM 4

Location & connection Madrid is strategically located for both local and world events. In the centre of the Iberian Peninsula, it lies at a strategic crossroads between Europe and the Americas, with which it shares a significant historical connection. Madrid Airport is the fourth busiest in Europe, only 15km outside the city centre, and handling over 50 million passengers each year. It is also connected to Seville, Valencia, Barcelona and a number of other great Spanish cities via bullet train that can get the visitors to the city centre in a little more than an hour.

Public transport Madrid Metro is arguably one of the best in the world. With 12 interconnecting lines and costing only 1,50 € per trip, travellers can go from the farthest outskirts of the city to the business centre in just

20 minutes. Literally hundreds of bus lines tour every street of the city, which also has 25 strategically located railway stations. And, if you are in for a taxi, there are over 15,500 of them, twice as many per capita as in, for instance, NYC.

Venues Madrid has a wonderful portfolio of venues, catering to a wide range of capacities, allowing events of all types, from small, exclusive executive meetings or retreats to large-scale fairs. Most of them are strategically located in or close to the business centre of the city, but there are a number of smaller, more exclusive venues in more secluded environments, both within and near the city. And then, of course, there is the IFEMA, the Madrid fair, conveniently located between the airport and the heart of the city.

International quality network of management support professionals > www.euma.org

The Shootings of May Third by Goya

EUMA

European Management Assistants, EUMA, is the only Europe-wide quality network of top management assistants who focus on their self-development and professional evolution, and reflect on the future of their profession. The association is a non-profit association, has no political aims and does not engage in political or trade union activities. EUMA provides a forum for management assistants, employers and educators to promote an understanding of the training, experience and career opportunities necessary for the development of its members. EUMA promotes an image of the management assistant as an essential element of the management team. EUMA was founded in 1974, and is currently represented by over 1300 members in 26 countries.

Hotels

Nightlife.

Madrid’s hotel range is simply enormous. With 242 hotels and 609 hostels, the city offers well over 75,000 beds for visitors, with a quality that is internationally renowned. From its many five-star hotels with rooftop swimming pools, pillow menu, jacuzzi in every room or courtesy cars to tour the city all the way to avant-garde hotels designed by some of the world’s leading architects and to budget accommodation where both neatness and courtesy are the norm, guests are sure to find exactly what they are looking for, and at very reasonable rates.

Madrid is truly a city that never sleeps: first the cinemas open, then the theatres, concert halls, the Opera house, the musicals at the Gran Via… and finally the pubs, nightclubs and discos until well after the sun has risen again. Madrid will tempt you with the busiest and most enthralling nightlife that you can imagine, with shows and atmospheres catering to every taste: casual, smart, business, sophisticated, alternative…

Madrid is a city brimming with tourism professionals, convention venues, hotels for all tastes and budgets and with a thriving culture and nightlife. Cultural life Velázquez, Goya, Picasso... but also Titan, Bosch or Rubens are some of the painters whose work the traveller can admire in one of Madrid’s museums, including the Prado, the Reina Sofia, the CaixaForum or the ThyssenBornemisza, just to mention a few. The city also displays a wide range of public architecture from the 14th century onwards (don’t miss the Plaza de Toros and the Royal Palace), and boasts a great variety of parks and gardens. The connoisseur will enjoy the lesser known but equally interesting urban sculptures all across town.

Gastronomy Madrid offers food from everywhere in Spain and the world, once again it’s not a coincidence that the best chefs meet here every year. From some simple tapas to a avant-garde restaurants or experiences such as blind dining, visitors will surely enjoy the delights the Madrid cooks have to offer which, in any kind of menu, come from raw materials of excellent quality.

Weather Last, but not least, Madrid enjoys a wonderful, moderate continental climate with an average of 260 sunny days each year. It has mild winters, beautiful springs and autumns and, as could be expected, the hottest and trendiest summers.

This article was written by Javier Izquierdo, National PR Officer, European Management Assistants (EUMA) Spain. EUMA will be holding its next European Training Day in Madrid on Saturday 20 April 2013. See www.euma.org for more details.

MIM 5

The new competitive advantage for cities is to innovate and be unique Glasgow Science Centre

The world is rapidly becoming urban. Currently, 52% of the planet live in urban areas. By 2020 this is likely to have increased to 75% and by 2040 as many as 90% of global citizens could be living in Cities or urban places. Text Garry White, CEO, European Cities Marketing

that will enter this group within the next decade and they will mostly all come from China fueled by a new middle class and the rapid urbanisation of North Asia.

Garry White

Within this relentless process of urbanisation and globalization just 600 cities will soon account for 60% of global GDP according to a study by leading management consultants McKinsey. There will be 136 new cities

MIM 6

As the world becomes ever more connected by global cities, global industries and global airport hubs, we are likely to see three trends emerging which are important, if not critical, for cities. The first is intense competition for trade, industry and talent. The second is the homogenization of the city - cities will tend to become similar - less by design and more by default. The third is that cities will need to work much harder at standing out in

the crowd to be noticed. Cities will increasingly need to develop something that is unique, something that gives the place its own personality and hallmark to be noticed and the reputation of the city will become of primary importance in terms of selling places to industry, attracting talent, tourists and the meetings industry. City reputation itself is very much linked to a cities ability to innovate and change. We explored many of these themes in our last conference in Biarritz in November 14-17: â&#x20AC;&#x2DC;Integrated City Marketing - Everyone in the City sells the Cityâ&#x20AC;&#x2122;.

European Cities Marketing

York

Espoo

European Cities Marketing works with its 110 city members to constantly improve European city competitiveness and it actively encourages innovation. It establishes the barriers to growth and works with knowledge groups and forums to get fresh thinking and encourage innovation to drive new business. These groups consist of members from various European cities who pool resources and talent and share knowledge, expertise and best practice through case studies, bench-marking and developing new products that benefit the industry such as City Cards. In a survey on innovation sent to members of ECM we could establish that: • 87% of member cities consider innovation and creativity to be a critical part of their success within the meetings industry. • Most invest time and effort in forming innovation groups extending to innovation event summit meetings with their industry partners and suppliers. • In terms of hosting meetings, innovation is mostly directed towards the social programme of the meeting and creating unique unforgettable experiences. • Most cities use some form of competitor analysis techniques to track monitor and bench-mark innovation within the industry. • Members such as York have developed innovation strategies to align their cities with innovation and creative industries.

• The city of Espoo has taken on an active role in co-ordinating an innovation ecosystem based on collaboration between universities, business, research and the creative industries with the goal of creating new products, services and cutting edge expertise and innovation.

European Cities Marketing works with its 110 city members to constantly improve European city competitiveness and it actively encourages innovation • Glasgow takes innovation so seriously that it changes its business structure every 6-9 months and focuses on the principle that they create customers by constantly investing in research and development. • For others, the tried and tested solutions work best of all. One member commented that the best way to innovate and learn is to fully assess and analyse every successful bid and apply the learnings to their future work. One member responded to our innovation survey with the following remark:

‘If you don’t innovate every day then you are taken over by a competitor every day. Nobody buys out of date vegetables, do they ?’ Indeed they don’t! Whether you are in the grocery business or the practice of selling cities one thing is for sure - in a highly competitive market place, constant innovation, the ability to stand out from the crowd and the ability to be unique in something is critical to remaining competitive.

About ECM European Cities Marketing improves the competitiveness and performance of leading cities of Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practise and widen their network to build new business. European Cities Marketing is promoting and linking the interests of more than 110 members from more than 100 major cities in 32 countries.

For more information, please contact: Flavie Baudot flavie@europeancitiesmarketing.com +33 380 56 02 00

MIM 7

Geneva with a vision

A chat with Anja Loetscher

Anja Loetscher

MIM Europe: It’s been a few years now you manage Geneva Convention Bureau. What did you find when you arrived, what have you achieved so far? Anja Loetscher: Geneva Tourism had no formal set up to take care of business tourism and, a few years back, realized it had to organize something to actively take part in the meetings industry, since meetings are a great economic generator for destinations, as you know. Towards the end of 2006, Geneva Tourism was rebranded Geneva Tourism & Convention Bureau. I was chosen to implement the convention bureau, which opened in 2007. In 2010, the name of the organization changed again, and became Geneva Tourism & Conventions. So I’m proud to say I took an active part in putting Geneva on the international meetings map, by formalizing processes, hiring staff and, of course, getting business in!

MIM 8

Anja Loetscher is the driving force of Geneva Convention Bureau. She has qualities many women have in our industry: charisma, bravery, determination and most importantly vision. In a few years’ hard work, she has put Geneva on the meetings map like it’s never been before. We thought it was high time to sit down with her and have a chat. Interview Rémi Dévé MIM Europe: What sets Geneva apart from other Swiss destinations? Anja Loetscher: Geneva is known the world over as the United Nations headquarters, the head office of the International Committee of the Red Cross, and also the home of more than 200 international organizations, like the famous CERN, the European Organization for Nuclear Research, whose purpose is to operate the world’s largest particle physics laboratory and a great place for exclusive events by the way. Geneva also boasts many worthwhile ‘est’s’ : the biggest hotel (the Starling Geneva Hotel and Conference Center, with 500 rooms), and Palexpo, the biggest multipurpose venue under one roof in the country. The fact we’re also an easyJet hub with 57 destinations makes us stands out - the airport is a

mere 6 minutes from the city centre and you get free access to public transport for the whole duration of a event held in Geneva with the Geneva Transport Card. MIM Europe: If you had to choose one or two things about Geneva, what would you pick out? Anja Loetscher: I always like to call Geneva the biggest international village in the world. Although we’re an international destination, where heads of state meet, where important decisions are being made on a daily basis, Geneva is also quite compact, human-size, multicultural and you can easily get around. The lake also partakes of the very special feeling visitors experience in Geneva - we have a quality of life that is hard to find in any other international destination, I believe.

cover story > geneva

Geneva’s famous 3-legged chair

MIM Europe: We notice more and more cities join alliances, form marketing partnerships to be stronger - Geneva has not so far. Is that something you’re considering? Anja Loetscher: Geneva is already a strong household name, for all the reasons I have mentioned above. I dare say we would not necessarily need to join an alliance to be stronger. But don’t get me wrong, I’m not against alliances - it’s quite the contrary in fact - and maybe some kind of regional alliance would make sense in the future, depending on what’s best for Geneva. After all, there’s some truth in the cliché ‘together we’re stronger’: we have more visibility, we share more information on leads and so on, and, on the international scene for instance, an alliance would allow us to market ourselves maybe a little better. MIM Europe: It looks like Geneva is turning to Asia for new markets. To what extent is this true? Is this for corporate AND association markets? Can you explain your strategy? Anja Loetscher: We go to China and India because I believe that’s where

I always like to call Geneva the biggest international village in the world. Although we’re an international destination, where heads of state meet, Geneva is also quite compact, humansize and multicultural future business is, simple as that. The sooner you’re present in those countries, the better it is: right now it’s a matter of building awareness of Geneva as a business destination, making ourselves known, set up relationships based on trust and reliance. In this business, it’s all about planting seeds and watching them grow, as you know. I’m lucky enough because I lived in the Asia-Pacific region for 17 years, mostly in Bangladesh, Hong Kong and Thailand, and I’m familiar with the culture. So we’re busy networking, going around Asian meetings fairs with hotels and members of the Convention Bureau. I’m confident Geneva will attract major business

from China and India. Together with the Switzerland Convention & Incentive Bureau (SCIB) we are working to create awareness of the Asian market for our country. MIM Europe: What is the future going to be like for Geneva? How do you see the city in a few years’ time? Anja Loetscher: The spirit of Geneva will have of course remained intact, and we’ll be present on the international scene more than ever. The proactive approach of everybody working in the meetings industry in the city is second to none. Welcoming international meetings is a big responsibilty and we never take it for granted. We always ensure planners and participants alike get the best service and infrastructure when they choose our international village.

Contact Geneva Convention Bureau gvacb@geneva-tourism.ch +41 22 909 70 70 www.genevaconventionbureau.ch

MIM 9

destination cover story >> geneva subject

Geneva Spirit

A not-so-ordinary famtrip the Rousseau team

Let’s be honest. Famtrips can be a drag sometimes. You’re taken to see hotels and venues, meet suppliers, eat at so-so restaurants, and that’s basically it. There’s no spirit involved. That’s exactly what Geneva Tourism & Conventions did not want to do. From 21 to 23 September 2012, they organized the brandnew ‘Geneva Spirit’ rally and brought together 50 conference and convention organisers interested in bringing groupe to Geneva - and one ‘international’ journalist, me! It was not only a sheer success, it was also a lot of fun. Report Rémi Dévé

When meeting planners meet suppliers, it’s either on the occasion of an often boring trip (I know it’s not meant to be boring, but some of them definitely lack inspiration, please believe my experience), or on a professional fair, at a table with a laptop (or now a tablet) and a notebook. It’s pure, basic information sharing: tell me what you need and I’ll tell you what I can do for you. MIM 10

The Geneva Convention Bureau wanted to move away from this ‘concept’ as far as possible and had the idea to organize a mega famtrip where guests - in this case planners from Switzerland, France, Germany, Belgium, the Netherlands, the United Kingdom, Italy, Russia and Israel - would be divided into teams, and compete against each other in a kind of rally. The aim was to test our determination, stamina and our knowledge of Geneva… while visiting venues and talking to all kinds of suppliers, from airline companies to hotel managers. Each team was named after a personality well known in the city - Calvin, Poussin, Rousseau, Sissi, Zep and Zino - and, up and going we were, exploring the town through various activities and answering Geneva related questions. Needless to say a friendly competition instantly took place - not to mention the cheating by certain individuals - and we found ourselves researching, asking a lot of questions, and even going to the same places several times to double check the information we got. In the end our knowledge of Geneva actually deepened, as the rally showed even those familiar with the destination some unexpected sides of the city. ‘The Geneva Spirit rally will be a biennial event’ says Anja Loetscher, Director of the Geneva Convention Bureau. ‘The idea was to organize something a bit

out of the box. We even managed to attract planners whom we didn’t even tell what to expect. We sent no programme beforehand, just a countdown in order to build momentum. We find they organize meetings and incentives, so they should be ready for a little adventure. In the end it seems everybody was quite satisfied with the way things turned out. I’m pretty confident business will come out of it, even though precise ROI from this kind of famtrip is difficult to measure.’ Well, my team didn’t win in the end. For that reason only I shouldn’t be writing positive things about Geneva Spirit. But I can’t, because, and I really mean it, organization was flawless, participants were participative and all in all the ambience was industrious, laidback and friendly at the same time. I even think I learnt more about Geneva this time than during my first trips to the city of Calvin and Rousseau. For instance, did you know that Sissi was assassinated there and the Crowne Plaza is currently being renovated? Now I can brag at private dinners and professional luncheons alike.

Geneva Spirit’s partners included: Crowne Plaza Geneva, InterContinental Geneva, Manotel Hotel Group Geneva, Starling Geneva Hotel & Conference Center and Hotel Warwick Geneva. Its sponsors were Brussels Airlines, easyJet and TGV Lyria.

cover story > geneva

Espace Hippomène

Espace Hippomène The Espace Hippomène, a prestigious centre for events and culture capable of welcoming up to 3,500 people, was inaugurated in 2008 as part of the conversion of the former Tavaro (as in sewing machines!) factory. The renovation project has respected the initial style of the building, which was strongly influenced by the Bauhaus movement. The main machine room and the three floors of workshops in the adjacent building have been fully converted and adapted to the needs of a multifunctional venue for events. The Geneva-based architects Ris & Chabloz used raw materials such as steel and concrete in a pure design that respects the industrial character of the building down to the last detail. Think elegant minimalism!

CERN It’s a venue that you must have seen at least in a picture once in your life. 27

metres high and 40 metres in diameter, it’s about the size of the dome of Saint Peter’s in Rome! A unique visual landmark by day and by night, the Globe of Science and Innovation is a symbol of Planet Earth. It is the European Organization for Nuclear Research (CERN)’s new out-reach tool for its work in the fields of science, particle physics, leading-edge technologies and their applications in everyday life. Inside of it, two different floors complement each other : the ground floor of the Globe houses the permanent exhibition of CERN, its mission and discoveries; the first floor is a multi-purpose area for holding conferences, film showings, workshops, VIP events and dinners. Capacity: about 100 people.

CERN

In the two days Geneva Spirit lasted, we got to see quite a lot of things. There are the traditional ones, like the CICG or the ‘Interconti’ or the many wine cellars you can visit in the countryside, but I would like to give a very subjective selection of them, mostly for exclusive gatherings.

A selection of venues

Piaget Time Gallery Piaget, which initially built its reputation for excellence in watchmaking, has always paid tribute to femininity by creating hedonistic, precious jewellery featuring innovative designs. It was to illustrate this they have created an exhibition dedicated to the magic of jewellery. Gem-set jewellery, timepieces and accessories playing hide and seek with different eras... for a post-event elegant tour, it’s definitely a must-see.

Piaget Time Gallery

MIM 11

HOW WOULD YOU LIKE A HIGH-TECH LOCATION FOR YOUR PRESENTATION? Kinepolis is the ideal location for your presentations. Our high-tech audiovisual equipment, wall-to wall screens and digital projectors will give your presentation that little bit extra. Together with you, we will certainly find the right location for your presentation, as we have a large variety of cinema rooms available in our 11 Belgian movie theatres. Moreover, our preferred caterer, J&M Catering, will be happy to help us provide you with a customised proposal. More info required? Call Lien Van Vynckt on 09 241 01 61 or mail business@kinepolis.com

WHEREBUSINESSMEETSPLEASURE kinepolisbusiness.com

BUSINESS

general > BCD travel

BCD Travel puts greater focus on meetings BCD Travel already has a large share of this market and feels that it can play a significant role in reducing costs even more for companies in terms of group travel and meetings. Peter Bregman is in charge of growing the group travel, meetings and incentives segment in the Benelux

market and France. He has several years’ experience in the travel business and has a proven track record of developing innovative concepts within BCD Travel. Prior to joining BCD Travel in 2007 as Director Sales & Account Management Bregman worked for CWT and Continental Airlines. In his new role Bregman will work as a member of the management team thus guaranteeing the focus on this segment at the top of the organisation.

In the next few years BCD Travel will continue to invest even more in this segment. More specifically BCD Travel feels that companies can achieve savings in terms of meeting management. Earlier this year companies posted an increase of 10 to 15 % in terms of meeting expenditure. The growth was mainly due to companies investing in their longterm relations with customers and employees by organising meetings and events. ‘We are already in charge of organising group travel and meetings for several prominent customers. This segment is closely related to business travel, which is why it is a logical next step for customers and companies in the development of our partnership. We always focus on generating more results for the customer, financially as well as in terms of organising a successful group event. We’ll surely work towards the further growth and development of this promising segment within BCD Travel’, Peter Bregman said.

Asia-Pacific Incentives & Meetings Expo Melbourne Convention and Exhibition Centre Melbourne, Australia 26-27 February 2013 | aime.com.au

AIME. FOR A FIVE STAR EVENT. Now in its 21st year, the Asia-Pacific Incentives & Meetings Expo (AIME) is recognised as the premier event in the Asia-Pacific region for event and business travel organisers. With over 800 exhibitors from 40 countries showcasing the best in destinations, products and services, you’ll achieve more in two days than you thought possible.

As a buyer in the industry, we would like to invite you to apply today. Benefits of being an AIME Hosted Buyer include:

You can attend AIME in a number of different ways:

Complimentary airfares, airport transfers, 4 to 5 star accommodation, Pre Scheduled Appointments with exhibitors you choose to meet with, pre and post touring options around Victoria and Australia, unrivalled networking opportunities and much, much more.

• As a Fully Hosted Buyer (with airfares included) • As a Semi Hosted Buyer • As an Appointment only Buyer - NEW!

Australian buyers can choose to attend either one or both days

Visit aime.com.au for qualification details

For more details and to apply today for AIME’s Hosted Buyer Program visit aime.com.au/apply AIME IS PART OF THE REED TRAVEL EXHIBITIONS MEETINGS, EVENTS AND BUSINESS TRAVEL INDUSTRY PORTFOLIO

AIME IS OWNED BY MCVB

AIME IS MANAGED BY RTE

Hotel > Mövenpick

Meeting at Mövenpick

An experience in itself

Mövenpick Hotels & Resorts is proud of its Swiss roots. These origins manifest themselves in its passion for hospitality and love for detail. Fully committed to these values, Mövenpick strives to implement them by ensuring quality, reliability and care with a personal touch. This winter, holding your meeting at Mövenpick is going to be more attractive than ever. Because from 1 December 2012 to 28 February 2013 Mövenpick is offering special benefits that guarantee your event will be a resounding success from start to finish. Your options are quite diversified, as you can choose from 21 European business destinations in Switzerland, Germany, the Netherlands and Turkey. And for something truly out of the ordinary, the latest addition to the European hotel portfolio, the Mövenpick Hotel Paris Neuilly, opening 19 December 2012.

How about Paris as your next meeting destination? The new Mövenpick Hotel Paris Neuilly is located in one of the city’s most exclusive residential districts, ideally positioned at the heart of the golden business triangle between Neuilly-sur-Seine, Levallois-Perret and

Mövenpick Hotel Paris Neuilly

the futuristic corporate centre of La Défense. Twenty congress conference rooms for up to 400 persons are at your disposal, together with 242 rooms, including 69 suites, the Victor Hugo restaurant and the 58 Bar & Lounge. moevenpick-hotels.com/paris-neuilly

Food for Thought Creative thinking is hard work. Coffee breaks at Mövenpick Hotels include plenty of fresh, seasonal, vitamin-rich produce to ensure your people get the extra energy they need for ultra-high performance. In fact Mövenpick’s inspiring food and beverage concepts provide you and your guests with the environment to eat well, think well and work well. Meeting at Mövenpick is guaranteed to be efficient. Book your ‘meet and stay’ package directly with participating hotels in Switzerland, Germany, the Netherlands, Turkey and France at:

Germany Central Meeting Desk Germany +49 6171 500676 meetings.mhr.germany@moevenpick.com UK International Sales Office London +44 20 7690 0634 sales.mhr.uk@moevenpick.com France International Sales Office Paris +33 1 42 86 03 06 sales.mhr.france@moevenpick.com MIM 15

HAVE YOU SPOILED YOUR CLIENTS YET?

0494 | crossmediathinking.be

PARTNERS IN EVENTS, COMMUNICATION & INCENTIVES. WWW.UC-BELGIUM.BE | WWW.CROSSMEDIATHINKING.BE | WWW.X-PERIENCE.BE

special feature > Meetings innovations

CONTENTS + Versatile venues are the future. . . . . . . 17 + Architectural trends. 19

+ Meeting formats for today. . . . . . . . . . 20

+ Engaging meetings. 22 + Choosing the right meetings management software . . . . . . . . . . 23 + Trends in food and beverage. . . . . . 25 Flat Tower, Rennes

All texts by Rose Kelleher

Versatile venues are the future As the design and demands of meetings evolve, so will the venues that host them. Apart from creative, out of the box meeting locations, more flexible meeting space is the key to the future. Greater competition and under-use is driving an increase in meeting venue flexibility. These days, large meeting spaces are expected to be multifunctional and flexible and permitting the manipulation of meeting space size will allow meeting venues to accommodate a growing variety of smaller meetings. According to a Maritz Research study called ‘The Future of Meeting Venues’ release in May this year, a ‘flexible’ venue means having plenty of room for general and breakout sessions and an ability to go beyond traditional settings by creating more of an informal room set-up that is more

attendee friendly and engaging. Mark Reddington, design partner at LMN Architects whose portfolio includes 60 completed convention centres in North America, Asia and North Africa, says: ‘Convention centres are increasingly less limited by specific or traditional assignments of activities within particular rooms; instead, we’re moving toward more flexible and dynamic spaces in which the user experience is created through flexible systems.’

Room for improvement Meeting spaces of the future will be a lot less structured and allow for more free-time for participants to network. This increase in unscheduled time at meetings will require welldesigned, comfortable, separate spaces and hospitality services available throughout the day. The old breakout rooms and fixed times for coffee breaks will be replaced by a looser structure that allows for constant interaction throughout the

course of an event. Ideally, these new spaces will be available to participants outside of the formal meeting schedule. Places where people can ‘do stuff’ as they talk and meet, as they do in their own homes, will be key, with lots of lounge sofa type seating with wireless to allow people to network and stay connected.

Niche attraction The market for meeting venues is becoming more and more competitive. The rise in smaller - as well as shorter - meetings is causing clients to increasingly consider the idea of booking non-traditional venues. This will have serious implications for venue revenues. Smaller meetings will be the trend at casinos, parks, museums, and large restaurants, and other less formalised settings and, as a result, meeting venues will have to decide the extent to which they want to be a niche player or appeal to the broadest possible audience.

MIM 17

special feature > Meetings innovations

Mark Cooper, CEO at the International Association of Conference Centres (IACC), talks about design trends ‘It is not uncommon for Generation Y delegates to go straight from the bedroom to the meeting room in the morning and, often, they won’t go by the restaurant! They don’t want a full breakfast, they have probably been on a conference call in their room, and they’ve probably done some work before they left. They go straight to the meeting room and they want to grab a coffee, pastry and a yoghurt and eat on the go. And that’s what conference venue architecture is about these days, it’s taking into account these changes in delegates’ behaviour and having one eye on the incoming Generation Z delegates soon to grace our venues!’ ‘We are most definitely moving away from traditional meetings facilities and moving more towards what IAC’s members refer to “Creating the Perfect Meeting Experience”. In Europe, there has been a shift in thinking about what today’s conference and meeting venue needs to be and the trends show it is now much about stimulating people’s minds and trying not to replicate their own meeting spaces found their own offices.’ ‘We’re hearing a lot back about venues being too big for the smaller meetings. It’s very difficult to have a group of ten on a training course, in amongst a large conference with 500+ delegates. IACC conference centres are about providing intimacy in certain areas, having tea and coffee and refreshment areas right outside the meeting room, and large public areas for people to break out without the feel that get when you are in a central railway concourse!’ ‘Ten or fifteen years ago there was a big difference in the way that conference venues were designed. IACC’s goal is to educate its members by providing experiences in other parts of the world where the thinking and trends may be slightly difference. Sometimes European members look to the US for inspiration and on other occasions, such as at this current time, there are some great examples of innovations in Europe and Asia. I would say a lot of the innovation at the moment is coming from northern Europe, like the Kaban at Kapellerput Conference Centre in the Netherlands, or Bella Sky in Copenhagen.’

MIM 18

Eden Project

However, there are opinions that appealing to the broadest audience is a thing of the past. How far venues will want to go in diversifying their chosen niche position depends on what audience and what meeting types they hope to attract. Everyone wants something new, something fresh, something no one has ever seen. But venues with a ‘plain’ identity will start to suffer, according to Maritz Research, and the volume of meetings will decrease as planners look for options beyond ‘cookie cutter’ type of venues.

Traditional Venues However, that’s not to say that the demand for the big traditional venues is disappearing. While clients are always on the lookout for something new and exciting, there will always be a demand for large hotels or convention centres to host larger conferences, and many groups will still want the ‘under-oneroof’ capability. But it likely won’t be ‘more of the same’ - many architects view the current leading examples of innovative design as representing a rebirth of the large-scale meeting venue. Peer Teglgaard Jeppesen, of Henning Larsen Architects, reports that larger venues ‘will offer large auditoriums and conference facilities as well as formal and informal meeting places… there will be zones offering a high degree of concentration and privacy. This flexibility of larger or smaller - open or intimate areas not only will ensure the capacity for many different types of events, it also will meet the demands of many different users. The future conference centre will also offer luxury hotel accommodation, as well as leisure activities such as wellness and health treatments, and

top-notch dining.’ Finally, meeting venues, especially convention centres, will increasingly focus on creating a connection to their location, fulfilling a larger cultural role in the community. Nik Karalis, Director of multicultural architecture practice at Woods Bagot, reports: ‘The convention centre will gain significance as an important cultural function and a fulcrum of connectivity to a wider global audience… The convention centre of the future must separate the user experience into three public modes: urban responsibility; significant hospitality dimensions, offering a hotellike service and functionality; and flexible meeting-room accommodations. Venues will become more culture- and themeoriented. Location and distinguishing features of a venue will set them above the others.’

Technologogically up to scratch? In 2010, Steve Jobs of Apple had to ask attendees to stop using their smartphone devices at a live product launch meeting because the Wi-Fi bandwidth of the venue could not support the audience usage. Jobs could not connect to demonstrate his product. It’s no big news that there is a need - no , an expectation - for free and consistent Wi-Fi at venues, as well as for reliable cellular phone connectivity and enough bandwidth to accommodate large numbers of devices. Beyond the ubiquitous use of smart devices, there will be an even greater demand on having consistent and reliable access to social media sites.

special feature > Meetings innovations

Flat Tower, Rennes

KAFD Conference Centre

Rimini Convention Centre

What to watch for

Architectural trends Informed by a green sensibility and a renewed commitment to versatile utility, designers are looking to reinvigorate and redefine the field of large-scale architecture with innovative stylings that will give a new generation of buildings a lean, intelligent identity. The following design trends are building momentum and may reshape destinations and venues in the years to come. Biomimicry is the use of patterns in nature, particularly in biological systems, to inspire innovative and more efficient designs within architecture and engineering, such as the advanced passive cooling and ventilation systems found within termite mounds and other hive-like

structures. Meeting venue example: The Eden Project, Cornwall, UK. Modular Design - Prefabrication is making a strong comeback in both commercial and residential properties as the benefits of greener and faster production techniques become more attractive to firms looking to cut building and operating costs. Units can be stacked and arranged into aesthetically pleasing, functional designs that convey an eco-conscious mentality. Meeting venue example: Rimini Convention Centre, Italy. Electro-chromic/photovoltaic glass Glass usage has typically been a symbol of energy inefficiency, as heat exchange in large, translucent surfaces is higher

than in insulated walling. Advances in window design have combated this problem, but new developments stand to make glass the staple of green building, like electro-chromic glass or photovoltaic glass - the next generation of solar cells. Meeting venue example: KAFD Conference Centre, Saudi Arabia. Low-Impact - As complexes have grown in size and resource-needs, their biological footprint has become painfully substantial. One new trend in architecture is to significantly reduce this impact through intelligent structural engineering and environmentally friendly design. Meeting venue example: The Flat Tower, Rennes, France.

MIM 19

special feature > Meetings innovations

Meeting formats for today

Meshulam ‘Shuli’ Golovinski

The business of planning and producing meetings is experiencing dramatic change: planners are pushed to do more with less and to justify their value and the spread of unconventional formats, technology, the green movement and social media have supplied a vast array of tools to experiment with. We sat down with Meshulam ‘Shuli’ Golovinski, founder and CEO of Newtonstrand Limited, two-time winner of the Bill Gates Innovation Award and author of ‘Event 3.0 – How Generation Y & Z are re-shaping the events industry’ to talk inspiring ideas.

The traditional event model - at a glance ‘If we work to correctly address all the wants and needs of Generations Y & Z, the format of the meetings industry will be entirely different to what it is now’ says Golovinski. Today’s events are still based on the traditional event model. ‘There’s the keynote speaker who remains as important as ever to draw in the attendees and open a conference and break-out sessions are standard for formal educational content with industry experts presenting with a range of slides.’ But, Golovinski says,

‘this format of learning with several speakers is becoming very outdated. Delegates today can access information on any topic they desire to learn more about’ he says, adding that they will ‘seriously debate whether it is worth coming to the event where they could find the information more easily and quickly in their own time.’ Short coffee and networking breaks allow people to move around, but they are often too short to allow delegates to have meaningful conversations adding that it is often only by chance that you meet your key contact for the future.

‘This type of networking also remains too formal and the ‘fun element’ is lacking where delegates can mix socially at a party.’

Shaking up traditional meetings ‘As we try and cater for the current and changing needs of the younger generation already in our industry, “Gen Y” - those born between 1981 and 1999, also known as Millenials - we come upon a whole new generation who are not yet of age to be attending business events: Gen Z.’ he says.

At this very moment meeting architecture is being combined with Viennese creativity. When will you design your meeting here?

Messe Wien

MIM 20

special feature > Meetings innovations

alternative to the currently known agenda, and give those presentations after the audience votes on who will be speaking.’

Networking ‘We need to create a social interactivity forum for attendees, not just for business networking, but to form friendships based on a more informal basis’ according to Golovinski, who adds that networking is the cornerstone of the event and plenty of networking opportunities should be offered throughout the conference time. ‘It will be one of the main draws to get them to come to the event. Networking needs to provide genuine connections for future business relationships and not simply modelled on the traditional coffee and lunch networking breaks.’

‘These younger generations have completely different needs to the traditional attendees at our events. They are very disconnected, with having 1000’s of contacts and ‘friends’ that they have never met, via social media. The physical interactivity is missing. These generations also have a very powerful degree of knowledge absorption. They are able to search for the relevant information that would normally be covered at a snail’s pace during a presentation. They will simply not tolerate sitting for hours in a conference room to be spoon-fed information; they need something completely different to enjoy their experience at an event. By opening our events to the younger delegates, as well as developing the traditional elements of the meeting format for previous generations, we will ensure that the conference or meeting remains as successful as it always has been.’

Social learning Social learning allows delegates to interact with other delegates and colleagues in a more informal setting. Says Golovinski ‘An open-stage area or Chance2Speak platform - allows all delegates to have the chance to speak up at an event on an industry topic of their choice. Speaking slots can be for as little as 10 minutes, but attendees can decide for themselves which subject they want to hear about, who they want to listen to and have the chance to voice their own questions and opinions. It allows for a social learning environment,

instead of simply sitting in a large audience listening to the organiser’s chosen experts and not knowing whether you can ask questions or when it is appropriate to.’ The Chance2Speak open-stage platform, based on the concept of ‘Speakers Corner’ at Hyde Park where anyone can speak, is a great example of innovation in meetings today. In addition, he says, ‘if the speaker has a problem or isn’t sure how to progress with something in their work, it maybe that a member of the audience listening has already faced this issue and worked out a solution. Within 10 minutes, perhaps this has solved an issue in our industry that has faced many delegates, or created an idea for future solutions.’

Attendee generated content ‘The formal content at the event remains as important as it ever was’ says Golovinski, who says that the impact of a great speaker of seeing ideas visually presented, can be impressive. ‘If you’ve ever attended a great presentation, you’ve left charged with ideas and energy and a deeper understanding of the subject matter than you had before.’ The content of your event is a key draw to a lot of the traditionally-minded attendees as well. However, he says, a key innovation is to bring attendee generated content to events. ‘This format allows the attendees themselves to submit their topics of expertise and their short abstract, generating a bottom-up

Structured networking emphasises the importance for the delegate of meeting with colleagues and potential future business partners. ‘There should be adequate time during the event for one to one meetings, to be held where the delegate can choose who they want to meet with whether it be an industry colleague, member of press or supplier. And it should be for all delegates.’ adds Golovinski. ‘The dominant theory among the younger generations is that while gaining access to all of the new information is great, it is equally great to find other people whose skills could benefit your own in a professional way.’ Another kind of networking is fun-social, creating an environment where delegates can mingle with colleagues in a relaxed atmosphere outside of the conference. ‘A formal dinner only allows delegates to sit with the same people they have been with all day. They will be listening to more speakers and perhaps seeing some entertainment but not actually getting to know their colleagues. A cocktail or drinks party will allow industry delegates to build future friendships, based on business as well as personal interests. They have mixed in a personal setting, they will feel more at ease asking for business help or suggesting future business ideas. Although we need to keep a formal element in our conferences, we need to increase the social side to allow bonding on a more personal level, with some form of social party where attendees can relax.’ MIM 21

special feature > Meetings innovations

Engaging meetings (for those who can’t make it)

You open your browser and quickly type. You’re behind schedule and don’t want to miss the opening session. You log in, and the live stream pops up. Your eyes are fixed on the stream and you wait. And wait. And then you wait some more. You wander off, because nothing is happening. You come back 5 minutes later with a coffee and... nothing. The stream is blank. You feel isolated and alone. You are the virtual attendee. What began as merely an alternative way to connect a remote audience to a live event, hybrid events are evolving into very sophisticated creatures with boundless potential. Organisations have woken up to the fact that it’s important that the hybrid event has a value that drives true business engagement while creating new revenue opportunities, and is not just a token virtual add-on. Remote attendees, while missing out on attending a session at a nice facility and face-to-face time with other participants, can still enjoy a compelling online experience as opposed to just having ‘a seat in the back of the room’. But the example above is not what the virtual attendee is expecting from the conference live stream. So what’s missing? Recognition and acknowledgement: you want someone on the ground to acknowledge that you exist. You want to be visible; Connection: you want to be hooked up with the host, the face to face and remote attendees; Social media: starting with a dedicated Twitter hashtag and a Twitter stream; A host: remote attendees need a dedicated

MIM 22

host for information and to be your voice; An agenda of live streaming sessions with start and end time so you can pick and choose. G1000: A case study in hybrid event engagement in Brussels Hosts of hybrid events must invest time and resources to understand the needs of the remote attendee and designing creative and entertaining formats. There are many ways and tools to engage remote and live attendees, like using social media, connectivity and virtual emcees. Brussels-based software devloper Synthetron have developed a ‘Discussion Software Tool’, which is an online collaboration software platform where on- and off-site participants can interactively comment, exchange and validate opinions or ideas via a structured process on a realtime basis, using their own computers. It allows scattered attendees to listen, engage and capture feedback from a large group of stakeholders. Virtual attendees discuss as peers without risk of overload or as people think in engaged groups ranging from tens to thousands in a single brainstorm-like, real-time, online discussions.

G1000, Bruxelles

In November 2011, this platform was used as an integral part of a hybrid, experimental event in Belgium called G1000. One thousand citizens of all regions, social classes and ages were brought together in Brussels expo place Tour et Taxis to discuss 3 topics: Social Security, the Financial Crisis and Immigration. The G1000 was set up using a hybrid format and at a mass event, and more than 700 people joined the debates from their computers at home or work. Live attendees at tables of 10 first listened to 20 minute expert presentations on each topic discussed under the guidance of facilitators. Parallel discussions took place online (G-home) and off site (G-off) and the entire event was made public via online streaming. The set up was unique because the whole initiative was a unique mass hybrid model of on-site mass interaction, plus online and offline.

special feature > Meetings innovations

Choosing the right meetings management software Whether your event is a small gathering or a huge conference, meeting planning software can be as useful as a highly efficient assistant. If you’re perplexed as to which package is right for you, read on... There are big challenges in deciding which meetings management software package to choose, and one of the common complaints heard among corporate meeting managers is the overwhelming number of options: one size certainly does not fit all. But before you go shopping for software, as with anything, it’s important that you have a very good idea of what you need. Too few meeting planners clearly define their technology goals - a planner who sets a goal to improve audience engagement would require a very different solution than a planner who prioritises driving cost savings. It’s a good idea to create a ranked list of business objectives before investigating technology options. Features should be divided into a hierarchy of necessity from ‘essential’ all the way to ‘nice’, but not a deal-breaker’ before matching then with the vendor’s offer. Knowing which specific areas you

want help with (contact details, logistics, transport, etc.) will help you find the right package.

One sign of good software design is the ability of the end user to jump in and start using it right away Ease of use Another concern that planners have reported in the hunt for the perfect software is the difficulty in establishing whether or not a product is actually going to match their needs. Indeed, it’s difficult to completely understand the user experience until you start using the system. This quite rightly indicates that planners’ top priority in meeting management software is ease of use. In this case, it is important to do your

homework. Ask for case studies and, where possible, demos, so that you can get a better idea of how it will all eventually pan out. Make a checklist of questions for vendors, like ‘Can I test-drive the software?’ or ‘How knowledgeable is you support team?’ and so on. Read up on event planning software news from diversified sources. Some of the bigger tech news sites that mix business and technology routinely offer articles about event planning software and how it is assisting managers everywhere. Such sources include Information Week and BizTech magazine. Or you can find event planning software news from specialised blogs, such as Corbin Ball Associates event technology blog, with updated information on different meeting planning software packages and how to use them.

MIM 23

special feature > Meetings innovations

Corbin Ball

Next generation Itâ&#x20AC;&#x2122;s also good to note whether you can purchase Software as a Service (SaaS), as is the case with popular packages like Cvent and Event ProPlanner. Some experts say these online tools are the next generation in event planning, predicting that many software producers will soon be offering Web-based tools that allow you to manage registration and contacts, customise event items with your logo, even create a URL for the event, among other features (as well as save cash). One sign of good software design is the ability of the end user to jump in and start using it right away. Those with better design tend to also have better customer service, which helps when you get stuck. Training might be included, but if the system is well-designed, it might well be unnecessary. Check that you can have the support you need, when you need it.

EIBTM Technology Watch The EIBTM Technology Watch Award is the most high profile and longest running technology recognition scheme for innovation in the global meetings and events sector, offering an invaluable opportunity to rising stars within the industry. Chaired by Corbin Ball, the judging panel is looking for companies to demonstrate new and innovative technology solutions that can make a significant difference to the industry. MIM Europe: How is this yearâ&#x20AC;&#x2122;s Technology Watch looking compared to last year? Corbin Ball: The Technology Watch has yet again had a strong response from the industry. We have received 54 entries for the Tech Watch Award this year - a very strong turnout. The quality of these submissions on first look appears to be very good! Now our panel of industry experts will judge each application on its innovation and uniqueness, the impact it will have on the meetings industry as well as the completeness of the product of service, we look forward to announcing the winner soon! MIM Europe: How fast has meetings technology evolved over the past few years? Corbin Ball: These are very exciting times! The rate of technology change is accelerating and there is an explosion

MIM 24

of new apps, web tools, technology hardware such as tablet computers, and other technologies that I believe will change the meeting industry more in the next five years than it has in the past twenty. MIM Europe: Which meetings innovations were you particularly impressed by lately? Corbin Ball: I am particularly interested in the opportunities that the iPad and tablet computers are bringing to events. These include interactive conference guides with wayfinding technology, paperless conference logistic binders, audience interactivity tools, exhibit displays, surveys, guest checking list management just to name a few. Tablet computers, mobile technology and a plethora of social media tool will improve the conference experience for attendees, exhibitors, venues and meeting planner alike. MIM Europe: How is technology implemented/what kind of technology is implemented at this yearâ&#x20AC;&#x2122;s EIBTM? Corbin Ball: I look forward to using the IBTM Multi Event APP, which has now extended across the entire portfolio as well as seeing new products in the EIBTM Technology Village.

special feature > Meetings innovations

Eating and meetings

Trends in food and beverage We’re getting more and more savvy and sophisticated about food, and meetings attendees, while not at the point yet where they expect molecular cooking or Mexican-Korean fusion at every conference, have higher expectations than they used to. Food and beverage suppliers have their work cut out for them. Our knowledge of food has expanded in recent years thanks to globalisation and to the growing popularity of cooking programs on TV with their celebrity chefs and spinoff cookbooks. Food and beverage partners need to offer food that is tasty, new and fun - or at least food that is as good as what attendees can prepare at home themselves. They are increasingly seeking a ‘dining experience’ for even the smallest catered function and they want to eat healthily, though most still want to see something ‘special’ laid out.

Colorful presentation Romain Mathonneau, F&B Supervisor at Thon Stanhope Hotel in Brussels, says: ‘People are looking for individual servings in a buffet, they don’t want to have a big sit-down dinner anymore. They are looking for something trendy. They want more cocktail-style food, and we find ourselves playing more with colour.’ More and more, presentation seems to be key: today’s attendees don’t just want their tastebuds dazzled - they want their

socks knocked off by the presentation. ‘Some people still prefer the traditional sit-down dinner’, he says, ‘but we have more and more people who just want to grab something quickly to eat.’ Such behaviour is reflective of the changing nature of events, at which attendees want to maximise their time spent networking and learning. Then there’s the increasing number of attendees with speciality diets. There was a time when ‘gluten free’, ‘vegan’ or ‘pescatarian’ was heard once or twice a year; now it’s all the time. Romain says: ‘We really have a lot of vegetarians in groups, and even those who request gluten free meals. More and more people in a group would have queries about speciality diets.’ Due to the rise of CSR, food that is sourced locally is also high on the F&B wish list. ‘Now we’re really focusing on green products. In our restaurant we have a menu based on Belgian products that changes every semester; the idea is to propose a local product to our guests.’ But this requires a clever balancing act: to

source produce locally (while ticking everything else off the list) all at low cost to clients. ‘But food is getting more and more expensive, so even if you don’t change what you cook or how you cook it, it’s getting more difficult to keep on top of your food budget’ says Romain. Other trends in food and beverage include demand for organic foods, low-fat foods, low-carb offerings, sugar-free options, and no corn syrup, among others, and the keyword is ‘fresh’. There’s a growing taste for fusion, which involves combining foods from parts of the world not geographically close, such as Thai and French, or American and Asian. Tastings are also moving up in popularity, whereby attendees can try several versions of the same food or beverage, such as cheese or chocolate tastings. Edible centrepieces are more popular at the moment, too, as is ending meals with a spectacular dessert. (If you end with a fabulous, decadent dessert, attendees are sure to forget any modest beginnings!) MIM 25

Imagine lending a hand to preserve exotic native wildlife. Catching a glimpse of the worldâ&#x20AC;&#x2122;s most complex and richest marine ecosystems, while replenishing coral reefs. Aiding rangers in turtle hatchery programmes. Reinvigorating the rainforest by planting trees and learning the ways to reduce carbon footprints. All designed exclusively to inspire your high achievers. Discover more inspiring corporate social responsibility programmes in our new Corporate & Incentive Guide. Visit www.myceb.com.my to request a complimentary copy today! For enquiries, please contact:

MALAYSIA CONVENTION & EXHIBITION BUREAU (MyCEB) Suite 14.3, Level 14, Menara IMC, No. 8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia. Tel: +603 2034 2090 Fax: +603 2034 2091 Email: sales@myceb.com.my Web: www.myceb.com.my

Malaysia - Asiaâ&#x20AC;&#x2122;s Business Events Hub

Scan this code to visit our website

destination > Malaysia

Malaysia

Create meaningful meetings that leave a legacy

There is more to Malaysia than meets the eye - the historical evolution of trade, the rich culture and heritage, the modern cities and iconic skyscrapers as well as the growing international appeal as the perfect meeting and incentive destination. From the hustle and bustle of a modern Asian metropolis to idyllic island resorts or mystic ancient rainforests, Malaysia has a stunning array of unique experiences. But why not take your business event to a further meaningful step and leave a profound impact by incorporating Corporate Social Responsibility (CSR) activities as part of your agenda? In Malaysia, the options to create your own strategic approach to CSR are endless. Whether to encourage innovation capacity, build teamwork and the level of trust or just to forge stronger relationship within an organisation, these could definitely be achieved while engaging in beneficial activities that would make the world a better place.

Nature conservation Malaysia truly believes in being in-tuned with the environment. The country is blessed with nature and its many wonders - ranging from our 130 million year old lush tropical rainforests which houses an estimated 20 % of the world’s animal species to the world famous Coral Triangle, a biodiversity hotspot for reef life which supports one of the world’s most diverse displays of coral and reef fish. Experience the Great Ape Encounter by opting to spend a day with the

caretakers of the Orang Utan. See how these unsung heroes protect the rare ape, Pongo pygmaeus species, only found in the forests of Borneo. Alternatively, you may opt to participate in the elephant conservation activities in Kuala Gandah Elephant Conservation Centre, about two hour’s drive from Kuala Lumpur. Wild Asian elephants roam through remote expanses of Malaysia’s rainforests and some are relocated to sanctuaries such as this for conservation purposes. Coral enrichment and reef cleaning programmes are also available in the coastal areas of Sabah, Langkawi and Pahang for those who are interested in maritime ecosystems. You may even do your part to save the turtles from the threat of extinction by aiding the turtle hatchery programmes.

Let’s Meet & Green ‘Let’s Meet & Green’ is the country’s first ever environmental programme for business tourism initiated by MyCEB in support of the government’s commitment to offset carbon emissions by 40 % by year 2020.

Help reduce the carbon footprints by partaking in tree planting activities in Sabah, Sarawak or at the Forest Research Institute of Malaysia (FRIM) in Kuala Lumpur!

Build a shelter If human connection is the priority of your organisation, you can get close and interact with the people of the land by building homes for the ethnic tribes. In Malaysia, building homes is a communal activity and what better way to leave a permanent reminder of your stay by putting a roof over the heads of the needy. As you embark on this enriching journey, you will certainly discover more about the exotic native wildlife, the eco-systems of the land and the heart of the people. The Malaysia Convention & Exhibition Bureau (MyCEB), a non-profit organisation that serves as a central hub to assist meetings and international events is a strong advocator of CSR plans in the country. To plan your next meeting and incentive programme with a CSR twist in Malaysia, visit www.myceb.com.my

MIM 27

destination > Ljubljana

Congresses Under the Dragon’s Wing*

Ljubljana, the capital of Slovenia © Žare Modlic

Slovenians blend into their character the efficiency and slightly reserved nature of the Austrians together with a drop of Mediterranean spirit absorbed from the Italian neighbours, wrapped up into their Slavic soul. They are proud of their boutique country and capital city, which can both be depicted as a chocolate box with a big assortment of delights.

Cekin Mansion © Hisa Kulinarike Jezeršek

CD Congress Centre

GZS, Chamber of Commerce and Industry of Slovenia

Although Ljubljana has been present on the European conference map for more than three decades, it is still regarded as a relatively new destination. However in 2011- for the third time in the decade, Ljubljana has entered the world’s top 50 conference destinations according to ICCA statistics, which underlines its long-term orientation on the association meetings market. The leading meeting industry players are striving to strengthen Ljubljana’s position and, since this is not an easy task in the increasing global competition, they have recently joined forces in a public private partnership, the ‘Ljubljana Strategic Bidding Team’ - LSBT. Its aim is to secure more international congresses, primarily with 500+ delegates, for the Slovenian capital. By supporting this project, coordinated by the Ljubljana and Slovenian Convention Bureaus, a joint commitment to contribute to the destination team spirit, deliver a highly professional service and an excellent hospitality has been expressed. Green Slovenia, proud of its preserved nature, is a EU member and is in the Eurozone. Well accessible, with a maximum of two hours’ flight to the major European hubs, Ljubljana has two daily connections to Brussels and one to

National Gallery

Amsterdam, and is currently served by 200 direct scheduled flights per week. The highest frequencies in the network are 3 to 4 flights daily. Most are operated by the national carrier – Adria Airways, which is a Star Alliance member and therefore offers their Convention Plus product. Ljubljana is a small, yet stylish city of culture, history and gastronomy, offering a blend of old charm and new cool. With a population of about 280,000, it is a delightfully compact and logistically stress-free destination, where almost everything is within walking distance. In their free time, delegates like exploring the narrow streets in the Old Town and along the riverbanks, which are lined with cozy restaurants and bars where they can easily meet and network with peers. If there’s a large event running, Ljubljana offers a resort-like or even lounge-like feel. The conference facilities are wellstructured, including the two largest venues in Slovenia, CD Congress Centre Ljubljana (max 2,000 seats, auditorium style) and the Ljubljana Exhibition and Convention Centre (max. 2,200 seats theatre-style). Several well-run convention and meeting hotels in the 5 to 3 stars range complement

Grand Hotel Union

the two above. Among them, Grand Hotel Union has the largest plenary capacity for 800 delegates. Most of the meeting infrastructure is new or recently renovated, and more venues are available in scientific, academic or business institutions and historic buildings. Experienced local PCO’s, DMC’s and catering companies can be recommended, too. A host of delightful special event venues - mainly museums and galleries, are available, and probably the highest demand goes for the Ljubljana Castle, which is of medieval origin. It dominates the city’s skyline and offers flexible function areas both inside and outdoors. To learn more in no time you are welcome to download ‘A Key to Ljubljana for Meeting Planners’ from www.visitljubljana.com/meetings and for further information, please contact the Ljubljana CVB team via convention@visitjubljana.si. You might also wish to attend Conventa 2013 (www.conventa.si) or meet us at EIBTM Show, stand J570A. * The dragon is a symbol of Ljubljana and is depicted in its coats-of-arms; it is connected to legends, bridges and found in details around the city… sometimes even in a live version, as a mascotte!

MIM 29

destination > Canada

The Most Unique Experiences to inspire clients to keep exploring Being such a vast country, Canada has a lot to offer when it comes to incentives. Whether you’re more the sporty or the nature type, you will be amazed by the variety of activities at your disposal. Here is a very subjective selection of them, one unique idea per province… or more! Alberta

Halifax, Nova Scotia When the smell of the salty sea air and the feeling of history all around you mix with the warmth of a people known for their hospitality, you know you’re in Halifax. Nothing can compare to the feeling of being on the water, embracing the waves as you take in terrific views. There are many ways to cruise Halifax Harbour, including on tall ships, tugboats, Mississippi-style steamwheelers and ‘amphibious’ vehicles, as well as deep sea fishing tours. In Halifax, Nova Scotia, the culinary delights, the thrill of the ocean, the vibrant culture, and the historic atmosphere combine to deliver an experience unlike any other.

Vortex Racing, Montreal

Halifax

Clayoquot Wilderness Resort, Victoria

Québec

Montréal, Québec

Ottawa, Ontario

Travelling 140 km between Québec City and La Malbaie across incomparable riverside scenery, the Train of Le Massif de Charlevoix offers a singular rail cruise experience along mountains and seashore. On their rail journey, passengers enjoy rare exposure to breath-taking vistas, discovering the region’s history, culture and hidden treasures, as well as exquisite dining onboard. As the trip unfurls, nature offers itself in spectacle and outdoor elements modulate the passenger experience within, as passengers are entertained by a GPS activated multimedia show triggered by the passing landscape.

Last January, Montréal welcomed North America’s first Formula 1 simulation centre. With its high-tech simulators, Vortex Racing brings the thrill of racing to the public. To planners, it offers the opportunity to create a memorable event by bringing together the professionalism of the corporate world with a well -equipped conference room, a business centre and an array of engaging team building activities around the racing simulators, identical to those used in practice by top F1 racing teams. Whether setting up a particular conference, or putting together a program for the day, the team dedicates itself to produce an event that will exceed expectations.

In the capital of Canada, natural beauty is integrated into the centre of the city, linked to hotels, museums and attractions by convenient cycling routes. The Rideau Canal - a UNESCO World Heritage Site - winds through downtown, passing many national sites before reaching the locks between Parliament Hill and the Fairmont Château Laurier hotel. You can take a sightseeing cruise from spring through autumn, but winter offers perhaps the most unique experience: the canal freezes and turns into the world’s largest skating rink, stretching almost 8km!

MIM 30

destination > Canada

Lake Louise, Alberta The province of Alberta is one of the most beautiful and diverse places on earth - a destination that is truly inspiring. While Johnston Canyon freezes to form sparkling walls of ice in winter, Lake Louise, near Banff, is also particularly enthralling. Formed by ancient glaciers, this spectacular geological landmark is well worth the visit. Groups can take a guided tour for a comprehensive understanding of what formed the canyons and to hear the stories the rocks and icy formations tell us about the past. This popular ice walk will lead you past the lower falls and to the impressive upper icefalls.

Vancouver, British Columbia Get scared in Vancouver, where there’s no shortage of ominous outings featuring amusing, interactive and spine-tingling forays that expose the city’s dark side. Post-boardroom, groups can aboard a spooky Vancouver Trolley to hear tales of troubled ghosts, help Forbidden Vancouver uncover the secrets of the city’s Prohibition era or join The Tour Guys in exploring the city’s unsolved murders and wicked crimes. After all, nothing brings teams together like sharing a fright!

Saskatchewan Saskatchewan offers authentic incentive experiences, set against a backdrop of natural wonders. The province’s ranches each provide their own unique brand of western adventure, but what they all have in common is the chance to explore unspoilt terrain and experience the traditional cowboy lifestyle first-hand. If your clients are looking for a true backcountry adventure on horseback, Sturgeon River Ranch can deliver. Guests saddle up and head into the ‘Wild West’ side of Prince Albert National Park for a chance to view Canada’s only free ranging wild Plains bison herd still within their historic range.

Rideau Canal, Ottawa

Bobsledding in Whistler

Toronto International Film Festival

Toronto, Ontario As the cultural, entertainment and financial capital of Canada, Toronto is home to TIFF, one of the world’s largest film festivals open to the general public. Offer your groups a red carpet experience! The Toronto International Film Festival, held every September, is the launching pad for the best of international, Hollywood and Canadian cinema. What began as a ten-day film festival has grown to embrace programming 365 days a year. TIFF offers screenings, lectures, discussions, festivals, workshops, and the chance to meet filmmakers and likely Oscar nominees. Multiple corporate hosting programs are available, where groups enjoy the screenings together from a special reserved seating section. The new home for TIFF is a welcoming five-story complex in the heart of downtown Toronto the TIFF Bell Lightbox.

Train of Le Massif de Charlevoix

Vancouver Island, Victoria, British Columbia Located in the pristine Clayoquot Sound World Biosphere, on the wild west coast of Vancouver Island, British Columbia, Clayoquot Wilderness Resort is an exclusive 21st century safari style luxury tent camp and adventure resort. Open annually between May and the end of September offering three, four and seven night all inclusive adventures, including 45 minute seaplane transfers to/ from the resort and Vancouver, the place is the ideal gateway to personalized guided adventures including black bear, whale, marine wildlife and extensive bird viewing. Other activities comprise horseback riding through old growth forests, mountains and river valleys, rock climbing, hiking to see waterfalls and on secluded beaches, river and ocean kayaking, guided fishing, zip lines, mountain biking, photography, painting lessons and much more.

Terrifying team building in Vancouver

Ranch adventures in Saskatchewan

Whistler, British Columbia The Fitzsimmons Valley, on the South East slope of Blackcomb Mountain, just minutes from Whistler Village, was the site of the bobsleigh, luge, and skeleton competitions for the 2010 Olympic Winter Games. This venue is now a legacy that offers exciting experiences for groups to enjoy year-round. Challenge your clients by sending them down the fastest track in the world in a bobsleigh with a professional pilot or on their own head first on a skeleton sled for an experience they will never forget. Surrounded by stunning views of mountains and Whistler Village, the Whistler Sliding Centre also boasts excellent rental spaces to host your group. For further information and impartial destination advice contact Sarah Kemsat at the Canadian Tourism Commission on +44 (0)208 686 2300 or sarah@axistravelmarketing.com, or visit www.uk-meetings.canada.travel

MIM 31

destination > Meetropolis

KÖLNDÜSSELDORF The Meetropolis: We custoMICE your meeting

Two metropolises, one experience, The Meetropolis: Discover this unique destination for your successful convention. With their concept KÖLNDÜSSELDORF - The Meetropolis, the Rhine River metropolises have been awarded project support from the European Union and the German state of North Rhine-Westphalia designed to further strengthen MICE business. The two diverse metropolises on the Rhine have bundled their attractive offers and will market themselves even more strongly on the international market as a congress destination region: Come and visit us at the IMEX America in Las

Five good reasons for The Meetropolis + The central location with an outstanding infrastructure guarantees maximum accessibility and mobility for journey and stay. + Concentrated experience of conventions, know-how, a wide variety of venues plus quality of service establish the basis for stress-free success.

Vegas on October 9-11, 2012. The Meetropolis offers the best conditions for your successful MICE activities!

+ Various synergies offering excellent scientific and research skills in the region provide an extra edge, interested parties and speakers for your topic.

Cologne & Düsseldorf. The Meetropolis is waiting for you.

+ The proximity to German and international business ensures inspiration, insight, audiences and valuable multipliers.

Contact Verena Vaßen v.vassen@meetropolis.de www.meetropolis.de

+ The Rhineland embodies a piece of Germany's traditional and modern culture, and its people with their cordial mentality turn it into a unique experience.

CustoMICEd Conventions

KÖLNDÜSSELDORF – For custoMICEd conventions on the Rhine. Perfect access thanks to two international airports and an outstanding meeting infrastructure combined with a cheerful Rhineland welcome – that’s what makes KÖLNDÜSSELDORF such a special venue for your event. We’ll be happy to assist you with your wishes and ideas. Come and meet our Meetropolis team at the EIBTM Barcelona at Booth J100-2 to 6.

www.meetropolis.de

We custoMICE your meeting.

inventive incentive ingentive

Gent, the Medieval Manhattan City of Knowledge and Culture “Creative City of Music” - Unesco “Third most authentic historical destination in the world” - National Geographic Traveler Gent’s Light Plan crowned with the ‘International City-People-Light Award’ Veggie capital of Europe

www.gentcongres.be | info@gentcongres.be

upsilon advertising

Your partner for Gent and East-Flanders!

destination > Ghent

Ghent

Brimming with culture and art Maybe one of the most beautiful destinations in Belgium, with a well-preserved medieval heart and loads of places to stage an event, a meeting or an incentive, Ghent is a city that is always on the move. We already wrote extensively about Ghent’s venues in MIM, now let’s focus on what you can do when you step outside of the meeting room! text Rémi Dévé

Ghent’s visibly rich past doesn’t stand on its own. The city exudes a modern, young and trendy feeling at every street corner, which makes the city alive and captivating. The frequently used nickname ‘Medieval Manhattan’ defines this concept well. But the variety of what Ghent offers goes beyond this, especially when it comes to culture, art and festivals.

Beyond ‘Medieval Manhattan’ Ghent boasts many important museums: at the Museum of Fine Arts, you can enjoy paintings by Hieronymus Bosch, Rubens and many Flemish masters, the SMAK (Stedelijk Museum voor Actuele Kunst, ie the City Museum for Contemporary Art) goes more for works of the 20th century, including Joseph Beuys and Andy Warhol, while the Design Museum Ghent displays masterpieces of Victor Horta and Le Corbusier, all worth a visit of course. Let’s also not forget the STAM, the new Ghent City Museum, which is committed to recording and explaining the past of the city and its

inhabitants, and to preserve the present for future generations. When it comes to festivals, it seems Ghent reaches another dimension. While the Gentse Feesten, Ghent Jazz Festival, and the International Film Festival Ghent are quite well known, there are also festivals that are totally unique to Ghent. Every five years, for instance, a huge botanical exhibition – Floralies of Ghent - takes place in Flanders Expo, attracting numerous visitors to the city, and rightly so: floriculturists display their craftsmanship, their skills and their ‘green jewels’, while dynamic landscape architects, international florists, creative designers and artists combine flowers and plants to summon the ultimate emotion.

Over the past years, Ghent has invested a lot of money in the atmospheric lighting of the city centre. The Ghent Light Plan has been internationally awarded. The Light Festival wants to bring the Light Plan in the spotlight and reveals the unique and hidden charms of the city. Words truly cannot describe the overwhelming experience, you have to see it for yourself. Let’s just say Ghent’s Light Festival is like an exploratory voyage, maybe one of the most exciting light experiences, where subtle games of beams reflect on the water surface, unexpected projections see the light of day on buildings, poetic shadows play in the semi-darkness between the hidden treasures of the city… and we’re getting lyrical here!

Two more Odegand is the annual opener of the cultural season by Ghent Festival of Flanders and takes place every year on the second Saturday of September. It fills the picturesque city centre of Ghent with wonderful music.

Contact Ghent Convention Bureau +32 (0)9 224 44 95 info@gentcongres.be www.gentcongres.be MIM 35

Hangzhou

a fresh new alternative for your MICE in the heart of Asia and China

www.micehangzhou.com/en

destination > Hangzhou

Hangzhou

The rising star of the MICE market

Thanks to a good combination of state-of-the-art venues, leisure activities, upscale hotels resorts and a convenient and efficient transport network, Hangzhou is quickly becoming a unmissable MICE player on the international scene.

If, a few years ago, Hangzhou, was more known as a popular tourist destination, it is now quickly changing. It seems indeed like the Chinese destination has entered a new era by taking over the MICE market. With

natural beauty, loads of culture and a vibrant economy, the city seeks to build a strong MICE reputation. Its strength? Its ability to provide leisure opportunities for groups on business trips - so for a brand-new pre- or post-tour friendly destination, seek no more!

Prosperous for MICE Hangzhou, formerly known as Hangchow, is the capital and largest city of the Zhejiang Province in Eastern China. It has been one of the most renowned and prosperous cities of China for much of the last 1,000 years, due in part to its beautiful natural scenery. The city’s West Lake is its best-known attraction.

To become a major player on the meetings industry map, Hangzhou’s authorities have set up a MICE Tourism Association, bidding to provide a onestop service for such groups. Members of the organization include luxury hotels, exhibition halls, convention centres, travel agencies, airlines and tourist attractions - everybody now works hand-in-hand to promote the destination as a whole and to make sure any event held in Hangzhou is a sheer success. Hangzhou’s municipal government has also implemented a series of incentive policies so the association can better develop MICE tourism.

MIM 37

destination > Hangzhou

Often referred to as the ‘back garden’ by Chinese travelers who want a peaceful holiday away from their daily hubbub, Hangzhou is becoming an ideal destination for MICE tourism precisely for this reason. You can have a meeting in Hangzhou and then relax and unwind after a hard day’s work - and no other destination can provide the kind if laidback professionalism Hangzhou boasts. Blessed with the breathtaking grandeur of Qiantang River, West Lake and Xixi Wetland, Hangzhou is a perfect getaway from the hustle and bustle of city life while still enjoying the convenience of quality infrastructure.

New infrastructure Newly developed spots like Xiang Lake near Hangzhou’s Xiaoshan International Airport and Qiandao Lake in Hangzhou’s suburban area have increased the city’s attraction for MICE tourists. At the same time, the rich cultural heritage of Hangzhou provides MICE tourists with a chance to learn about local customs during their business breaks. Hangzhou is renowned for its historic relics and natural beauty. It is often qualified as one of the most beautiful

MIM 38

cities in China, also ranking as one of the most scenic cities. Although Hangzhou has been through many recent urban developments, it still retains its historical and cultural heritage. Today, tourism, and business tourism as far as

Hangzhou, formerly known as Hangchow, is the capital and largest city of the Zhejiang Province in Eastern China. It has been one of the most renowned and prosperous cities of China for much of the last 1,000 years

we are concerned, remains an important factor for Hangzhou’s economy. One of Hangzhou’s most popular sights is the above-mentioned Westlake, a UNESCO World Heritage Site: it in-

cludes some of Hangzhou’s most notable historic and scenic places. Adjacent to the lake is a scenic area includes historical pagodas, cultural sites, as well as the natural beauty of the lake and hills. But Hangzhou’s historical traditions, already infused in the lifestyles of locals, also offer visitors interesting experiences. From a cup of tea to a visit to the famous traditional Chinese around Qiandao Lake and Xiang Lake. The hotels can satisfy the needs sometimes luxurious ! - of business groups while maintaining a reclusive style in line with the city’s atmosphere. Aman Resort, for instance, has reinvented a former deserted tea village near Lingyin Temple into a series of villas accompanied with top restaurants and teahouses. Banyan Tree opened its resort amongst the tranquility of the Xixi Wetland Park. A number of accommodation and exhibition halls have also recently opened, giving the city some state-of-the-art venues for MICE events. International brands like Shangri-La, Aman Resorts, Banyan Tree and Four Seasons have all opened properties over the last few years. Jumeirah and Angsara should follow the lead soon.

destination > Hangzhou

The luxury hotels are mostly around the West Lake, on the bank of the Qiantang River or near the Xixi Wetland. (for a selection of conference hotels and resorts see our sidebar).

Economic growth At the southern tip of the Yangtze River Delta, Hangzhou also stands proud on the frontline of China’s economic growth. As the capital of Zhejiang Province, which is famous for its dynamic private sector, the city’s key industries include pharmaceuticals, outsourcing and leisure - they have plenty of potential and, for businessmen looking for links between them and China, this could certainly seal the deal. With a fast expanding economy, the exhibition industry is also developing quite quickly. In 2000, the city government decided to relaunchWest Lake Expo, an event which was originally held in 1929. Since then the city has welcomed numerous conventions and exhibitions and won coveted awards in this area. Among others, let’s name ‘Top 10 Cities for Conventions and Exhibitions in China’ and ‘Top 10 Cities as a Convention Tourism Destination in China’, all of which prove we now have to count on Hangzhou as a leading MICE player on the international scene. Last but not least a few words on Hangzhou’s convenient domestic and international transportation network. With direct flights to the Netherlands, Ethiopia, Japan, South Korea, Singapore, Malaysia, and more, a new bullet train connecting Shanghai and Hangzhou in only 40 minutes, it really is no wonder that Hangzhou is becoming a popular MICE destination. Next time you organize a meeting there, you’ll see it for yourself. Guaranteed. Roger Shu Hangzhou Tourism Commission Hangzhou M.I.C.E association T. 86 571 8720 4909 F. 86 571 5681 5261 roger@hz.cn www.micehangzhou.com/en

A selection of hotels in Hangzhou Sheraton Hangzhou Wetland Park Resort With a large pillar-less ballroom divisvle into three, a foyer for pre-event activities or exhibitions and nine flexible rooms, the hotel is a good fit for business meetings. There are also three theme, fined restaurants ready to welcome hungry delegates. InterContinental Hangzhou Part of a complex that also comprises a civic centre and a big theatre, the hotel boasts a ballroom of 1,780 m2, 31 meeting rooms and two auditorium the largest one accommodates up to 960 people. Banyan Tree Hangzhou Set in the idyllic Xixi National Wetland Park, the resort exudes tranquility and laidbackness. Corporate groups have access to rooms accommodating up to 100 persons. Banyan Tree’s oneof-a-kind Library is also an exclusive option.

Sheraton Hangzhou Wetland Park Resort

InterContinental Hangzhou

JW Marriott Hangzhou

JW Marriott Hangzhou Proudly housing 310 rooms and a Grand Ballroom for 900 guests, this hotel provides everything the demanding meeting planner may have. Fifteen breakout spaces complete the offer (note: the Courtyard Hangzhou Wullin shares the grounds, which is quite a novelty!) Hyatt Regency Hangzhou Located along West Lake, with chic retro interiors, the Hyatt also comes with a unique meeting concept: you can meet in a private mansion! A ballroom for 800 and nine other function rooms are also available. Hangzhou Xixuan Spa Hotel More of a resort with 68 rooms, the hotel caters for groups of up to 180 people. Worth a visit (but also a meeting!) is the 6,000-book library which accommodates smaller discussion circles.

Hyatt Regency Hangzhou

Hangzhou Xixuan Spa Hotel

MIM 39

First online real time booking & request tool for meeting rooms

Easy to . . . • • • • • •

Search Find Explore Book Online Instant Confirmation Multiple Request

Real time solution

Cost saving

Our solution

Large distribution

Last minute sales

Yielding

Fast & Secure system

Specific promotions

Data intelligence

Extensive inventory control

Real time solution

Cost saving

Yielding

Fast & Secure system

Extensive inventory control

Large distribution

Last minute sales

Specific promotions

Data intelligence

One system – 2 distribution models

One system – 2 distribution single models

Lastminutemeetingroom.com provides a solution that solves all challenges. The web-based platform is easy to find, easy to search, easy to explore, makes it easy to book online, facilitates multiple requests, and provides instant confirmation.

Lastminutemeetingroom.com

E-Hospitality bvba Laurent-Benoit Dewezplein 3 Poortgebouw links B-1800 Vilvoorde T +32 (0)2 344 25 50 F +32 (0)2 343 24 50 info@lastminutemeetingroom.com

general > website

Lastminutemeetingroom.com launches ‘Meet 2 solution’ After the successful launch of the platform and an already strong presence in Belgium, Netherlands, Luxembourg and France with over 250 locations, the expansion of lastminutemeetingroom.com is continuing into Germany, Poland, Austria, Switzerland and Hungary, with an additional 200 locations and more in the coming few weeks. Agreements with Rezidor, GL events, Accor and NH will grow the supplier offer in a consistent way and provide the company’s corporate clients with a vast choice of products all over Europe. In order to facilitate the meeting process for its corporate clients lastminutemeetingroom.com also announced a cooperation with AIRPLUS, which, as a result, will offer customers a possibility to pay all their meeting expenses with the AIRPLUS Meeting Card directly online. When booking a meeting room on the web, it should be effortless. For this reason, lastminutemeetingroom.com has just implemented the ‘Meet 2 solution’. It gives a company a helpful tool to track past and future spent on all booked and requested meetings and stay updated in real time on the activities of the meeting bookers within the company. Besides the usefulness for a corporate buyer, a rewarding system has been setup in order to reduce significantly the actual meeting costs.

When booking a meeting room on the web, it should be effortless. For this reason, lastminutemeetingroom.com has just implemented the ‘Meet 2 solution’ In other words, everything has come to a full circle: 1. Quality product selection 2. Integrated payment system via AIRPLUS 3. Track & Trace through the ‘Meet 2 Solution’ platform resulting in an

OVERALL COST REDUCTION OF ALMOST 20 % Lastminutemeetingroom.com stands for: + Real-time online booking with a powerful backend system on which all venues/partners are connected, making it possible for the end consumer to save time and costs. + Multiple request sending meaning a gain of time for the B2B client addressing multiple venues and requesting offers within 24h. It is also a great platform for product information, venue availabilities and insight on pricing.

All in all, lastminutemeetingroom. com is a win-win situation for both parties and a straight forward way for all players to offset their competitive advantages by offering added values or discounts on certain periods. For corporate clients, it’s an effortless time-gainer and cost-saver! For more information on the ‘Meet 2 solution’ clientsupport@lastminutemeetingroom.com + 32 (0)2 344 25 50 Laurent Benoit Dewezplein 3 1800 Vilvoorde Belgium www.lastminutemeetingroom.com

MIM 41

LE SALON A PRIVATE SPACE OFFERING A TOTALLY CONFIDENTIAL MEETING PLACE TRAVELLING AT 300KM/H The Salon offers a completely new kind of private space for high-speed working meetings. With four luxurious seats around a set around a full-size meeting table, designer coat racks, electrical sockets for every chair and free WiFi* make the Salon a full-fledged work space.

Thalys oﬀers you all the services available at Comfort 1: meals served at your seat, free WiFi, international newspapers and the taxi reservation service. Travelling from ‘A’ to Paris, Amsterdam or Cologne? Meetings on board with Thalys and Le Salon are no problem at all.

THE BENEFITS OF THE LE SALON PACKAGE: • Priority Checking and services, to optimize your time on-board • High reactive on-board staﬀ at your service • 4 leather armchairs for enhanced comfort • A meeting table allowing you to work in the very best conditions • The possibility of taking other trains on the day, free of charge**

Conditions of sale:

After-sale conditions:

• On sale up to two days prior to departure • Only available in Comfort 1 • Full 4-person space to be reserved in its entirety • Available on all routes (except for domestic routes and routes of less than 50 minutes duration)

• Unlimited exchange before departure and up to one hour afterwards at the Thalys departure station (subject to presentation of all tickets) • 100% refundable before departure and up to one hour afterwards at the Thalys departure station and 50% refundable beyond this.

* Providing the technical service is available. Service supplied by 21Net and activated by Nokia Siemens Networks. ** No guarantee of a seat or services in Comfort 1.

EXPERIENCE ‘LE SALON’ THALYS.COM

ADD SOME IMPACT TO YOUR EVENTS ABROAD. ADD SOME ORANGE. You want to make the most of your visit to EIBTM Barcelona 2012? Make sure you come to Booth J300. Our very own Mr. Holland will show you what our country has to offer. He will do so in a typical Dutch way: absolutely original. Make an appointment: mrholland@holland.com. And be invited for our (very, very) Happy Hour.

Holland Happy Hour: Tuesday 17.00 - 18.00 hrs. Wednesday 17.00 - 19.00 hrs.

See you at stand J300

MALTA

MADE FOR MEETINGS

MALTA - made for meetings > more than 5 000 years of MEETING CULTURE > modern CONVENTION CENTRES for up to 10 000 delegates > variety of meeting VENUES > 3 500 HOTEL BEDS in the 5-star category > themed INCENTIVE programmes > Quality Assured innovative Destination Management Companies