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SEEN AND HEARD
SuperValu launches back to school eco range SuperValu has launched a new ‘back to school eco range’, available now in 120 stores nationwide. With 250 products to choose from, the range gives parents plenty of opportunities to think green when preparing for back to school and stocking up the kitchen. It includes several products that can be used for the rest of the school year and beyond. The Banana Guard will put an end to squashed fruit at the bottom of school bags, while the Paddington Bear Beeswax Wraps are
reusable and the perfect replacement for plastic sandwich bags or cling film. For juices and water, the Stainless-Steel Straw can be reused for years and can be easily cleaned after use. Where reusing is not an option, SuperValu wants to help customers buy products that are still environmentally friendly. SuperValu’s new own brand Paper Sandwich Bags are an ecoconscious option for sending children to school with sandwiches or snacks. The Paper Sandwich Bags are sold in packs of 30 for €2.29 and can
SuperValu’s Paper Sandwich Bags are 100% compostable
be disposed of in the brown compost bin. “SuperValu are committed to providing customers with more sustainable choice and recognise the importance of green alternatives to both our customers and the environment,” said Ray Kelly, interim managing director of SuperValu. “We will continue to work towards our goal of 100% recyclable, reusable or compostable packaging on certain ranges by 2025.”
Musgrave MarketPlace opens new Food Emporium
Ireland rugby player Seán Cronin helped unveil the new Limerick Food Emporium
Musgrave MarketPlace has unveiled its new stateof-the-art food emporium, located in Limerick City. As part of the €1.7 million transformation, its Limerick branch now features an upgraded ‘Click and Collect’ offering, which allows customers to place orders online, a colour blocking system, which aligns with a map on your trolley and a coffee area. As well as adding over 220 new products to its current range of over 10,000 products, the branch also added a bespoke butchery cutting service that is available on site. In line with Musgrave MarketPlace’s sustainability
strategy, the Food Emporium was designed to save energy and reduce carbon emissions. With the introduction of low power eco refrigeration and LED lighting, the Limerick branch has reduced its CO2 output by 99,420kg per annum, which is equivalent to the annual electricity required to run 60 homes. Opening the branch’s new Food Emporium were Ireland rugby star and Limerick native Seán Cronin, Michael McCormack, managing director and Martin Slattery, head of operations, both Musgrave MarketPlace, along with general manager for the Limerick food emporium Jim Bourke and floor manager Paul O’Donnell.
SuperValu launches compostable packaging on organic produce Nineteen of SuperValu’s organic product lines have moved to compostable packaging. Products sold in compostable packaging now include avocados, aubergine, tomatoes, ginger, sweet potatoes, fresh beetroot, cabbage, cauliflower, peppers, mango, butternut squash, kale, turnip and leeks, with further product lines moving to compostable packaging in the coming months. Four additional items are now also sold in compostable nets. These include onions, red onions, garlic and lemons. Compostable packaging can be disposed of in the brown bin; it is then fully broken down
once taken to industrial composting. SuperValu has been on a mission to make packaging as sustainable as possible as part of the group’s commitment to making 100% of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025. “Now more than ever SuperValu is committed to leading in sustainable packaging and ensuring we remove plastic from circulation where possible,” said Ray Kelly, interim managing director, SuperValu. “Making a positive impact in the communities we operate in is a key focus for SuperValu and we are consistently
Nineteen SuperValu organic product lines have moved to compostable packaging
making significant steps towards our 2025 goals. The move to compostable packaging on our produce lines ensures customers can make more sustainable choices than ever in SuperValu stores around Ireland.”
Tweak’s design solution makes retail marketing faster
Tweak’s brand design solution is used by Expert Hardware, TJ O’Mahonys and Petstop, among others, in Ireland
ShelfLife September 2020 | www.shelflife.ie
Cloud-based brand management expert Tweak has announced an automated design solution which allows retailers to simply drag and drop products into their own brand designs. Using the Killorglin-based company’s solution, an image can automatically appear on the retailer’s page, along with its product description and current pricing. According to Tweak, creating retail marketing materials and point of sale on demand can be challenging. “The traditional design process is great for creating templates, but it’s just too slow and expensive for retailers,” explained Jerry Kennelly, founder and CEO, Tweak. “Design templates for retail should be usable by anyone on the team – and
our technology is designed to make that easy.” Tweak’s automated design has been integrated with Nielsen Brandbank. It allows Brandbank users to have their imagery searchable and usable within Tweak to create artwork in minutes for print ads, mailers, point of sale and digital marketing. The Joyce’s Supermarket group in Galway was the first user of the Brandbank integration, which has reduced Joyce’s in-house production time for its regular 24-page mailers to a single day. “If we have a deadline to sign off, I can make changes within a few minutes of deadline, with no risk of errors,” explained Pat Joyce, CEO of Joyce’s. “Our marketing collateral is then right up to the minute.”
