MEDIA TENOR
DAX 30 Award
Basis: 23,666 reports about DAX companies/managers in 30 media
07/2009-06/2010
DAX 30 Award Criterion 2: Diversity of topics
Chemicals and Pharma are weakening in diversity
Number of image factors addressed
Basis: 23,666 reports (at least 5 seconds) in 30 media
DAX 30 Award Criterion 7: Rating of executives
Tour de force: executives as assets for reputation
Overhang of positive – negative reports
Basis: 23,666 reports (at least 5 seconds) in 30 media
DAX 30 Award Criterion 11: Key topic Regulations/CSR
Energy companies exceed too much
Target
Share of all reports
Basis: 23,666 reports (at least 5 seconds) in 30 media
DAX 30 Award Overall Ranking: average score
Adidas outstrips its competitors
Points - Overall score
Basis: Overall performance in 12 criteria
MEDIA TENOR
Economic Think Tanks Award
Basis: 5,651 reports about 8 economic think tanks in 39 media
07/2009-06/2010
Economic Think Tanks Award 2010 Criterion 2: Rating
DIW has to cope with critical reporting
share of positive – negative reports
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
13
Economic Think Tanks Award 2010 Criterion 5: Share of voice
High share of voice a trademark
Share of reports
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
14
Economic Think Tanks Award 2010 Criterion 10: Key topic innovation/R&D
Innovation too often ignored
Share of reports
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
15
Economic Think Tanks Award 2010 Overall score
IWH outstrips its competitors
Overall score
Basis: 5,651 reports (at least 5 lines/seconds) from/about 8 german economic institutes
16