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Driving Footfall
48 CATEGORY FOCUS Driving Footfall
Heading in the right direction! Ireland is renowned internationally for the service and standards of our convenience store sector; a fact which is obvious every year at our ShelfLife C-Store Awards where the standard of entries is phenomenal. However good your store is though, it is always worth considering footfall generators which can encourage even more shoppers through your door on a repeat basis
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enerating foot traffic is essential when running a brick-and-mortar retail store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues. There’s no doubt that consumer patterns changed dramatically with the rise of online shopping.
Digital signage success We know that our eyes automatically follow movement, so it’s not really surprising to hear that studies show viewers retain 95% of a video’s message compared to 10% when reading text. Digital signage in stores has been shown to increase footfall by up to 24% and the chances of an impulse purchase between 18% and 20%. But it needs to be straightforward to implement and easy to manage. Digital Signage as a Service (DSaaS) is a 360° digital signage solution from Stacked, which incorporates hardware, software, installation, training, and ongoing support into one low monthly price. Intelligent analytics add-ons are available to further increase return on investment. Stacked’s analytics integrations incorporate invaluable insights on audience measurement, campaign insights and content performance so you can see at a glance what’s working and why – and then do more of it! The content management system (CMS) that sits at the heart of the Stacked solution is a far cry from the CMS of old which simply allowed you to schedule and publish content. It is a hub, a single pane of glass platform that will allow you to do everything you associate with a modern CMS and much more. Rather than just following the ‘right message, right person, right time’ mantra – you can now look
ShelfLife July 2022 | www.shelflife.ie
In a bid to drive footfall and generate allimportant repeat business, many stores have broadened their range of in-store services, demonstrating that they can offer so much more than groceries. Cigarettes and newspapers may have been the main drivers of footfall in the past, but
today the scope of what a retailer can now provide is much richer. Now, retailers can offer a lengthy range of services, from postal services to electronic payment of bills and much more. Below, we shine a light on the many efforts a retailer can make to get more shoppers walking through their door.
at relevancy and context when you communicate digitally - triggering the right content based on (anonymised) audience demographics, time of day, prevailing weather conditions, proximity or even stock levels for perishable goods. The Stacked content management system can also provide data and tactical insights into the likely effectiveness of campaigns even before they are launched. It uses artificial intelligence (AI) to analyse and score content samples prior to publishing, allowing you to adjust as needed without using your customers
as guinea pigs. It then completes the feedback loop with analysis on the campaign performance after completion. The content management system is only one element of Stacked’s ‘Digital Signage as a Service’ model but it is an important one in terms of making the technology more intelligent, extremely user friendly and very intuitive. Want to know more? Get in touch with Stacked now to book a free, no obligation consultation with one of its experts. Telephone: 0818 409 988 | Email: hello@stacked.ie
Benefits of in-store banking
With Stacked’s ‘Digital Signage as a Service (DSaaS)’ solution, retailers can now look at relevancy and context when you communicate digitally
Recent years have seen retailers innovate to drive footfall and generate repeat business and in-store banking is a key part of this strategy. The more there is on offer, the more of a destination a store can be, and giving consumers secure access to their cash in a trusted environment, is a great way to entice customers in. Will Caffrey, business development manager at PointCash by Brinks explains real ally research has suggested basket spend can increase by up to 65% when there’s an ATM service offered in-store with onscreen marketing. This can now use video to promote special offers or daily deals to entice consumers towards an impulse or family meal promotion and improve the customer experience. The receipt can also be printed on with a coupon, barcode or offer that the retailer can track through the till.
