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Martin Purdy, commercial and marketing director at Florette &

Q: Florette was recently recognised by the UK’s largest food redistribution charity FareShare for the brand’s efforts to tackle food waste. What did these efforts involve and how is Florette continuing to work to reduce food waste?

A: We’re delighted to be recognised by FareShare as one of the charity’s leading Food Partners of the last year. The partnership sees tonnes of surplus food redistributed to the charity’s network, helping to tackle food waste while providing nutritious, healthy foods to families at risk of hunger.

Giving good-to-eat surplus food to charitable organisations, to get it onto the plates of people in need, is one of many initiatives run by Florette to tackle food waste. In 2022 we repurposed 93% of our waste with unsuitable produce going to feed livestock or being reintroduced into the soil as a natural fertiliser across Florette’s network of local farms.

Q: Florette has been certified by LEAF Marque, a leading global assurance scheme recognising more sustainably farmed products. How do your famers ensure sustainability and how has the wider organisation implemented more environmentally friendly policies?

A: With consumers increasingly buying into brands that share their values, it is vital that businesses are transparent and authentic in how they conduct their business.

Researching, protecting and promoting biodiversity on our land has always been important at Florette. As a farmer-owned business, we’re as passionate about protecting the environment and nurturing the land as

Taste sensation

Taste, the one thing that separates a good BBQ from a great one! Irish consumers are getting ready to break out the BBQ and with the summer season growing the basket-spend of dressings (up +16% during the last 16 weeks to 29 August 2022*), it’s time for retailers to get BBQ ready and stocked with Irish consumers’ favourite BBQ brands.

One product that can’t be forgotten from the table is Hellmann’s, Ireland’s favourite mayonnaise

Founded over 100 years ago and with a commitment to quality from sustainably sourced oils to free range eggs, its unmistakable rich and creamy taste has cemented its position as Ireland’s brand of choice for Irish consumers with 70% market we are about growing salad. From setting aside land for wild flowering to managing our hedgerows in a wildlife friendly manner to encourage natural habitats and biodiversity, we have a structured five-year plan to ensure our environmental impact remains a priority right across the business. share* and found in 56% of households nationwide Hellmann’s portfolio meets an array of shopper needs with real, light, and vegan varieties, and is a must-have for BBQ tables nationwide

Our ongoing commitment to protect the environment and promote sustainable farming methods recently saw Florette (part of Agrial Fresh Produce UK) recognised with a gold sustainability rating from EcoVadis – a similar accreditation to receiving B Corp status.

At Florette we’re proud to ‘walk the walk’ and live our sustainable brand values daily As we do so, we expect to see a further rise in demand for Florette as shoppers continue to seek out brands with genuine passion and authentic credentials in their field.

Q: How have you innovated your product range to suit changing consumer tastes and trends?

A: Florette continues to innovate and appeal to the growing number of shoppers looking to lead healthier lifestyles through new product launches and by evolving the brand’s marketing strategy One such trend is the move towards a varied and natural diet. Rather than restrictive, calorie controlled diets, consumers are making small dietary lifestyle changes, resulting in demand for more choice in fresh, naturally nutritious options.

Launched last year, Florette Superfood brings a point of difference to the sector with the inclusion of ‘Immune Support’ messaging on front of pack, calling out the specific health benefits of the carefully balanced leaf mix. The variant perfectly balances vegetables and leaves selected for their full flavour and nutritional benefits; with each portion being naturally high in folate, vitamins A and K, and a good source of vitamin C.

Q: What are your best-selling products currently and why have these proved successful?

A: The brand’s best sellers in Ireland are Florette Duo (70g) – a delicate combination of Lambs Lettuce & Ruby Chard, and Florette Bistro (130g), which includes a mix of mild baby leaves and crunchy beetroot.

Both products are available in among the smallest pack formats in the market, making them attractive to small households and those looking to reduce their product waste. They also offer a unique combination of leaves which appeal to consumers for use across a variety of usage occasions – from delicious, naturally nutritious summer salads to a healthy side plate serving as an alternative to heavy carbs.

Bring out the flavour

While regular mayonnaise is here to stay, flavoured mayonnaise is showing real opportunities for retailers to maximise sales. Growing ahead of the category (+46%*) and now representing 15%* of total mayo sales (+4% Vs YA)**, consumers are looking for choice and variety

Building on its strength as the number one mayo brand, number one garlic mayo and number one chilli mayo, Hellmann’s is bringing even more variety to the table with the introduction of a hotter variant of its established chilli mayo, Chilli Charger mayonnaise, perfect for shoppers who like some extra spice, and a new variety sauce range (Avocado & Lime, Sundried Tomato & Basil and Parmesan & Garlic), perfect to dip, drizzle and dress a host of food this summer

The full range will be supported with a heavily funded media campaign this summer spanning TV, out-of-home (OOH), digital and in-store, inspiring consumers to ‘Get BBQ Ready’ with rich and creamy Hellmann’s!

*(Source: Nielsen Scantrack Total market excluding discounters, L12WE 23.04.2023). **(Source: Kantar Total grocery L52WK 19.03.2023)

Frankly delicious

Iconic American hot sauce band Frank’s RedHot has introduced two line extensions to accompany cupboard staples Frank’s RedHot Original And Frank’s RedHot Buffalo Wings. Produced in small batches, the Craft range accentuates different pepper flavours, complementing the brand’s top-selling offering and giving hot sauce fans exciting additions to add to their repertoire.

Frank’s RedHot FireRoasted Jalapeno Craft Hot Sauce gives a medium heat that livens up every bite

French’s Classic Yellow Mustard offers great versatility with a mild flavour and easy-to-use squeezy pack format

It’s a must!

French’s Classic Yellow Mustard is an American style, high quality, mild yellow mustard. Stone ground by master grinders with number one grade mustard seeds, it is carefully crafted to deliver the classic smooth texture and tangy taste of a stone-ground mustard. Free from artificial colours and preservatives, it’s as bright in colour as it is in flavour, as captured in its iconic yellow bottle It’s also gluten free and vegan, making it suitable for a wide variety of diets.

French’s mild flavour and easy-to-use squeezy pack format, makes it a versatile, family-friendly condiment; a year-round cupboard staple that will liven up a wide variety of dishes.

With the ever-increasing popularity of

Americana style dishes and the onset of BBQ season, French’s is a go-to classic for hot dogs and burgers.

Its smooth texture and mild flavour also make it a perfect ingredient for dishes such as potato salad, pork ribs, dips and cheeseburger burritos. Ideal for sandwiches and bagels, French’s is a must-have for picnics, packed lunches and al fresco dining.

French’s Mustard is available in 226g (RRP: €2.59), and 397g (RRP: €3.89) formats and is stocked at leading grocery retailers nationwide

For further information, contact marketing@brmark.ie

Fusion of flavour

Fused recently launched a range of Asian inspired BBQ sauces for the summer season. “Fused customers have been asking us to launch a range of premium table sauces for years, so we finally did it,” says Fiona Uyema, founder of Fused.

“I created recipes with zero refined sugar and 100% natural ingredients to fill a gap in the market for premium BBQ sauces. The customer feedback so far has been very positive,” she adds.

Fused has activated a strong marketing campaign to launch the range at key festivals and events such as WellFest and will be collaborating with Ninja BBQ over the summer months also

The Fused BBQ range includes Sweet Chilli Sauce, Katsu Curry Ketchup, Korean Style BBQ Sauce and Japanese Style Hot Sauce.