ShelfLife October Issue

Page 59


Nutrition – and quick!

After securing partnerships with major retailers including Aldi, BWG, SuperValu, Dunnes Stores and Tesco, NutriQuick is making real waves within Ireland’s healthy convenience foods sector. ShelfLife caught up with Dean Siney, managing director at NutriQuick Ireland, to learn more about this burgeoning brand’s plans for further expansion Q: What was the inspiration behind starting NutriQuick and how has the company continued to innovate to meet consumer needs? A: I have always had a passion for good, healthy food, and with my background in health, fitness, and wellbeing, I noticed a significant challenge in the market - a lack of accessible, high-quality, and convenient healthy food options. This observation led me to start NutriQuick. I saw the opportunity to develop high-quality, convenient healthy foods where the products and meals are crafted with the right ingredients and portions, making them nutritionally balanced and providing optimum nutritional value for our customers. My goal has been to address the need for better, healthier food choices in a fastpaced world. We aim to continually innovate to meet the changing needs and dietary preferences of our customers while maintaining our commitment to quality and wellbeing. Q: How significantly have you grown since establishment and what are your plans for future expansion? Do you have specific timelines in place for particular goals? A: Since establishing the NutriQuick brand in 2016, we have experienced substantial growth, largely thanks to the unwavering support of our loyal customers. Our online platform,, has been a crucial avenue for our expansion, allowing us to reach a wide audience seeking healthier food options. In addition to our online presence, we have formed valuable partnerships with renowned retail giants, including Aldi, BWG, SuperValu, Dunnes Stores, and Tesco. These collaborations have played a pivotal role in bringing NutriQuick products to a broader market. Looking forward, our plan is to continue our growth within these existing partnerships and channels. We are committed to innovation, seeking new ways to meet the ever-evolving needs of our customers. Furthermore, we are excited to explore export opportunities with some of these valued partners, expanding NutriQuick’s reach beyond our current market. This reflects our dedication to providing healthy and convenient food options to an even wider audience, both locally and internationally.

creative and innovative in developing new options for our consumers. The key lesson we’ve learned from this successful relationship is the importance of collaboration. By working hand in hand with the retailer to understand their specific needs and the preferences of their consumers, we’ve been able to align our offerings more effectively with the market, ultimately leading to our shared success. We look forward to continuing this fruitful partnership with Dunnes Stores and using the knowledge and experience gained to further enhance our product range and cater to the evolving tastes and demands of our customers. Q: How are you helping to spread brand awareness through your partnerships with both the Gaelic Athletic Association (GAA) and the Gaelic Players Association (GPA) and overall marketing plans? A: Our strategy for creating brand awareness involves establishing a strong presence within the GAA and GPA community through various collaborative efforts. We plan to do this by sponsoring and supporting clubs, counties, and other opportunities within the GAA community. This includes conducting nutritional workshops and educational initiatives to promote health and well-being. Moreover, we aim to be actively involved in GAA events and activities, aligning ourselves with the core values of the organisation. We also intend to develop a product range tailored to the dietary needs of players in the game. This not only supports their wellbeing but also enhances their performance, reinforcing our commitment to the sports community and the importance of proper nutrition in achieving peak athletic performance. By engaging with the GAA and GPA in these multifaceted ways, we hope to raise brand awareness, foster meaningful connections, and contribute positively to the world of sports and nutrition. ■

Q: You recently secured a new listing with Dunnes Stores for your range of award-winning ready meals. How significantly has your partnership with Dunnes Stores enhanced the business and what are the key learnings you have gained from your business relationship? A: This partnership represents a significant milestone for NutriQuick, as it has substantially expanded our reach and broadened our consumer base. Working closely with Dunnes Stores has not only allowed us to increase our market presence but also encouraged us to be more | ShelfLife October 2023

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