Drishtikon SRIRAM News Letter www.sriram.ac.in
Content
July|2013 Edition
Me ssage of the Dean
Page 1
Re ports on Industrial Visits
Page 2
Confe rence /Seminars
Page 4
HCL Live Proje ct
Page 6
Eve ning Circle
Page 7
DSF Logo
Page 7
Nostalgia: The Alumni Meet
Page 8
A glimpse of ongoing SIPs
Page 10
Article s My expe rience at Banta Historical significance & e conomic pe rformance
Page 11 Page 13
Le ade r give s what is neede d, not what is expe cte d Page 15 The language Cows Speak
Page 17
Editorial Board
Page 19
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Message of Dean
Prof. S oumitra Chakraborty I have great pleasure in presenting you the latest edition of Sriram News letter, “Drishtikon” dated 12th July 2013. It contains some of detailed information of various activities that are being conducted in our college. One can also see articles, reports, and other works that reflect the true identity and image of Sriram though we have not been able to capture all of those due to paucity of space. Sriram is celebrating the year 2013-14 as “The year of Corporate Connect” and everything that is happening in the college is “Student Centric.” Sriram works on the central theme, “Building professionals with character” and all the activities are designed with the aim of achieving that goal.
Best Wishes, Prof Soumitra Chakraborty
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Industrial Visits New Holland Fiat India (P) Ltd
over 55 countries including Africa, Europe, Germany, France, etc. As far as
India is concerned the southern part of country records the highest sale.
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It is a tractor company which gave us the opportunity to grab the knowledge related to the manufacturing department. The visit proclaimed series of events including presentation and visit to the manufacturing department. The company runs 45 plants in the entire world. They export their products to
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Our college is very much dedicated in providing aspirants better education and practical training. In the same process two industrial visits were organized by the training and placement department of the college. These visit helps in making better industrial relations and assist in understanding the industrial culture. The first visit was at New Holland Fiat India Pvt. Ltd. Greater Noida on 1st march “Your growth our technology�
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Mother Dairy, New Delhi Another visit was at Mother Dairy, New Delhi on 10th of April 2013. “Bringing a World of Nutrition to your Doorstep, Everyday…”
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M other Dairy is one of the largest liquid milk producing company in Asia. It was a great day for us as we got a chance to visit the company. M other Dairy started its operations in 1947 under the Operation Flood Program by the National Dairy Development Board with the aim to increase milk production. Later in the year 1994, Ice cream production was also started. At M other Dairy they light up millions of farmers’ lives with prosperity and self reliance. Every day they procure and market over three million liters of milk. Presently, in Delhi, M other Dairy sells more than 30 lacs liters of milk per day. Apart from Delhi, M other Dairy markets its poly pack milk in Gujarat, Andhra Pradesh, M aharashtra, Western U.P. and Haryana. There is no mediator between manufacturer and customer. That means direct supply chain is maintained. The yearly turnover is 5000-6000 crore and having 6268% share in the market. Over all it was a great opportunity for us. And we students get an opportunity to learn the real corporate culture.
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Seminar on Entrepreneurship
The Seminar was chaired by Prof A N Bhattacharya, the Chair of M arketing Leadership Program at School of Inspired Leadership-SOIL, Gurgaon and the Chief Advisor to Sriram Group of Institutions. Prof Bhattacharya concluded by saying, “I want my students to clearly understand the fact that M BA is not about learning how to become an entrepreneur, but in learning how to build competency in doing business and managing business ventures”.
Mr. S hammi Moza explained entrepreneurship as “an ability to take risk”. Mr. Rajneesh Jhamb enlightened the topic with the beautiful picture presentation and said that “created a business around your passion then you are an entrepreneur”. Entrepreneur = Fresh Idea + Passion that will bring inclusive growth through success models and stories to replicate. He also gave us some important attributes that are required within to become an Entrepreneur: - Will Power, Good Timing, Keen Intelligence, Good Observation, Connect, Keep it Simple, Momentum of Execution, Ambition and Passion. After him Mr. Ganesh Khanna holds the mike and defines the entrepreneurship in one word that is Ownership.
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The three respected gentlemen were invited for enlightening us on entrepreneurship in the seminar. Their words were as below….
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27th April 2013 was a busy day for the students of SRIMT. The college gave her students an opportunity to organize the seminar by the active group of college, the DS F.
It was really a great experience for all the students, not only participating but organizing the seminar.
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Art of living On 15th of April we had a guest lecture of M r. Neeraj Kohli, the full time faculty with The Art of living foundation. The one hour lecture taught the students of Sriram to take responsibilities in their lives and provided a comprehensive set of practical tools for releasing stress, mastering emotions and raising self awareness. The mantra of the lecture was “when students learn how to manage their stress in a healthy way, they exhibit greater confidence and motivation to succeed in academics and make healthy choices when face life’s challenges.
Streamlinz workshop On 17th of April StreamlinZ Training and Consultancy Services organized its event “Speed dating with Corporate” at Sriram Institute of M anagement and Technology. The students of various colleges were invited to participate in this workshop. The workshop was designed to boost the zeal of students to enhance their various skills for the betterment of their future. The CEO of StreamlinZ M r. Rajesh K Gupta along with M r. Anath Ansari- Training and Placement Officer, GNIT, Greater Noida delivered the speech regarding the true scenario and requirement of the modern organizations. The main highlights of the workshop were Image building strategy, Interview strategies, Success mantra in corporate world, awaken your professional excellence, Zero gravity in career and interaction with Industry experts….
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HCL Live Project
It gives us great pleasure in sharing with you all the feedback on the Live Project/Internship underwent by students at HCL-CDC, Noida between M arch 12 and 26, 2013.
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Students feedback on HCL Live Project
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A group of 15 student of Sriram worked on a live project with HCL learning, a sub-vertical of HCL Infosystem. It was an opportunity provided by the college to improve and utilize their management skills so they can be better equipped to take job responsibilities in upcoming times. In today’s scenario, change is the order of day and only way to deal with it is to learn and implement, the live project was the platform for students to implement their learning. The practical exposure has become the center of success or failure of a student so it is high time to realize that Train and Retain is the mantra of new millennium...
Kindly click the following link to access the Feedback http://snack.to/fhc9w3in
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Evening Circle Shubh-Sandhya
Shubh-S andhya or Evening Circle is a similar gathering of Faculty and Staff of the college, but it is conducted in the Evening as the name itself suggests. Before the day’s work is over, 15 minutes time is earmarked for this session where the staff and faculty talk about the “most predominant emotion” they underwent during the day, among any other things they may wish to talk. The session is held in a most cordial and friendly atmosphere without any official matters sneaking into it.
Creation of DSF (Dream Sans Frontier logo) Lots of activities are happening in SRIM T. In this process there is one more, that is the creation of the logo of the DSF which has been firmed up by the DSF think tanks” after several “brain storming. Their traits are briefed by Prof. Devidasan as below… It had two wings that displayed the desire to fly high and to go beyond where no one has gone. It had the sky blue color as its background which depicted that the whole sky belongs to those who wish to fly. It also had a tag line which said, “Embracing Dreams with Freedom” with the image of the rotating world between the wings. As I continue to look on, I had this sudden urge to write about how Dreams have the power to travel beyond all the boundaries that are known to man and to achieve worthy goals that are truly worthy and what came out of my thoughts are the above lines.
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Nostalgia
Then arrived Sriram’s CEO to address the alumni
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The alumni gift distribution started with their experience sharing and group photographs, followed by lunch.
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Sriram celebrated its first Alumni meet on 6th April 2013". Sharing is Caring", Sriram alumni shared common experiences, mutual friendships, and took great pride in their personal achievements as well as in their alma mater. A blend of past and present creates an ambience of eternal fraternity and cohesiveness that gives a lot of value to Alma M ater. Nostalgia was an event where Alumni shared their experiences and interacted with the present batches apart from reminiscence of the golden years of their life here. This meet was not only an occasion for the alumni to get nostalgic and relive
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Alumni meet
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stories but also helped us to maintain the strong connect with our alumni and gain from their knowledge and expertise of the industry. The event was inaugurated with the lighting of lamp by our Executive Director, Chief Advisor and Dean- Academics, followed by recitation of Saraswati Vandana by a group of students. Our Chief Advisor, M r C Devidasan welcomed Sriram alumni on behalf of entire Sriram fraternity by quoting that the Sriram community embraces not only its current students but those who have been so much a part of our past. Then, our Executive Director, Prof. G.K.Tripathi took over to discuss the changes Sriram has undergone since 2007. He welcomed alumni and their friends and families. Then he talked about what we do in terms of building better society, better place and a better country to live. He told the alumni that as you look back on your college days, many memories will come to your mind; you will remember your first dance and your last exam. And with these words a flashback video of several old memories was played back.
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SIP Experience
Sharique Rehman, MBA II Sem SIP we all know, is an intern training which is being carried out by us, and I consider myself lucky because I am doing my SIP with carbon tree GBP means Google business photo a trusted agency of Google.
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Till now it has been great experience for me and I am really enjoying my SIP days, because I have been learning lots of experience about corporate world, culture and environment, and the way to perform within the organization.....The main thing about the SIP is that it is the prime coat of learning about the organization before the job where we can make ourselves elicit on the platform of learning, at last and in nutshell I would like to focus on line of statement which says- learning makes you perfect which now I feel true............
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Sperry Plast Ltd., a leading plastic molding & manufacturing unit having production plant all across India. The greater noida plant is a centralized plant with annual turnover of more than 10 crore in plastic material. Till the date we have gone through all the procedures of books of accounts. As the Financer it is important to check the financial health of the company, yet in the coming days lot more is left to learn about the financial potential of the company. Enterprise engaged in manufacturing activities seek competitive advantage through production function, that is what Sperry Plast is upto.
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Bikash Thakur MBA 窶的I Sem.
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Our Faculty at SIP Site My Experience at Banta Village
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Prof.Rakesh Pandey Recently, I have been accompanying three of my students who opted for rural internship program with an NGO, Antral. Our first visit was conducted to a village community named Banta. Banta is located near a small hilly but beautiful town Silli, some 50km away from Ranchi, the capital of Jharkhand. In a radius of 50km, the outcomes have been different. The diversity can be seen from the towering infrastructure in Ranchi to the mud-built small houses in Banta, beautiful lanes carved out in capital to muddy streets in the outskirts of Silli. Picturising these differences in my mind, I went ahead and met the coordinator of the village community. It felt very special when my students and I got a warm welcome from the village people. They were looking with extreme curiosity in their eyes guessing our purpose of visit We made ourselves light and shrugged our bags from the shoulders. Sumit Gunjan (co-founder, Antral) and I then discussed about the appreciative enquiry with the students which they need to apply when they interact with the community people. In this mode of inquiry, we do not try to ponder upon the problem the village community are facing but try to understand their perception and working ways. First this mode of enquiry helps to have a better understanding of their knowledge and expertise. Secondly, this does not have an insulting feeling for the villagers who may feel that their life is worthless. We must approach that with an open frame of mind so that our horizon of understanding can be larger. We then got spread in every corner of the village meeting and interacting people enquiring about their lifestyle and their occupation. We were helped by the children who looked equally enthusiastic. They showed us the places where they play, their school and those fields where their parents work. Around 500 houses and close to 2000 people reside in Banta. Agriculture and animal husbandry are the major occupation practiced by the villagers. They do not only produce for their consumption but also for selling their produce in the local markets. Blackberry is a famous fruit which is sold to different places in the north and eastern part of the country. 48-B, Knowledge Park-III, Greater Noida, NCR . Tel 0120-2323823 Fax 01202323900 URL www.sriram.ac.in
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One of the major challenges they face in their occupation is the uneven and scanty rainfall which prohibits them to grow rabi crops when the kharif season is over. One problem which looked very obnoxious was the attack of elephants on their community which happens once a month. The elephants destroy the houses and uproot plants and destroy crops in this region. When I asked about the reasons, they replied that they lack enough food in the forests and in that frustration make their way to villages.
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There is no dearth of talent in Banta. Ashtami, an eleven year girl, sang a beautiful song. Her soft voice was making me realize that a talent is being wasted. It was quite interesting to know that people in Banta speak 5 languages. I even met a woman who knew 8 languages. What left me most amazed that there was not any sight of begging and every individual is selfsufficient. It denies a general assumption that people in the Indian villages are poor. Yes, at certain situations, we can encounter hidden unemployment but unemployment is a vague word to comment upon. It is also admirable to see a friendly bonding among the fellow villagers. When the clock hand is sweeping changes rapidly, when we have recession every year, when businesses are failing, when to sustain we need huge R&D budget and passing through cut throat competition, rural economy provides the real insights for sustainable growth. The businesses today need the emotional intelligence, the emotional bonding between employees, organizations and society to sustain this horrendous change. Gone are the days when competition ruled the world.
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Later I met a young individual of around thirty years who runs a school in the villages with 65 students and two lady teachers. I tried to understand the rationale for the lady teachers and he replied with a half-hearted smile: there is a lack of gender equality and this way girls can come out of their homes and become self-dependent. He replied with statistics that Jharkhand ranks second in women trafficking. Still there are enormous cases of child marriage. I just thought where we are heading which type of development we are targeting. He has some financial constraints and while talking with him I was giving a serious thought how these rural schools can work efficiently. There are challenges for sure.
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Historical significance and Economic Performance ...‌Prof. Rakesh Pandey, SRIMT
People sometimes mistakenly understand that economic performance of any country or state is because of the policy adopted by the government in the present times. But it’s correct to limited situations. An obvious question arises: how development happens? Let me put a situation of Gujarat. Yesterday, I was going through an article in a magazine, Frontline which depicted situations like forceful land acquisition and offering land to corporate houses at lower prices which has withered the agrarian economy. But still the economic situation has been favorable in Gujarat. Of course, the government has played a major role in the making. But the question to ponder is whether the government actions are so proactive or is there any invisible hand behind the making of the government. After a deep diving into various historical evidences, I realized that the favorable economic environment and growth of Gujarat is the result of the people residing who belong to a historically famous and finance capital of the Harrapan culture and Indus Valley Civilisation i.e. Lothal which was situated in the present Gujarat state. Lothal was the economic capital of Harappan civilization which was located in Gujarat. It takes to a very important conclusion that civilisation always plays a major role in the making of any state, country or nation whatever name we give it. But some contrary arises in my mind. If the glorious past plays an important role, then why Bihar is so economically backward? Let me pat my back for a great question. I think I have a plausible answer to this. The state of Bihar has always been a place for growth of administrative powers. From the Nandas to M auryans (Chandragupta and Ashoka), from Sungas to Guptas and Harshvardhan, the state was known for conquering lands and enhancing
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Now let’s focus to India. After the liberalization policies adopted by the government in 1991, there was a considerably high growth rate seen than any economy after China to match with India. Let’s look on the African countries which were liberalised two decades ago before India adopted the policy changes, but still now they are not closer to India. Why this happened? This is because of the India’s glorious past some 5000 years back which never happened in Africa. Of course the Egyptian civilization has happened in the North Africa and so the result is vividly clear. Egypt growth with some other countries leads the continent. Civilization helps to understand mistakes. Empirical evidences are a must to make decisions which can impact better and we must learn from.
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power. A very typical but informative conclusion arrives: the highest number of IAS officers is from the state of Bihar. Somewhere the ecosystem has played its part in the making of Bihar as an administrative state. The book Arthashastra by one of the famous strategists of the Ancient India, Kautilya on the statecraft can be better understood as a book covering every aspect of a kingdom or state and just not economy. It’s the past which has driven the tradition to the present which shows that the highest number of administrators comes from the state.
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Leaders give what is needed, not what is expected
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…….Prof. Ankita Srivastava, SRIMT
The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.
- Ralph Waldo Emerson Often, leaders do not recognize their potential for leadership, especially when they are young. They may have a portfolio of passions that do not neatly fit together. Their experience is an experience of difference - that they do not belong, that somehow or other they are a square peg in a round hole or they don't fit in, and this can be very painful and lonely. M any of the world’s great leaders were considered neither great, nor even leaders in their day. Passion is what enables leaders to hold to their integrity despite social pressures. Real leaders were born to do what they are doing. They may have not known that when they were young, but there is an inner guidance system that makes them perfect for their time and the unmet needs of their culture. Leaders are people who don't compromise their values to be at approval, who live up to their own inner sense of their things. And for this reason, leadership is often different than success. Success is culturally defined. When you give 48-B, Knowledge Park-III, Greater Noida, NCR . Tel 0120-2323823 Fax 01202323900 URL www.sriram.ac.in
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the culture what it expects, the culture will reward that. But, a leader is someone who gives the culture what it needs, not what it expects. A real leader heals the wounds of their culture.
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That kind of conviction magnetizes support in amazing ways. The world’s second richest person, Warren Buffett, handed over his fortune to the world’s richest couple to get something done that he had hoped his late wife would do had she survived: make a difference with their billions and make a statement doing it. For Buffett, being an investor " is so much fun that I'll never retire," but he also insists that his legacy serve social causes rather than make his kids crazy. He is convinced that M ellinda and Bill Gates will get the job done. Is it any surprise that Bill Gates and Bono have grown in their effectiveness as social activists when their personal portfolio of passions includes M ellinda Gates and Ali Stewart? These women are steadfast philanthropist rather than self absorbed royalty and, in critically important ways, have shown their spouses the path. For many builders, their portfolio of passions launches them like Juggernauts on historic missions that are a far cry from their beginnings - missions to get things done in parts of the world where things haven't gotten better for generations. For builders, there is not just one thing to do with their life. Every passion counts.
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M any of the world’s leaders, in their own time, were not respected, were not seen as success people, and in retrospect, they served us all. Builders like Remen, Gates and Bono have been relentless at sticking with what has mattered to them in their lives, and they have always found it particularly appetizing if the issue they are pursuing had something to do with messing with conventional wisdom about how things have been done for millennia.
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Language Cows Speak …………..By Prof. C Devidasan, SRIMT
I was already late and was rushing to my office for an important meeting when I saw them coming towards me fluttering their fins inside the small enclosure of the glass bowl as if they were my bosom friends. I have always been amazed to see the pair of Gold fishes acting in frenzy in my living room whenever I go near to the bowl virtually somersaulting and splashing their gleaming bodies in an attempt to attract attention. Involuntarily I stretched my hand and saw a cloud of dirt kicked up by them and I knew that it has been overdue to change the water. I felt guilty; perhaps my meeting can wait and decided to go to the hand pump outside the compound wall to fetch fresh water as the pipe water contained chlorine and could kill the fishes. Outside the house, it was scorching summer at its peak. The atmosphere seemed to hold a dense blanket of dust hanging in the air and the swirling dry winds slapped on my cheeks. A stray cow looked at me intensely from beneath the bald tree.
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It came closer, looked at me and exalted a lung full of air and slowly turned away without drinking a drop. As I reached my door, I saw the cow still looking at me and it seemed to tell me, “Thank you M r. Devidasan; thank you very much for offering me two buckets of cold water on a hot summer day” and I wished, I knew the language Cows speak; I wished my teachers taught me the language of Cows at my school as I wanted to tell it,
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I filled my bucket again when my turn came and turned back only to see the cow blocking my path for the second time. This time it came closer and drank the water with a display of authority and right. I was aware of the half an hour that passed by and knew for sure that I have indeed missed my meeting. Picking up my bucket, I turned back towards the queue for the third time. The crowd was now looking at me though none said anything. As I placed myself at the far end of the queue, a young girl at the front with her dented aluminum utensil came out of her place and told me, “Uncle, aap mere jagah le sakthe”. Thanking her, I filled the water and turned back. The cow was still looking at me at the turn and I kept the bucket for the third time before it.
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The beeline of streets urchins before the hand pump only helped to make things worse and I stood impatiently at the far end of the queue waiting for my turn. I lunged for the handle when I my turn came, filled the water and started walking towards my house. As I turned the bent, I saw the cow, I had seen, standing right in front of me, blocking my way. I tried to dodge her, but was in vain. Something told me inside that she was thirsty and I kept the bucket before it. The water simply vanished within seconds. I thought that I would be able to fill the water and reach back fast; but soon realized how I mistaken I had been and saw myself at the far end of the queue once again waiting for my turn to come.
“You a re wel come, any time! C Devidasan,
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Editorial Board Chief Patron: Dr. Sriram Luthra (CEO) Patron: Prof. G.K.Tripathi (Executive Director) Student Editors: Raju Kumar Sinha
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Murari Kumar Ashish Kumar Anshika Thakur Guidance : Prof. Ankita Srivastava Mentoring: Prof. C.Devidasan (Advisor) Prof. Soumitra Chakraborty (Dean)
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