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Published by Meeting Media Company (Belgium)

SPECIAL MIM SUPPLEMENT Edition September 2013


Loire Valley

Larger than life

Ideas for meet ings a nd ince ntive s



Discovering the crème de la crème of French meetings! © Xavier Benony - Angers


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Situated in the UNESCO Loire region, Angers is best known for its wine-tourism, natural surroundings and famous history. But beyond its tradition and aesthetical appeal, this human-sized city offers much more than meets the eye!

Not only Angers provides fertile ground for creative incentives, but it also knows how to stay on top of its game: sports clubs regularly organise high-end competitions like Swimming or the French Athletics Championships which most of you surely already know about.

Awarded ‘best city for quality of life in France’, Angers rests on the beautiful Loire River only ninety minutes south of Paris and London. Ranked the third biggest urban center in the GrandOuest with over 280.000 inhabitants and 35.000 students, the city lives up to its reputation as a practical and attractive location for events. Renowned for its sustainability and manageable size, corporate visitors interested in hosting events and meetings will be able to benefit from Angers’ long list of attractions. From gastronomic history and vineyards to stunning Unesco protected landscapes, Angers also offers visitors major venues like the Angers Congress Center and the Exhibition Center.

As everyone who has visited the Loire region already knows, this part of France remains precious for all the right reasons: Over a thousand years of history penetrates the walls of this beautiful city, while managing to represent the best of culture, gastronomy and arts.

With an impressive selection of heritage sites, castles and winery domains, Angers gives its business visitors and corporate groups the unique option of hosting their meetings, congresses and corporate events in modern, yet aesthetically beautiful surroundings. With an emphasis on accessibility, professionalism and innovation, with over 116 companies (like ERDF, Thalès or Vinci just to name a few) visiting the city. While remaining a top-contender in its areas of professional expertise, which include plant, health and electronics, Angers also hosts ‘Made in Angers’, which attracts over 13.000 people every year.

This special MIM Europe destination report provides an all-round illustration of Angers, as an important meetings destination in France and a top-contender for global markets and the international meetings industry. With a large selection of hotels, venues and incentives for everyone’s tastes, Angers really manages to provide you – the customer - with a large range of choices. Suitable for large, medium and small meetings – this city caters for everyone equally, professionally and with a bit of French charm! Contact: ANGERS CONVENTION BUREAU ANGERS LOIRE TOURISME 7, Place Kennedy – F 49 051 ANGERS CEDEX 02 Tel: 00 33 (0)2 41 23 50 50

Copyrights cover pictures: Angers Loire Métropole, Thierry Sourbier, Michel Huguet


DISCOVERING ANGERS Very accessible and full of incentives © Angers Lo ire Métropo le

get © Michel Hu

© J.S. Evrard - Angers Loire Tourisme


Unique venues

Place du Ra


Visible to anyone traveling to the city of Angers and the region of Loire, both showcase an enormous cultural and historical wealth. Priding itself on original venues like the Fine Arts Museum, King René’s 13th century castle and countless UNESCO heritage sites, the city allows for a genuinely unique meetings experience, blending old and new.


London Brussels

Easy to reach Accessible by car, train or flight, Angers is easily reached by international and domestic airports, while being centrally located in the heart of Europe. With 90 non-French cities located within a day-trip from the city and Nantes only 45 minutes away, Angers provides a well-connected solution for businessmen with a tight schedule. Visitors can travel by plane by using either the local Angers Marcé Airport, within 15 minutes distance, or the national and regional hubs in Paris and Nantes. For those who wish to travel comfortably by train, Angers is connected to the TGV train, which runs daily, connecting visitors to destinations like London, Paris and Brussels within hours.

Paris Nantes Angers

ANGERS © J.S. Evrard -Angers Loire Tourisme

ire Tourisme rd -Angers Lo © J.S. Evra


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Railway statio

Congress Centre

Easy to get around Often described as a ‘charming human sized city’, its inhabitants pride themselves on Angers’ unique ability to cater large groups of conference-goes and convention-attendees, while maintaining its touch of local culture and charm. Whether by foot or with the city’s ecofriendly public transport, most venues and hotels are centrally located within easy travelling distances. For corporate visitors and larger groups, the city promotes its ecological responsibilities by offering competitive price reductions on public transports to promote green-travel.

Convention Bureau

City Map of Angers


5 © J.S. Evrard - Angers Loire Tourisme

Why Angers

the new designer for your business events? © ALT

• The right connection for your business: Angers hosts 3.000 professional meetings each year, including incentives and seminars ranging from 10 persons to major events of up to 3.600 delegates, offering its guests over 62 meeting venues and 2.501 hotel rooms. • International plant cluster (VEGEPOLYS): a world reference for innovation in the world of plants, which attracts the annual international plant exhibition “Salon du Végétal”. The event draws 17.000 visitors and over 9.000 professional visitors. • A pool of 14.000 companies and 141.000 jobs. • Awarded ‘1 in France for quality of life’ by L’Express Magazine in 2012. st

• 48% of the population in Angers is under the age of 30 and the city’s 35.000 students, university institutions and research facilities help create innovativeness and intellectual dynamism. • 40 square meters of green space per inhabitants and 250 historic monuments have helped foster a fast-paced flourishing cultural scene. • Loire Unesco landscapes surrounding the city of Angers offers a unique experience for unforgettable incentives.

• Experience Angers’ Gastronomy! Organic culinary wonders can be found across the city, including local French cuisine, as well as Cointreau liquor and Loire Wine. Variety is ripe if you want to ‘wine and dine’ in Angers with everything from fine liquor to excellent wines and endless regional dishes! • If you’re looking for a new destination or a full-package solution for your next meet-incentive, Angers Convention Bureau is available to facilitate the smooth running of your next event! Whether for a new meetings design or the coordination-package with hotels, DMC’s and congress centers: we remain at the client’s disposal to ensure a professional and worry-free planning of your event in Angers!


The Plant world-class competitiveness cluster brings together producers, researchers and training institutions working in various sectors, including the plant industry, which contains 4.000 companies, 25.000 jobs, and around 450 researchers as well as 2.500 students. Similarly, Angers also includes the industrial network of the electronics industry with 90 members in the Loire region, including 265 companies and over 2.500 jobs. A prime example of the innovativeness and knowhow of this industry is Evolis, an SME, unique in France for exporting printing and coding systems for plastic cards worldwide. And if being specialized in agricultural and the plant-industry wasn’t enough, Angers also has a cluster of high quality research and production tied to the healthcare and pharmaceutical industry. With over 8.400 jobs tied to the healthcare sector and four large companies specializing in chemistry and medicine based throughout the Loire region, Angers prides itself of being a real research and technology center, ideal for large scale conferences covering these areas.

Healthcare and Research Angers’ healthcare researchers have won critical acclaim for their work tied to nano-drugs that treat cancer and has helped promote important pharmaceutical advances in recent years. With the Regional Center for Cancer, and a high density of university and research facilities surrounding the city, Angers remains a real world-contender for pharma-meetings and large-scale conferences. It’s not by chance that major medicinal companies, including Farmea, Zach System, Intervet Pharma and MSD, all chose Angers as their headquarters.

© Angers Loire Métropole © Angers Loire Métropole

© Angers Loire Métropole

© Angers Loire Métropole

A research-hub for big industry: plants, electronics and health

étropole s Loire M © Anger


Angers Convention Bureau: Always by your side Experience in managing meetings Angers Convention Bureau is the perfect partner to help you host large-scale conventions or industry-related conferences. These are some of the previous successful events held in Angers: • 7th International Scientific Conference on Prevention of Work-Related Musculoskeletal Disorders • 2nd Symposium on Horticulture in Europe • 4th Xanthomonas Genomics Conference • 15th International Conference on Enterprise Information Systems

Taking care of all your needs Angers Convention Bureau prides itself on always guaranteeing client satisfaction and the smooth running of meetings and events. Number one priority is offering a personalised experience by connecting stakeholders and corporate clients, while providing professional advice and guidance throughout the whole event. The CVB makes sure that all ties with local and regional authorities, including companies and clusters, are fully optimised to ensure coordination, planning and maximum satisfaction. From hotel bookings to liaising with DMC’s and congress services, Angers Convention Bureau is there to take care of all your needs!



Situated in the center of the city, many of the hotels are within walking distance of the TGV station, conference venues and the city’s many historical venues. With a capacity of 2160 rooms, Angers Convention Bureau is guaranteed to facilitate your planning at special accommodation rates with excellent service.

Taking care of you! With a hotel booking center at the client’s disposal, Angers proposes a solution to all your needs. This service includes everything from the selection of accommodations for events, including the planning and negotiation of room rates and all help with pre-reservations and bookings. In other words, you won’t be alone when planning the arrival of delegates, exhibitors or corporate visitors.

Hotels in Angers Hotel capacity: 2.501 rooms

4 4-star hotels - 313 rooms 6 3-star hotels - 334 rooms 19 2-star hotels - 718 rooms 30 1-star hotels - 795 rooms 2

Contact Angers Convention Bureau Business Service Hotel Tel.: 00 33 2 41 23 50 23

service residences - 341 rooms

© J.S. Evrard Angers Loire Tourisme

01 / Mercure Centre ****

02 / Mercure Centre Foch ****

04 / Anjou Best Western Hotel ***

Room capacity: Total: 84 Single/Double: 63 / Twin: 18 / Suite: 3

Room capacity: Total: 80 Single/Double: 80 / Twin: 60 / Suite: 2

Room capacity: Total: 53 Double: 41 / Twin: 12

Meetings venue capacity: 40 people

Meeting venue capacity: 60 people

Meeting venue capacity: 120 people

03 / Mercure Lac de Maine ****

05 / Abbaye de Fontevraud ****

Room capacity: Total: 75 Single/Double / Twin: 71 / Suite: 4

(opening 2014) Room capacity: Total: 55

Congress center capacity (direct hotel access): 10 meeting rooms with a capacity ranging between 10 and 350 people, including 1 auditorium for 600 to 1200 guests.

What to expect in the coming years • A 4-star hotel in the Abbaye de Fontevraud (2014) with 55 rooms • A 3-star hotel and a business class service residence close to the train station (2014)

Meeting venue capacity: 250 people

Meeting venue capacity: 800 at the Royal Fontevraud Abbey



ANGERS © Angers Loire Métropole

‘Human Size’ Meetings Angers has much to offer when it comes to organising small and large-scale meetings and conferences. With a proven track record in planning and assisting various types of delegations, corporate visits and larger delegations, the city prides itself on past success; a remedy based on its ‘personalised style’ and close cooperation with local meeting venues, services and institutions.

Meet & Greet Angers offers an official reception with a “Meet & Greet” session from the city’s mayor for meetings with over 300 participants. Situated in the magnificent Jean Lurçat Museum, it includes a welcome desk at the TGV station in the colours of your event!

Angers Convention Bureau at your disposal! Angers Convention Bureau offers: • Online accommodation services and any requirements regarding meeting or venue proximity and transportation. • Congress assistance and reception services. • The ‘Angers Made’ guidebook, which helps visitors discover Angers’ shopping, restaurants and winery. • The Bus & Tram Pass: green and practical, allowing visitors to gain unlimited access to all of the city at discount rates (50%)

Meeting Fact! 3.000 business meetings and exhibitions are hosted each year in Angers, all of which range between 10 and 21.000 people

Meeting Venues Meeting venue

Type of meeting Venues

Angers Congress Center Angers Parc des Expositions

Congress Center Exhibition Center

Terra Botanica

Largest Conference Center with Thematic Plant park (12 ha) in Europe Largest Abbeye in Europe

Abbaye Royale de Fontevraud Théâtre Foirail Camifolia

Capacity Driving distance to International Station 1240 5 mn 3600 15 mn 325

15 mn


1h15 (by touristic route Val de Loire - Unesco) 40 mn

Contemporary Event center 1300 with theme park dedicated to chemical plants 150 unusual venues Historical & Unusual From Between 5 and Monuments open for 10 to 30 mn business receptions & 1500 meetings people For further information visit:, Ask for the complete meeting planner’s guide – Angers Convention Bureau Contact: +33 2 41 23 50 50 –


Angers Expo Congrès Whopping tailor-made events

Trade shows, congresses, meetings or seminars... anything’s possible in Angers. Thanks to the synergy of two human-size meeting centres complementing each other, Angers Expo Congrès offers tailor-made services for successful events. With many years of expertise, Angers Expo Congrès is a big ‘meeting’ player, whether on a local, national or European level, in the organisation of corporate and public events alike.

Congress Centre With a capacity to host up to 1.240 delegates, the Congress Center in Angers is surrounded by the beautiful botanical gardens in the heart of the city within walking distance of TGV station and hotels. With 2.600 square meters of exhibition space, visitors can use the venue’s many conference rooms, meeting rooms from 10 to 350 people and excellent entertainment facilities.

Meeting venues: • One auditorium which can be divided into 350/700 or 1240 seats, including a fully equipped control room • Grand Angle room: 350 seats, fully customisable • Ten meeting rooms, ranging between 8 to 180 people • 2.600 square meters of fully adaptable exhibition space • A catering area for groups between 700 and 1200 people

Accomodation : • 1 **** Mercure hotel (84 rooms) • 2 160 rooms within 15 mn distance


With a little help from Angers’ professional catering services, visitors will be able to enjoy everything from cocktails and coffee breaks to gala-style dinners, exquisite first-class cuisine and outdoors dining surrounded by the beauty of flowers and rare plants !

Angers Congress Centre

Past successes: • L’Oreal hairstyle Show • Symposium of digestive Cancer research • International Symposium QUALITA • National Convention AXA Bank • 12th European Workshop on Modern Developments and Applications

Contact: Sylvie REVERDY (Centre de Congrès)

Exhibition Centre Everything under one roof for a congress and/or an exhibition for events up to 3700 participants.

Meeting venues :

Past successes:

• Amphitea venue (plenary hall) with space for 900 / 1500 / 2000 / 2300 / 2800 and 3700 people • 23.000 m2 of interconnected event space • Full service restaurant and waiting area • 6.000 places for private parking

• Road-show Citroën • Convention SPIE • Salon du Végétal • Salon SEPEM • Finales Régionales des Olympiades des Métiers

Catering: We offer a large range of culinary choices, including ‘à la carte’ catering for up to 5000 guests

Contact: Claire BRAULT (Parc des Expositions) Angers Exhibition Centre



ANGERS © D.Couineau-D.Darrault

Fontevraud Abbey An unforgettable experience

© Darrault

Fontevraud Abbey, or in French l’Abbaye of Fontevraud, is one of the largest monastic cities left in Europe. Founded in the 12th century and situated at the heart of the Loire Valley, between Saumur and Chinon, just an hour from Angers, this monastery remains an important cultural site. It has been awarded the Unesco World Heritage status thanks to its incredible history it was once a prison! It is now an important MICE location, surrounded by the vineyards and castles of the Loire - still renowned for being an important cultural centre in the area.

Meeting spaces

Iconic success

• 3.000 m2 exhibition space • Auditorium for 400 people • 7 meeting areas for up to 90 participants

National congress for French wine cooperatives

Accommodation One 4-star hotel **** with 54 rooms (opening 2014)

Catering © Darrault

1 venue for 200 guests, 1 venue for 400 guests, 1 wine bar with ‘fine-dining’ catering options and 1 normal catering venue

Contact Valérie Hersard +33 (0)2 41 51 22 60

Incentives in Angers Loire Valley


An unlimited playground

© Angers Loire Métropole

Who hosts incentives in Angers Loire Valley? The following companies have already organised incentives in Angers Loire Valley… to resounding success: ERDF, Orange, AXA, EDF, Scania, Danone, Veolia, Dassault Systèmes, Evolis, Primagaz, Syngenta, Lafarge Ciments, RTE, INEO Suez, SNCF, MAAF, Vinci, Thalès.

© Angers Loire Métropole

Specialised in this area, the teams at Angers Convention Bureau (six people) will help with local organisation, with over 150 available incentive destinations ranging from historical ruins to urban settings and nature trips! Angers Convention Bureau acts as a local DMC and has expert knowledge of the destination: you will benefit from their network of 90 professionals at the most interesting rates. They can assist at every step of the organisation, from A to Z, and guarantee excellent service... and even ROI!

© Angers Loire Mé tropole

Angers Convention Bureau provides support and assists visitors who wish to organise adventurous incentives and team-building exercises in Angers and the surrounding Loire Valley.

uget © Michel H

Get the treasure at Terra Botanica!

© Michel Huget

Rallying through the Loire in 2CV’s Join the fun by hiring vintage cars to rally through the Loire landscape - a perfect incentive for groups who wish to know more about castles, natural surroundings and the Loire vineyards! Discover 5 to 7 unusual spots along your rally route with various activities planned ranging from the adventurous and sporty to VIP treatment and racing. With crews of four participants helping visitors along the way, this is the best way to enjoy the region’s natural beauty. And on top of this, groups get to dine ‘French picnic style’ with local market products from the area.

Fast facts Available all year - accessible to everyone From 15 to 120 participants - divided into groups of 4 per team Professional assistance throughout the incentive Animation and coordination ‘Green’ activities along the route

Terra Botanica in Angers is one of the latest newcomers to France’s theme parks. Opened in April 2010 with the aim of exploring and explaining the universe of plants, the concept of this innovative botanical theme park is highly ambitious. All aspects of plant life - historical, geographical, economic, symbolic, scientific and aesthetic are here, some presented seriously, some in a decidedly funny way. Terra Botanica is divided into four different ‘worlds’, covering 11 hectares. The good news is it’s open to incentives and there you can embark on a treasure hunt where you will get to become an adventurous botanist, in search of wacky-shaped plants, fluorescent flowers enveloped in steam or landscapes untouched by Man! From Madagascar to Brazil, from Mexico to Japan, all over the five continents, you will explore the world… while staying in Angers Loire Valley! From April to October, at night or during half a day, incentives at Terra Botanica can be organised for groups up to 400 participants, with 5 to 8 people per team. Needless to say you will get to see rare plants, greenhouses and fields you won’t see in your back garden and it will be an experience to remember!

Fast facts Available from April to October 2h, half-day, evening 15 to 400 participants, 5 to 8 people per team

© Bertrand BECHARD


© Terra Botanica


ANGERS Incentives and wine in the Loire Valley The perfect mix

Culinary incentives A delight for your tastebuds

The Loire Valley is known as the Garden of France and Angers itself is a handsome city with strong royal connections. But the Loire Valley is also France’s third biggest wine producing region and offers the best variety of different grapes. Wine-making there dates back over 500 years but has particularly blossomed under its last two generations of trail-blazing vintners.

The region called the ‘garden of France’ lives up to its name, with an abundance of farm-fresh products: poultry, game and fish, vegetables and fresh fruit including berries, pears and apples, and of course the famous Tarte Tatin. Hunting season puts regional game on the tables: deer, boar, duck, pheasant and quail.

A fascinating array of incentives around the theme of wine can be organised in the Loire Valley. Quizzes at wineries with the assistance of a wine-maker (where you can win your team’s weight in Anjou wines!), creation of your own wine with the whole marketing, commercial and financial strategy attached to it, and with the guidance of a professional jury or “wine speed tasting”sessions, complete with challenges, games and mysteries, during a meal prepared by a local chef… anything seems possible! Wine-related incentives are held all year round in the Loire Valley and will surely satisfy the most demanding planners.

Fast facts

© Châte a

u Souc he


Available all year – accessible to everyone 1 hour, half-day, evening or weekend From 15 to 1000 participants


The gastronomy of the region is very important for maintaining its own uniqueness. The Loire Valley boasts a number of mouth-watering cheeses, five of which are certified local products. Angers Loire Valley is also bordered by many vineyards, resulting in delightful and extremely varied wines, like the fruity reds of Anjou Village Brissac, the white Savennières (to be enjoyed with Loire fish!), and the sweet Quarts de Chaumes just to name a few. Rich and varied charcuterie, including terrines, potted minced and more, are also a must. Incentives that will put all kinds of food on the table are specific to the region, and will surely make your mouth water. In ‘Atelier Top Chef’, a Michelin-starred chef will give you advice on cooking, selecting the best produce, while making sure you learn the funkiest tricks of the trade. Participants will be divided into teams and will have to follow a recipe, under the guidance of the chef, and present their masterpiece to a demanding jury. In ‘Cocktail School’, you will learn all about Cointreau, the famous liquor. During an incentive that has been specially designed to federate, motivate or reward HR, sales or marketing teams, there will be fun cocktail-making, flair showcasing, and challenging blind-tasting. But beware that alcohol must always be consumed in moderation!

Fast facts

© copyright Angers Loire Tourisme

an View © Morg

© Esprit Cocktail


Available all year – accessible to everyone 2 hours or half day for ‘Atelier Top Chef’ / by the hour, half day or evening for ‘Cocktail School’ Up to 100 participants, 2 to 6 people per team for ‘Atelier Top Chef’ Up to 1000 participants, 4 people per team for ‘Cocktail School’



Very Special Venues in Angers Loire Valley Take your pick! Angers Loire Valley is an outstanding cultural landscape of great beauty, containing historic towns and villages, great architectural monuments and cultivated lands formed by many centuries of interaction between their population and the physical environment, primarily the river Loire itself. Capital of the historical Anjou region and gateway to the Loire valley, the reputation of Angers hinges around the wealth of its heritage as well as its cultural and economic dynamism. Angers Convention Bureau holds the keys to this unique, living heritage and can open the doors to some 150 historical sites for your incentives, meetings and events, resulting, for sure, on a resounding success. The fact is you will get dizzy with the choice you have. Whether it be the monumental castle of Angers, the most heavily fortified and imposing castle in the Loire valley, the breathtaking fortress of Val de Loire, Fontevraud Abbey, which was mentioned earlier, or the Jean-Lurçat -Greniers St Jean rive droite museum complex, the options seem limitless. And those are only the ‘public’ venues some 18th-century private mansions are also available if you want to organise an exclusive dinner or an intimate boardroom meeting. The area is well-known for its mild climate and celebrated in the French expression ‘la douceur angevine’ – surely you will get the taste of it in any of those venues!

Angers Convention Bureau can help organise incentives as well: treasure hunts, art casinos, urban safaris, police investigations… you name it, as they all include discoveries of the city and the region one way or another. They will bring their wealth of experience and expertise to make your wildest dreams come true!

Fast facts Available all year – accessible to everyone 2 hours, half day, whole day, evening 10 to 1000 participants

For more information on these incentives or venues Convention Bureau Angers Loire Tourisme Valérie Mathieu-Fichot Managing Director Aude Guilbault DMC Department Tel: 00 33 2 41 23 50 53

BOUVET-LADUBAY Brut de Loire Within the Loire Valley, in the heart of the Saumur region, Bouvet-Ladubay has been producing Brut de Loire wines since 1851, and also welcomes you in eight kilometers of underground cellars dug into the local ‘Tuffeau’ stone. For the 2013/2014 season, Bouvet-Ladubay is launching a unique experience where you can do a tour of the cellar on a vintage bike (that is a pre-1980 bikes!): it’s called the ‘Cycling Cellar Visit’ and is of course heaps of fun – you can also do it with your own bike! Situated on one of the finest cycling route in France and staying true to its founder Etienne Bouvet, who built a velodrome for the city of Saumur in the early 20th century, Bouvet-Ladubay is a must-do for any corporate groups wishing to do something a bit ‘out of the box’. From November 2013 onwards, Bouvet-Ladubay can accommodate groups of 10 to 60 persons every day. They will get the opportunity to make a stop in the heart of La Cathédrale Engloutie (the underground cathedral), an ensemble of 42 sculptures carved in the cellars representing a ‘flooded cathedral’. Open 7 days a week!

Contact: Bouvet-Ladubay St Hilaire St Florent 49400 Saumur +33 (0)2 41 83 83 83 Alcohol abuse is detrimental to your health, keep it moderate.

Bouvet Ladubay today is: • • • • • • •

160 years of tradition receptions rooms a contemporary art centre 19th century theatre (140 seats) a wine tasting school 1200 oak barrels in the heart of the cellars. a unique collection of ancient labels



Franc in e







f ality o


*L’Express French Magazine 2012

Angers Loire Tourisme Convention Bureau • 7, Place Kennedy • BP 151 57 • 49051 ANGERS CEDEX 02 • France T. + 33 (0)2 41 23 50 50 • F+ 33 (0)2 41 23 50 16 • • Copyrights pictures: Crédit Angers Loire Métropole, Crédit Château Soucherie, Crédit Angers Loire Métropole

Special MIM Supplement Angers  

A very special MIM supplement about Angers as a meetings and incentives destination