DeliKacies Brand Development Guide

Page 1

DeliKacies

Delighted to be Nutrifit

Brand Development Guide
Contents About DeliKacies 3 History 4 Brainstorming Map 5 Philosophy 6 Naming Options 6 Historical Mood Board 7 Contemporary Mood Board 8 Proposed Typefaces 9 Typographic Skeleton 10 Final Logo 11 Colour Palette 12 Mark or Icon 13 Secondary Typeface 14 Logotype with Imagery 15 Secret Ingredient 16 Brand Application 17

About DeliKacies

Our aim is to provide healthy and nutritious foods through choice of salads, shakes, juices, smoothies, etc. to our discerning clientele who want to enjoy good food without compromising on the wellness and fitness of their mind and health. Our services are pleasing and presentation is aesthetic which find favours with both young and aged alike.

History

It’s a very common saying that good health brings happiness but at the same time healthy food doesn’t bring smiles on everybody’s faces. This problem persists in almost every house with children as well as with elderly people. One day, I got the idea of starting my own food hub where I’ll prepare a mixture of health and happiness for customers of all ages. It took me a lot of time to come up with something deliciously nutritious. Then the idea of serving different types of salads, smoothies, juices, shakes etc. struck my mind and I started working on it.

Now I have a small restaurant with glass covered kitchen and around ten tables for my customers. We serve freshly prepared green salad, beans salad, boiled vegetable salad, fruit salad and many more varieties of salads. The other options are of juices and smoothies. We also prepare different flavours of shakes for kids.

Now we are renowned among people of all ages who come to our place and enjoy their health with happiness on their faces.

Brainstorming Map

•Delicious •
Philosophy
Nutritious
Gratifying

Naming Options

•DeliKacies •Delicious Foodz •Nutribites

Historical Mood Board

Contemporary Mood Board

Proposed Typefaces

• DeliKacies • DeliKacies • DeliKacies • DeliKacies • DeliKacies

Typographic Skeleton

• DeliKacies • DELIKACIES • DeliKacies • delikacies • Delikacies

Final Logo

Colour Palette

DeliKacies

DeliKacies

DeliKacies

DeliKacies

DeliKacies

DeliKacies

DeliKacies

DeliKacies

Mark or Icon

Secondary Typeface- Tillana

Delighted to be Nutrifit Regular

Delighted to be Nutrifit

Delighted to be Nutrifit

Medium

SemiBold

Delighted to be Nutrifit Bold

Delighted to be Nutrifit

ExtraBold

Our aim is to provide healthy and nutritious foods through choice of salads, shakes, juices, smoothies, etc. to our discerning clientele who want to enjoy good food without compromising on the wellness and fitness of their mind and health. Our services are pleasing and presentation is aesthetic which find favours with both young and aged alike.

Logotype with Imagery

Secret Ingredient

Our secret ingredient lies in our process indicator as whenever a customer orders something online on our app then the original green colour of our mark changes to yellow on their screen as well as on our screen. The colour again changes back to green as soon as the order is executed and payment is completed.

Brand Application- Business Card

Brand Application- T-Shirt

Brand Application- Glass

Brand Application- Poster

Specialization in Graphic Design Capstone Project 2023

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.