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SEEN AND HEARD
Gala Getaways are go, with €40,000 of staycation gift vouchers to be won from Gala Retail Gala Retail is set to give away €40,000 of staycation gift vouchers to lucky customers this summer with its Gala Getaways promotion, which is live in stores now. Teaming up with IrelandHotels.com for the in-store promotion, the Gala Getaways giveaway will see each Gala shopper who spends over €10 in participating stores entered into a draw in-store to win a €250 ‘Go Anywhere’ gift card to put towards a staycation at one of the hundreds of Irish hotels and guesthouses partnered with IrelandHotels.com. A winner will be picked from every participating Gala store. “The Gala Getaways promotion is back for
another year following a great reaction from Gala customers last summer,” said CEO of Gala Retail, Gary Desmond. “With a chance to win in every participating store, this is our way of thanking loyal Gala customers for their continued support and Gala retailers across the country look forward to giving their valued customers a chance to win,” Desmond added. The Gala Getaways promotion will run in participating Gala Retail stores from 27 June until 31 July. Further information about the promotion can be found on the Gala Retail social media accounts and at www.gala.ie/competitions.
CEO of Gala Retail Gary Desmond, radio and TV personality Lucy Kennedy and Denyse Campbell, president, Irish Hotels Federation (IHF)
A fresh new look for PRM This summer, PRM reveals its new brand identity — winking at its heritage while reinventing itself for today’s modern world. The Lisburn-based sales and distribution business was founded in 1988 by Philip and Lynne Morrow. Celebrating 35 years in business next year, the company now employs 250 people and has production facilities in Dromore and Derry. PRM offers a complete range of services that enables the business to meet the diverse requirements of leading food brands, grocery retailers and their customers, thus making PRM the distribution partner of choice for many today. “This brand refresh signifies the beginning of the next chapter for PRM as we accelerate plans to futureproof and further grow the business as we respond to the continued demand for route to market services,” said CEO and founder Philip Morrow. “Part of our plans for growth include an expansion of our physical capacity and warehousing capabilities with the construction of a new purpose-built facility adjacent to our current premises in Lisburn,” he continued. Despite the difficulties caused by Brexit, Morrow said it has presented PRM with new opportunities to offer solutions to the supply challenges many brands and retailers now face across GB and Ireland. “I am immensely proud of what we have achieved over the last 35 years, none of which would have been possible without the excellent people who have contributed to the continued growth of the business,
Company director Lynne Morrow and managing director Philip Morrow, who founded PRM in 1988
some of whom have been with us from day one and are still here today leading the company forward within their various departments.” The brand’s logo, color palette and typeface have all been given a style evolution. “Our new identity conveys quality, freshness and the dynamic nature of our business — representing our continued commitment to providing solutions for our suppliers and customers alike,” said marketing manager Emma Morrow. Over the summer months, the company will launch its new website, staff uniforms and unveil new livery across a fleet of 30 multitemperature-controlled vehicles.
Musgrave invests €25 million in stores as part of net zero journey Musgrave has announced a €25 million investment in SuperValu and Centra stores across the island of Ireland as part of a new sustainability fund aimed at empowering retailers to achieve net zero carbon by 2040. The fund, which is part of Musgrave’s all-island sustainability strategy, will result in an estimated 12% carbon reduction by the company over a two-year period. The 12% carbon reduction is equivalent to removing over 10,000 tonnes of carbon, planting 380,000 trees across the island of Ireland or powering over 5,000 homes. Musgrave’s new sustainability strategy aims to reduce its carbon emissions to reach net zero carbon by 2040, provide consumers with more sustainable shopping choices in-store and work with retailers to make every community in Ireland a sustainable one. In the Republic of Ireland, Musgrave is committing €50,000 per SuperValu store and
ShelfLife July 2022 | www.shelflife.ie
€28,000 per Centra store. Retailers can select suitable initiatives based on each store’s needs and set-up, including upgrading freezers and refrigeration units, LED lighting retrofit, solar panels, and electronic shelf edge labels (eSEL).
At a glance As part of its strategy, Musgrave has committed to the following: • 100% of its own brand packaging will be eliminated, and where necessary will be recyclable, reusable or compostable by 2025. • Currently over 90% of its own brand packaging is recyclable, reusable or compostable. • 100% of fruit and veg packaging to be recyclable, reusable or compostable by 2025. • 100% of in-store packaging to be recyclable, reusable or compostable by 2025. • By 2025 all stores will have LED lighting. • By 2025 over 75% of stores will have doors on their refrigeration.
Alex Kelly, age 10 from Portmarnock, Dublin and Olivia I Hekaire age 9 from Santry, Dublin, alongside Musgrave CEO Noel Keeley (Picture: Jason Clarke)
• By 2025 100 stores will be fitted with solar panels. Further details on Musgrave’s sustainability strategy can be found at: www.musgravegroup. com/sustainability/. ■
