54 MARKET MOVERS
Frank and Honest
Vuse
Frank and Honest adds Decaf Coffee Capsules to at-home coffee range
Vuse upgrades to the ePod 2 device
Frank and Honest is launching new Decaf Coffee Capsules, adding to its already extensive at-home coffee range. Perfect for all day drinking, this flavoursome drink never fails to hit the right spot for coffee fans. Available in a medium roasted 100% arabica blend – the new Decaf Coffee Capsules have tasting notes of yellow plums, hints of citrus and grapefruit, with woody notes. Shoppers can treat themselves with decaf coffee indulgence, without compromising on the richness of flavour. The new Decaf Coffee Capsules still pack in plenty of flavour and satisfaction, ensuring a satisfying quick cup of coffee when it’s needed most. The new Decaf Coffee Capsules are Nespresso compatible and made of aluminium; currently available in select SuperValu and Centra stores nationwide at an RRP of €3.50.
With the Vype to Vuse transition, the Vuse brand promised further innovation and is now happy to say it is upgrading its current ePod device to the ePod 2. With this upgraded device, Vuse says it is giving consumers a product that fits seamlessly into their lives, combining convenience and power in a sleek, and distinctive, angular design. The new design allows consumers to stand out and express themselves through two premium metallic colours, while enhanced features like fast charging, vape while charging and splashproof design, solve key needs and make a difference in the everyday vaping experience. Retailers do not need to do anything! There are no changes to barcodes as this is an upgrade to the current ePod device. The ePod 2 will just flow through as retailers place orders when their current stock runs out. You will start to notice the upgraded device packs in shops from the end of July. There are many more exciting things to come for Vuse this year and the brand looks forward to sharing more with its retail partners soon. If you wish to place any orders for Vuse products, visit the website b2b.pjcarroll.ie or speak to your BAT representative.
SynerChi
Kellogg’s
Kellogg’s launches new Special K Granola
SynerChi Kombucha serves up perfect ‘synergy’ of natural ingredients SynerChi is Ireland’s original Kombucha brewery, founded by Laura Murphy, who is the team’s ‘brewmaster’. Situated in a custom state-ofthe-art facility in Gweedore, Co. Donegal, with Mt. Errigal and the wild Atlantic on the doorstep, it’s a fitting location to create natural, healthy and refreshing products using natural kombucha cultures. The business supports 20 local jobs in the local Donegal community, creating, producing and packaging all products on site. SynerChi is craft-brewed using 100% natural and organic ingredients and a unique micro-brewing process to produce authentic live culture kombucha drinks. Carefully blending the finest organic teas and tisanes, which according to the brand, creates the perfect ‘synergy’ of natural ingredients, the SynerChi Kombucha range is brimming with natural live cultures, perfect for topping up the good bacteria we all need to support gut health and immunity. With a growing range to choose from – from the original organic glass bottles (330ml), lower sugar Kombucha cans (250ml), to the new Kombucha shots with added prebiotics, fibre and vitamins (60ml) or even SynerChi Water Kefir with Apple Cider Vinegar (330ml) – there is something in the range to suit everyone. Vegan friendly, low in calories and naturally free from dairy, gluten and soy, find your inner-chi! For more information, visit www.synerchi.ie.
ShelfLife July 2022 | www.shelflife.ie
Special K Crunchy Oat Granola’s delicious crunchy clusters, with 30% less sugar*, make the perfect breakfast choice and come in two tasty flavours: for those who like a fruity twist, ‘Mixed Berries’ with blackcurrants and cranberries or for those chocolate lovers, ‘Dark Chocolate Curls’ with 64% cocoa. Special K’s latest innovation has an oat-rich base with puffed grains making it a tasty, light textured granola. It’s also high in oat grain fibre to support gut health**. “It’s so important to get your day off to a good start** and it’s easy when you’ve got something that tastes so delicious,” said Neil Rogers, brand and activation manager for Kellogg’s Ireland. “Our food development experts have created a new Special K Crunchy Oat Granola to give people a great tasting high fibre option with 30% less sugar* than other granolas. With so many different ways you can enjoy Special K Crunchy Oat Granola for breakfast, it’s sure to be a household favourite!” Special K Crunchy Oat Granola is available now (RRP: €3.95)***. ■ *(Source: 30% less sugar on average than other granolas. IRI UK 2021) **(Source: Special K Crunchy Oat Granola Mixed Berries / Dark Chocolate Curls contains 6.5g / 6.0g oat grain fibre per 100g. Oat grain fibre contributes to an increase in faecal bulk. Enjoy as part of a varied, balanced diet and a healthy lifestyle) ***(RRP: Pricing is at the sole discretion of the retailer)
